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Social media

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A look at social media and how to take advantage from the Nigerian standpoint.

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Social media

  1. 1. "Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual. Anyone who either cannot lead the common life or is so self-sufficient as not to need to, and therefore does not partake of society, is either a beast or a god. " <br />Aristotle 384 BC – 322 BC<br />
  2. 2. Social Media A presentation by BankyOjutalayo <br />
  3. 3. Today <br />Over 700 million people on Facebook, 140million tweets posted on Twitter each day, and 2 billion video views each day on YouTube.<br />social media has become an integral part of our connected lives. <br />social media is big, it's still getting bigger, and as a broad digital channel, is not going to disappear anytime soon. <br />
  4. 4. Today <br />Twitter now officially claims to have 175m registered users, although it's unclear what percentage regularly user the service. <br />Officially, Linkedin has over 100m professionals who use the platform worldwide. <br />Facebook officially hit the half-billion member mark last year. According to figures from Socialbakers, there are now some 712m Facebook users worldwide.<br />Flickr continues to grow at a steady rate,. At the end of 2010, it was hosting more than 5bn images.<br />Wikipedia now has more 17m articles. The site now has an army of 91,000 active contributors.<br />It may well be the year of mobile... For Facebook. Users accessing the site through mobile devices now tops 200m - an enormous 200% increase in around a twelve-month period.<br />Clearly, Facebook is still growing: More than 30bn pieces of content is shared each month, which is an average of 7bn pieces a week.<br />
  5. 5. FACEBOOK GLOBALMOBILE STATISTICS<br /><ul><li>There are more than 250 million active users currently accessing Facebook through their mobile devices.
  6. 6. People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
  7. 7. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products</li></ul>SOURCE: FACEBOOK | WEBSITE: http://www.facebook.com/press/info.php?statistics<br />
  8. 8. AFRICA INFOGRAPHS<br />
  9. 9. 93% POPULARITY IN AFRICA <br />SOURCE: STATSCOUNTER GLOBAL STATS | WEBSITE: http://gs.statcounter.com/#social_media-af-monthly-201005-201105-bar| DATE: MAY 2011<br />
  10. 10.
  11. 11. Some extra nuggets... <br />More than 24 hours of video is uploaded to YouTube every minute. <br />Flickr members upload more than 3,000 images every minute.<br />More than one million companies have LinkedIn Company Pages (formerly known as company profiles).<br />The average Facebook user creates 90 pieces of content each month.<br />There are more than 2bn video views on YouTube every 24 hours. <br />There were nearly 2bn people searches on Linkedin during 2010.<br />People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.<br />People on Facebook install 20m applications every day. <br />
  12. 12. Today (Digital Nigeria)<br />Nigeria among the top 10 countries wrt mobile devices<br />Mobile penetration and reducing data tariffs responsible for the boost in internet usage<br />According the Mobile Youth 2010 Report<br />Nigeria has almost 40 Million mobile youth owners<br />
  13. 13. Internet Penetration<br /><ul><li>Nigeria ahead with 39.8% - 43m users
  14. 14. Guinea Bissau, Liberia and Sierra Leone lagging with less than 0.01%</li></li></ul><li>Nigerian Representation in Facebook<br />3.3million Nigerians on Facebook<br />
  15. 15. Top 10 sites visited (Digital Nigeria)<br />2<br />1<br />3<br />4<br />
  16. 16. Top 10 sites visited (Digital Nigeria)<br />5<br />6<br />7<br />8<br />
  17. 17. Top 10 sites visited (Digital Nigeria)<br />9<br />10<br />11. Punch <br />12. Vanguardngr<br />13. MSN<br />14.BBC<br />15. Goal.com<br />Source:asotoadeola.com<br />
  18. 18. Where we are coming from?<br /><ul><li>GSM launched in Nigeria with huge uptake
  19. 19. Premium Value Added Services launched in 2002 (WAP and Premium SMS)
  20. 20. GPRS launched in Early 2004 </li></ul>(mobile internet as the driving proposition)<br /><ul><li>By end December 2004 over 5Million active subscribers
  21. 21. Over 58m GSM subscriptions
  22. 22. Internet penetration soaring
  23. 23. data increasing in share of spend as revenues in excess of $200m annually
  24. 24. Google present in Nigeria
  25. 25. GEJ uses facebook as campaign tool.
  26. 26. NCC licensed 38 ISPs
  27. 27. Linkserve launched in 1997 </li></ul>1996<br /><ul><li> World WAR II ends..
  28. 28. First phone call made in Nigeria
  29. 29. For the next 56 years the country had at peak 450,000 subscriber capacity
  30. 30. No such thing as ‘The Internet’ </li></li></ul><li>Where we are coming from?<br /><ul><li>GSM launched in Nigeria with huge uptake
  31. 31. Premium Value Added Services launched in 2002 (WAP and Premium SMS)
  32. 32. GPRS launched in Early 2004 </li></ul>(mobile internet as the driving proposition)<br /><ul><li>By end December 2004 over 5Million active subscribers
  33. 33. Over 58m GSM subscriptions
  34. 34. Internet penetration soaring
  35. 35. data increasing in share of spend as revenues in excess of $200m annually
  36. 36. Google present in Nigeria
  37. 37. GEJ uses facebook as campaign tool.
  38. 38. NCC licensed 38 ISPs
  39. 39. Linkserve launched in 1997 </li></ul>1996<br /><ul><li> World WAR II ends..
  40. 40. First phone call made in Nigeria
  41. 41. For the next 56 years the country had at peak 450,000 subscriber capacity
  42. 42. No such thing as ‘The Internet’ </li></li></ul><li>
  43. 43. What does internet mean to Nigerians?<br /><ul><li>Freedom
  44. 44. Privacy
  45. 45. Convenience
  46. 46. Exposure
  47. 47. Enabler
  48. 48. Opportunities </li></ul>…..Bridging the ‘Digital Divide’ <br /><ul><li>The younger generation stay connected ‘socials’ on the move through social networking sites like Facebook, Myspace and Twitter.</li></ul>Nigeria Dominates BBC International WAP Usage – Cellular News August 2006<br />The UK broadcaster, the BBC has reported that Africa is dominating visits to its mobile phone WAP site. They report that according to July's statistics, 61% of the BBC's international Wap users came from Nigeria and 19% from South Africa. "Wap is the one platform where African countries continue to appear in the top five in our statistics," said BBC developer Gareth Owen.<br />
  49. 49. What is social media?<br />
  50. 50. What is social media?<br />
  51. 51. What is social media?<br />Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.<br />Wikipedia <br />Social media, is a bi-directional highway that gives platform owners, content owners, media houses and advertisers (i.e. EVERYBODY) the ability to communicate, dissipate information and gather instant feedback.<br />Bankole Ojutalayo <br />
  52. 52. Page Views<br />
  53. 53. The original idea!<br />
  54. 54. It started on the phone…1950’s<br />Groups of technology freaks regularly hacked into public telephone mainframes and corporate voicemails for purpose of blogging and the first ever form of audio podcasts. It was used to share information between the community.<br />Digital bulletin boards were introduced in 1979<br />Small servers powered by personal computers attached to a telephone modem, where one person at a time could dial in and get access. BBSes had social discussions on message boards, community-contributed file downloads, and online games<br />Commercial online services 1979 – 2001<br />The first real-life wedding from a couple who met via real-time internet chat happened in the early 80s as online services grew in popularity for its color interface and lower cost.<br />Dawn of the web 1991 - ∞<br />The internet existed since the late 1960s, as a network, but the world wide web became publicly available on August 6th, 1991.<br />Instant messaging – Commercially available in 1996<br />People have been addicted to “tweeting” their real-time status updates (using hash tags (#) and at-signs (@)) for over 20 years. IRC, or Internet Relay Chat, was created in August 1988 by JarkkoOikarinen. It was notably used to break news on the Soviet coup attempt during the media blackout and keep tabs on the first Gulf War. Many people stayed logged into IRC constantly… using it to share links, files and keep in touch with their global network – they same way Twitter is used today.<br />Bit torrent & Social Media Sharing <br />People have been addicted to “tweeting” their real-time status updates (using hash tags (#) and at-signs (@)) for over 20 years. IRC, or Internet Relay Chat, was created in August 1988 by JarkkoOikarinen. It was notably used to break news on the Soviet coup attempt during the media blackout and keep tabs on the first Gulf War. Many people stayed logged into IRC constantly… using it to share links, files and keep in touch with their global network – they same way Twitter is used today.<br />Social Networking……1997 <br />Six degrees was launched in mid 1997 as the first social networking site allowing users to create profiles and make friends.<br />The likes of friendster(2003), MySpace(2004), Facebook (2007) followed in the ensuing social networking frenzy<br />Real time collaboration (2009)<br />The likes of googlewave and google docs has allowed users to share information in realtime. <br />
  55. 55. Traditional vs Social media<br />To reach 50 million users, it took:<br />· Radio: 38 years.<br />· TV: 13 years.<br />· Internet: 4 years.<br />· The iPod: 3 years<br />To reach 100 million users, it took Facebook fewer than 9 months.<br />
  56. 56. Characteristics of Social Media <br />On a digital platform (web, mobile web, intranet etc)<br />Is not a one way street. <br />Usually personal <br />Can be shared <br />
  57. 57. Advantages & Opportunities <br />Evergreen <br />New avenues daily <br />Makes you human<br />Builds trust <br />Co create with your customers <br />
  58. 58. The 4C’s of social media <br />Context <br />Contacts <br />Communications <br />Collaboration <br />
  59. 59. Why do people follow brands?<br />
  60. 60. The Impact of social media<br />
  61. 61. The Impact of social media<br />Facebook page views in Opera Mini account for more than half of all page views in South Africa, Indonesia, Kenya, Bangladesh, Turkey, Mexico, and the Philippines.<br />Opera Mini “State of the Mobile Web Report – April 2011<br />
  62. 62. Where is it?<br />
  63. 63. Who is on it?<br />Yemisi, James, Aminu, Bola, Lapkat, Nando, Akinyinka, Alero, Zainab, Amina, Tokunbo, Bolanle, AbiodunLapkat, Nando, Akinyinka, Alero, Zainab, Amina, Tokunbo, Bolanle, Abiodun, Emeka, Obinna, Mohammed, Yenkit, Busola, Nonso, Azubuike, Mohammed, Yenkit, Busola, Nonso, Azubuike, Chika, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Oriofe, Yetunde, Olaoluwakiitan, Adanma, Damilare, Amaechi, Ini, Effiong, Uduak, Ituah, Ifeanyi, Uti, Latunde, Dasuki, Momodu, Rabiu, Usman, Jide, Mairo, Titi, Yeme, Ugochi, Banke, Tele, Tinu, Edehereveno, Evelyn, Mawi, Ezomo, Morenike, Omotokeola, Azeez, Bolaji, Farouk, Ayinla, Olabisi, Eyitomi, Juyin, Tomiwa, Moturanyo, Edikan, Essay, Foluso, Folorunsho, Gloria, Habib, Ossai, Kolade, Keke, Falila, Mide, OluChika, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Tinu, Edehereveno, Evelyn, Mawi, Ezomo, Morenike, Omotokeola, Buhari, Patience,Okechwukwu, Juwon, Elo, Nafisat, Chinenye, Osa, John, Nkem, Timi, Labake, Joy, Latunde, Fregene, Oti, Yusuf, Abubakar, Obasanjo, Bankole, David, Chukudi, Aminu, Bola, Lapkat, Nando, Akinyinka, Alero, Zainab, Amina, Tokunbo, Bolanle, Abiodun, Emeka, Obinna, Mohammed, Yenkit, Busola, Nonso, Azubuike, Chika, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Oriofe, Yetunde, Olaoluwakiitan, Adanma, Damilare, Amaechi, Ini, Effiong, Uduak, Ituah, Ifeanyi, Uti, Latunde, Dasuki, Momodu, Rabiu, Usman, Jide, Mairo, Titi, Yeme, Ugochi, Banke, Tele, Tinu, Edehereveno, Evelyn, Mawi, Ezomo, Morenike, Omotokeola, Azeez, Bolaji, Farouk, Ayinla, Olabisi, Eyitomi, Juyin, Tomiwa, Moturanyo, Edikan, Essay, Foluso, Folorunsho, Gloria, Habib, Ossai, Kolade, Keke, Falila, Mide, Olu, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Oriofe, Yetunde, Olaoluwakiitan, Adanma, Damilare, Amaechi, Ini, Effiong, Uduak, Ituah, Ifeanyi, Uti, Latunde, Dasuki, Momodu, Rabiu, Usman, Jide, Mairo, Titi, Yeme, Ugochi, Banke, Tele, Tinu, Edehereveno, Evelyn, Mawi, Ezomo, Morenike, Omotokeola, Azeez, Bolaji, Farouk, Ayinla, Olabisi, Eyitomi, Juyin, Tomiwa, Magaji, Ifemina, Moyo, Mukosso, Adenola, Omonedo, Onabanjo, Suilemain, Opeseitan, Isa, Odunsi, Abiola, Ugo, Amaka, Henry, Wande, Dbanj, Banky, , Chukudi, Aminu, Bola, Lapkat, Nando, Akinyinka, Alero, Zainab, Amina, Tokunbo, Bolanle, AbiodunLapkat, Nando, Akinyinka, Alero, Zainab, Amina, Tokunbo, Bolanle, Abiodun, Emeka, Obinna, Mohammed, Yenkit, Busola, Nonso, Azubuike, Chika, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Tinu, Edehereveno, Evelyn, Mawi, Ezomo, Morenike, Omotokeola, Azeez, Bolaji, Farouk, Ayinla, Olabisi, Eyitomi, Juyin, Tomiwa, Moturanyo, Edikan, Essay, Foluso, Folorunsho, Gloria, Habib, Ossai, Kolade, Keke, Falila, Mide, Olu, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Oriofe, Yetunde, Olaoluwakiitan, Adanma, Damilare, Amaechi, Ini, Effiong, Uduak, Ituah, Ifeanyi, Abiodun, Emeka, Obinna, Mohammed, Yenkit, Busola, Nonso, Azubuike, Chika, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Oriofe, Yetunde, Olaoluwakiitan, Adanma, Damilare, Amaechi, Ini, Effiong, Uduak, Ituah, Ifeanyi, Uti, Latunde, Dasuki, Momodu, Rabiu, Usman, Jide, Mairo, Titi, Yeme, Ugochi, Banke, Tele, Tinu, Edehereveno, Evelyn, Mawi, Ezomo, Morenike, Omotokeola, Azeez, Bolaji, Farouk, Ayinla, Olabisi, Eyitomi, Juyin, Tomiwa, Moturanyo, Edikan, Essay, Foluso, Folorunsho, Gloria, Habib, Ossai, Kolade, Keke, Falila, Mide, Olu, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Oriofe, Yetunde, Olaoluwakiitan, Adanma, Damilare, Amaechi, Ini, Effiong, Uduak, Ituah, Ifeanyi, Uti, Latunde, Dasuki, Momodu, Rabiu, Usman, Jide, Mairo, Titi, Yeme, Ugochi, Banke, Tele, Tinu, Edehereveno, Evelyn, Mawi, Ezomo, Morenike, Omotokeola, Azeez, Bolaji, Farouk, Ayinla, Olabisi, Eyitomi, Juyin, Tomiwa, Magaji, Ifemina, Moyo, Mukosso, Adenola, Omonedo, Onabanjo, Suilemain, Opeseitan, Isa, Odunsi, Abiola, Ugo, Amaka, Henry, Wande, Dbanj, Banky, , Chukudi, Aminu, Bola, Lapkat, Nando, Akinyinka, Alero, Zainab, Amina, Tokunbo, Bolanle, AbiodunLapkat, Nando, Akinyinka, Alero, Zainab, Amina, Tokunbo, Bolanle, Abiodun, Emeka, Obinna, Mohammed, Yenkit, Busola, Nonso, Azubuike, Chika, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Tinu, Edehereveno, Evelyn, Mawi, Ezomo, Morenike, Omotokeola, Azeez, Bolaji, Farouk, Ayinla, Olabisi, Eyitomi, Juyin, Tomiwa, Moturanyo, Edikan, Essay, Foluso, Folorunsho, Gloria, Habib, Ossai, Kolade, Keke, Falila, Mide, Olu, Busari, Ada, Abdulrazak, Chizoba, Bunmi, Olawunmi, Owen, Dipo, Oriofe, Yetunde, Olaoluwakiitan, Adanma, Damilare, Amaechi, Ini, Effiong, Uduak, Ituah, Ifeanyi, …………………<br />
  64. 64.
  65. 65. Social Media Landscape<br />Publish<br />Having documented presence on the digital space through the likes of wiki, digg and others<br />Share <br />Uploading user/owner specified content. Ranging from text snippets to pictures videos, slides and so on<br />Discuss<br />Instant Messaging, <br />Social Networking<br />Online destinations for friends, colleagues or similar interest digital communities <br />Micro blogging <br />Short and quick status updates<br />
  66. 66. Social Media Landscape<br />Live Stream <br />a time-ordered stream of documents that functions as a diary of electronic life. E.g Online social organizers, and content aggregation <br />Live Cast <br />See access and respond in real time. <br />Virtual Worlds <br />Computer based simulated environments <br />Social Games <br />Games played within an online community. Mostly on an asynchronous basis. <br />MMO<br />Massively Multiplayer Online games are those played from the more popular games consoles. Usually supports hundreds or thousands of users simultaneously.<br />
  67. 67. How do you fare?<br />www.mywebcareer.com<br />
  68. 68.
  69. 69. Why should I use social media?<br />?<br />?<br />?<br />?<br />Maybe be you should look at objectives sheet again<br />Trying to reach people?<br />Conduct a survey and find out<br />Is your target on social media/will they get on it?<br />All business must have interaction physically or otherwise.<br />Do you want interaction with customers?<br />YES<br />YES<br />YES<br />If you’re trying to appeal to the leaders of tomorrow, or to attract a new customer base, then try it out<br />TRY IT OUT<br />IT’S A TOOL – lets use it<br />
  70. 70. CASE STUDY USING INMOBI<br />
  71. 71. SOCIAL MEDIA PROGRAM<br />Key Goals of a social media program<br /><ul><li> Influence online sentiment around company, brand or product
  72. 72. Discover warm sales leads and marketing opportunities
  73. 73. Integrate social media to product launches and corporate communications </li></ul>What are your goals?<br />
  74. 74. SOCIAL MEDIA PROGRAM2<br />Plan <br />Listen <br />Understand/Learn about your audience<br />Choose your channels <br />Build an identity <br />Engage <br />Participate & Monitor <br />Analyze<br />
  75. 75. SOCIAL MEDIA PROGRAM1<br />Plan <br />Write down specific goals and objectives<br />
  76. 76. SOCIAL MEDIA PROGRAM1<br /> Listen <br />Engage the experts.<br />
  77. 77. SOCIAL MEDIA PROGRAM1<br />Understand<br />Learn about your audience<br />Who are they?<br />Where are they?<br />How do they consume?<br />How & where do they engage? <br />
  78. 78. SOCIAL MEDIA PROGRAM1<br />Choose your channels <br />Look wisely for the medium that best suits you<br />
  79. 79. SOCIAL MEDIA PROGRAM1<br />Build a digital identity<br />Set up the basics<br />
  80. 80. SOCIAL MEDIA PROGRAM1<br />Engage<br />Create a solid content plan<br />Stimulate feedback <br />
  81. 81. SOCIAL MEDIA PROGRAM1<br />Participate<br />Show your ‘Humanity’<br />Connect your audience to valuable content and resources <br />
  82. 82. SOCIAL MEDIA PROGRAM1<br />Don’t Spam<br />Engagements should be non intrusive <br />
  83. 83. SOCIAL MEDIA PROGRAM1<br />ANALYZE<br />Social media measurement <br />Reach <br />Frequency/traffic <br />Influence <br />Conversations and transactions<br />Sustainability <br />Sentiment <br />There are several tools available for measuring these parameters<br />
  84. 84. SOCIAL MEDIA PROGRAMroute<br />Media Channels you control <br />
  85. 85. SOCIAL MEDIA PROGRAMroute<br />Media via others with influence<br />
  86. 86. SOCIAL MEDIA PROGRAMroute<br />
  87. 87. Measuring Engagement?<br />Traffic<br />Interaction<br />Sales<br />Leads<br />Search marketing<br />Brand metrics<br />PR<br />Customer engagement<br />Retention<br />Profits<br />
  88. 88. The Twist……<br />Feedback & Control<br />Referral sales <br />Head hunting <br />Opinion polls <br />
  89. 89. Talk to me……<br />Banky Ojutalayo <br />STARFISHMOBILE Nigeria <br />banky@starfishmobile.com<br />+234 705 1001001<br />Twitter: @banks_ojut<br />Linkedin: http://ng.linkedin.com/in/bankyojutalayo<br />

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