The document discusses embracing cloud computing. It defines cloud computing and provides examples of software as a service, platform as a service, and infrastructure as a service. The chief technology officer discusses how the cloud allows for flexible scaling, lower costs, faster development, and experimentation. Trends mentioned include digital marketing platforms in the cloud, open APIs, development being tied to deployment, and cloud-friendly tools gaining popularity. While security, reliability, and privacy are concerns, the cloud can offload tasks and help extend infrastructure.

1. Embracing the CloudRay Velez, Chief Technology Officer

2. AgendaWhat is the cloud?What can it do for marketing and your business?What are the cloud trends?What are the cloud concerns?Chat with experts

3. What is the Cloud?Presentation Title Goes Here

4. Cloud DefinitionsCloud computing is Internet-based computing, whereby shared resources, software, and information are provided to computers and other devices on demand, like the electricity grid.**From wikipedia, a cloud based encyclopedia

5. We’re All InIn March 2010, Microsoft's CEO, Steve Ballmer, made his strongest statement of betting the company's future in the cloud by proclaiming "For the cloud, we're all in" and further stating "About 75 percent of our folks are doing entirely cloud based or entirely cloud inspired, a year from now that will be 90 percent."*http://seattletimes.nwsource.com/html/microsoftpri0/2011255515_steve_ballmer_speech_at_uw_were_all_in_for_cloud_c.html

6. Cloud Computing CategoriesPresentation Title Goes HereSalesforce.com

7. Facebook for Web sites

8. Google Docs…Software as a ServiceWindows Azure

9. Google App Engine

10. Heroku…Platform as a Service Amazon Web Services

11. Rackspace Cloud

12. Go Grid…Infrastructure as a Service

13. Infrastructure as a ServicePresentation Title Goes Here

14. Spectrum of Infrastructure CapabilitiesOn-PremisesServersHosted ServersCloud PlatformNew WorldOld World

15. What really changes? Embracing the CloudNever touch a physical server again?

16. Superbowl campaign gone wild? Not a problemEmbracing the Cloud

17. Need to test out a concept before committing?Embracing the Cloud

18. What are the advantages?Lease vs. own and no sunk costOnly use what you needEasily scale up and downMore predictable forecastingStart working within minutesSelf service provisioningEmbracing the Cloud

19. Platform as a ServiceEmbracing the CloudNo Operating System

20. What does no operating system mean?

21. From Code Editor to ProductionEmbracing the Cloud

22. Software as a ServiceEmbracing the Cloud

23. Software as a Service vs. Traditional SoftwareSoftware as a ServiceProcure software licensesLearn software and APIsIntegrate softwarePresentation Title Goes HereTraditional Software Checklist

24. Procure physical hardware

25. Install and manage software

26. Procure software licenses

27. Install physical software licenses

28. Learn software and APIs

29. Integrate softwareWhat are the advantages?All this results in lower startup costsFaster time to marketMore budget focused on the businessScale up and down without sunk costIn some cases even procurement goes awayEmbracing the Cloud

30. Software as a Service and Social BrandsPresentation Title Goes HereUse Facebook authentication and enjoy 15% lift in registrationsLive Conversation15-20% increase time on site

31. 5-15% increase in trafficShare2-4% users share

32. 3-10 clicks/shareSingle Sign-OnSSO results in 15% increase in registrationsLoginCapture and Share

33. Software as a Service and Social BrandsPresentation Title Goes HereEmbed You Tube and Let Google Pay the Streaming Fees

34. Software as a Service and Social BrandsPresentation Title Goes HereBuild a new business – Social Content Recommendations

35. What does it mean for marketing?Embracing the Cloud

36. Marketing & Cloud – A Natural FitCLOUD COMPUTINGCloud computing has affected technology marketing in all of these areas, accelerating innovation.

37. Marketing & Cloud – A Natural FitFlexible scaling ties into the campaign needsCost structure – on demand pricingProvides the platform and language flexibility that more agile solutions requireSupports a methodology that is different from a standard software development lifecycle

38. Case Study – Social MicrositeSocial Microsites3rd Party Sites Core Web PropertiesMobile Applications10 foot ApplicationsWeb ServicesCloud ServicesEnterprise Service-Oriented Architectures

39. Marketing & Cloud – A Natural FitAllows for experimentation with newer technologies

40. Case Study – 10 foot ApplicationsSocial Microsites3rd Party Sites Core Web PropertiesMobile Applications10 foot ApplicationsWeb ServicesCloud ServicesEnterprise Service-Oriented Architectures

41. Marketing & Cloud – A Natural FitCreates natural boundaries between campaign and core transactional systemsAllows us to differentiate the specific needs for each of these 2 systems

42. Case Study – Core Web ExperienceSocial Microsites3rd Party Sites Core Web PropertiesMobile Applications10 foot ApplicationsWeb ServicesCloud ServicesEnterprise Service-Oriented Architectures

43. Marketing & Cloud – A Natural FitQuickly build new businesses from existing assetsHandle massive amounts of data

44. Case Study – New Web ExperienceSocial Microsites3rd Party Sites Core Web PropertiesMobile Applications10 foot ApplicationsWeb ServicesCloud ServicesEnterprise Service-Oriented Architectures

45. Marketing & Cloud – A Natural FitScale up and down on demandOptimize long-term investmentEmbracing the Cloud

46. Case Study – Core Web ExperienceSocial Microsites3rd Party Sites Core Web PropertiesMobile Applications10 foot ApplicationsWeb ServicesCloud ServicesEnterprise Service-Oriented Architectures