The document outlines the sales organogram and manpower requirements for an organization from 2021-2022. It details the different departments within the sales division including regional sales, sales development and operations, and channel management and trade marketing. It provides the scope of work for each department and designation. It also includes charts showing the existing vacancies and projected hiring needs each quarter to meet requirements through 2022 with the overall goal of transforming the sales system and processes to achieve operational excellence and sustainable business growth.

1. Sales Organogram

2. 2022
2021
2019 2020
Transformation &
Quality
Process & Efficiency
Focus
Development
Focus
Sustainable
Business
Market
Competitiveness
• Distribution Structure
Set-up
• Strengthen Sales
Organization
• Retail Coverage
Expansion
• Market Service
Enhancement
• KPI Model Introduction
• Distributor Development
• Retail Coverage Expansion
• KPI & ESSAU model for all.
• Business Portfolio expansion
for partners
• Focus on Disbursement,
Collection, Utilities
• Aggregator model for
Merchant
• Visibility Increase
• Strengthen Know-How
• SOP for distributors
• Experience from Channel
• Operational Efficiency
• Transformation of Sales
Systems i.e. PRISM
Sales Division will evolve over time
The Journey from Development towards Excellence
• Sustainable Market Share
• Best work Environment
• Channel Loyalty
• Operational Excellence
• Transformation of Sales
Systems i.e. BI
Towards Excellence

3. Sales Division
Regional Sales
Sales Development &
Operation
Channel Management &
Trade Marketing
AID, Sr. Executive
Business Partner (HR)
Mgr/Asst. Mgr
Designations
Requirement
2021
Requirement
2022
Total
Requirement
Till 2022
Existing Vacant Q1-2021 Q2-2021 Q3-2021 Q4-2021 Q1-2022 Q2-2022 Q3-2022 Q4-2022
GM 9 0 9 7 2 2 0 0 0 0 0 0 0
AGM 12 0 12 11 1 1 0 0 0 0 0 0 0
DGM 3 1 4 1 3 2 0 1 0 0 0 0 0
Sr. Manager 6 3 9 3 6 3 2 1 0 0 0 0 0
Manager 11 5 16 4 12 4 2 2 0 4 0 0 0
Asst. Manager 51 1 52 30 22 12 6 0 0 4 0 0 0
Sr. Executive 167 19 186 84 102 43 12 15 11 13 8 0 0
Executive 57 22 79 15 64 34 13 0 1 15 1 0 0
Total 316 51 367 155 212 101 35 19 12 36 9 0 0
Job
Location
2021 2022 TOTAL Existing
Regional Sales National 248 26 274 132
Sales Development &
Operation
HQ 40 18 58 14
Channel Management &
Trade Marketing
HQ 28 7 35 11
TOTAL 316 51 367 157
Manpower Requirements
Scope of work
-Generate topline Sales strategies and implement accordingly
-Diagnose team competence gaps across the sales function
-Anchor and lead people development process for sales function
-Work closely with HR to ensure timely recruitment and placement of Sales
resources
-Develop and implement functional development programs for sales organisation
-Facilitate career discussion meetings; follow up and implement action plans
-Drive NAGAD vision, values, leadership expectations, codes of conduct, IVC
across the function
-Resource optimization
Scope of work
-Ensure Distribution rollout and market service
-Ensure desired Sales Growth
-Ensure Uddokta expansion at strategic locations
-Establish long term partnership with Uddokta to ensure
sustainable influence on field level
-POSM Execution
-Continuous communication to trade
-Monitor competitors retail activities and provide
feedback to management
Scope of work
Sales Strategy and Development
-Data Bank Development & Analysis
-Digitalization & Automation
-Market Intel & Analysis
-GEO Analytics
-KPI Mgt
Scope of work
Alternative Channel
-Channel Design & Development
-Partner Acquisition & Management
-Performance Monitoring & Evaluation
-Campaign Management & Coordination
Partner Lifecycle Management
-Partner Entry/Exit
-DH Prosperity Mgt
-DH Audit
Market Excellence & Efficiency
Development
-Infrastructure Planning &
Standardization
-SOP dev and implementation
-Distribution Development
-Market Executions
-Sales Training
Sales Operation
-Reporting & Analysis
-Cash Mgt
-Commission Mgt
-Sales Support
Trade Marketing
-Channel Branding
-Uddokta Engagement
-BTL Execution
-Budget Mgt, Regional TM Support & Reporting
Channel Life Cycle Management
-Infrastructure Planning & Expansion
-Channel Segmentation & Evaluation
-Channel Know-how & Loyalty Management
-Performance Monitoring & Reporting
-Campaign Management & Monitoring

4. Regional Sales Department
CH – Dhaka
RM– Dhaka
South
RM– Dhaka
North
CH – Chattogram
RM– Cumilla
RM -
Chattogram
CH – Khulna
RM - Khulna
AM
TO/TM/PRO
Regional Trade
Marketing
Executive &
Coordination
Business Sales
Executive
RM - Barishal
CH – Mymensingh
RM –
Mymensingh
RM – Sylhet
CH – Bogura
RM – Bogura RM - Rangpur
• Same model will be applicable to all
Regions which has been shown for
Khulna
• Regional Trade Marketing manpower
will be allocated with dotted
reporting to Channel Management
& Trade Marketing
Regional Sales
Designations
Requirement
2021
Requirement
2022
Total Requirement Till
2022
Existing Vacant Q1-2021 Q2-2021 Q3-2021 Q4-2021 Q1-2022 Q2-2022 Q3-2022 Q4-2022
GM - Cluster Head 5 5 5 0
DGM 10 10 9 1 1
AGM - RSM 0 0 0 0
Sr. Manager 0 0 0 0
Manager 0 0 0 0 0
Asst. Manager AM 36 36 26 10 7 3
Sr. Executive TM 150 10 160 80 80 33 10 10 10 10 7
Executive 47 16 63 10 53 33 10 10
Total 248 26 274 130 144 74 23 10 10 20 7 0 0

5. Sales Development & Operations
Md. Abul Hossain Emon
Sales Strategy and
Development
Moshfiqur Rahman
Data Bank Dev &
Analysis
2
Digitalization &
Automation
2
Market Intel &
Analysis
1
GEO Analytics
2
KPI Mgt
1
Partner Lifecycle
Management
Md. Razibul Islam
Partner Entry/Exit
3
DH Prosperity
Mgt
3
DH Audit
6
Market Excellence &
Efficiency Development
Vacant
Infrastructure
Planning &
Standardization
2
SOP dev and
implementation
2
Distribution
Development
3
Market
Executions
3
Sales Training
4
Sales Operation
Md. Muinur Rahman
Reporting &
Analysis
4
Cash Mgt
3
Commission Mgt
4
Sales Support
8
Designations
Requirement
2021
Requirement
2022
Total Requirement Till
2022
Existing Vacant Q1-2021 Q2-2021 Q3-2021 Q4-2021 Q1-2022 Q2-2022 Q3-2022 Q4-2022
GM 2 0 2 1 1 1 0 0 0 0 0 0 0
DGM 1 0 1 1 0 0 0 0 0 0 0 0 0
AGM 1 1 2 1 1 0 0 1 0 0 0 0 0
Sr. Manager 4 2 6 2 4 1 2 1 0 0 0 0 0
Manager 7 3 10 2 8 2 2 2 0 2 0 0 0
Asst. Manager 7 1 8 2 6 3 1 0 0 2 0 0 0
Sr. Executive 11 5 16 3 13 7 0 4 0 1 1 0 0
Executive 6 6 12 1 11 1 3 0 1 5 1 0 0
Total 39 18 57 13 44 15 8 8 1 10 2 0 0

6. Channel Management & Trade
Marketing
Vacant
Alternative Channel
Faisal
Channel Design &
Development
4
Partner Acquisition
& Management
4
Performance
Monitoring &
Evaluation
3
Campaign
Management &
Coordination
2
Trade Marketing
Vacant
Channel Branding
2
Uddokta
Engagement
1
BTL Execution
3
Budget Mgt, Regional
TM Support &
Reporting
2
Channel Life Cycle
Management
Acting Mir Mahbub
Infrastructure
Planning &
Expansion
2
Channel
Segmentation &
Evaluation
3
Channel Know-how
& Loyalty
Management
2
Performance
Monitoring &
Reporting
1
Campaign
Management &
Monitoring
2
Regional Trade
Marketing
Designations
Requirement
2021
Requirement
2022
Total Requirement Till
2022
Existing Vacant Q1-2021 Q2-2021 Q3-2021 Q4-2021 Q1-2022 Q2-2022 Q3-2022 Q4-2022
GM 1 0 1 0 1 1 0 0 0 0 0 0 0
DGM 1 0 1 1 0 0 0 0 0 0 0 0 0
AGM 2 0 2 0 2 2 0 0 0 0 0 0 0
Sr. Manager 2 1 3 1 2 2 0 0 0 0 0 0 0
Manager 4 2 6 2 4 2 0 0 0 2 0 0 0
Asst. Manager 8 0 8 2 6 2 2 0 0 2 0 0 0
Sr. Executive 6 4 10 1 9 3 2 1 1 2 0 0 0
Executive 4 0 4 4 0 0 0 0 0 0 0 0 0
Total 28 7 35 11 24 12 4 1 1 6 0 0 0

7. Thank You