Sales Promotion, Difference between Sales Promotion and advertisement, Difference between Publicity & Public Relation. Ad Agency, Ad agency Awards, Advertisement Department organization structure

2. Print
• Newspaper
• Magazines
Broadcast
• TV
• Radio
• Internet
OOH
• Hoarding
• Vehicular
Ads

3.  A variety of short term incentives to
encourage trail or purchase of a product
or services.
variety short term incentives encourage trail or
purchase
Product
or
services

4.  Contests , games ,sweepstakes ,lotteries
 Premiums & gifts
 Sampling
 Fairs & Trade Shows
 Demonstration
 Rebates
 Low – interest Financing
 Trade in allowances
 Continuity Programs
 Tie – ins
 Cross Promotion

11. Snickers
1. TV
2. Social
3. Print

18. Hey @luis16suarez. Next time you're
hungry just grab a Snickers. #worldcup
#luissuarez #EatASNICKERS

19.  Mc D: I’m lovin it!
1. OOH
2. Film Promotion
3. Cause Related Marketing
4. Sales Promotion
5. Social Marketing

22. $27.9-million
The fast-food chain raised money for its namesake
charity by placing coin boxes near cash registers at
about 13,000 franchises.

25. 1. Increasing Trial & Repurchase
2. Increasing frequency & quantity
3. Countering competitive offers
4. Building Customer database & increasing
retention
5. Cross Selling
6. Reinforcing Brand image

26.  Consumer Promotion : Pull Strategy
 Trade Promotion: Push Strategy
 Sales Force Promotion

27. Advertisement
 Print & Broadcast ads
 Packaging Outers
 Packaging inserts
 Motion pictures
 Brochures
 Posters
 Directories
 Display sign, Neon
 Billboards
 POP (Point of Purchase)
 Symbol & logos
Sales Promotion
 Contests , games
,sweepstakes ,lotteries
 Premiums & gifts
 Sampling
 Fairs & Trade Shows
 Demonstration
 Rebates
 Low – interest Financing
 Trade in allowances
 Continuity Programs
 Tie – ins
 Cross Promotion

28.  Definition: Management function that helps
achieve organizational objectives, define
philosophy, and facilitate organizational
changes.
 Objectives:
1. To change or neutralize hostile public opinion
2. To crystallize unformed opinion.
3. To conserve positive public opinion
Or, in other word
Start->lead->Change->Speed up

29. Advertisement
 Print & Broadcast ads
 Packaging Outers
 Packaging inserts
 Motion pictures
 Brochures
 Posters
 Directories
 Display sign, Neon
 Billboards
 POP (Point of Purchase)
 Symbol & logos
Public Relation
 Press kits
 Speeches
 Seminars
 Annual Reports
 Charitable Donations
 Publications
 Community Relation
 Company Magazine
 Lobbying

31.  Media Relation
 News Release
 Press Conference
 Media Related events
 Sponsorships
 Lobbying: FICCI,CII,ASSCHAM
 Advocacy
 Management Counseling & employee
motivation
 Commemorative Occasions

33. Neutralize Public Opinion

46. Publicity is the
movement of
information with the
effect of increasing
public awareness of a

47. •Art people
•Event sponsorship
•Arrange a speech or
talk
•Make an analysis or
prediction

48. •Take a stand on a controversial
subject
•Arrange for a testimonial
•Announce an appointment
•Invent then present an award
•Stage a debate
•Organize a tour of your business
projects

77.  It’s a non paid communication to promote
your company in a positive way using media
vehicle like television, radio, magazine and
newspaper.
 Done by third party
 Press release is major tool.

78.  Public Relation  Publicity