Daniel Tautges will be speaking at the Act-On Software CMO Leadership Summit from September 15-18 in Chicago. He is the SVP of Sales and Marketing at Component Control, a division of Hearst Inc. The document appears to be a presentation about aligning sales and marketing functions, with examples of both successful and unsuccessful alignment. It discusses topics such as defining leads, qualifying prospects, and jointly developing sales and marketing strategies.

1. Nina Church -Adams
Act-On Software
CMO Leadership Summit
September 15-18
Renaissance Schaumburg, Chicago
Daniel Tautges
SVP Sales & Marketing
Component Control / Hearst Inc.

2. SVP Sales & Marketing
Component Control
@danieltautges
ABOUT ME
Sales & Marketing Alignment – Daniel Tautges 1

3. COMPONENT CONTROL
HEARST INC
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Example: Selling Catsup vs Software
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Example: “Let’s get the Eagles to our Customer Event”
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Example: “Let’s Market “Intelligence” With-out Any In the Product”
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A Lead Happens Before Quoting
Lead
Unqualified
MQL
Prospect
Suspect
SQL
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SQL
Needs
Analysis
Developed
Defined
Closed
Lost
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