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Ian Kirk
Ian Kirk

1. The document discusses developing an effective marketing strategy for small to medium business owners with annual turnovers between £500k-£5m. 2. It emphasizes starting with clear objectives and understanding customers by researching their needs, wants, behaviors and market trends in order to develop the right strategy. 3. Common pitfalls to avoid include having an unclear value proposition, lacking a purpose or objective, not understanding the competitive landscape, and failing to measure return on investment.

1 of 12
Marketing Strategy … and how to generate a far better return!
Wake up call………. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Marketing? ,[object Object],[object Object],[object Object]
Where do I start? ,[object Object],“ Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” (Sun Tzu, 500 BC)
Set some clear objectives…
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Strategy……..
How do I do this? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company X SALES HIRE EDUCATION HOSPITAL LEISURE CONSTR- UCTION RETAIL INSTALLERS & FITTERS FM TRADES
Seem obvious?? 1. Understand what you offer 2. Understand who are your target customers
Some Common Marketing Pitfalls ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to look out for when choosing a supplier? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Any Questions?

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