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Killing It With Data
Introduction
2
Josh James
Domo, Founder and CEO
Omniture, Co-Founder and CEO
@joshjames
What I’m Talking About
Sales Org > Sales Team
Sales Management > Quota
Best Sales People ≠ Best Numbers
3
Revenue Cures All Problems
Sales-driven cultures win
4
First Learned This at Omniture
• Killer Sales Organization
• Fastest/2nd Fastest for 3 Years
• SaaS Pioneer
• 2nd Largest SaaS Company
• 6,000+ Customers
• 100% Retention – 6 years
5
Applying Those Lessons at Domo
• More deals
• Shorter time
• Higher values
6
Our View of Data for Sales
7
Sales
Productivity
Marketing
Data
Revenue Finance
Avoiding the Data Trap
• Data in isolation is
dangerous
• Look at Data in
context of entire
business
8
In Action at Domo
We measure everything – every
touch – correlation of all data
9
In Action at Domo
Not all reps are created equal
10
Avoid the Reporting Trap
Hours and hours per month of multiple people pulling
together the information
Manually entering data; every piece of data you enter
is potentially a point of failure
11
One Version of the Truth
12
Thank You
@joshjames
www.domo.com

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Josh James - Killing it with Data

Editor's Notes

  1. :06 ..Pretty much my whole career
  2. 3:26– – thing I want to talk about today
  3. 6:56 – sales cultures can differentiate you from the majority of your competition
  4. 14.46--- been talking about omniture…
  5. 15.49…the way we’ve applied those lessons…
  6. 17:27..in terms of our view of data and things we track
  7. 21:24..and I think that’s kind of the next slide..avoiding the data trap…
  8. 23:26 – in terms of what we are measuring at Domo…(can then hear the paper shuffle slightly)
  9. 26:19…. I guess I wanted to talk about not all reps are created equal.
  10. 27:22 – one other thing on the reporting trap..I’ll share a big secret with you
  11. 29:36…that’s what Domo fixes….and I’ll shamelessly plug it right now…
  12. 30:59….I’ve used my time