Core competencies of Apple include innovation, industrial design, integrated hardware and software, security, and creating experiences. Factors affecting Apple purchases are customer loyalty, product quality, status symbol, aesthetics with no clutter, and creation of buzz. A SWOT analysis found strengths in Apple's well diversified product line to meet changing customer needs and strong customer demand for innovative products, while weaknesses included potential over-reliance on the mass market over niche markets.

2.  INNOVATION
 INDUSTRIAL DESIGN
 INTEGRATED HARDWARE
& SOFTWARE
 SECURITY
 CREATING AN EXPERIENCE
CORE COMPETENCIES OF APPLE

3.  CUSTOMER LOYALTY
 PRODUCT QUALITY
 STATUS SYMBOL
 AESTHETICS (NO CLUTTER)
 CREATION OF BUZZ
FACTORS AFFECTING PURCHASE

4. Brand name is very
recognizable world
wide, associated with
quality and innovation
No good social
media use.
Popularity and
brand name gives
more opportunities
to take risk .
A lot of other
companies develop
similar plans
SWOT Analysis

5. Well diversified and
differentiated product
line, to meet changing
customer needs.
Focus on mass
market instead of
niche market
Strong customer
demand for
innovative products
and value added
features.
Increasing
competition ( apple).
SWOT Analysis

6. SAMSUNG V/S IPHONE

7. CONTENT MARKETING

9. Apple sued Samsung Electronics Co. On 1st April 2011
Apple claimed that Samsung infringed 4 industrial design patents
and 3 utility patents.
Samsung countersued Apple in June 2011 saying that Apple
infringes on several of its patents.
Final verdict was in favour of Apple.
APPLE V/S SAMSUNG
CASE OVERVIEW

10. PRODUCT COMPARISON