The document outlines 11 steps and 7 vital tips for creating an effective LinkedIn profile presented by Teddy Burriss. The steps include adding a profile photo, writing a headline and summary, including experience descriptions with keywords, adding skills and certifications. The tips stress the importance of having a public profile, removing fluffy words, and connecting widely. The presentation concludes with an offer of one-on-one LinkedIn coaching and suggestions for additional learning resources.

1. Presenting
Yourself
Effectively On LinkedIn
The Webinar Will Begin Momentarily-
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From Teddy Burriss
Burriss Consulting, Inc.

2. Presenting
Yourself
Effectively On LinkedIn
From Teddy Burriss
Burriss Consulting, Inc.

3. Sit back & absorb these
11 Steps to an Effective
LinkedIn Profile
&
7 Vital LinkedIn Tips

4. Poll Question
In the last 90 days how
many recruiters and hiring
managers have reached out to
you through LinkedIn?

5. Step #1
Include a Profile Picture
on your LinkedIn Profile.
A profile Pic shows you are
approachable.
Let people recognize you.

6. Step #2
Your LinkedIn Headline is your Bold & Proud
Statement of
“Who Am I”
Consider using your Keywords
on your Headline.

7. Step #3
Include Professional Contact Information
In order to be successful on your career
transition, you must be accessible.

8. Step #4
Your Summary Statement is all about YOU!
Share your skills, expertise,
accomplishments &
what you enjoy doing.

9. Step #5
Use Keywords in Your Experience Title(s)
Don’t put just your title - use Keywords
that are relevant to that position which
are also relevant to who you are today.

10. Step #6
Use Keywords in Your Experience Description(s)
It’s not your resume - it’s the story of
what you did (back then) that is relevant
to who you are today. Use your
keywords to tell the relevant story.

11. Step #7
Use the Certification Section
If you have relevant or professional
development certifications –
add them here

12. Step #8
Publications Section is very useful
This is a great place to put
your resume, networking profile &
relevant reference letters.
Use Keywords in the descriptions.

13. Step #9
LinkedIn Skill Words / Phrases need to
represent who you are!
Don’t type them in and press enter. Type
a few letters and choose from the
available options.

14. Step #10
Volunteer Section - show your Network you
are involved.
If you regularly help your community,
civic group or charity –
let your network know this.
It shows you like to help others.

15. Step #11
You can not do it all at once. Pace
yourself, but stick to a good pace.
Let me help you if you need help.

16. Vital LinkedIn Tip
#1
You must have a LinkedIn Profile!
Regardless of your
career aspirations, business or industry,
a Professional LinkedIn Profile
helps you to be discovered.

17. Vital LinkedIn Tip
#2
Your LinkedIn Profile is not your Resumé
It’s your public profile
for the world to see.

18. Building a
Professional LinkedIn Profile
is work

19. Vital LinkedIn Tip
#3
Must be Relevant - Otherwise leave it off
Everything you share on
LinkedIn should be relevant
to who you are and what you do.

20. Vital LinkedIn Tip
#4
Get rid of all the fluffy words - no one cares
Fluffy adjectives are either ignored or
thought of as a way to make you look
better than you really are.

21. Vital LinkedIn Tip
#5
You can have 50 Skill words/phrases.
Work hard to pick the best 50 that
represent who you are and what you do.

22. Vital LinkedIn Tip
#6
Connect Far, Wide & Diverse. Connect
with anyone who is relevant to you in
any way possible.
Learn how to connect with people who
do not know you - yet.

23. Vital LinkedIn Tip
#7
Be public - 100% public
Never do, say or engage in a way you
do not want to be seen, heard or
perceived in life.

24. I want to
help
You!!
Special offer for all
attendees of this
Career Confidential
Webinar

25. One-on-One
LinkedIn
Profile
Coaching
Good only
till the end
of the week

26. Q&A
With
Teddy Burriss

27. Poll Question
Based on what you have
heard today, would you like
personal coaching on these
areas and even more?

28. Additional Training

29. Here are some great resources
for you to learn more.
Read - Success using Social Media
Follow TLBurriss on Twitter
Follow the Social Media Blog
Follow Burriss Consulting on LinkedIn

30. Thank You for Attending!