The Taj Hotels focus on providing luxury hospitality and service. They have locations in major cities and countries globally. Their core product is the lavish accommodation space supplemented by restaurants, fitness centers, spas and business facilities. Pricing is set according to class but aims to retain exclusivity. Promotion strategies include offers, newsletters, and loyalty programs. Staff are skilled professionals and agents, using various media like print, TV, magazines and websites for communication and advertising.

1. Intangible servicesPresented by-:MahekDhoot

2. ServicesEssentially intangible.Services are actions that are directed at the customer or their possessions.Action and deeds lead to creation of value desired by customers.The service cannot be touched, viewed, gripped, handled, looked at, smelled, tasted or heardSo it is difficult to tell in advance what the clients will be getting

3. For Example – Person getting cosmetic surgeryA person getting cosmetic surgery cannot see the result before purchase.

4. Types of services

5. TAJ HOTELS

7. PLACELocation of the hotel is the most important business decision for the hotel.

8. Present in metro cities in India

9. Global presence ( Maldives, London ,Dubai ,Colombo )TAJ LUXURY HOTELSTAJ PALACE,

10. TAJ MAHAL,

11. TAJ BENGAL,

12. TAJ WEST END

13. OFFER FINEST STANDARD OF HOSPITALITY & SERVICE

14. ProductThe Taj Luxury Hotels offer 1. Lavish accommodation 2. Gourmet specialty restaurants and bars, 3. Fitness centre and spas and well-equipped businessTaj believes that the their core product is space. This space is supplemented with the services they provide like 1. The restaurants 2. Health club 3. Banquets etc.