This document discusses 8 on-site optimization techniques to boost SEO rankings. It focuses on title tags, keyword density, and keyword prominence, proximity and frequency. The title tag is one of the most important on-site factors and should be optimized to attract users and search engines. Keyword density, or the ratio of keywords to total words, should generally be around 2% to signal relevance without overdoing it. Keyword prominence, frequency and proximity refer to highlighting keywords on the page, repeating them a reasonable number of times, and placing them close together, respectively.
This presentation will provide valuable insight for adding SEO into your current WordPress service offering. The discuss focuses on the pros and cons of adding basic SEO into your services, while also providing some guidance on what to avoid along the way.
We need to reorient our thinking about internet marketing, and more specifically, search engine optimization. Help Google find the best content to solve a user’s problem and you’ll win at SEO.
This presentation will provide valuable insight for adding SEO into your current WordPress service offering. The discuss focuses on the pros and cons of adding basic SEO into your services, while also providing some guidance on what to avoid along the way.
We need to reorient our thinking about internet marketing, and more specifically, search engine optimization. Help Google find the best content to solve a user’s problem and you’ll win at SEO.
This webinar will review what website owners should do when optimizing their website for local SEO. We’ll discuss the key factors for search engine optimization success and provide tips for optimizing a websites at the local level.
Here are ten outdated SEO practices that you need to eliminate from your skill-set so that you can avoid Google penalties and thereby find success in your SEO campaigns in 2017. To know more, check out this interesting blog https://goo.gl/9Bdk2v
Technical SEO can be very overwhelming and intimating, but it doesn’t have to be. This presentation will walk through the core areas of technical SEO and present the data at a level of the average user. You won’t need a degree in coding to have some solid takeaways for improving your website and search ranking with a few technical tweaks.
Is your website underperforming? If so, it could be for a variety of reasons. In today’s post I’d like to walk you through some common website issues we see. This will allow you to perform a do-it-yourself website audit checklist. My tips and techniques are written for real world site owners and I’ve made the list long enough to make an impact, but no so long that it feels like an impossible task to manage.
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
Garry Grant and Sergio Stephano of SEO Inc. provide an in-depth look at the top 10 factors that affect your site’s rankings in 2016. With factors ranging from old stand-bys like content optimization to the latest unveiled secrets of social engagement, some of the information may surprise you!
Some of the topics SEO Inc. will cover include:
*Link Quality & Metrics - The backbone of search engine optimization
*Website Content: Quantity or Quality?
*Social Presence - Impacts of social engagement on SEO
*EAT Principle – The importance of authoritative sites
*Advanced SEO tips and tricks
*Tools - Important tools to stay relevant in today's SEO landscape
*Hands-on SEO Audit using SEMrush
While eCommerce SEO is very similar to regular SEO, there are a number of additional considerations to review when optimizing your online store for search. In this presentation we review some of the mot common issues and associated best practices.
Why Everyone Should be an Expert of 301 RedirectsRebecca Gill
A 301 redirect is a status code that tells search engines that a page or post has permanently moved to a new location. This process asks the search engine to transfer existing SEO value and redirect traffic.
It is a valuable part of modern SEO and every marketer or website owner should be aware of what it is, why it helps SEO, and how it should be used.
In this presentation, we cover all of those topics and look at some fun examples of 301 redirects in the wild.
Additional learning opportunities are available at:
https://www.web-savvy-marketing.com/mastermind/
https://www.diySEOcourses.com
https://www.SEObits.fm
https://facebook.com/groups/seolaunchpad/
In our Bad SEO Habits Meetup, seasoned digital marketing experts discuss a variety of SEO mistakes, dangerous habits to avoid, as well as give many helpful tips and tricks on improving your SEO strategy!
Peter Mead covers the most important ins and outs of Wordpress SEO.
Sha Menz continues with a super informative review on How To Beat Bad SEO Habits Before They Appear.
Tim Capper closes with a great presentation on developing a successful Local SEO strategy.
Understanding User Intent and Content SilosRebecca Gill
This presentation explores the concepts of user intent and content silos, while also discussing how they impact search engine optimization (SEO) efforts.
This webinar will review what website owners should do when optimizing their website for local SEO. We’ll discuss the key factors for search engine optimization success and provide tips for optimizing a websites at the local level.
Here are ten outdated SEO practices that you need to eliminate from your skill-set so that you can avoid Google penalties and thereby find success in your SEO campaigns in 2017. To know more, check out this interesting blog https://goo.gl/9Bdk2v
Technical SEO can be very overwhelming and intimating, but it doesn’t have to be. This presentation will walk through the core areas of technical SEO and present the data at a level of the average user. You won’t need a degree in coding to have some solid takeaways for improving your website and search ranking with a few technical tweaks.
Is your website underperforming? If so, it could be for a variety of reasons. In today’s post I’d like to walk you through some common website issues we see. This will allow you to perform a do-it-yourself website audit checklist. My tips and techniques are written for real world site owners and I’ve made the list long enough to make an impact, but no so long that it feels like an impossible task to manage.
Every once in a while somebody says SEO is dead, and they are always
proven wrong. Nearly two decades into the 21st century, SEO continues being
essential in securing high rankings for websites and profits for businesses.
Garry Grant and Sergio Stephano of SEO Inc. provide an in-depth look at the top 10 factors that affect your site’s rankings in 2016. With factors ranging from old stand-bys like content optimization to the latest unveiled secrets of social engagement, some of the information may surprise you!
Some of the topics SEO Inc. will cover include:
*Link Quality & Metrics - The backbone of search engine optimization
*Website Content: Quantity or Quality?
*Social Presence - Impacts of social engagement on SEO
*EAT Principle – The importance of authoritative sites
*Advanced SEO tips and tricks
*Tools - Important tools to stay relevant in today's SEO landscape
*Hands-on SEO Audit using SEMrush
While eCommerce SEO is very similar to regular SEO, there are a number of additional considerations to review when optimizing your online store for search. In this presentation we review some of the mot common issues and associated best practices.
Why Everyone Should be an Expert of 301 RedirectsRebecca Gill
A 301 redirect is a status code that tells search engines that a page or post has permanently moved to a new location. This process asks the search engine to transfer existing SEO value and redirect traffic.
It is a valuable part of modern SEO and every marketer or website owner should be aware of what it is, why it helps SEO, and how it should be used.
In this presentation, we cover all of those topics and look at some fun examples of 301 redirects in the wild.
Additional learning opportunities are available at:
https://www.web-savvy-marketing.com/mastermind/
https://www.diySEOcourses.com
https://www.SEObits.fm
https://facebook.com/groups/seolaunchpad/
In our Bad SEO Habits Meetup, seasoned digital marketing experts discuss a variety of SEO mistakes, dangerous habits to avoid, as well as give many helpful tips and tricks on improving your SEO strategy!
Peter Mead covers the most important ins and outs of Wordpress SEO.
Sha Menz continues with a super informative review on How To Beat Bad SEO Habits Before They Appear.
Tim Capper closes with a great presentation on developing a successful Local SEO strategy.
Understanding User Intent and Content SilosRebecca Gill
This presentation explores the concepts of user intent and content silos, while also discussing how they impact search engine optimization (SEO) efforts.
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
Using competitive research, SEO techniques and digital marketing best practices to design, implement, and analytically analyze a successful corporate website for mobile and desktop
The 5 Fingers of SEO: An Easy Keyword Placement Strategyjbowers_ima
To optimize your website for search engines, you need to incorporate the right keywords into your content. You may know you need keywords, but do you know where to put them on the page? With this easy keyword placement guide, you'll know exactly what to do to increase your on-page SEO to help boost your website's search results rankings.
My presentation for Go Negosyo's talk streamed on Facebook. This is all about the shift to digital from pre-pandemic period to where we are today with COVID-19. Ultimately, I spell out how we can win in business and help the economy in spite of the challenges.
This leadership seminar was delivered for Accenture in Bonifacio Global City (BGC) for their Top ACT event. It was the first time they were doing an event such as this for their newly launched mentorship program so delivering the Agile Leadership talk for them was a very big deal for me.
I mixed a little bit of tech geekiness in the deck so the sub-title is 'Decoding Leadership in Today's World'. I also tackled why leadership is important and why it's difficult at the same time.
I also noted that leadership is more difficult nowadays because influencing people has become more elusive. Technology has increased our awareness and so it has also increased our skepticism. We don't put our faith in someone or something as easily as before.
Influence is earned. Which means leadership is earned. And how you earn leadership stems from who you are and how authoritative you are in what you do and say.
Earning influence requires a ton of hard work, intentional practice, research and diplomacy. These things do not come often to a lot of people. There are a few gems of an individual that has these and I implore people to work towards having these characteristics as it will serve them in becoming the best leaders they can be.
I also talk about passion and how it is grossly misunderstood by the world at large. It does take passion to be a leader but it is the difficult side of passion that enables this. The side that takes a lot of sacrifice and (I daresay) martyrdom.
Life is not about work and pay. Rather, it is about sharing your faith to others. Give what you have freely to others. How can you share and give to others if they don't want what you have?
Because they don't want to be like you?
The Bible says in Titus 2:7 "And you yourself must be an example to them by doing good works of every kind. Let everything you do reflect the integrity and seriousness of your teaching."
You have to be someone who matters to people. That takes authority which turns to influence.
Leadership is impossible without the willingness to suffer for something you truly believe in. The good news is leadership can be agile!
Leadership is not a long, hard development that will launch after everything has been "quality-assured."
You learn, you practice - and yes you might faith sometimes and experience 'bugs' along the way, but the important thing is to 'just keep shipping.'
This talk was also delivered to Fluor Philippines, in Alabang. They are a Fortune 500 company with more than 56,000 employees worldwide. They also have offices in Manila and Cebu with a combined headcount of almost 3,000 employees. They got me to talk about leadership for their Mentoring program. It was a very exciting time for them and I, in turn, was thrilled for the opportunity to speak about leadership in their event.
This is my presentation in ICTT 2019 in Kerala, India at the Le Meridien Kochi Hotel. I talk about how Expertise, Authority and Trust affects SEO, how to optimize it, and how Google stashed critical data to jump-start E-A-T as a ranking factor.
Digital Innovation (Digital vs Traditional Marketing)Sean Si
This is my deck for my talk at the Philippine Business Enterprise Congress where I spoke to 1,000 entrepreneurs who attended. It's a talk on digital marketing and SEO compared to what we have traditionally. Enjoy!
This is my Deck for Robinsons Homes' Sales Rally for 2018. Their motto is 'Start the Good Life'. The talk is all about how to get people to listen to what you have to say. It's hard for people to hand out flyers and leaflets in the mall to people who are passing by. Often people just shrug it off. Selling is tough. There are real problems along the way. The secret to getting people to listen to you is simple but it takes a lot of hard work. Check out the deck and enjoy!
How to Use Social Media to Influence the WorldSean Si
Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:
1) Use social media for good and
2) You have to have authority to use social media influentially.
My company: https://seo-hacker.net
How to get Content Perfectly Optimized for Users and SEOSean Si
Wojtek Mazur's presentation on the SEO Summit 2016 touching base on how to optimize content in the best way possible so that it would be appreciated by users and ranked by search engines
How to Maximize Conversions Through SEO and CROSean Si
My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.
This is my talk for TEDx Youth. It's about the three lies about the teen-age that is preached by our day and age. If you want to watch the video of my talk using this Powerpoint deck, you can do so here: https://www.youtube.com/watch?v=Fo8RyQpPpUA
Sample 8 actionable on site optimization techniques
1. 8 Actionable On-site
Optimization Techniques
to Boost your SEO
End the question of “Why am I not Ranking Right Now” And Start Making
your SEO Work for you
1
2. 8 Actionable On Site
Optimization Techniques
On site
optimization
1 Title Tag
Arguably the most Important On Site factor there is
accounts for
around
twenty five
percent (25%)
2 Keyword Density
Keywords are vital to your site’s SEO
of your entire
SEO factor.
This is a
3 Keyword Prominence & Proximity
Where you place your Keywords and how you arrange them
simplified,
Complete On
Site
Optimization
4 Outbound Links
You’ve got a link here and a link there
Tutorial for
anyone who is
new to SEO
5 Image SEO
Hiding keywords inside every picture
and wants to
know how to
make the
most out of
6 Sitemap
Making it easy for Search Spiders to Crawl your stuff
their on site
optimization 7 URL Slugs
That URL is very, very important
8 Internal Linking
All the relevant stuff go together
2
3. 8 Actionable On Site
Optimization Techniques
On site
optimization
1 Title Tag
Arguably the most Important On Site factor there is
accounts for
around
twenty five
percent (25%)
2 Keyword Density
Keywords are vital to your site’s SEO
of your entire
SEO factor.
This is a
3 Keyword Prominence & Proximity
Where you place your Keywords and how you arrange them
simplified,
Complete On
Site
Optimization
4 Outbound Links
You’ve got a link here and a link there
Tutorial for
anyone who is
new to SEO
5 Image SEO
Hiding keywords inside every picture
and wants to
know how to
make the
most out of
6 Sitemap
Making it easy for Search Spiders to Crawl your stuff
their on site
optimization 7 URL Slugs
That URL is very, very important
8 Internal Linking
All the relevant stuff go together
3
4. The title tag is one of the
oldest attributes there is to a
webpage’s layout. Title Tags
have been existent since
websites came to being. Title
tags are also one of the most
important attributes that you
will ever get to use in your on site optimization.
As a user, you see the title tag in the top-leftmost
part of your internet browser.
It is also used in the search engine results page as
indicated in the illustration:
Title Tag
4
5. It doesn’t take a genius to create a title tag. You can
always see how title tags are created in the source
code of an internet browser.
For example, if you’re
using Firefox, type in
CTR+U and you’ll see the
source code of this page.
Press CTR+F and look for
<title>
I would say title tags have
a very valuable usage both
for people and for search
engines. It holds really good weight as an on-site
optimization factor – giving you a good foundation
for your desired keyword. It also lets users know
what your page is all about in the search engines and
in your website itself.
Don’t take the title tag for granted. But don’t stuff in
too much of your keywords in it too.
5
6. The title tag is good for 70 characters. Any more than
that and the search engines will show an ellipsis (…)
to indicate that the excess characters in the title tag
have not been included anymore.
It is also advised that
the keywords in the
title tag should be
found in the body of
the content for a
higher rank. It would
be great if your title
tag is also an on-page
H1 title tag. For
example: This article’s H1 title is the same as the
page’s title tag.
6
7. Another good strategy for the
title tag is that you should place
the keywords that you want to
rank for in front – put it as the
first words of your 70 character
title tag – this way, they would
be more helpful for ranking and they would have
better impact on a user as a relevant result.
7
8. You can optimize your title tags for branding as well.
If you check http://seo-hacker.org, my title tag is
“Learn SEO | SEO Hacker School” because that’s what
the site is all about.
SEO School is all about making sure
that the SEO that you’re learning
really works. I don’t get technical
with the lessons, but if and when I do,
I explicitly outline every step and
every shortcut to it.
Putting your brand in the title tag leverages your
brand both in the SERPs and in your website. And
that’s a good thing.
8
9. A great title is what it is – GREAT. It should attract
people to click the moment that they see it in the
Search Engine Results Page (SERP). It should compel
them to read what your article is all about. It should
lure them in.
People don’t read your
article’s body unless they
like your title. Statistics say
that you have 2 seconds for
people to shrug off what
you have to say because you
did not intrigue them with
your title.
9
10. People are emotional beings.
Whether they are male or
female, their decision making
abilities are impacted by their
emotional pull. You have to
capitalize on that and make
your title alluring to what tugs
people emotionally.
The title tag is the first thing people will see in the
SERP about your website/webpage. Make it good so
that you will have a positive first impression.
Tips for Keeps: Stick to the basic rules here about
title tags and a big chunk of your On Site optimization
would have already been solved.
10
11. 8 Actionable On Site
Optimization Techniques
On site
optimization
1 Title Tag
Arguably the most Important On Site factor there is
accounts for
around
twenty five
percent (25%)
2 Keyword Density
Keywords are vital to your site’s SEO
of your entire
SEO factor.
This is a
3 Keyword Prominence & Proximity
Where you place your Keywords and how you arrange them
simplified,
Complete On
Site
Optimization
4 Outbound Links
You’ve got a link here and a link there
Tutorial for
anyone who is
new to SEO
5 Image SEO
Hiding keywords inside every picture
and wants to
know how to
make the
most out of
6 Sitemap
Making it easy for Search Spiders to Crawl your stuff
their on site
optimization 7 URL Slugs
That URL is very, very important
8 Internal Linking
All the relevant stuff go together
11
12. Keywords are vital to your site’s SEO. They are the
cornerstone of your entire SEO campaign. Without
the right keywords, your SEO structure has no
foundation and will get you nowhere.
Understanding keyword
density is one step to
leveraging your
website’s on-site
optimization.
12
13. Keyword density
Deals with the ratio of your keywords in light of the
total number of index-able words placed in your
webpage.
For example, you have 100 words article, then having
a 1% keyword ratio means that you should have the
presence of your keyword one time within that 100
word text.
13
14. Being mindful of your keyword density can give a
signal to the search engines that your article is all
about a certain specific topic – which is the keyword
you are targeting. Having this signal gives your
webpage relevance and good keyword presence.
Don’t mistake this with
keyword stuffing.
Keyword stuffing is
squeezing in as much of
your desired keyword as
you can inside your article
without much/any regard
to your readers. Keyword stuffing is plain wrong and
is a spammy method that won’t get you up in the
ranks anyway. Don’t believe me? Check this out.
14
15. The recommended keyword density is not the same
for all search engines.
For example, Google’s recommended keyword
density ranges from 1-2%(pictures taken from
gorank.com)
15
17. In general, I would recommend that you stick to 2%.
Is keyword density still used in SEO today? Yes I’m
sure it is. It still has an effect towards search engines
to some extent.
But if you ask me if people still count their keyword
density, I would say no.
Why?
Because people don’t usually write for search engines
– unless he/she is a black hatter or a spammer trying
to get up the ranks quick.
Tips for Keeps: You don’t need to really count if you
have a 2% ratio in order to rank well. Just try to be
mindful to insert your keywords when necessary.
Don’t overdo it. Write for people because in the end,
it’s people who will be reading what you have to say.
17
18. 8 Actionable On Site
Optimization Techniques
On site
optimization
1 Title Tag
Arguably the most Important On Site factor there is
accounts for
around
twenty five
percent (25%)
2 Keyword Density
Keywords are vital to your site’s SEO
of your entire
SEO factor.
This is a
3 Keyword Prominence & Proximity
Where you place your Keywords and how you arrange them
simplified,
Complete On
Site
Optimization
4 Outbound Links
You’ve got a link here and a link there
Tutorial for
anyone who is
new to SEO
5 Image SEO
Hiding keywords inside every picture
and wants to
know how to
make the
most out of
6 Sitemap
Making it easy for Search Spiders to Crawl your stuff
their on site
optimization 7 URL Slugs
That URL is very, very important
8 Internal Linking
All the relevant stuff go together
18
19. Now that we’ve discussed keyword density, it’s time
you know the other factors when it comes to
keywords in your on-site optimization. Understanding
keyword prominence, frequency and proximity can
help you leverage the power and placing of your
keywords in your website. This is a tutorial for
Keyword Prominence,
Frequency and Proximity.
Keywords are what makes
your site tick. It is the
bread and butter that your
readers are going to bite
and chew. Knowing where to place them, how to use
them and how often to insert them in a sentence is
important.
19
20. Keyword Prominence deals with how eye-catching
your keywords are within a web page. The important
keywords should be the most prominent in your
webpage.
For example:
Do you see that the keyphrase
I’m trying to target? “Your sex
drive is not the problem”, is
very prominent in the page as
it is my article’s title.
It is at a good place in my
webpage with good fonts and
height. That spells out prominence.
20
21. Keyword frequency deals with the number of times
you let your keyword or keyphrase appear in a
webpage.
It is said that the more times a
keyword appears in your
webpage, the more relevance a
search engine will likely attribute
to it whenever a user would
search for those keywords.
Again, there is a fine line
between keyword stuffing and having good keyword
frequency.
Watch how many times you repeat those keywords
and make sure that your article makes sense. In fact, I
would advise you to just be mindful of your keyword
21
23. Keyword proximity deals with the closeness between
two or more keywords with each other.
The idea is the closer the keywords are to each other,
the better.
Let me give you an example:
“How your on site optimization will
affect your search engine
rankings”
“How your on site optimization will
affect your rankings in search
engines”
23
24. There ain’t much difference, is there? But if someone
searches “Search engine rankings” it is more likely
that the previous title will rank higher than the latter.
This scenario is within the context and assumption
that all else is equal for both pages.
It ain’t a huge factor, but knowing these little things
matter.
Tips for Keeps: Create great, quality, compelling
content – that is of first importance. Just be mindful
of these three things about your keyword. It’s good
awareness but don’t make it the basis for your next
article.
24
25. Copyright 2013 by
Sean Patrick Si
Founder & Consultant
SEO Hacker
sean@seo-hacker.com
eBook Design and Layout by:
Trisha Si
25