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The Entrepreneurial Revolution<br />How to Position Yourself<br />in the New Economy<br />Felena Hanson<br />Principal, Pe...
My Story<br />Marketing Career<br />First job – high tech recruiting firm<br />company purchased = laid off<br />Second jo...
Reinvention…<br />Sales rep<br />Marketing<br />Co-preneur<br />MBA<br />Mafia<br />Director of Marketing<br />Consultant<...
Pair & Share – 2 minutes each<br />Find someone close to you that you don’t know & introduce yourself<br />How have you re...
The Growth of Entrepreneurship<br />The Facts<br />Full-time job creation will be slow to recover<br />Decreased company l...
Cost cutting strategies
Companies must be flexible to survive</li></li></ul><li>The Growth of Entrepreneurship<br />Thus… the rise of…<br />1099 w...
Why Now is a Good Time…<br />Technology<br />It’s cheap<br />Globalization<br />The world is your customer (weak dollar)<b...
Want to build wealth?<br />Self-employed people make up less than 20 percent of the workers in America but account for two...
Pair & Share – 2 minutes each<br />Are you an entrepreneur?<br />Work with a partner to rate yourself one each of these ch...
strong drive to achieve
high energy level
independent
self-confident
calculated risk taker
creative
innovative
visionary
highly reliable
competitive
change agent
tolerance for failure
desire to work hard
strong management and organizational skills</li></li></ul><li>Keys to Success<br />Find your niche<br />Be an expert<br />...
Seeking a Sense of Community???<br />
The Importance of Networking<br />It’s all about balance…<br />Face to face<br />Backed up by online connections<br />Rese...
LinkedIn: Groups <br />Strategically join groups that fit your target market<br />Search by profession, geographic area, a...
LinkedIn: Slideshare<br />
LinkedIn: Tripit<br />
LinkedIn: Discussions<br />Post a question<br />Answer a question<br />
LinkedIn: Events<br />
LinkedIn: Outlook Toolbar<br />
LinkedIn: Blog Feed<br />
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The Entrepreneurial Revolution

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Presentation to the Board Room on Tuesday, January 19th.

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The Entrepreneurial Revolution

  1. 1. The Entrepreneurial Revolution<br />How to Position Yourself<br />in the New Economy<br />Felena Hanson<br />Principal, Perspective Marketing<br />Executive Director, Ladies Who Launch<br />
  2. 2. My Story<br />Marketing Career<br />First job – high tech recruiting firm<br />company purchased = laid off<br />Second job – marketing agency<br />company folded = laid off<br />Third job – high tech<br />Company sold = laid off<br />See a pattern here? ;-)<br />
  3. 3. Reinvention…<br />Sales rep<br />Marketing<br />Co-preneur<br />MBA<br />Mafia<br />Director of Marketing<br />Consultant<br />Professor<br />Networking Queen<br />
  4. 4.
  5. 5. Pair & Share – 2 minutes each<br />Find someone close to you that you don’t know & introduce yourself<br />How have you reinvented yourself?<br />
  6. 6. The Growth of Entrepreneurship<br />The Facts<br />Full-time job creation will be slow to recover<br />Decreased company loyalty<br />Workers want flexibility<br /><ul><li>The Future
  7. 7. Cost cutting strategies
  8. 8. Companies must be flexible to survive</li></li></ul><li>The Growth of Entrepreneurship<br />Thus… the rise of…<br />1099 workers<br />Focus on specialists vs. generalists<br />The creative economy<br />Social-preneurship<br />Women are starting businesses 2x as fast as men!<br />
  9. 9. Why Now is a Good Time…<br />Technology<br />It’s cheap<br />Globalization<br />The world is your customer (weak dollar)<br />Tremendous support networks<br />Collaboration<br />Life is short!<br />Follow your passion!!!<br />
  10. 10.
  11. 11. Want to build wealth?<br />Self-employed people make up less than 20 percent of the workers in America but account for two-thirds of the millionaires.<br />“The Millionaire Next Door”<br />
  12. 12. Pair & Share – 2 minutes each<br />Are you an entrepreneur?<br />Work with a partner to rate yourself one each of these characteristics. <br />Answer - yes, no, or not sure…<br /><ul><li>persistent
  13. 13. strong drive to achieve
  14. 14. high energy level
  15. 15. independent
  16. 16. self-confident
  17. 17. calculated risk taker
  18. 18. creative
  19. 19. innovative
  20. 20. visionary
  21. 21. highly reliable
  22. 22. competitive
  23. 23. change agent
  24. 24. tolerance for failure
  25. 25. desire to work hard
  26. 26. strong management and organizational skills</li></li></ul><li>Keys to Success<br />Find your niche<br />Be an expert<br />Speaking<br />Networking<br />Online Branding<br />
  27. 27. Seeking a Sense of Community???<br />
  28. 28. The Importance of Networking<br />It’s all about balance…<br />Face to face<br />Backed up by online connections<br />Research<br />Find-ability<br />Showcase<br />Soft way to stay in touch<br />
  29. 29.
  30. 30. LinkedIn: Groups <br />Strategically join groups that fit your target market<br />Search by profession, geographic area, associations and interests<br />
  31. 31. LinkedIn: Slideshare<br />
  32. 32. LinkedIn: Tripit<br />
  33. 33. LinkedIn: Discussions<br />Post a question<br />Answer a question<br />
  34. 34. LinkedIn: Events<br />
  35. 35. LinkedIn: Outlook Toolbar<br />
  36. 36. LinkedIn: Blog Feed<br />
  37. 37. You are THE Brand<br />
  38. 38. Your Online Brand<br />
  39. 39.
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44. Am I a narcissist? <br />Or are these just the <br />new rules of branding?<br />
  45. 45. Building Your Online Presence<br />Online branding is about telling your story…  <br />…it is connecting & communicating - who you are<br /><ul><li> what you do
  46. 46. and why your audience should be doing it with you </li></li></ul><li>
  47. 47. Building Your Online Presence<br />Explore, Be, Do…<br />Create your story<br />
  48. 48. You’re in the drivers seat!<br />
  49. 49. Introductions<br />Name<br />In less than 10 words, what is your personal brand?<br />If you had a million dollars what business would you start?<br />Engage your partner for 2 minutes if you need help…<br />
  50. 50. FELENA HANSON<br />PERSPECTIVE MARKETING<br />www.PerspectiveMktg.com<br />619.889.7852<br />Thank you!<br />

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