Using Marketing Strategy to generate a ROI
•Download as PPT, PDF•
1 like•180 views
1. The document discusses developing an effective marketing strategy for small to medium business owners with annual turnovers between £500k-£5m. 2. It emphasizes starting with clear objectives and understanding customers by researching their needs, wants, behaviors and market trends in order to develop the right strategy. 3. Common pitfalls to avoid include having an unclear value proposition, lacking a specific target customer base, and failing to measure return on investment of marketing tactics.
Report
Share
Report
Share
![Wake up call………. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Sales is not Marketing
The document provides strategies for selling in a tough market. It discusses defining the differences between marketing and sales, with marketing dealing with acquiring and maintaining customers through the 4 P's, while sales focuses on closing deals. It then offers ideas for leveraging existing clients, evaluating salespeople, strengthening customer relationships, and crafting an effective value proposition in today's challenging market.
Tipsfor Entreprenuers
The document provides guidance on evaluating opportunities by assessing customer value, addressable market and market access, and scalability. It emphasizes focusing initial sales efforts on the right customers who can provide references and feedback. The CEO should act as the chief sales and marketing officer to convey passion for the product. A multi-pronged sales strategy should include networks, partnerships, and referrals while actively listening to customers. Marketing distinguishes a product while sales close customers.
Marketing by the Numbers - 2014 High Rock Marketing Summit
This document discusses key marketing metrics and tools for measuring success. It introduces formulas for marketing success like budgets, key performance indicators (KPIs), return on investment (ROI), cost per acquisition (CPA), and lifetime value (LTV). It then covers specific analytics tools like Google Analytics and Facebook Insights that can track user acquisition, behavior, and conversions. The presentation aims to demonstrate how numbers and analytics are crucial for evaluating marketing effectiveness and optimizing strategies.
How to make sales when you dont like selling 2
New Seminar and Workshop based on the successful book of the same name. Designed to help business owners and sales people, particularly those who find selling challenging.
Creating a stand out brand
The document provides guidance on building a standout brand for business success. It discusses that a brand is more than just a name and logo - it is the gut feeling and associations people have with a product, service or company. It emphasizes the importance of considering all brand touchpoints that customers interact with. The document outlines key elements to focus on when developing a brand strategy such as defining brand personality, values, essence, positioning and creating a customer journey map. It stresses that an effective brand strategy differentiates a business from competitors and creates lasting value for customers.
Snap shot on biz dev
Snap shot on biz dev.
learn how to got through normal steps of business development:
swot analysis
PEST
BCG matrix
Strategy
Business plan
25 Sales Prospecting Tips for Digital Media Sellers
Everyone should develop a set of prospecting techniques that they're comfortable with. Closing deals is about relationships, and relationships begin with great prospecting strategies.
Six Steps to Create the Perfect Pitch
"Six Steps to create the Perfect Pitch"
• How to research and choose the right investor.
• Writing your Pitch.
• Best way to tell your story to an investor.
• Tips on keeping your Pitch short and simple.
• How to hire the best designer to create your Pitch Deck.
Recommended
Sales is not Marketing
The document provides strategies for selling in a tough market. It discusses defining the differences between marketing and sales, with marketing dealing with acquiring and maintaining customers through the 4 P's, while sales focuses on closing deals. It then offers ideas for leveraging existing clients, evaluating salespeople, strengthening customer relationships, and crafting an effective value proposition in today's challenging market.
Tipsfor Entreprenuers
The document provides guidance on evaluating opportunities by assessing customer value, addressable market and market access, and scalability. It emphasizes focusing initial sales efforts on the right customers who can provide references and feedback. The CEO should act as the chief sales and marketing officer to convey passion for the product. A multi-pronged sales strategy should include networks, partnerships, and referrals while actively listening to customers. Marketing distinguishes a product while sales close customers.
Marketing by the Numbers - 2014 High Rock Marketing Summit
This document discusses key marketing metrics and tools for measuring success. It introduces formulas for marketing success like budgets, key performance indicators (KPIs), return on investment (ROI), cost per acquisition (CPA), and lifetime value (LTV). It then covers specific analytics tools like Google Analytics and Facebook Insights that can track user acquisition, behavior, and conversions. The presentation aims to demonstrate how numbers and analytics are crucial for evaluating marketing effectiveness and optimizing strategies.
How to make sales when you dont like selling 2
New Seminar and Workshop based on the successful book of the same name. Designed to help business owners and sales people, particularly those who find selling challenging.
Creating a stand out brand
The document provides guidance on building a standout brand for business success. It discusses that a brand is more than just a name and logo - it is the gut feeling and associations people have with a product, service or company. It emphasizes the importance of considering all brand touchpoints that customers interact with. The document outlines key elements to focus on when developing a brand strategy such as defining brand personality, values, essence, positioning and creating a customer journey map. It stresses that an effective brand strategy differentiates a business from competitors and creates lasting value for customers.
Snap shot on biz dev
Snap shot on biz dev.
learn how to got through normal steps of business development:
swot analysis
PEST
BCG matrix
Strategy
Business plan
25 Sales Prospecting Tips for Digital Media Sellers
Everyone should develop a set of prospecting techniques that they're comfortable with. Closing deals is about relationships, and relationships begin with great prospecting strategies.
Six Steps to Create the Perfect Pitch
"Six Steps to create the Perfect Pitch"
• How to research and choose the right investor.
• Writing your Pitch.
• Best way to tell your story to an investor.
• Tips on keeping your Pitch short and simple.
• How to hire the best designer to create your Pitch Deck.
Sales management
The document provides information about sales prospecting and the sales process. It discusses the key stages in the typical seven-step sales process, which includes prospecting, preparation, approach, presentation, handling objections, closing, and follow up. Prospecting involves searching for potential customers and qualifying leads. Good prospects have an identified need, decision-making authority, and ability to purchase. Sales presentations are an important part of the sales process and should have clearly defined objectives, benefits, costs, and a call to action. Effective closing involves looking for verbal and non-verbal buying signals that indicate a customer is ready to purchase.
Session 1 -_intro_types_of_marketing
This document provides an overview of a business and marketing course for fitness professionals. It discusses setting up a personal training business, including the benefits and pitfalls of self-employment. It also covers developing a marketing strategy using concepts like the 4 P's (product, price, place, promotion). The course teaches how to analyze customer needs and competitors, develop a unique value proposition, and promote business through strategic and tactical marketing plans. Students will complete a case study and business/marketing plan to demonstrate their learning.
Business plan ed r
The document provides an overview of the key components of an effective business plan, including an executive summary, company overview, market environment analysis, marketing and sales strategy, operations plan, and financial plan. It explains that the executive summary should provide a concise summary of the entire plan in a way that would encourage readers to read further. The company overview section should include the history, structure, and goals of the company, while the market environment section analyzes factors like industry trends and competition. The marketing, operations, and financial plan sections outline the practical details for bringing the business idea to fruition.
Pitch Originator Executive Summary Preparation Workshop
This document provides information and guidelines for preparing an executive summary for the Monash Generator startup pitch competition. An executive summary is a 1-page marketing document that concisely communicates the value of a business by highlighting the problem it solves, product or service, market opportunity, management team, and execution plan. The competition provides up to $30,000 in non-dilutive funding to the top startup pitches. Teams submit their executive summary by August 18th and the top 20 will be invited to present a 60-second pitch. 10 semi-finalists will receive mentoring and present again at the final event on September 29th, where 5 teams will be selected to receive $5,000 plus $15,000
Presentation2
The document discusses the key components of a successful strategic sales plan in three phases. Phase I involves understanding customers, competitors, pricing and market factors. Phase II focuses on defining the ideal customer, competitive advantages, sales goals and conducting ongoing competitor analysis. Phase III emphasizes that the sales plan is dynamic and must be continuously maintained, adjusted and reviewed for the organization to continue to succeed. The sales plan is described as the "life blood" for an organization's ongoing success.
Materi Pelatihan SALES PLANNING & MARKETING - BPR Pemanukan BANGUNARTA di Ho...
The document summarizes materials from a sales planning and marketing training for employees of BPR BANGUNARTA bank held on December 12-13, 2015 at the DIAMOND Hotel in Subang. It includes an agenda, presentations on topics like the sales planning process, relationship selling versus traditional selling, and the value of personal selling. The training was led by a speaker and aimed to help employees improve their sales skills and focus on building long-term customer relationships.
Increasing-Sales
This document outlines eight steps to increasing sales: 1) Qualify prospects to determine if they are a good fit, 2) Gain their trust by being sincere and keeping promises, 3) Define your unique value proposition, 4) Listen to understand prospects' needs, 5) Stay focused on revenue-generating activities, 6) Polish your sales presentation, 7) Do research on prospects, and 8) Learn from past successes selling to similar clients. The goal is to sell the most product or service in the least amount of time by following these steps to qualify leads and close more deals.
Cheap Marketing Strategies - Tn T Circle Of Influence Networking Session Se...
The document provides 10 sure-fire low-cost marketing strategies for small businesses to implement. It begins with an overview of marketing as an ongoing process rather than an event. The strategies include creating impressive collateral, leveraging technology like websites and social media, networking by volunteering, getting customer feedback, public speaking, writing, asking for referrals, supporting causes, and seeking publicity. The presentation emphasizes becoming visible, talked about, and found in order to get constant repeat business.
How to ask good questions in Sales Negotations
Knowing how to ask good questions in sales presentations and negotiations to achieve a desired outcome and objective is what distinguished an experienced sales professional from amateurs. Learn this useful technique to significantly enhance your sales results!
CAN YOU SELL UNDER PRESSURE
The document provides tips for selling under pressure through maintaining a positive mental attitude. It recommends focusing on controlling one's thoughts, staying present, accepting what you can and cannot control, focusing on the process rather than the goal, and remaining relaxed. Additional tips include selling to people rather than organizations, selling yourself through being interesting and developing empathy, asking questions and listening to understand customers, linking features to benefits, appealing to emotions over logic, having selective product knowledge, emphasizing what makes your offering unique, not selling based on price alone, and always remaining professional. The overall message is that selling successfully starts with your mindset and utilizing these strategies.
Pharma customers segmentation do you know your doctor
90% of the marketing pharmaceutical is spent on doctors, this is a lot of money, I guess this is enough to make us at least slightly curious to get a closer look on the targeted doctors and understand how can they be segmented properly... to lock in your target and aim right.
Proactive Sales – Manage to Win
The document provides tips for proactive sales management. It discusses developing customer relationships by advancing customers up a "relationship ladder" from prospect to loyal customer. It emphasizes gaining customer insights. It also outlines conducting effective sales meetings, including informative, training, and decision-making meetings. Finally, it encourages salespeople to "sell more stuff" by doing it better, faster, and cheaper than competitors and answering customers' primary questions. The overall message is that strategic planning, developing customers, setting targets, improving meetings, and outperforming competitors are keys to winning in sales.
New Age Strategic Selling
The document discusses key account management (KAM) and strategic selling. It notes that KAM requires strategic selling skills and involves developing a deep understanding of key customers. The steps of strategic selling outlined are establishing understanding of the customer, developing a knowledge base, and creating a strategic plan. Key account management is described as a long-term process that requires commitment from management and salespeople trained in strategic selling.
One page marketing plan
This one page marketing roadmap provides guidance on developing a marketing plan for a business. It outlines key elements to include such as describing the business, products/services, unique selling proposition, goals, target market, budget, marketing activities, and a calendar to plan activities over a 12 month period. The plan is intended to help business owners strategically grow their company through defining their offer, customers, and tactical marketing.
Strategic Marketing Plan
This document discusses strategic business planning and marketing for commercial agricultural producers. It covers developing a strategic marketing plan, including conducting an environmental analysis, identifying customers and their needs, analyzing competitors to determine how to create unique value, and determining the optimal marketing mix of product, price, place and promotion strategies. The marketing mix strategies discussed include determining the right product portfolio, quality standards, distribution channels, pricing approaches, advertising and promotional tactics. Developing a strategic marketing plan helps agricultural producers effectively meet market demands and maximize profits.
Marketing On Trial
Marketing is often seen as non-essential to businesses and difficult to measure. However, the document argues that marketing simply anticipates customer needs and helps sell products/services to meet those needs. It suggests that marketing is made more complex than necessary and should focus on understanding customers, the business, and communicating value to stakeholders in a clear, financially-focused way. The document provides tips for marketing to gain support, such as aligning plans with business goals, using measurable metrics, and working closely with finance.
Public Relations Account Management
Account Management in Public Relations, is one area that continues to affect the way Client Relationship is managed and how effectively communication programmes are managed. This presentation take the perspective that practitioners on the Agency side need to move away from traditional practice and embrace a new paradigm.
Introduction to PR Account Management
This is the webinar presentation I gave to Chartered Institute of PR (CIPR) members in February 2012. It provides an overview of my account management training course.
Entrepreneurial Marketing & Strategic Growth; A Presentation to the CU Busine...
Kimberly Arnold, CEO of Escalate Solutions, gave a guest lecture on entrepreneurial marketing. She discussed how strategic planning remains essential for companies pursuing aggressive growth, and how life cycles and tactics must address both internal and external considerations. Arnold also emphasized the importance of cross-disciplinary balance and expertise for leaders to effectively manage unexpected challenges that arise during periods of rapid growth.
SME Strategy- Management Consulting
What do management consultants do? Do you need a management consultant for your business? They can help your business grow, and here's what they do:
Contact Anthony C Taylor at SME Strategy for your business.
E market and sme strategy rashid
This document discusses e-marketing strategies for small and medium enterprises (SMEs). It defines e-marketing and outlines the key benefits, which include global reach, lower costs, trackable results, 24/7 marketing, personalization, and interactive campaigns. The document then provides an overview of e-marketing tools such as email marketing, search engine optimization, pay-per-click advertising, social media marketing, and more. It also discusses e-payment systems in Bangladesh and challenges of e-payments. Finally, the document outlines a 5-step process for e-marketing planning that involves defining customers, choosing targets, creating a budget, developing ad content, and tracking results.
5 steps to developing a B2B content marketing strategy for SME's
Phil McGuin, Stickyeyes Head of Insight and Consultancy presented his 5 steps to developing a content strategy for The Marketer’s latest webinar – B2B content marketing: how to set a strategy for an SME then run a simple, cost-effective programme #contentmarketingwebinar
The webinar focused on five key stages of developing a strategy from context, connection and categorisation to crafting and conversion.
For more content marketing advice and insight see our blog at http://www.stickyeyes.com
More Related Content
What's hot
Sales management
The document provides information about sales prospecting and the sales process. It discusses the key stages in the typical seven-step sales process, which includes prospecting, preparation, approach, presentation, handling objections, closing, and follow up. Prospecting involves searching for potential customers and qualifying leads. Good prospects have an identified need, decision-making authority, and ability to purchase. Sales presentations are an important part of the sales process and should have clearly defined objectives, benefits, costs, and a call to action. Effective closing involves looking for verbal and non-verbal buying signals that indicate a customer is ready to purchase.
Session 1 -_intro_types_of_marketing
This document provides an overview of a business and marketing course for fitness professionals. It discusses setting up a personal training business, including the benefits and pitfalls of self-employment. It also covers developing a marketing strategy using concepts like the 4 P's (product, price, place, promotion). The course teaches how to analyze customer needs and competitors, develop a unique value proposition, and promote business through strategic and tactical marketing plans. Students will complete a case study and business/marketing plan to demonstrate their learning.
Business plan ed r
The document provides an overview of the key components of an effective business plan, including an executive summary, company overview, market environment analysis, marketing and sales strategy, operations plan, and financial plan. It explains that the executive summary should provide a concise summary of the entire plan in a way that would encourage readers to read further. The company overview section should include the history, structure, and goals of the company, while the market environment section analyzes factors like industry trends and competition. The marketing, operations, and financial plan sections outline the practical details for bringing the business idea to fruition.
Pitch Originator Executive Summary Preparation Workshop
This document provides information and guidelines for preparing an executive summary for the Monash Generator startup pitch competition. An executive summary is a 1-page marketing document that concisely communicates the value of a business by highlighting the problem it solves, product or service, market opportunity, management team, and execution plan. The competition provides up to $30,000 in non-dilutive funding to the top startup pitches. Teams submit their executive summary by August 18th and the top 20 will be invited to present a 60-second pitch. 10 semi-finalists will receive mentoring and present again at the final event on September 29th, where 5 teams will be selected to receive $5,000 plus $15,000
Presentation2
The document discusses the key components of a successful strategic sales plan in three phases. Phase I involves understanding customers, competitors, pricing and market factors. Phase II focuses on defining the ideal customer, competitive advantages, sales goals and conducting ongoing competitor analysis. Phase III emphasizes that the sales plan is dynamic and must be continuously maintained, adjusted and reviewed for the organization to continue to succeed. The sales plan is described as the "life blood" for an organization's ongoing success.
Materi Pelatihan SALES PLANNING & MARKETING - BPR Pemanukan BANGUNARTA di Ho...
The document summarizes materials from a sales planning and marketing training for employees of BPR BANGUNARTA bank held on December 12-13, 2015 at the DIAMOND Hotel in Subang. It includes an agenda, presentations on topics like the sales planning process, relationship selling versus traditional selling, and the value of personal selling. The training was led by a speaker and aimed to help employees improve their sales skills and focus on building long-term customer relationships.
Increasing-Sales
This document outlines eight steps to increasing sales: 1) Qualify prospects to determine if they are a good fit, 2) Gain their trust by being sincere and keeping promises, 3) Define your unique value proposition, 4) Listen to understand prospects' needs, 5) Stay focused on revenue-generating activities, 6) Polish your sales presentation, 7) Do research on prospects, and 8) Learn from past successes selling to similar clients. The goal is to sell the most product or service in the least amount of time by following these steps to qualify leads and close more deals.
Cheap Marketing Strategies - Tn T Circle Of Influence Networking Session Se...
The document provides 10 sure-fire low-cost marketing strategies for small businesses to implement. It begins with an overview of marketing as an ongoing process rather than an event. The strategies include creating impressive collateral, leveraging technology like websites and social media, networking by volunteering, getting customer feedback, public speaking, writing, asking for referrals, supporting causes, and seeking publicity. The presentation emphasizes becoming visible, talked about, and found in order to get constant repeat business.
How to ask good questions in Sales Negotations
Knowing how to ask good questions in sales presentations and negotiations to achieve a desired outcome and objective is what distinguished an experienced sales professional from amateurs. Learn this useful technique to significantly enhance your sales results!
CAN YOU SELL UNDER PRESSURE
The document provides tips for selling under pressure through maintaining a positive mental attitude. It recommends focusing on controlling one's thoughts, staying present, accepting what you can and cannot control, focusing on the process rather than the goal, and remaining relaxed. Additional tips include selling to people rather than organizations, selling yourself through being interesting and developing empathy, asking questions and listening to understand customers, linking features to benefits, appealing to emotions over logic, having selective product knowledge, emphasizing what makes your offering unique, not selling based on price alone, and always remaining professional. The overall message is that selling successfully starts with your mindset and utilizing these strategies.
Pharma customers segmentation do you know your doctor
90% of the marketing pharmaceutical is spent on doctors, this is a lot of money, I guess this is enough to make us at least slightly curious to get a closer look on the targeted doctors and understand how can they be segmented properly... to lock in your target and aim right.
Proactive Sales – Manage to Win
The document provides tips for proactive sales management. It discusses developing customer relationships by advancing customers up a "relationship ladder" from prospect to loyal customer. It emphasizes gaining customer insights. It also outlines conducting effective sales meetings, including informative, training, and decision-making meetings. Finally, it encourages salespeople to "sell more stuff" by doing it better, faster, and cheaper than competitors and answering customers' primary questions. The overall message is that strategic planning, developing customers, setting targets, improving meetings, and outperforming competitors are keys to winning in sales.
New Age Strategic Selling
The document discusses key account management (KAM) and strategic selling. It notes that KAM requires strategic selling skills and involves developing a deep understanding of key customers. The steps of strategic selling outlined are establishing understanding of the customer, developing a knowledge base, and creating a strategic plan. Key account management is described as a long-term process that requires commitment from management and salespeople trained in strategic selling.
One page marketing plan
This one page marketing roadmap provides guidance on developing a marketing plan for a business. It outlines key elements to include such as describing the business, products/services, unique selling proposition, goals, target market, budget, marketing activities, and a calendar to plan activities over a 12 month period. The plan is intended to help business owners strategically grow their company through defining their offer, customers, and tactical marketing.
Strategic Marketing Plan
This document discusses strategic business planning and marketing for commercial agricultural producers. It covers developing a strategic marketing plan, including conducting an environmental analysis, identifying customers and their needs, analyzing competitors to determine how to create unique value, and determining the optimal marketing mix of product, price, place and promotion strategies. The marketing mix strategies discussed include determining the right product portfolio, quality standards, distribution channels, pricing approaches, advertising and promotional tactics. Developing a strategic marketing plan helps agricultural producers effectively meet market demands and maximize profits.
Marketing On Trial
Marketing is often seen as non-essential to businesses and difficult to measure. However, the document argues that marketing simply anticipates customer needs and helps sell products/services to meet those needs. It suggests that marketing is made more complex than necessary and should focus on understanding customers, the business, and communicating value to stakeholders in a clear, financially-focused way. The document provides tips for marketing to gain support, such as aligning plans with business goals, using measurable metrics, and working closely with finance.
Public Relations Account Management
Account Management in Public Relations, is one area that continues to affect the way Client Relationship is managed and how effectively communication programmes are managed. This presentation take the perspective that practitioners on the Agency side need to move away from traditional practice and embrace a new paradigm.
Introduction to PR Account Management
This is the webinar presentation I gave to Chartered Institute of PR (CIPR) members in February 2012. It provides an overview of my account management training course.
Entrepreneurial Marketing & Strategic Growth; A Presentation to the CU Busine...
Kimberly Arnold, CEO of Escalate Solutions, gave a guest lecture on entrepreneurial marketing. She discussed how strategic planning remains essential for companies pursuing aggressive growth, and how life cycles and tactics must address both internal and external considerations. Arnold also emphasized the importance of cross-disciplinary balance and expertise for leaders to effectively manage unexpected challenges that arise during periods of rapid growth.
What's hot (19)
Pitch Originator Executive Summary Preparation Workshop
Pitch Originator Executive Summary Preparation Workshop
Materi Pelatihan SALES PLANNING & MARKETING - BPR Pemanukan BANGUNARTA di Ho...
Materi Pelatihan SALES PLANNING & MARKETING - BPR Pemanukan BANGUNARTA di Ho...
Cheap Marketing Strategies - Tn T Circle Of Influence Networking Session Se...
Cheap Marketing Strategies - Tn T Circle Of Influence Networking Session Se...
Pharma customers segmentation do you know your doctor
Pharma customers segmentation do you know your doctor
Entrepreneurial Marketing & Strategic Growth; A Presentation to the CU Busine...
Entrepreneurial Marketing & Strategic Growth; A Presentation to the CU Busine...
Viewers also liked
SME Strategy- Management Consulting
What do management consultants do? Do you need a management consultant for your business? They can help your business grow, and here's what they do:
Contact Anthony C Taylor at SME Strategy for your business.
E market and sme strategy rashid
This document discusses e-marketing strategies for small and medium enterprises (SMEs). It defines e-marketing and outlines the key benefits, which include global reach, lower costs, trackable results, 24/7 marketing, personalization, and interactive campaigns. The document then provides an overview of e-marketing tools such as email marketing, search engine optimization, pay-per-click advertising, social media marketing, and more. It also discusses e-payment systems in Bangladesh and challenges of e-payments. Finally, the document outlines a 5-step process for e-marketing planning that involves defining customers, choosing targets, creating a budget, developing ad content, and tracking results.
5 steps to developing a B2B content marketing strategy for SME's
Phil McGuin, Stickyeyes Head of Insight and Consultancy presented his 5 steps to developing a content strategy for The Marketer’s latest webinar – B2B content marketing: how to set a strategy for an SME then run a simple, cost-effective programme #contentmarketingwebinar
The webinar focused on five key stages of developing a strategy from context, connection and categorisation to crafting and conversion.
For more content marketing advice and insight see our blog at http://www.stickyeyes.com
About SME Strategy
This document outlines the strategy of SME Strategy, a business that helps entrepreneurs and small businesses grow. The business is run by Anthony Taylor, who has 10 years of experience as a business owner. He wants to help clients save time, make money, and grow their business faster through marketing and operational improvements. Client testimonials praise Anthony for his strategic advice and personalized approach to client support. The document invites readers to refer entrepreneurs who could benefit from Anthony's services or provide feedback on his articles.
Social Media Marketing for Small Business
1) The document discusses social media marketing strategies for small-medium enterprises (SMEs). It presents a simple three-step model: define target consumers based on common interests, build conversation and activation through social media channels, and encourage co-creation.
2) An example is given of an SME pre-school using this model to build an online community of mothers interested in child development. Specific tactics discussed include blogging, events, and community forums.
3) A case study looks at how an SME software company uses content like how-to videos and articles on various social media channels like blogs, Twitter, and Foursquare to engage customers and build its brand. Conversations are also facilitated through
Time share industry in india
The document provides an overview of the timeshare industry, including:
1) It discusses the origins and evolution of timeshare, beginning in the US in 1968 and spreading to other countries like India in the 1980s.
2) It describes the three main types of timeshare - deeded interests, right-to-use, and leasehold agreements.
3) It summarizes the current state of the timeshare industry in India, noting there is significant potential for growth but it remains relatively untapped currently. The industry is dominated by a few major players like Club Mahindra.
Strategic planning facilitation SME Strategy facilitator services
By using a facilitator for your next strategic planning session you'll get better inputs, better information and a better use of time and money towards creating an implementable strategy. Call SME Strategy to facilitate your next strategic planning session, or strategy event. http://smestrategy.net/services/meeting-facilitation/
Integrated Promotion Strategy for SME
How to integrated your promotion strategy for your small/medium enterprise effectivelly using above the line, below the line, and social media line approach?
7'p's of marketing mix
This document is a student's declaration and certification for a project on the 7 P's of marketing mix completed in the 2007-2008 academic year. It includes the student Jatin Sheth's declaration that the information submitted is true and original. It also includes a certificate from the project guide Vinita Pimpale confirming Jatin Sheth completed the project and submitted true and original information.
web 3.0 this time its personal
1. The document discusses the evolution of software and technology.
2. It compares the natural evolution of software to the evolution of lifeforms, with software becoming more complex over time as different components interconnect and interact.
3. The summary suggests that the Internet and World Wide Web are a collection of interconnected computer networks that have evolved significantly over time to become a global system of interlinked information resources based on the Internet protocol suite.
Digital Transformation and the Customer Experience
Exploring the barriers to Digital Transformation, and providing a framework to bring about evolution while understanding the changing nature of Customer Experience.
Advertising effectiveness
- Advertising effectiveness measures whether time, talents and resources invested in ads achieved profit and customer satisfaction goals.
- It is difficult to directly measure ad effectiveness, as many other factors influence sales and profits besides ads. However, ads are an important tool to increase sales due to large investments.
- Ad effectiveness can be tested at various stages and in various ways, including pre-testing ads using checklist, opinion, dummy magazine, and inquiry methods prior to campaigns to select best copy, headlines, media, and post-testing campaigns' success in reaching targets.
Applying Agile Marketing in a SME (Small and Medium Enterprise)
Can you apply Agile marketing principles in a marketing team of 2 people? How about 4 or more? Presentation from the Boston Agile Marketing Meetup in December 2015.
10 Hyper Disruptive Business Models
We've analyzed tons of disruptive players when we were writing our book on Digital Transformation. We discovered 7 similarities and call them "The 7 Metaphors of Digital Disruption". We saw that all the disruptors score high on these drivers of transformation while traditional players have trouble with these metaphors. The new players are attacking you on every level.
How can you defend your business from these new players in your market? You should learn how they operate and try to implement (elements of) the business models of disruptive companies.
We've made a presentation that guides you through ten business models of hyper disruptors that we found inspiring. We hope you do too. Please let us know your thoughts about it!
How to Build SEO into Content Strategy
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Viewers also liked (15)
5 steps to developing a B2B content marketing strategy for SME's
5 steps to developing a B2B content marketing strategy for SME's
Strategic planning facilitation SME Strategy facilitator services
Strategic planning facilitation SME Strategy facilitator services
Digital Transformation and the Customer Experience
Digital Transformation and the Customer Experience
Applying Agile Marketing in a SME (Small and Medium Enterprise)
Applying Agile Marketing in a SME (Small and Medium Enterprise)
Similar to Using Marketing Strategy to generate a ROI
Presentation2
The document discusses the key components of a successful strategic sales plan in three phases. Phase I involves understanding customers, competitors, pricing and market factors. Phase II focuses on defining the ideal customer, competitive advantages, sales goals and conducting ongoing competitor analysis. Phase III emphasizes that the sales plan is dynamic and must be continuously maintained, adjusted and reviewed for the organization to continue to succeed. The sales plan is described as the "life blood" for an organization's ongoing success.
BEN Investability Greville Commins
The document discusses key aspects of developing marketing and sales strategies for a business plan. It covers defining marketing, conducting market research, choosing a target market, understanding competition, developing a marketing strategy and plan, marketing communications, and developing a sales strategy and process. The key points are that an effective marketing plan should define specific activities to achieve objectives, and the sales process must be understood as it affects key investment factors like costs, growth and profitability. Investors will focus on how the company will take the product to market and deliver business objectives.
Marketing Plan for SME
This document provides guidance on developing a marketing plan for a small to medium sized business. It covers conducting market research to understand customers, competitors, and opportunities. This involves defining information needs, gathering both primary and secondary data from various sources, and analyzing the results. It also discusses profiling the target market by segmenting them based on geographic, demographic, lifestyle, and behavioral factors. Developing a unique selling proposition to distinguish the business from competitors is addressed. Finally, it outlines how to develop the business brand by defining what it stands for and creating a visual identity through elements like logo, fonts, and colors.
Marketing plan
This document outlines a marketing plan presentation for Women In Action. It begins with definitions of marketing and discusses developing a simple marketing plan. It then covers marketing mix strategies including the 4Ps of product, price, place, and promotion. It also discusses the promotional mix of advertising, public relations, sales promotion and personal selling. Other sections address market segmentation, target audiences, SWOT analysis, market research, positioning, branding, and developing a detailed marketing plan. It concludes with emphasizing the importance of tracking marketing results.
Marketing, Sales and Business Development
The document provides an overview of business and marketing consulting services offered by Quantum Business Development. It discusses the importance of effective marketing and customer acquisition for business success. Key points include developing niche marketing strategies, unique selling propositions, risk reversals or guarantees, direct response advertising, and optimizing existing marketing to focus on customer retention and lifetime value.
ENTREP.pptx
This document discusses potential markets and market needs. It defines potential market as the total population interested in a product or service. Identifying potential markets is important for business growth by finding new customers. The document provides tips for identifying potential markets such as considering current and new customer demographics. It also discusses available markets, target markets, and penetrated markets. The potential market for a business that makes face masks and PPE is identified as hospitals, businesses, employees, and households. Understanding customer needs and the competition is also emphasized.
Marketing plan for business
This document outlines the key components of an effective marketing plan for starting a new business. It discusses that a marketing plan should include defining the target market and customers, identifying a niche, crafting core messaging, selecting appropriate marketing channels, setting sales targets, and conducting market research and competitor analysis. The document emphasizes that developing a thorough marketing plan is essential to focus efforts and resources to increase the chances of business success.
People aren't what they seem. Using Market Research can help you figure out ...
People aren't what they seem. Using Market Research can help you figure out ...Missy (Grubbs, Blankenship) Schmidt
People aren't what they seem. Using Market Research can help you figure out what really makes them tick.
Presented to the Hampton Roads Chapter of the American Marketing Association (www.HRAMA.org) by Frank C. Martin, III, CEO of Martin Research, Inc. and www.MartinFocus.com, November 2007Understanding Your Ideal Customer
Tips and tools you need to help define or redefine the needs of your customers. I share the importance of market research and how to conduct a market analysis. I also discuss how you can apply what you’ve learned to strengthen your marketing plan.
Designing a Marketing Plan for Small Businesses
Fanny Lawren, a marketing consultant, presented an outline for a marketing plan for small businesses. The presentation covered defining marketing and developing a marketing strategy, including analyzing the marketing mix of product, price, place, and promotion. It also discussed market segmentation, the target audience, positioning, branding, and methods for tracking marketing results. The overall presentation provided small businesses with guidance on creating and implementing an effective marketing plan.
Marketing techniques & selling techniques
Marketing focuses on satisfying customer needs while selling focuses on converting products into cash. The two basic functions of business are marketing and innovation. The goal of marketing is to understand customers so well that the product sells itself. Marketing techniques include researching customers, observing the market environment, designing products to meet customer needs, ensuring an efficient customer experience, developing communications, investing in employees, maintaining facilities, setting prices strategically, and having a marketing plan. Selling involves meeting with customers when they are ready to buy and focusing on solving their problems and meeting their needs.
Marketing Essentials 1
The document provides an overview of marketing essentials including definitions of marketing, successful marketing strategies, reasons for marketing, different marketing philosophies, the marketing mix of 4Ps, customer analysis methods, segmentation, targeting, positioning, and outlines of marketing plans. It discusses maintaining customer loyalty, attracting new customers, and delivering value as reasons for marketing. It also explains various philosophies including production, product, selling, and societal concepts.
Chapter 1 lecture1
This document provides an overview of key concepts in marketing management from the textbook "Marketing Management" by Dawn Iacobucci. It discusses what marketing is, the exchange between customers and companies, orientations like product and customer-oriented strategies. It also covers the marketing framework including performing a situational analysis using the 5Cs of customers, company, context, collaborators, and competitors, as well as strategic marketing planning using segmentation, targeting, and positioning (STP) and the 4Ps of product, price, place, and promotion. Finally, it discusses different types of products and buying processes for consumer and business products.
Business Model and Pitch.pptx
This document provides information on developing an effective business pitch. It defines different types of pitches, including elevator pitches lasting 1-1.5 minutes, rocket pitches for large audiences lasting 3-5 minutes, and longer pitch deck presentations of 30-35 minutes. Key recommendations for a successful pitch include having a compelling vision, telling a relevant story, knowing the audience, keeping it simple, backing claims with data, demonstrating passion and competence, and preparing financial details. The document also outlines elements that should be included in a 7-slide pitch deck, such as the problem, solution, team, market size, and call to action.
Dermot McConkey - Sales Training event, January 14th
Dermot McConkey gave an entertaining and thought provoking presentation on sales MOUNS. See an overview here: https://vimeo.com/151841024
Topic 2- Modules 1 to 4
The document provides an overview of modules for account leadership training, including understanding the client's business, agency, communication planning, and creative briefs. It covers topics like knowing the client, their market, competitors, and developing a communications plan through frameworks like SWOT analysis, Boston Consulting Group matrix, and ROI springboards. The document emphasizes rigor and imagination in developing creative briefs to provide direction while inspiring creativity.
10 tips for fashion startups
The document provides 10 tips for fashion startups, focusing on defining the brand identity, finding customers, developing products with customer feedback, creating a business plan and financial model, setting targets, and maintaining focus. It emphasizes understanding the target customer, building a brand proposition, excellent product development informed by customers, developing a viable business model and financial plan, and setting metrics and priorities to achieve business goals. Additionally, it stresses the importance of securing support and avoiding distractions in running a fashion startup business.
Ten Top Marketing Tips Growing Gloucestershire conference 2013
The document contains a summary of a speaker's 10 marketing tips presented at a conference, including:
1. Put marketing at the heart of the business and understand it is central to customer relationships and business success.
2. Understand the market, customers, brand, and have a measurable marketing plan.
3. Embrace new ideas like social media and content marketing but don't abandon traditional techniques.
4. Guard your reputation by monitoring publicity and handling issues promptly.
5. Get the marketing message right by being consistent, simple, and only promising what can be delivered.
6. Proofread all marketing materials for spelling and grammar errors.
Marketing Plan Redux
Whether it's the wide availability of new technologies or the ever fluctuating economy, change is inevitable. It can feel overwhelming to any marketer trying to make the best, most effective choices for their organization. Every organization has limited resources, and choosing how to spend them is among the most important tasks facing arts marketers today.
In this workshop, Deborah Obalil, Principal at Obalil & Associates, will provide participants with the tools to practice 360 degree marketing, synchronizing all your efforts for greatest effect regardless if your budget is $5,000 or $500,000.
Marketing plan in 85 slides
The document discusses key concepts relating to marketing. It defines marketing in several ways, emphasizing that marketing involves identifying and satisfying customer needs through products and value exchange. The document also notes that marketing consists of strategies to build relationships with customers. Additionally, it discusses that marketing is a management process that identifies customer demands profitably. The document also provides insights into the roles of different functions within a company in influencing marketing results and describes marketing as an ongoing process without a clear beginning or end.
Similar to Using Marketing Strategy to generate a ROI (20)
People aren't what they seem. Using Market Research can help you figure out ...
People aren't what they seem. Using Market Research can help you figure out ...
Dermot McConkey - Sales Training event, January 14th
Dermot McConkey - Sales Training event, January 14th
Ten Top Marketing Tips Growing Gloucestershire conference 2013
Ten Top Marketing Tips Growing Gloucestershire conference 2013
Recently uploaded
Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
An introduction to the cryptocurrency investment platform Binance Savings.
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...balatucanapplelovely
Research Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSAnny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
CALL 8867766396 SATTA MATKA | DPBOSS | KALYAN MAIN BAZAR | FAST MATKA | DPBOSS GUESSING | TARA MATKA | KALYAN CHART | MATKA BOSS
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
buy old yahoo accounts buy yahoo accounts
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
How to Implement a Real Estate CRM Software
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
3 Simple Steps To Buy Verified Payoneer Account In 2024
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business In the Adani-Hindenburg case, what is SEBI investigating.pptx
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
Recently uploaded (20)
An introduction to the cryptocurrency investment platform Binance Savings.
An introduction to the cryptocurrency investment platform Binance Savings.
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Training my puppy and implementation in this story
Training my puppy and implementation in this story
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
In the Adani-Hindenburg case, what is SEBI investigating.pptx
In the Adani-Hindenburg case, what is SEBI investigating.pptx
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...
Using Marketing Strategy to generate a ROI
- 1. Marketing Strategy … and how to generate a far better return!
- 5. Set some clear objectives…
- 8. Company X SALES HIRE EDUCATION HOSPITAL LEISURE CONSTR- UCTION RETAIL INSTALLERS & FITTERS FM TRADES
- 9. Seem obvious?? 1. Understand what you offer 2. Understand who are your target customers
- 12. Any Questions?