Getting Business Prospects To You

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A colleague and myself recently presented on how to attract & gain quality leads for your business. Tools & strategies outlined in presentation include inbound marketing techniques, relationship building, social networking & taking your relationships online to offline.

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Getting Business Prospects To You

  1. 1. Bring the prospects to you <ul><li>W. Social Marketing & Appsolute Genius </li></ul><ul><li>September 1st, 2010 </li></ul>
  2. 2. <ul><li>What is Outbound Marketing? </li></ul>
  3. 5. <ul><li>Hi, my name is...and I’m with... </li></ul>
  4. 6. <ul><li>Networking Events or Tradeshows... </li></ul>
  5. 7. <ul><li>What is Inbound Marketing? </li></ul>
  6. 8. <ul><li>Qualified Leads Come To You </li></ul><ul><li>Build Relationships </li></ul><ul><li>Trust </li></ul><ul><li>Knowledge </li></ul>
  7. 9. <ul><li>What’s the right medium for your message? </li></ul>
  8. 10. <ul><li>Information </li></ul><ul><li>Expertise </li></ul><ul><li>Building Relationships </li></ul><ul><li>Trust </li></ul>
  9. 11. Starts With... How Do You Rate Your Site For Lead Generation?
  10. 12. <ul><li>CEO Blogs (Mark Cuban) </li></ul><ul><li>Industry Blogs (Chris Brogan) </li></ul><ul><li>Company Blogs (Whole Foods “Whole Story”) </li></ul><ul><li>Product or Department Blogs (37signals) </li></ul><ul><li>Customer Service Blogs (CustomerThink) </li></ul>
  11. 13. <ul><li>White Papers/PDFs </li></ul><ul><li>Articles </li></ul><ul><li>E-Books </li></ul><ul><li>Newsletters </li></ul><ul><li>Presentations </li></ul>
  12. 14. <ul><li>Social Media </li></ul><ul><li>Forums/Groups </li></ul><ul><li>Email </li></ul><ul><li>Websites </li></ul>
  13. 15. <ul><li>Better Relationships = More Business </li></ul>
  14. 18. <ul><li>Networking Events </li></ul><ul><li>+ </li></ul><ul><li>Stacks of Business Cards </li></ul><ul><li>= </li></ul><ul><li>Losing Touch </li></ul>
  15. 22. <ul><li>1. Be Interesting </li></ul>
  16. 23. <ul><li>2. Be Humble </li></ul>
  17. 24. <ul><li>3. Be Engaged </li></ul>
  18. 25. <ul><li>4. Be Authentic </li></ul>
  19. 26. <ul><li>5. Be Helpful </li></ul>
  20. 27. <ul><li>The Five Be’s Principle </li></ul><ul><li>+ </li></ul><ul><li>Social Media </li></ul><ul><li>+ </li></ul><ul><li>Networking </li></ul><ul><li>= </li></ul>
  21. 29. <ul><li>Techniques (Offline to Online) </li></ul>
  22. 30. <ul><li>Connection Request/Follow People </li></ul><ul><li>Find Shared Interests </li></ul><ul><li>Be Specific </li></ul>
  23. 31. <ul><li>Update Status </li></ul><ul><li>Comment </li></ul><ul><li>Post Interesting Links/Thoughts </li></ul><ul><li>Write About Relevant Topics (Sometimes) </li></ul>
  24. 32. <ul><li>Offer Expertise </li></ul><ul><li>Connect People (Like-minded or Mutually Beneficial) </li></ul><ul><li>Lead/Organize Groups </li></ul>
  25. 33. <ul><li>Share Your Passions </li></ul><ul><li>Be Authentic </li></ul><ul><li>Develop an Identity </li></ul>
  26. 34. <ul><li>Techniques (Online to Offline) </li></ul>
  27. 35. <ul><li>Coffee/Lunch </li></ul><ul><li>Conferences </li></ul><ul><li>Look for Common Contacts </li></ul>

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