Micromax is an Indian electronics company founded in 2000 that has become one of the largest mobile phone manufacturers in India. It started as an IT company and entered the mobile phone business in 2008. Since then, it has grown rapidly to become the third largest brand and largest by market share in India, selling over 1.3 million phones per month. Micromax initially focused on rural areas with basic feature phones but has recently expanded into smartphones, becoming the second largest seller of smartphones in India behind Samsung. The company has also begun diversifying its product lineup beyond mobile phones to include tablets, data cards, LED TVs, and home theaters.

1. MICROMAX
…NOTHING LIKE ANYtHING…

2.  Micromax is an Indian consumer electronics company located in
Gurgaon, Haryana, India.
 Micromax started as an IT software company in the year 2000
working on embedded platforms.
 Micromax is the 12th largest handset manufacturer in the World
(According to Global Handset Vendor Market share report from
Strategy Analytics).
 Micromax has become India’s 3rd largest mobile brand in a short
span of 5 years.

3. Founder (S) :-
Rahul Sharma Rajesh Agarwal
Sumeet Arora Vikas Jain
CEO :- Deepak Mehrotra
 Micromax today is a fast growing and emerging leader in the
mobile and consumer electronics space in India.
 Entered mobile handset business in 2008 and in a short span
of two years became one of the largest Indian domestic mobile
handsets company by offering unique affordable innovations.

4.  Micromax is one of the leading Indian Telecom Company.23
domestic offices across the country and international offices in
Hong Kong, it has around 1900 employees.
Revenue US$ 626 million (2012)

5. Some of the industry firsts Innovative devices launched by Micromax since
inception
are:
 First Long Battery Life Phone with 30 days battery back up
X1i Marathon Battery phone with 30 days standby time & 17 days Talk time
 First Universal Remote Control Phone
X235 With Universal Remote Control for TV, DVD, AC in your phone
 First Dual SIM Dual mode active Phone (GSM+CDMA)
Micromax GC700 is the first GSM + CDMA Mobile phone

6. Micromax has been focused in earlier stages in rural
areas with feature phones because when we consider
Indian market major population lies on rural area which is
an huge market by itself. But know we can see change of
strategy by moving towards Smartphone's which have
great response over the entire Indian market. As per
records of 2013, Micromax Smartphone’s is second best
selling there after Samsung, in India.

7.  Micromax sells around 1.3 million mobiles handsets every month, with a
presence in more than 500 districts through 100,000 retail outlets in
India.

8.  Micromax is India’s largest mobile phone firm by market share.
According to research by Hong Kong-based Counterpoint Technology
Market Research, Micromax had a 16.6% market share in the three
months ended June, higher than Samsung Electronics Co.’s 14.4%.
Rahul Sharma admitted it had crossed $1 billion (around Rs.6,100
crore today) in revenue in 2013-14. The firm is unlisted, but disclosed
that as of 31 March 2013, its annual revenue was Rs.3,168 crore. On
20 March, PTI reported that Micromax expects to hit $1 billion in
revenue as on 31 March

9. • Low-Medium range basic phones
• Low-Medium range Smartphone’sSegment
• Low income consumers
• YouthTarget
• Replacing bigger players like Samsung, Nokia
through low-end phone marketPositioning

11. …Competitors…
 Samsung
 Nokia
 Sony
 i-Phone
 LG
 Karbonn
 Lava
 Maxx
 Spice
 Celkon
 Lennova
 i-ball
 Dell
 Blackberry
 HTC
G’Five
 Huawei

12. …Product Diversifications…
From basic phones they move towards smarthphone’s. Now they
are moving froward with variety of products. Such as
Funbooks (Tablets)
Data Cards
LED TV
Home Theatres

14. Presented By:
Diksha
Tanuj
Jyoti
Gursewak