Samsung was founded in 1938 and has since become a global leader in consumer electronics through continuous investment in R&D, efficient production of multiple product models, and aggressive marketing campaigns. Samsung spends billions on advertising, sponsorships, and partnerships to increase its brand visibility and awareness. Today, Samsung is the global leader in TVs and memory chips, and the second largest mobile phone manufacturer, having achieved this success through innovation, cost-effectiveness, and ensuring its brand message reaches consumers worldwide.

1. MARKETING EXCELLENCE :
SAMSUNG

2. Samsung was founded
by Lee Byung-chul in 1938
as a trading company…

3. Like This……..

4. And today is a global
marketer of consumer
electronics.

5. So how did Samsung do this ?

6. CONTINOUS

7. SAMSUNG SPEND 40
BILLION DOLLARS INTO
R&D IN 2005-2010…..

8. THIS HELPED
SAMSUNG
COME UP WITH
AMAZING
PRODUCTS IN
ALL SPHERES.

9. EFFICIENT

10. SAMSUNG FOCUSES ON
LOW COSTS AND VOLUME
DOMINATION.

11. RELEASES MULTIPLE
MODELS IN MODELS IN
EACH FIELD WITH
UNIQUE FEATURE…..

12. This keeps the brand
image fresh…..

13. Advertisements and
Sponsorships

14. Samsung realized that success
lies in brand visibilty

15. Samsung forged marketing
alliance with various
companies and sponsored
various events

17. This increased brand
awareness and resulted in….

18. Brand value
increase of
200%
!!!!!

19. Aggressive

20. Samsung spend over 7 billion
dollars on sponsorships , ad
campaigns and other forms of
marketing.

22. Its ad campaigns included
brand messages like
‘technology’ , ‘design’ and
‘sensation’

23. Status Quo

24. Today , samsung is the global
leader in flat panel Tvs and
memory chips

25. And number two player in
mobile phones.

26. It has formed a green
partnership with Microsoft to
help create energy efficient
computers.

27. Can Samsung get ahead of
Walmart ?

28. Samsung holds the edge in the
fact that it has a wide array of
electronics.

29. By customizing the products in
each category to make them
more comprehensive in their
use , Samsung can expand
total market demand.

31. Flank attach Apple : Apple
focuses more on end on end ,
non customizable products.
Samsung can do more to fill
this gap and attack the market
leaders market share.

32. IN 2011 , Samsung launched an
ad campaign which
revolutionized its brand .Now ,
with more global events
coming up , Samsung needs to
do the same.

33. If it succeeds , Samsung can
easily surpass the 400 billion
dollar mark.

34. Summary

35. SAMSUNG’S HISTORY
CORE GROWTH
STRATEGY
ADS AND SPONSORSHIPS
STATUS QUO
FEATURED QUESTIONS

36. THANK YOU !!!!!!!

37. DISCLAIMER
Created by Amol Singh , IITD
, during an internship by Prof.
Sameer Mathur , IIM
Lucknow.