1) The document discusses various performance measurement categories including effectiveness, efficiency, timeliness, productivity, quality, and safety. 2) It provides tips for successful sales calls including getting the customer to identify problems, value in solutions, and agreeing the proposed solution provides value. 3) Additional sales techniques are outlined such as saying what you can do, ensuring customer satisfaction, and following up on issues and due dates. 4) The difference between leadership and management is explained as leadership sets new direction while management controls resources to achieve established plans. Both are needed for success.