low cost focused strategy

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low cost focused strategy

  1. 1. Focused Low Cost Strategy <br />Presented by – MahakDhoot<br />
  2. 2. Competitive Strategy<br />“Competitive strategy is about being different. It means deliberately choosing to perform activities differently or to perform different activities than rivals to deliver a unique mix of value.”<br />
  3. 3. Focused Low-Cost Strategy <br />Which hat is unique?<br /><ul><li> Based on low cost
  4. 4. Concentrate on a narrow customer segment
  5. 5. Offering niche customers a product customized to their </li></ul> needs<br />
  6. 6. Low Cost Hotels<br />
  7. 7. Budget Hotels<br />Signifies – :<br /><ul><li> Simplicity,
  8. 8. Convenience,
  9. 9. Informality,
  10. 10. Style,
  11. 11. Warmth,
  12. 12. Modernity,
  13. 13. Affordability</li></li></ul><li>Details of Budget Hotels<br /><ul><li>Competitive pricing technique
  14. 14. Located in cities with business traffic
  15. 15. Created a good backend industry
  16. 16. Outsourcing of Food and Beverages as margins are less
  17. 17. Minimum staff
  18. 18. Ginger Hotel
  19. 19. -Simple, unique, reasonable, basic and innovative</li></li></ul><li>Facilities such as<br /><ul><li> Self controlled AC rooms
  20. 20. LCD TV’s
  21. 21. Wi-Fi internet
  22. 22. Satellite channels
  23. 23. Electronic Locks
  24. 24. Mini fridge
  25. 25. Doctor on call
  26. 26. Branded toiletries
  27. 27. 24-hour running hot and cold water
  28. 28. Tea-Coffee maker
  29. 29. Cyber Café
  30. 30. Gymnasium
  31. 31. 100% Power backup
  32. 32. Internet booking
  33. 33. Secure Parking
  34. 34. Full length mirror</li></li></ul><li>Target Market<br />Targeting<br />Demographics<br /><ul><li>Middle Class
  35. 35. High Tech Youths</li></ul>Geographical<br /><ul><li>Tourism takes place all the year round
  36. 36. Cities and towns which have consistent flow of business traffic</li></ul>Demographics<br /><ul><li>Middle Class
  37. 37. High Tech Youths</li></ul>Geographical<br /><ul><li>Tourism takes place all the year round
  38. 38. Cities and towns which have consistent flow of business traffic</li></li></ul><li>Smart Concepts of Ginger Hotel<br />Smart Sleep<br /> Good and better to sleep bed<br />Advanced pressure point reliefs in beds<br />Smart Space rooms<br /> Rooms are designed with comfort and practicality in mind<br />Safe zone<br />24-hour security <br />Close-circuit TV maintains records <br />Swipe card locks <br />

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