2. primesight
Primesight structure
Key Personnel
Naren Patel
CEO
Monica MacKinnon
CFO
Paul Daniels
Operations Director
Chris Forrester
Managing Director
Terry Dyer
Development Director
Mungo Knott
Marketing & Insight Director
Keith Lammie
Regional Director, Scotland
Graeme Hughes
Regional Director
Kathryn Bean
Head of Human Resources
Business basics
Executive team
Sales
London
Agencies
National Clients
Regional
England & Wales
Regional
Scotland
Local Direct
Tele Sales
Administration
Marketing
Communications
Research
& Insight
Design
Development
Large Format
Estate
Small Format
Estate
Operations
Health & Safety
Bill Posting
Maintenance
ITSystems
Human
Resources
Welfare
Compliance
Finance
All Functions
3. primesight
Product overview
Source:Companyinformation
Billboards
• Comprises classic 48 & 96 sheets primarily along Roadside locations
• 2nd largest supplier in Roadside billboards
• 3rd largest supplier in Roadside 96 sheets
• 36% market share in Roadside billboards
• Best for providing coverage across the entire UK
Digital billboards
• Highest degree of flexibility to clients
• Digital conversion constitutes primary strategic focus
• Digital rollout commenced in 2014
• First conversions finalised with 50 48 sheets already in the ground as of Dec 2015
• Target to reach 80 by end of H1 2016
61%
8%
4. primesight
Environment overview
Source:Companyinformation
Roadside 6 sheets
• Leader in convenience environment with 11% share in 6 sheets
• Digital conversions of 6 sheets possible, but currently not incorporated in the
group’s business plan
Lifestyle & transport
• Exclusive rights for cinema foyer advertisement
• Over 1,000 6 sheet panels across over 300 cinemas nationwide including 125 digital panels
• Approx. 2,000 washroom panels across over 950 cinemas
• Glasgow Subway with approx. 1,500 panels – exclusive rights
11%
9. primesight
What do they mean?
“Responsible”
Take ownership and act like owners. It is up to each of us to do what it takes to achieve progress and drive personal and company
growth.
“Empowered”
Have the positive attitude, solid character & strong work ethic that serves as an example for yourself and others.
“Brave”
Being bold and taking risks allows us to challenge the status quo. It allows us to change the course of events, challenge ourselves and
influence others.
“Curious”
Crave discovery. Have an unquenchable desire to learn, and apply your learnings to benefit yourself, your colleagues and our clients.
“Passionate”
Love your work. Take pride in successes and feel a desire to overcome the obstacles you face. Use this passion to motivate yourself to
be better every single day.
Ultimately:
“Be the Best.”
Company to work for and with!
10. primesight
Mission statement
We are passionate about results because we believe that results empower us in our pursuit of excellence.
Results and the understandings from these tell us that we post campaigns quicker than any outdoor
contractor, that our 6’sheet panels outside convenience stores drive product sales and they tell us the
number of people who interact with our clients' ads.
Results are meaningless if they exist in a vacuum of spreadsheets and graphs; we believe that people
drive results, not numbers. These are the very people who are at the heart of Primesight. Results are the
focus for everything we do and our genuine commitment in pursuing our clients’ needs is built into our
culture.
We care and cannot think of anything else that is more important.
Results are our culture.
Results are our culture
