2. PURPOSE OF GROUP
COMMUNICATION
• To share and exchange
information and ideas
• To reach at a decision on
important matters
• To collect information or feedback on
any project, policy, scheme
3. • To solve a problem which is of concern
to the organization as a whole
• To discuss the issues related to a
particular topic in relation to the
topic itself
• To elaborate upon any work
undertaken or research done in order to
elicit feedback
5. TWO CATEGORIES OF GROUP DISCUSSION
Organizational Group Discussion GD as a part of selection process
Brainstorming
Nominal Group Technique
Delphi Technique
Characteristic of GD
Evaluating Components
Knowledge
Communication skills
• Active Listening
• Clarity Of Expression
• Apt Language
• Appropriate Body Language
Group Behaviour
Leadership Skills