simple and easy beverage plan . convenient and beautifully explained business plan.

1. Business Plan
Entrepreneurship Project
By khushi sharma

2. Day’s Beverage Pvt. Ltd.
Time may change but
great tastes live forever...

3. Business Type: Private Limited Company.
Location: muzaffarnagar Uttar Pradesh, India.
Key Partners: X Y Z
Key Objectives:
1. High quality customer service and satisfaction.
2. Consistent high standard of production.
3. Continuous quality improvement.
4. Employee welfare and development.
5. Lean, simple and effective process.
Mission:
Getting profited through making easy availabilities of Relaxing
beverage.
Executive Summary

4. Competitors
Tata Starbuck
Coffee Culture
Lounge
Café Nescafe
Café Coffee Day

5. Our Unique Selling Proposition (USP)
Making Life
Easier
Innovative
Procedure To
Act
Real Time
Communication
(Selling products
& getting
remarks)

6. Functional Structure
Managing Director
Director Of
Human Resources
Director Of
Production
Director Of
Management
Director Of
Marketing
Director Of
Distribution
Finance
Dept.
Accounts
Dept.
Employment, Selection &
Wages Department
Tea Garden Fruit Garden Tea & Juice
Factory
Quality
control &
Improvement
Department
Planning
Dept.
Organizing
Dept.
Motivation
Dept.
Controlling
Dept.
On Spot
Action Dept.
Advertising
Dept.
Publicity &
Sales
promotion
Dept.
Personal
selling &
Public
Relation
Dept.
G.M.
Area
Managers
Transport
Dept.
Store Dept.
Home Delivery
Dept.
Area Based Employees

7. Our Physical
Resources

8. Physical Resources
Tea Garden Fruit Garden Cultivation
Equipments
Office &
Factory Building
Processing
equipments
Distribution

9. Our
Production
Process

10. Processing Unit
Industrial Raw Materials
Unprocessed Tea
From Garden &
Coffee
Unprocessed
Fruits From
Garden
Factory
Distribution Unit
Factory
Distribution Units
Tea Preparing Juice Preparing
Prepared Tea &
Juices @ your
Door step
Processed Tea & Fruits
Processed Tea For Export

11. Our Human
Resource

12. Laborer Resources Employee Resources
Selection
Board
(Selection Process)
Selected
Laborers
Selected
Employees

13. Marketing
Strategies

14. Strategies We Follow
IMC Trade Show
Marketing
GuerillaMarketing B2B Marketing

15. Our Target
Customer/
Market
Teenagers
Middle-
Class
family
Corporate
Sector

16. Advertisement & Promotions

17. Publicity
Hoardings

18. Sales Promotion
Public Relation

19. Packaging
In order to feel customer special at
being DAY’S BEVERAGE, We will write
their name on their Serving Cups.

20. Distribution Process
Factory
Distribution
Units
Regional
Distributor
Area
Distributor
Local
Delivery
Units
Local
Salesmen

21. Our Financial
Projections
and Budget

22. Our Initial Investments
Our Business Initial Investment is
Rs. 1 Crore
(60% from Bank and 40% Self)

23. Start-up Cost
Particular Rupee
Land 30 Lakh
Building 12 Lakh
Computers 2 Lakh
Equipment 2 Lakh
Machinery 10 Lakh
Vehicles 15 Lakh
Interior Decoration 5 Lakh
Software 2 Lakh
Inauguration Ceremony 1 Lakh
Raw Material 5 Lakh
Salary 3 Lakh
Rent Advance 3 Lakh (For Six Months)
Advertisement 10 Lakh

24. Selling Price of Products
Tea
Masala Chai Rs. 25
Green Tea Rs. 30
Assam Tea Rs. 30
Darjeeling g Tea Rs. 40
Lemon Tea Rs. 50
Day’s Beverage Special Rs. 50
Coffee
Espresso Rs. 35
Espresso American Rs. 45
Cappuccino Rs. 50
Irish Coffee Rs. 45
Black Coffee Rs. 50
Cafe Latte Rs. 50

25. Selling Price of Products
Shakes
Mango Blast Rs. 100
Strawberry Blast Rs. 100
Blackcurrant Blast Rs. 100
Banana Blast Rs. 100
Chocolate Blast Rs. 100
FreezeFrames
Vanilla Ice-Cream Rs. 40
Chocolate Ice-Cream Rs. 40
Chocolate Fudge Sundae Rs. 80
Chocolate Truffle Sundae Rs. 80
Sizzling Brownie Rs. 90

26. Selling Price of Products
Cold Coffee
Cold Sparkle Rs. 50
Tropical Iceberg Rs. 60
Iced Eskimo Rs. 60
Cold Igloo Rs. 70
Cold Chocolate Drink Rs. 80
AfterCoffeeMint
Mint Candies Rs. 10
Mint Lollipops Rs. 10

27. Selling Price of Products
ThirstyQuenchers
Packaged Drinking Water Rs. 20
Orange Juice Rs. 60
Apple Juice Rs. 60
Spritzers
Green Apple Soda Rs. 50
Lychee Soda Rs. 50
Strawberry Soda Rs. 50