This document provides an overview of sales enablement strategies for marketing to help double sales productivity and success. It discusses quantifying sales goals, creating customer profiles, mapping the sales process, and planning targeted marketing initiatives. The presentation emphasizes understanding customer problems and needs over products, collaborating between sales and marketing, measuring results before and after initiatives, and getting sales teams to utilize marketing content by tying it to revenue goals. Key steps outlined include determining target audiences and their priorities, influences, and preferred engagement methods.
Raincamp More Clients, More Referrals, More Income (Without Spending More M...Heinz Marketing Inc
Presentation deck from Dec 2, 2009 presentation at Raincamp San Francisco. Tips for getting more traffic, customers, referrals and income (for free) using tools you already have.
You may already have a marketing plan and budget for 2012, but now comes the hard part: putting it into action, managing what changes and goes wrong, and keeping your eye on the objectives, outcomes and results you want.
This Webinar will offer several, proven best practices for managing, measuring, improving and refocusing your marketing plan and strategy all year long. You will learn:
• A proven, weekly rhythm of reviews to ensure all of your resources are still focused and productive
• Several strategies for managing and triaging the inevitable challenges and roadblocks
• Specific warning signs to watch for and avoid before they impact your work and results
I will reveal the "8 Steps to Creating A Proposal that wins clients like AT&T, Legal Zoom and Hitachi." Writing a winning marketing proposal is key to winning new business. Over the years, I have written many bad and good ones, but learned over time how to write winning proposals. This video training will give you all the elements to have in your winning proposal. From the logical progression, to the best way to tell your story. For more information on growing your business, go to http://JasonSwenk.com/playbook/
If you would like the EXACT MARKETING PROPOSAL TEMPLATE that I used, go here... http://jasonswenk.com/get-proposal-template/
Full Funnel Marketing – Integrating Sales & Marketing to Increase Results & S...Heinz Marketing Inc
Marketing success today requires far more than delivering leads to sales – it requires a full-funnel approach that addresses every stage of the buying journey and sales process. This presentation will highlight specific best practices, habits and proven methods used by modern B2B marketers to increase the measurable impact of their work.
Social Selling for Inside Sales: How to Find & Convert Prospects from the Soc...Heinz Marketing Inc
This Webinar presentation deck focuses on best practices to help you and your inside sales team organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day.
Recap of several presentations given during the April 2013 AA-ISP (American Association of Inside Sales Professionals) Leadership Summit. Summary slides curated by Paul Leto of F5 and Mark Ippolito of Lenati.
Aligning sales and marketing isn't just about scheduling more meetings. In this free webinar, marketing master Matt Heinz will discuss eight specific best practices to help your organization accelerate its path toward sales and marketing collaboration nirvana. You will learn how to:
Create a common dashboard of performance metrics
Drive collaboration across all levels of the sales and marketing organization
Handle compensation challenges and opportunities
Develop a regular rhythm of communication across both team and above to management
Raincamp More Clients, More Referrals, More Income (Without Spending More M...Heinz Marketing Inc
Presentation deck from Dec 2, 2009 presentation at Raincamp San Francisco. Tips for getting more traffic, customers, referrals and income (for free) using tools you already have.
You may already have a marketing plan and budget for 2012, but now comes the hard part: putting it into action, managing what changes and goes wrong, and keeping your eye on the objectives, outcomes and results you want.
This Webinar will offer several, proven best practices for managing, measuring, improving and refocusing your marketing plan and strategy all year long. You will learn:
• A proven, weekly rhythm of reviews to ensure all of your resources are still focused and productive
• Several strategies for managing and triaging the inevitable challenges and roadblocks
• Specific warning signs to watch for and avoid before they impact your work and results
I will reveal the "8 Steps to Creating A Proposal that wins clients like AT&T, Legal Zoom and Hitachi." Writing a winning marketing proposal is key to winning new business. Over the years, I have written many bad and good ones, but learned over time how to write winning proposals. This video training will give you all the elements to have in your winning proposal. From the logical progression, to the best way to tell your story. For more information on growing your business, go to http://JasonSwenk.com/playbook/
If you would like the EXACT MARKETING PROPOSAL TEMPLATE that I used, go here... http://jasonswenk.com/get-proposal-template/
Full Funnel Marketing – Integrating Sales & Marketing to Increase Results & S...Heinz Marketing Inc
Marketing success today requires far more than delivering leads to sales – it requires a full-funnel approach that addresses every stage of the buying journey and sales process. This presentation will highlight specific best practices, habits and proven methods used by modern B2B marketers to increase the measurable impact of their work.
Social Selling for Inside Sales: How to Find & Convert Prospects from the Soc...Heinz Marketing Inc
This Webinar presentation deck focuses on best practices to help you and your inside sales team organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day.
Recap of several presentations given during the April 2013 AA-ISP (American Association of Inside Sales Professionals) Leadership Summit. Summary slides curated by Paul Leto of F5 and Mark Ippolito of Lenati.
Aligning sales and marketing isn't just about scheduling more meetings. In this free webinar, marketing master Matt Heinz will discuss eight specific best practices to help your organization accelerate its path toward sales and marketing collaboration nirvana. You will learn how to:
Create a common dashboard of performance metrics
Drive collaboration across all levels of the sales and marketing organization
Handle compensation challenges and opportunities
Develop a regular rhythm of communication across both team and above to management
Eight Keys for Integrating ABM with Your Sales Team’s Existing Target Account...Demandbase
ABM can’t exist and succeed separate from your sales department. Whereas traditional marketing strategies and tactics can be executed without sales being involved, successful ABM requires tight coordination to achieve optimal results. Matt Heinz outlines eight essential elements for a successful integration of ABM with your sales team’s target account program.
Use these 7 Steps in your Logical Selling Process to establish trust & authority in your market and close more sales. The process is tested and proven; you only need to put it into practice to see real results. See more at our website: http://hdbusinessdevelopment.com
How to Set Marketing Goals [+ 30 examples]Beth Farris
Before you spend time on marketing tactics, get clear on your goals! Define objectives, strategies, and tactics. Connect to the larger business mission. I explain how in this presentation.
Similar to B2B Sales Enablement: How marketing can help sales double productivity and success (20)
Buildings Don't Write Checks: A Predictable Pipeline ApproachHeinz Marketing Inc
This is a sample of how we teach (vs pitch) in prospect pitch meetings. To read the full contact, search "Heinz Marketing how not to pitch at pitch meetings" in Google.
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A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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B2B Sales Enablement: How marketing can help sales double productivity and success
1. Heinz Marketing, Inc
Matt Heinz
President, Heinz Marketing Inc
matt@heinzmarketing.com @heinzmarketing
B2B Sales Enablement: How Marketing Can
Help Sales Double Productivity & Success
2. Heinz Marketing, Inc
Housekeeping
• Copy of this deck
• Offers for you
• 10 minute brainstorm: “Your hardest problem”
• Modern Marketer’s Field Guide
• Content Marketing Best Practice Guide
• B2B Sales & Marketing Metrics Best Practices Guide
• Send me an email (matt@heinzmarketing.com) with what you
want
6. Heinz Marketing, Inc
1. Do the math (quantify what success looks like)
2. Create a clear customer profile
3. Map the sales and buying process
4. Plan to fire lots of bullets
Four steps to a better plan
7. Heinz Marketing, Inc
Calculating what you need
Assumptions
Product A ASP $ 15,000
Product B ASP $ 50,000
Opp/Close % 33.0%
Lead/Opp % 10.0%
Product A CPL $ 15
Product B CPL $ 35
Q1 2010 Q2 2010 Q3 2010 Q4 2010 TOTALS
Product A Sales # 50 56 63 69 238
Product B Sales # 8 9 10 11 38
Total Sales # 58 65 73 80 276
Product A Sales $ $ 742,500 $ 841,500 $ 940,500 $1,039,500 $ 3,564,000
Product B Sales $ $ 412,500 $ 453,750 $ 495,000 $ 536,250 $ 1,897,500
Total Sales $ $1,155,000 $1,295,250 $1,435,500 $1,575,750 $ 5,461,500
Product A Pipeline # 150 170 190 210
Product B Pipeline # 25 28 30 33
Total Pipeline # 175 198 220 243
Product A Pipeline $ $2,250,000 $2,550,000 $2,850,000 $3,150,000
Product B Pipeline $ $1,250,000 $1,375,000 $1,500,000 $1,625,000
Total Pipeline $ $3,500,000 $3,925,000 $4,350,000 $4,775,000
Product A Leads 1500 1700 1900 2100
Product B Leads 250 275 300 325
Total Leads 1750 1975 2200 2425 8350
Product A Lead
Budget $ 22,500 $ 25,500 $ 28,500 $ 31,500
Product B Lead
Budget $ 8,750 $ 9,625 $ 10,500 $ 11,375
Total Lead Budget $ 31,250 $ 35,125 $ 39,000 $ 42,875 $ 148,250
9. Heinz Marketing, Inc
Marketing plan in 5 questions
1. What/who are your targets?
• Direct & indirect users, influencers
• Address entire buyer ecosystem
2. What do they care about? What outcome are they seeking?
3. Where do you find them?
4. What or who influences them?
5. How do they want to engage and (eventually) buy?
12. Heinz Marketing, Inc 12
Prospect Engagement Funnel
Active Sales Cycle
Channels: CRM, 1:1
Goal: Sell
New
Customer
Drip Marketing
Channels: Email Newsletters, CRM System
Goal: Drive Active Prospects
Network / Open Community
Channels: Twitter, Facebook, Blog, LinkedIn
Goal: Drive Registration
Network-exclusive access to content
Value-added special offers
Discovery events
White papers, top ten tips, etc.
Testimonials, Success Stories
Profile-Specific Messages
New product/service offers
Referral & Tell-a-Friend Offers
Network / Community Invites
New Opportunity Alerts
1:1 with Existing Customer
In-Market Events
Next Step Accelerator Ideas
Customer Targets (based on persona profiles)
13. Heinz Marketing, Inc
Enumerating needs by role
Audience
Vertical #1
CEO
IT/CIO
CFO
CMO
Audience
Vertical #2
CEO
Drivers Pain Points Value Propositions (bullet points) Key Messages
Key MessagesDrivers Pain Points Value Propositions (bullet points)
14. Heinz Marketing, Inc
8 keys to successful collaboration
1. Common objectives
2. Common definitions
3. Common compensation/objectives
4. Executive sponsorship
5. Up-front planning
6. Daily-weekly triage
7. Offline relationship-building
8. Measure before & after team satisfaction
15. Heinz Marketing, Inc
Leads & Opportunities
Stage Definition Sales Next Step(s) Marketing Next Step(s)
Leads
Open/Not Attempted
New lead, has not been attempted or contacted by
sales
Begin follow-up to get on the phone live to
qualify as opportunity
Provide scripts and response offers as
needed to increase call-backs
Attempting to Contact
Sales has begun the process of following the lead
follow-up process to reach the prospect live
Continue follow-up attempts via phone,
email, "zero out" to reach prospect live
Provide scripts and response offers as
needed to increase call-backs
Interested
Prospect has expressed interest in ABC Company
and/or achieving better results, and is interested in
learning more; full qualification criteria
intent/purchase timeline still unknown
Once prospect has been qualified, either
move into a "Qualified" opportunity or
move to Nurture (if timeline is long-term or
undetermined)
Provide collateral, case studies and other
information as needed to help prospect
determine sales intent
Nurture
Prospect is interested, but there is no near-term
opportunity to buy (prospect may have other
immediate priorities, or may just need more time to
consider interest/intent)
no action Drip marketing to prospect 1-2 times per
month with value-added offers, until
they're ready to engage in a short-term
buying cycle again
Unresponsive
Haven't been able to get ahold of prospect after
repeated attempts
no action Drip marketing to prospect 1-2 times per
month with value-added offers, until
they're ready to engage in a short-term
buying cycle again
No Further Action Lead is not a qualified prospect no action no action
Opportunities
Qualified
Prospect has a need & budget, and is actively
evaluating solutions
Get demo commitment, plan next steps and
timeline to buy (or at least make decision)
with prospect
Provide additional support tools as
needed (case studies, etc.) to help
accelerate prospect interest and buying
cycle
Presentation & Demo
Demo has been scheduled or completed; working
through objections & questions
Get permission to present formal proposal Provide additional support tools as
needed (case studies, etc.) to help
accelerate prospect interest and buying
cycle
Proposal
Formal proposal is in process or has been delivered
outlining terms, services, fees
Get verbal commitment to buy pending
finalization of terms
no action
Negotiation
Prospect has verbally agreed to do business; both
sides are working through final legal/term/service/fee
details
Sign, seal and return baby! no action
Close Agreement has been signed and returned victory lap no action
Closed Lost
Opportunity has stalled indefinitely or is dead no action Drip marketing to prospect 1-2 times per
month with value-added offers, until
they're ready to engage in a short-term
buying cycle again
17. Heinz Marketing, Inc
Lead scoring & next steps
Score Description Follow Up Action
A1 PERFECT FIT: BANT criteria and
Behavior aligned for immediate need with
larger opportunity.
Immediate Follow Up within 4 hours of
reaching Sales Queue.
Promote Dreambox Trial
A2 Strong Fit: possible smaller or longer term
opportunity within a school district or
school.
Immediate follow up within 4 hours of
reaching Sales Queue.
Promote Dreambox Trial or Demo
A3 Good Fit: BANT and strong interest
indicated. School-based opportunity.
Immediate follow up within 8 hours of
reaching Sales Queue.
Introduce demo if a Project and
Timeframe are being defined.
A4 Potential Fit: Some key BANT criteria not
yet determined.
Follow Up within 24 hours of reaching
Sales Queue. Qualify further for BANT
details.
Provide white paper or webcast
resources.
B1 Potential Fit: School district opportunity
but more BANT definition required.
Follow Up within 24 hours of reaching the
Sales Queue. Qualify further for BANT
details.
Provide white paper or webcast
resources.
B2 Potential Fit: School or classroom
opportunity. More BANT definition
required
Follow Up within 48 hours of reaching the
Sales Queue.
Attempt further qualification. Potential
move back to Marketing Nurture.
B3 Potential Fit: Longer term prospecting
opportunity. May take longer to evaluate
the solution and secure budget approval.
Follow Up within 48 hours of reaching the
Sales Queue.
Attempt further qualification and provide
informative resources. Potential move
into Nurture
18. Heinz Marketing, Inc
Getting sales to use your content
1. How does your content help them make money?
2. Get sales leadership to buy in first
3. Show examples of how it works
4. Teach, train, launch, reinforce, measure & celebrate
5. Create systems to make it easy
19. Heinz Marketing, Inc
How to measure collaboration
1. Focus on fewer metrics (not more)
2. Establish a baseline first, then measure the lift
3. Compare opportunity & sales output to total cost of
resources
4. Measure before & after satisfaction