Samsung Sales
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Samsung was founded in 1938 and is now a South Korean multinational conglomerate company. It has assembly plants and sales networks in 61 countries. In 2012, Samsung became the world's largest mobile phone maker by unit sales. It sold over 98 million phones in the third quarter of 2012, of which 55 million were smartphones. Samsung's main products include smartphones, tablets, televisions, cameras, and PCs. In India, Samsung is a leader in the smartphone and LED TV markets.
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Samsung
How Samsung overtook Nokia and briefly dethroned Apple in the Smart Phone market. What makes Samsung so successful?
Samsung company ppt.2
Akash Modi presented on Samsung for his topic supervised by Mamatha Sandhu. Samsung was founded in 1938 in South Korea and is now the largest information technology company, measuring by 2012 revenues. It has assembly plants in 61 countries and became the top smartphone maker in 2012, overtaking Nokia. In 2012, Apple sued Samsung for patent infringement on smartphone technology and was awarded $1.05 billion. Samsung produces smartphones, tablets, TVs, and PCs, though it is not very successful in the Indian PC market. It expects to export 580 million phones in 2014, of which 410 million will be smartphones.
Marketingmanagement o samsung and micromax by nehal gaonkar-phpapp01
The document compares the strategic branding and marketing of Samsung and Micromax in the Indian mobile handset market. It finds that while Samsung remains the overall market leader, Micromax has surpassed it in the smartphone segment of the market due to its strategy of providing affordable smartphones with multiple functions. Both companies employ umbrella branding and celebrity endorsements. However, Micromax has gained ground through its penetration pricing strategy and presence in more retail outlets across India that has helped it achieve a competitive edge, especially in the price-sensitive market.
presentation on samsung
Samsung is a South Korean electronics company headquartered in Seoul. It is a global leader in screen technology and produces TVs, batteries, home appliances, and chip designs. While Samsung traditionally followed a rigid corporate structure, it has recently announced plans to embrace a more startup-like culture to foster innovation. Its vision is to inspire the world through innovative technologies that improve people's lives. Samsung has set goals of $400 billion in annual sales and being the number one global company in its industries.
Samsung: Inspire the world, Create the future
Samsung: Inspire the world, Create the future
A case study about Samsung, its strategies to grow from a follower to a leader, its advertising strategies.
Micromax
This document presents information about the Indian electronics company Micromax. It discusses that Micromax started as a software company in 1999 and entered the mobile handset business in 2008, becoming the largest Indian mobile company by 2010. It provides key details about Micromax's founders, CEO, product lines including mobiles, tablets, TVs, and market share which is about 1.3 million mobile handsets per month in India. The document also outlines Micromax's strategies to expand in urban and international markets and objectives to focus on urban youth and achieve double digit market share by 2014.
Micromax
Micromax is an Indian smartphone manufacturer that has grown rapidly since 2008 to become the third largest manufacturer in India. It aims to expand its presence within India and internationally. As part of its expansion plan, Micromax is launching an IPO to raise funds. Currently, Micromax dominates the rural Indian market and wants to increase its market share in urban areas. It faces competition from established brands like Nokia and Samsung. Micromax performs SWOT and competitive analysis to identify opportunities like expanding in urban and international markets, and threats like increasing competition.
Samsung Electronics ppt
The document segments the mobile phone market based on geography, demographics, socio-economic factors, and psychology. It analyzes Samsung's presence in urban and rural India, by age, profession, income levels, and more. Samsung targets various segments with affordable essential phones to high-end smartphones that offer the latest technology. The company has built brand loyalty through value, service centers across India, and celebrity brand ambassadors.
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Samsung
How Samsung overtook Nokia and briefly dethroned Apple in the Smart Phone market. What makes Samsung so successful?
Samsung company ppt.2
Akash Modi presented on Samsung for his topic supervised by Mamatha Sandhu. Samsung was founded in 1938 in South Korea and is now the largest information technology company, measuring by 2012 revenues. It has assembly plants in 61 countries and became the top smartphone maker in 2012, overtaking Nokia. In 2012, Apple sued Samsung for patent infringement on smartphone technology and was awarded $1.05 billion. Samsung produces smartphones, tablets, TVs, and PCs, though it is not very successful in the Indian PC market. It expects to export 580 million phones in 2014, of which 410 million will be smartphones.
Marketingmanagement o samsung and micromax by nehal gaonkar-phpapp01
The document compares the strategic branding and marketing of Samsung and Micromax in the Indian mobile handset market. It finds that while Samsung remains the overall market leader, Micromax has surpassed it in the smartphone segment of the market due to its strategy of providing affordable smartphones with multiple functions. Both companies employ umbrella branding and celebrity endorsements. However, Micromax has gained ground through its penetration pricing strategy and presence in more retail outlets across India that has helped it achieve a competitive edge, especially in the price-sensitive market.
presentation on samsung
Samsung is a South Korean electronics company headquartered in Seoul. It is a global leader in screen technology and produces TVs, batteries, home appliances, and chip designs. While Samsung traditionally followed a rigid corporate structure, it has recently announced plans to embrace a more startup-like culture to foster innovation. Its vision is to inspire the world through innovative technologies that improve people's lives. Samsung has set goals of $400 billion in annual sales and being the number one global company in its industries.
Samsung: Inspire the world, Create the future
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Micromax
This document presents information about the Indian electronics company Micromax. It discusses that Micromax started as a software company in 1999 and entered the mobile handset business in 2008, becoming the largest Indian mobile company by 2010. It provides key details about Micromax's founders, CEO, product lines including mobiles, tablets, TVs, and market share which is about 1.3 million mobile handsets per month in India. The document also outlines Micromax's strategies to expand in urban and international markets and objectives to focus on urban youth and achieve double digit market share by 2014.
Micromax
Micromax is an Indian smartphone manufacturer that has grown rapidly since 2008 to become the third largest manufacturer in India. It aims to expand its presence within India and internationally. As part of its expansion plan, Micromax is launching an IPO to raise funds. Currently, Micromax dominates the rural Indian market and wants to increase its market share in urban areas. It faces competition from established brands like Nokia and Samsung. Micromax performs SWOT and competitive analysis to identify opportunities like expanding in urban and international markets, and threats like increasing competition.
Samsung Electronics ppt
The document segments the mobile phone market based on geography, demographics, socio-economic factors, and psychology. It analyzes Samsung's presence in urban and rural India, by age, profession, income levels, and more. Samsung targets various segments with affordable essential phones to high-end smartphones that offer the latest technology. The company has built brand loyalty through value, service centers across India, and celebrity brand ambassadors.
VIDHI LALIWALA
Micromax is an Indian electronics company that began as a software company in 1999 and entered the mobile handset business in 2008. It has since become the largest Indian mobile phone manufacturer. Micromax sells around 1.3 million phones per month through 100,000 retail outlets across India. In addition to phones, Micromax produces tablets and LED televisions. While Micromax dominates the rural market, it aims to expand its presence in urban areas and capture a larger share of the youth market through innovative new models and technologies at affordable prices.
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The document discusses Samsung's rise from making cheap televisions under another brand to becoming a global leader in electronics, focusing on its diverse product lines, heavy investments in research and development, and global marketing strategies. It analyzes Samsung's strengths in areas like its brand, product innovation, and cost competitiveness, as well as weaknesses in areas like product durability perceptions and decreasing profit margins.
Micro max ppt
Micromax is a leading Indian mobile company with domestic offices across India and internationally. Its headquarters is in Gurgaon, India and it has over 125,000 retail outlets nationwide. Micromax was founded in 2000 and started manufacturing mobile phones in 2008 with a focus on low pricing and long battery life. It initially sourced phones from China but now manufactures domestically in India. Micromax is currently the second largest mobile company in India with a 19.1% market share gained in just three years from 2010 to 2013.
Samsung Company Presentation
Samsung was founded in 1938 and is now the largest information technology company. It became the world's largest mobile phone maker in 2012, overtaking Nokia. Samsung has assembly plants and sales networks in 61 countries. In India, Samsung has two R&D centers and is the leader in smartphones, LED TVs, LCD TVs, and tablets. It offers a wide range of products including smartphones, tablets, TVs, cameras, and PCs.
Presentation on micromax
Micromax is an Indian electronics company founded in 2000 that became one of the largest Indian mobile phone manufacturers. It uses penetration pricing and sources products from China to offer affordable smartphones and basic phones. While it focuses on rural markets in India, Micromax uses celebrity endorsements and online/sports marketing to increase its brand image. It faces threats from other low-cost brands but has opportunities in India's growing low-end mobile phone market.
Samsung, Samsung history => Computer system & applications
Samsung is one of the largest brands in the world headquartered in South Korea. It produces electronics like TVs, phones, appliances that are used worldwide. Samsung was founded in 1938 and initially traded goods, later diversifying into various industries. It is now a major manufacturer of components and technology products. Samsung has grown significantly through innovation, global expansion, and marketing strategies to become a leading technology company.
samsung ppt 2017
Brand Management Postioning,SWOT Analysis,Four P's and Strategies to Strengthen by Manik Gupta (student of FH Muenster University , Germany)
Samsung.com
Samsung Electronics is a South Korean multinational electronics company and flagship subsidiary of Samsung Group. It has assembly plants and sales networks in 65 countries with over 200,000 employees. In 2009, Samsung became the world's largest IT maker. The samsung.com website provides information on Samsung's various consumer and business products, as well as customers' opinions and experiences with the company. It allows users to view product details, compare items, search for dealers and service locations, and buy products online.
Brand Dossier of Micromax and Hypothesis Testing
History of Micromax
Positioning and repositioning
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Data analysis tool
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Miromax
Micromax is an Indian smartphone manufacturer founded in 2008 that focuses on the rural Indian market. Their goals are to develop new technologies, incubate new markets, and become a trusted market leader through innovation. Some of their innovations include phones with 30-day battery life, dual-SIM phones, and phones that can control home appliances. They target both rural and urban markets, including women, young people, and executives. Micromax has been successful through strategic partnerships, nationwide distribution networks, and affordable yet high-quality products.
Micromax presentation by Atul chaurasiya
Micromax is an Indian electronics company that began as a software company in 1999 and entered the mobile handset business in 2008. It is now India's largest mobile handset company. Micromax has expanded beyond mobile phones to also produce tablets, LED TVs, and data cards. It aims to capture a larger share of India's urban markets and expand internationally. While Micromax dominates rural Indian markets by providing affordable smartphones and feature phones, it faces challenges in building its brand recognition and competing against global competitors in urban areas.
Marketing strategies of Samsung
Samsung is a South Korean electronics company and one of the largest manufacturers of smartphones, mobile phones and tablets. It also produces televisions, home appliances, semiconductors and other electronic components. Samsung employs a variety of marketing strategies including competitive pricing, wide distribution through retailers and Samsung stores, and promotions through celebrity brand ambassadors, social media campaigns and sponsoring of major sporting events. The company targets both urban and rural consumers across demographics and lifestyles with its broad product portfolio.
2219359 635419329172595000
Micromax is one of the leading Indian mobile phone manufacturers with headquarters in Gurgaon, India. It started manufacturing phones in 2010 and has grown rapidly, establishing 23 domestic offices and international offices in several countries. Micromax offers a wide range of affordable phones and was the first company to introduce phones with long battery life, dual SIM cards, and other innovative features. It focuses on rural areas for most of its sales. To support its growth, Micromax plans to expand its distribution network and service centers.
Micromax
Micromax realized unmet needs in the Indian mobile market that larger MNC brands had not addressed. It targeted rural and then urban markets with affordable, feature-rich phones like dual-SIM and long battery life models. Micromax differentiated itself through first-to-market phones and spent aggressively on marketing. This strategy of identifying latent consumer needs made Micromax India's third largest mobile brand by volume sales behind Nokia and Samsung.
Samsung Presentation2
Samsung was founded in 1938 in South Korea as a small trading company and is now a multinational conglomerate headquartered in Seoul. It is composed of numerous affiliated businesses united under the Samsung brand, including Samsung Electronics which is the world's largest electronics company. Samsung Electronics was established in 1969 and initially manufactured appliances like TVs and refrigerators. It is now a global leader in semiconductors, telecommunications equipment, and digital media. Samsung has overtaken competitors like Motorola to become the largest technology company by revenue and the top global brand in electronics.
Why micromax failed
Micromax's market share in India declined as Chinese brands like Xiaomi, OPPO, and Vivo dominated the market with superior products, branding, specifications, and competitive pricing. Micromax failed to keep up with the changing e-commerce landscape and preferences for high-quality, low-cost smartphones. As a result, Micromax lost dominance in India to Chinese companies that adapted faster to market trends.
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The document discusses the Samsung Gear S2 smartwatch. It notes that the Gear S2 is versatile, smart, sleek, innovative, and has a distinguished and solid build. The main target market for the Gear S2 is working adults ages 30-55, who represent 60% of sales. Samsung is a major South Korean electronics manufacturer founded in 1938 that now focuses on technology. The Gear S2 has specifications including a 1.2" circular display, 4GB of RAM, Bluetooth and WiFi connectivity, water and dust resistance, and a heart rate monitor.
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Samsung is a large South Korean electronics company that is the world's largest manufacturer of mobile phones. Micromax is an Indian electronics company that started as an IT software firm and later entered the mobile handset business, becoming one of the top mobile phone brands in India. According to the document, Samsung had a 28% market share of mobile phone sales in India in 2013, compared to Micromax's 23% market share. The document provides overviews of Samsung and Micromax's products, pricing, placement, and promotion strategies in the Indian mobile phone market.
Micromax
Micromax is an Indian electronics company that began as an IT software firm in 2000. It entered the mobile handset business in 2008 and quickly became one of the largest Indian mobile companies by offering affordable innovations. Micromax is now the 12th largest global handset manufacturer and India's 3rd largest mobile brand. It focuses on low-cost smartphones and feature phones and has become the second largest smartphone seller in India behind Samsung. Micromax continues to diversify its product portfolio beyond mobile phones into tablets, data cards, LED TVs, and home theaters.
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Samsung was founded in 1938 in South Korea and is now a major multinational technology company. It has assembly plants in 61 countries and is the world's largest mobile phone and smartphone maker. In 2012, Samsung surpassed Nokia as the top mobile phone seller. However, Apple sued Samsung for patent infringement related to smartphone technology and was awarded $1 billion in damages. Samsung produces a variety of consumer electronics including smartphones, tablets, televisions, and PCs, though it has less market share in PCs in India.
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Samsung was founded in 1938 in South Korea and is now the largest information technology company globally. It started as a trading company and developed its first logo in 1958. Samsung's current logo has been in use since 1993 with the tagline "Inspire the World, Create the Future". The company entered India in 1995 and is now a market leader in smartphones, LED TVs, and LCD TVs. Key Samsung products discussed include smartphones, tablets, televisions, and PCs.
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Samsung was founded in 1938 and is now the largest technology company, surpassing Nokia as the top smartphone maker in 2012. It sells a wide range of electronics including smartphones, tablets, TVs, and PCs. Some key facts: Samsung's current logo has been in use since 1993; it became the world's largest mobile phone maker in 2012, selling 98 million phones that quarter, over 55 million of which were smartphones; and in 2012 it was ordered to pay Apple $1.05 billion for violating six patents on smartphone technology.
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VIDHI LALIWALA
Micromax is an Indian electronics company that began as a software company in 1999 and entered the mobile handset business in 2008. It has since become the largest Indian mobile phone manufacturer. Micromax sells around 1.3 million phones per month through 100,000 retail outlets across India. In addition to phones, Micromax produces tablets and LED televisions. While Micromax dominates the rural market, it aims to expand its presence in urban areas and capture a larger share of the youth market through innovative new models and technologies at affordable prices.
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The document discusses Samsung's rise from making cheap televisions under another brand to becoming a global leader in electronics, focusing on its diverse product lines, heavy investments in research and development, and global marketing strategies. It analyzes Samsung's strengths in areas like its brand, product innovation, and cost competitiveness, as well as weaknesses in areas like product durability perceptions and decreasing profit margins.
Micro max ppt
Micromax is a leading Indian mobile company with domestic offices across India and internationally. Its headquarters is in Gurgaon, India and it has over 125,000 retail outlets nationwide. Micromax was founded in 2000 and started manufacturing mobile phones in 2008 with a focus on low pricing and long battery life. It initially sourced phones from China but now manufactures domestically in India. Micromax is currently the second largest mobile company in India with a 19.1% market share gained in just three years from 2010 to 2013.
Samsung Company Presentation
Samsung was founded in 1938 and is now the largest information technology company. It became the world's largest mobile phone maker in 2012, overtaking Nokia. Samsung has assembly plants and sales networks in 61 countries. In India, Samsung has two R&D centers and is the leader in smartphones, LED TVs, LCD TVs, and tablets. It offers a wide range of products including smartphones, tablets, TVs, cameras, and PCs.
Presentation on micromax
Micromax is an Indian electronics company founded in 2000 that became one of the largest Indian mobile phone manufacturers. It uses penetration pricing and sources products from China to offer affordable smartphones and basic phones. While it focuses on rural markets in India, Micromax uses celebrity endorsements and online/sports marketing to increase its brand image. It faces threats from other low-cost brands but has opportunities in India's growing low-end mobile phone market.
Samsung, Samsung history => Computer system & applications
Samsung is one of the largest brands in the world headquartered in South Korea. It produces electronics like TVs, phones, appliances that are used worldwide. Samsung was founded in 1938 and initially traded goods, later diversifying into various industries. It is now a major manufacturer of components and technology products. Samsung has grown significantly through innovation, global expansion, and marketing strategies to become a leading technology company.
samsung ppt 2017
Brand Management Postioning,SWOT Analysis,Four P's and Strategies to Strengthen by Manik Gupta (student of FH Muenster University , Germany)
Samsung.com
Samsung Electronics is a South Korean multinational electronics company and flagship subsidiary of Samsung Group. It has assembly plants and sales networks in 65 countries with over 200,000 employees. In 2009, Samsung became the world's largest IT maker. The samsung.com website provides information on Samsung's various consumer and business products, as well as customers' opinions and experiences with the company. It allows users to view product details, compare items, search for dealers and service locations, and buy products online.
Brand Dossier of Micromax and Hypothesis Testing
History of Micromax
Positioning and repositioning
Advertising
Segmentation
Product analysis
Competitors
Distribution strategy
Competition tackling strategy
Future directions
Data analysis tool
Sampling plan & sample size
Hypothesis testing
Hypothesis and its justification
Summary & net take away
Miromax
Micromax is an Indian smartphone manufacturer founded in 2008 that focuses on the rural Indian market. Their goals are to develop new technologies, incubate new markets, and become a trusted market leader through innovation. Some of their innovations include phones with 30-day battery life, dual-SIM phones, and phones that can control home appliances. They target both rural and urban markets, including women, young people, and executives. Micromax has been successful through strategic partnerships, nationwide distribution networks, and affordable yet high-quality products.
Micromax presentation by Atul chaurasiya
Micromax is an Indian electronics company that began as a software company in 1999 and entered the mobile handset business in 2008. It is now India's largest mobile handset company. Micromax has expanded beyond mobile phones to also produce tablets, LED TVs, and data cards. It aims to capture a larger share of India's urban markets and expand internationally. While Micromax dominates rural Indian markets by providing affordable smartphones and feature phones, it faces challenges in building its brand recognition and competing against global competitors in urban areas.
Marketing strategies of Samsung
Samsung is a South Korean electronics company and one of the largest manufacturers of smartphones, mobile phones and tablets. It also produces televisions, home appliances, semiconductors and other electronic components. Samsung employs a variety of marketing strategies including competitive pricing, wide distribution through retailers and Samsung stores, and promotions through celebrity brand ambassadors, social media campaigns and sponsoring of major sporting events. The company targets both urban and rural consumers across demographics and lifestyles with its broad product portfolio.
2219359 635419329172595000
Micromax is one of the leading Indian mobile phone manufacturers with headquarters in Gurgaon, India. It started manufacturing phones in 2010 and has grown rapidly, establishing 23 domestic offices and international offices in several countries. Micromax offers a wide range of affordable phones and was the first company to introduce phones with long battery life, dual SIM cards, and other innovative features. It focuses on rural areas for most of its sales. To support its growth, Micromax plans to expand its distribution network and service centers.
Micromax
Micromax realized unmet needs in the Indian mobile market that larger MNC brands had not addressed. It targeted rural and then urban markets with affordable, feature-rich phones like dual-SIM and long battery life models. Micromax differentiated itself through first-to-market phones and spent aggressively on marketing. This strategy of identifying latent consumer needs made Micromax India's third largest mobile brand by volume sales behind Nokia and Samsung.
Samsung Presentation2
Samsung was founded in 1938 in South Korea as a small trading company and is now a multinational conglomerate headquartered in Seoul. It is composed of numerous affiliated businesses united under the Samsung brand, including Samsung Electronics which is the world's largest electronics company. Samsung Electronics was established in 1969 and initially manufactured appliances like TVs and refrigerators. It is now a global leader in semiconductors, telecommunications equipment, and digital media. Samsung has overtaken competitors like Motorola to become the largest technology company by revenue and the top global brand in electronics.
Why micromax failed
Micromax's market share in India declined as Chinese brands like Xiaomi, OPPO, and Vivo dominated the market with superior products, branding, specifications, and competitive pricing. Micromax failed to keep up with the changing e-commerce landscape and preferences for high-quality, low-cost smartphones. As a result, Micromax lost dominance in India to Chinese companies that adapted faster to market trends.
samsung presentation (1)
The document discusses the Samsung Gear S2 smartwatch. It notes that the Gear S2 is versatile, smart, sleek, innovative, and has a distinguished and solid build. The main target market for the Gear S2 is working adults ages 30-55, who represent 60% of sales. Samsung is a major South Korean electronics manufacturer founded in 1938 that now focuses on technology. The Gear S2 has specifications including a 1.2" circular display, 4GB of RAM, Bluetooth and WiFi connectivity, water and dust resistance, and a heart rate monitor.
Samsung V/s Micromax
Samsung is a large South Korean electronics company that is the world's largest manufacturer of mobile phones. Micromax is an Indian electronics company that started as an IT software firm and later entered the mobile handset business, becoming one of the top mobile phone brands in India. According to the document, Samsung had a 28% market share of mobile phone sales in India in 2013, compared to Micromax's 23% market share. The document provides overviews of Samsung and Micromax's products, pricing, placement, and promotion strategies in the Indian mobile phone market.
Micromax
Micromax is an Indian electronics company that began as an IT software firm in 2000. It entered the mobile handset business in 2008 and quickly became one of the largest Indian mobile companies by offering affordable innovations. Micromax is now the 12th largest global handset manufacturer and India's 3rd largest mobile brand. It focuses on low-cost smartphones and feature phones and has become the second largest smartphone seller in India behind Samsung. Micromax continues to diversify its product portfolio beyond mobile phones into tablets, data cards, LED TVs, and home theaters.
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Samsung, Samsung history => Computer system & applications
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Samsung was founded in 1938 in South Korea and is now a major multinational technology company. It has assembly plants in 61 countries and is the world's largest mobile phone and smartphone maker. In 2012, Samsung surpassed Nokia as the top mobile phone seller. However, Apple sued Samsung for patent infringement related to smartphone technology and was awarded $1 billion in damages. Samsung produces a variety of consumer electronics including smartphones, tablets, televisions, and PCs, though it has less market share in PCs in India.
125071123.pptx
Samsung was founded in 1938 in South Korea and is now the largest information technology company globally. It started as a trading company and developed its first logo in 1958. Samsung's current logo has been in use since 1993 with the tagline "Inspire the World, Create the Future". The company entered India in 1995 and is now a market leader in smartphones, LED TVs, and LCD TVs. Key Samsung products discussed include smartphones, tablets, televisions, and PCs.
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Samsung was founded in 1938 and is now the largest technology company, surpassing Nokia as the top smartphone maker in 2012. It sells a wide range of electronics including smartphones, tablets, TVs, and PCs. Some key facts: Samsung's current logo has been in use since 1993; it became the world's largest mobile phone maker in 2012, selling 98 million phones that quarter, over 55 million of which were smartphones; and in 2012 it was ordered to pay Apple $1.05 billion for violating six patents on smartphone technology.
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Samsung was founded in 1938 and is now the largest information technology company measured by revenues. In 2012, Samsung became the world's largest mobile phone maker by unit sales, overtaking Nokia. Samsung has assembly plants and sales networks in 61 countries. Some key products include smartphones, tablets, televisions, cameras, and PCs. In India, Samsung is the leading smartphone brand and faces competition from companies like Nokia, Micromax, and Lenovo in various product categories. Samsung aims to launch new products like the Galaxy S4 smartphone and expand its market share globally and in India.
Samsung
Samsung was founded in 1938 and is now the largest information technology company, surpassing Nokia as the top mobile phone maker in 2012. It has assembly plants in 61 countries and two R&D centers in India. Samsung is the leader in smartphones, tablets, LED TVs, and LCD TVs in India, though it faces competition from Apple, Micromax, and others. It expects to export 510 million phones in 2013, with 390 million being smartphones. Samsung continues launching new Galaxy models and expanding into other product categories.
Samsung
Samsung was founded by Lee Byung-Chull in 1938 as a trading company. In 2012, Samsung became world's largest mobile phone and it sold 98 million phones of which 55 million were smartphones
Samsung
Samsung is a global electronics company founded in 1969 in South Korea. It became the world's largest mobile phone maker in 2012 and sells a variety of consumer electronics products worldwide. Samsung uses global marketing strategies to adapt to different country conditions. It has a strong brand and global presence with offices and manufacturing facilities around the world. While threats include increasing competition, Samsung's strengths such as its experience, brand, and customer base outweigh its weaknesses. With opportunities in growing markets, Samsung is well positioned for continued success if it properly leverages its strengths.
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Samsung has grown to become the largest smartphone manufacturer in the world, starting from humble beginnings in South Korea in the 1970s. It launched its first mobile phone in 1988. Through the 1990s and 2000s, Samsung saw major growth in market share through innovation, quality improvements to meet Motorola's standard, and aggressive marketing. It is now the dominant player in both the global and Indian smartphone markets, holding approximately half of both markets as of 2012-2013. However, Samsung faces strong competition from Apple, Nokia, Sony, and others.
Samsung Electronics
Samsung is a South Korean multinational electronics company headquartered in Seoul. It is the world's largest technology company, with the number one global market share in flat panel TVs and memory chips. Samsung has experienced strong growth and has overtaken competitors to become the leading brand in various product categories, including LCD panels, LCD monitors, mobile phones, and the overall technology sector. It aims to continue growing by focusing on innovation through heavy investments in R&D and adapting its product range to meet diverse consumer needs.
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This document discusses Samsung's management decision making regarding international competition and presence in the smartphone market. It analyzes Samsung's domestic and global competitive position, market share, and strategies for market development internationally. Specifically, it describes how Samsung has become the top smartphone manufacturer in Europe and globally, with a 32.3% share of the European market in 2012. It also examines Samsung's main competitors in the smartphone space and how the market has shifted from hardware to software-driven.
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Micromax is an Indian electronics company that began as a software company in 1999 and entered the mobile handset business in 2008. It is now India's largest domestic mobile company, selling around 1.3 million handsets per month. Micromax has expanded beyond mobile phones to also produce tablets, LED TVs, and other consumer electronics. While successful in rural India, Micromax aims to increase its presence in urban areas and capture more of the youth market through innovative new low-cost products and a stronger brand image.
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This document summarizes the Indian mobile phone market and various brands' strategies. It discusses Nokia, Samsung, LG, Motorola, and Micromax's approaches. Nokia is identified as the market leader due to building strong brand equity through emotional connections with customers, offering value for money, ensuring accessibility, raising awareness through advertising, and relevant product differentiation focused on Indian culture. The document analyzes each brand's attributes, target audiences, and values to understand their competitive positions in India.
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- 2. PRESENTED BY: IQRA RAIS! PRESENTED TO : MR. AZIZ! CECOS UNIVERSITY
- 4. SAMSUNG COMPANY Samsung was founded by Lee Byung- Chull in 1938 as a trading company South Korean company Assembly plants and sales networks in 61 countries. In first quarter of 2012, Samsung became world’s largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998. In third quarter of 2012, it sold 98 million phones, of which 55 million were smartphones
- 5. SAMSUNG LOGO It was the present logo of Samsung from the year 1993 Tagline: “Inspire the World, Create the Future”
- 6. SAMSUNG IN INDIA Samsung Electronics commenced its operations in India in December 1995 Two R&D centers in India- Delhi & Bangalore In 2010 achieved a sales turnover of $3.5 billion Market leader in LED TVs, LCD TVs, Slim TVs India’s largest mobile handset brand Leading in smart phone segment in India
- 8. SMARTPHONES Samsung developed its first lightest mobile in the year 1993 and the model is SCH-R800 It was available in CDMA (Code Division Multiple Access) networks Developed smart phones with mp3 player towards the end of the 20th century Now they have 41.6% of smart phone market share in India Samsung wave S8500 & SI9000 Galaxy S launched in June 2010.
- 9. CONT.… Planning to clinch 60% of smart phone market share in India by mid 2013 Plan to launch Samsung Galaxy S4 by March 2013 In India main competitor is Nokia The firm was recently named the worldwide handset market leader with a market share of 29%
- 11. TABLET Samsung Galaxy Tab is an Android- based tablet computer It was introduced on 2nd September 2010 Samsung launched the Galaxy Tab in India on 10th November 2010 The competitor for Samsung tablet are Apple, Amazon, Google and Lenovo In India during 3rd Q, 2012, 47.4% of tablet sales were from new entrants
- 12. CONT.… In India their competitor is Micromax Average price of tablets sold in India dropped to Rs 13,000 compared to previous year quarter Tablet Market Share in India 41.00% 35.00% 24.00% Q4-2012 Micromax Samsung Apple
- 13. TABLET SALES
- 14. TELEVISION Samsung Electronics was established in 1969 Competitor for Samsung television is LG, Sony and Toshiba They have three models in television such as LCD, LED and Plasma Samsung introduced a new model of Ultra HD TV(85 inch) in 2013 Price for this new TV is to be around $25,000
- 15. CAMERA Major digital camera players are Canon, Nikon, Sony, Samsung and Panasonic In India the main player is Nikon Two new NX models will use the Android OS Now Polaroid and Nikon are the two companies have Android based point and shoot cameras New NX series model will launch between March 2013
- 16. PC Samsung is producing PC, but they are not successful in Indian market India has grown 22% in PC segment of 4th quarter 2012 In India Lenovo is the market leader in PC with 16.6%
- 17. SAMSUNG GROWTH
Editor's Notes
- 9