(1) This is a feasibility study and proposal to develop alternative to existing popular social media channels for the Muslim Ummah in particular and ethical non-Muslims in general throughout the globe. (2) The general alternative social media, which would not be completely Shariah compliant, would cater to the ethical non-Muslims and would be free from unethical aspects like pornography, homosexuality, drugs, alcohol, etc. (3) The general alternative social media would have a special category for the Practicing Muslims, which would be Shariah compliant , adhering to the teachings of Quran and Sahih Hadith.

1. DR. ZAKIR NAIK
NOVEMBER 2016
Alternative Social Media
for Muslim Ummah
PEACE
SOCIAL
MEDIA

2. Unique opportunity in a fast paced industry
1
This is a feasibility study and proposal to develop alternative to existing popular
social media channels for the Muslim Ummah in particular and ethical non-
Muslims in general throughout the globe.
Private & Confidential 2
2
The general alternative social media, which would not be completely Shariah
compliant, would cater to the ethical non-Muslims and would be free from
unethical aspects like pornography, homosexuality, drugs, alcohol, etc.
3
The general alternative social media would have a special category for the
Practicing Muslims, which would be Shariah compliant , adhering to the
teachings of Quran and Sahih Hadith.

3. In 2011, the worldwide Social Media
user base stood at 473.6
million and this will grown to
2,471.4 million by end-2016,
at a CAGR of 39.2% during 2011-2016.
In 2011, Social Media users
accounted for 7.9 percent of
the worldwide internet
subscriber base.
This percentage is expected to
increase to 30.9 percent by
end-2016.
Social Media Users
Worldwide (In Million, 2009 – 2016F)
SocialMediaUsers
(InMillion)
Social Media Penetration
Worldwide (In Percent, 2009 – 2019F)
SocialMediaPenetration
(%)
Social-Media reference is based on –
Facebook, Twitter, Youtube
Private & Confidential 3
Social Media & Portals - Disrupting Markets

4. Social Media Revenue
Worldwide (In USD Billion, 2009 – 2016F)
Social Media generated worldwide
revenues of over USD 10 billion in
2011, representing year-over-year
growth of nearly 50 percent.
Annual Social Media revenue is
forecast to near USD 43 billion by
the end of 2016, growing at a CAGR
of 33.2 percent during 2011-2016.
SocialMediaRevenue
(InUSDBillion)
During 2011-2016, while the emerging
markets of Asia Pacific, Latin America,
and Africa & Middle East are expected to
gain shares in the worldwide mobile
Internet Messaging user base, the
developed markets of Europe and North
America will see their contributions
diminish.
Social Media Users Contribution
Regional (In Percent, 2011 & 2016F)
SocialMediaUserContribution
(InUSDBillion)
Social-Media reference is based on –
Facebook, Twitter, Youtube
Private & Confidential 4

5. Shifting Global Trends
Private & Confidential 5
Increasingly Tech
Savvy Users
Data Security
Paranoia
Smart Device
Revelation
One Size Fits
All
• Gen X & Y make-up 60%
of global population
• Free mobile and web
applications
• Demand for new solutions
• Data security is major
concern
• Current providers are seen
with suspicion
• Smart devices affordable
to masses
• Hyper computing power
• Seamless connectivity
• Adoptive content
• Smart bandwidth analyzer

6. Latin America is expected to
lead all regions worldwide in
terms of mobile Internet Messaging
users growth with a CAGR of 49.1
percent during 2011-2016,
followed by AME and Asia
Pacific respectively.
Social Media Revenue Contribution
Worldwide (In USD Billion, 2009 – 2016F)
SocialMediaRevenue
(InUSDBillion)
Social Media Users Growth by Region
(In Percent, 2009 – 2016F)
Europe and North America are the
only two regions with projected
growth rates below the worldwide
CAGR of 39.2 percent, with North
America forecast to record the
lowest CAGR of 29.6 percent
during 2011-2016.
Social-Media reference is based on –
Facebook, Twitter, Youtube
Private & Confidential 6
Large Projected Growth

7. Categories & Comparisons
#
Search
engines
Social
Networks
Instant Messaging Video Shares
Real Time Public
Micro Blogging
Photo Sharing Picture Gallery
Online Pin
Board
1 Google Facebook WhatsApp YouTube Twitter Instagram Flicker Pintrest
2 Bing (MSN) QQ FaceBook Messenger YouKu SinaWebio Tumblr
3 Yahoo Qzone WeChat Vimeo
4 Baidu Google+ SnapChat DailyMotion
5 AOL Reddit Viber Vine
6 Ask.com LINE
7 Excite Skype
8 DuckDuck Go
9
Wolfram
Alpha
10 Yandex
11 Lycos
#
Social Network for
Professionals
Encyclopedia Matrimonial Job Site
E-Commerce
B2C
E-Commerce
B2B
Travel Portal
Insurance
Portal
Payment
Gateway
1 LinkedIn Wikipedia Shadi.com Seek Amazon Ali Baba Halal Travel WorldPay
2 Monster Halal Trip SagePay
3 JobStreet Crescent PayPal
4 Naukri
Primary 1 Focus
Secondary Focus
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7
Primary 2 Focus

8. All in one application
Private & Confidential 8
Feature packed application tailored towards productivity and collaboration

9. Google
Search
Analytics
Storage
Cloud Facebook Tweeter YouTubeLinkedIn WordPress
TRSSTFriendicaDiaspora
MediaGoblin
WhatsApp Skype
Matrimonial
Job
E-Commerce B2C
E-Commerce B2B• MyMatch
• SoftDate Pro
• iCupid
Proposed Approach
Private & Confidential 9

10. Open-Source Technology Adoption
Private & Confidential 10
• Evaluation and adoption of
open-source solutions with
GPL source code.
• Adoption of open-source
OS, database, and all other
server-side technologies..

11. Global Data Centre's in:
• India
• U.A.E.
• Malaysia
• USA
• UK
Estimated Required Servers:
• Web Server x 10
• Application Server x 10
• Data Base Server x 10
• SAN Storage x 2
• Backup Server x 3
Private & Confidential 11
Delivery Infrastructure

12. Private & Confidential 12
Key Differentiation
Features can be fully customized
to meet user specific needs
(e.g. multi-lingual, localization)
Multi-lingual support:
• English
• Arabic
• Urdu
• Bahasa Malaysia
• Bahasa Indonesia
System capable of being
integrated with existing Social
Media and other programs
Minimizes adoption when
switching from other Social
Media platforms
Added convenience of
having existing programs
Comprehensive security features to
ensure integrity of data and
secure transmission of
information/messages
Data management to comply
With ISO 27000

13. Private & Confidential 13
Positioning
Social Media Industry
Non-Muslims Muslims
Users
MktMaturity
Developed
Countries
Developing
Countries
Facebook
Twitter
YouTube
LinkedIn
Google+
Instagram
??????
• In developed markets,
there is a glut of Social
Media apps for mass
consumption.
• Applications catering to
Muslim users generally
Lacking.
• Sizable gap in Muslim world
for a ethical and moral Social
Media platform.
Whatsapp
Facebook
Twitter
YouTube
LinkedIn
Google+
Instagram
Whatsapp

14. Private & Confidential 14
Start-up Set-up
Research &
Development
Commercialization Marketing & Sales Support
Activity Plan Overview
• Company Formation
• Rental Lease
• Key role Recruitment
• Renovation
• Network set-up
• CCTV & Card
Access set-up
• HR & Finance SOP’s
• ICT Infra set-up
• 2nd Tier Recruitments
• Server set-up
• Security set-up
• Dev Environment set-up
• Software Development
• Testing Environment
set-up
• QA/QC Framework
• Pricing Strategy
• Payment Gateway
Integration
• SEO / Digital Marketing
• 3rd Tier Recruitments
• Mkt Campaign
• Events
• Business Development
• Tele Sales
• HelpDesk

15. Private & Confidential 15
Business Dev
Manager
Business Dev
Executive
Business Dev
Sales
Marketing
Manager
Marketing
Executive
Marketing SEO
Executive
Marketing PR
Executive
Admin
Executive
Human
Resource
Executive
Finance
Executive
Finance
Manager

16. Potential Revenue Streams
Private & Confidential 16

17. Potential Risks: Mitigation:
• Time duration required to develop
such systems.
• Lead time required to operationalize
such scale project.
• IT Infra and system security
• External political and government
regulations
• Manpower / Technical Expertise
dependencies
• To evaluate and adopt existing
available Open-Source systems.
• Lead time of 60 days (Nov/Dec 2016)
to be used to operationalize.
• IT Security strategy and contingency
scenarios well defined.
• Set-up a risk assessment advisory
group, for regular inputs.
• Well established talent management
and resource back-up plan.
Risk & Mitigation
Private & Confidential 17

18. Proposed Delivery Timeline
Private & Confidential 18

19. Private & Confidential 19
Available Grants
# Grant Name Agency Amount (MYR)
1 InnoFund Ministry of Science,
Technology and
Innovation (MOSTI)
800 k
2 TechnoFund 800 k
3 Seed Fund Malaysian Digital
Economy Corporation
(MDEC)
250 k
4 Commercialization Fund Ministry of
International Trade
and Industry (MITI)
3 mil
* Subjected to application and agency approval.

20. THANK YOU!
DR. ZAKIR NAIK
NOVEMBER 2016
PEACE
SOCIAL
MEDIA