High-speed internet may have opened up global opportunities for sales, but those opportunities come with challenges. When you have billions of potential customers, it can be overwhelming knowing where to focus your efforts.
https://belkins.io/how-to-organize-your-sales-process
Adding Video to Your Sales Cadence: What, Why and How?Vidyard
Video messaging is a killer tool for sales prospecting, if you do it right. Discover best practices for how to use video in your prospecting cadence to optimize results.
Pro-Consulting - consulting in the field of analytics, marketing research, strategic consulting and business planning.
OUR MISSION- assisting in attracting investments in high developing business and stimulation of increasing of financial prosperity of company`s clients.
High-speed internet may have opened up global opportunities for sales, but those opportunities come with challenges. When you have billions of potential customers, it can be overwhelming knowing where to focus your efforts.
https://belkins.io/how-to-organize-your-sales-process
Adding Video to Your Sales Cadence: What, Why and How?Vidyard
Video messaging is a killer tool for sales prospecting, if you do it right. Discover best practices for how to use video in your prospecting cadence to optimize results.
Pro-Consulting - consulting in the field of analytics, marketing research, strategic consulting and business planning.
OUR MISSION- assisting in attracting investments in high developing business and stimulation of increasing of financial prosperity of company`s clients.
Whole-Brained Marketing -- Blending Data Science with Creativity & ActionAileen Cahill
Breakthrough Marketing Begins With Data
Size Doesn’t Matter! “Big-Data” or small, Customer Relationship Marketing (CRM) all begins with data. And, it’s how you use that data that will set you apart from your competition; driving customer loyalty and your profits.
There’s truly gold in that data and mining it for customer insights is the first step toward marketing with much greater impact and return on investment. From precision targeting, to more relevant messaging and having the omnichannel insights customers and consumers expect, integrating and mining data is where breakthrough marketing begins.
Customer’s and consumers are in the driver’s seat! With complete information at their fingertips and numerous choices, “one size fits all” marketing has gone the way of the dinosaur. The technology for capturing, integrating and harnessing the data is prevalent. “Addressability at Scale” and personalization are the new marketing mantra.
Fast Is The New Big: Turbocharged E-Commerce on SalesforceApttus
Apttus, Salesforce and a panel of experts shared how you can deliver customer and channel-specific solutions through best-in-class E-Commerce built 100% on the Salesforce Platform.
In this slide deck, learn:
-How companies with E-Commerce-first strategies are changing the B2B and B2C landscape
-How Neopost, a global manufacturer, boosted revenues through B2B E-Commerce
-How companies harness the power of Salesforce to bring agility to the $1 trillion E-Commerce market
-Actionable steps
Why we do digital sales and marketing as a joint effortColumbia Road
We believe that marketing and sales should be a joint effort. Marketing is not an add-on, it’s persistent work in the core of digital sales. Digital marketers should be working right there with the team developing digital sales. The key is to make digital marketing part of the operative day to day actions. Through digital marketing we help our clients get and retain the best possible customers for their digital commerce.
Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM...Heroes of CRM Conference
Want to learn how to become huge in the digital D2C business?
Jochen Missel from multi-brand online retailer Alphapet Ventures knows all the ingredients to use customer retention to boost a business with value-based CRM. As Managing Director, he is in charge of the D2C business, marketing, IT, and digital product and managed to position Alphapet as the leading multi-brand platform in the pet market area.
Learn about the impact of customer retention and the importance of CRM for a digital brand platform!
With sales enablement foraying its way into the mainstream, selling has now become more technology oriented with continued focus on incremental revenue impact. Businesses aim to find right combination of skilled people, uniformly standardised processes, break-through innovation via leveraging new-age technologies. These are the basic elements to help conceive a robust sales enablement strategy catering to increasingly personalized but less humanized remote sales environment.
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...Heroes of CRM Conference
How can coffee machines boost your CRM?
According to Nils Weber, Managing Director at Valantic, using first-party IoT-data can help you survive the platform economy. Nils leads the practice for data-driven marketing and CRM and is a digital transformation crack. Learn about the unique chances of IoT-data for your business.
MS Mode: Digital transformation with VoyadoBBPMedia1
With the pandemic hitting retail and the fashion industry hard, a lot of companies needed to adapt and accelerate their digital transformation. Listen in to Patrick Miami, CCO at MS Mode and how they leveraged Voyado, a Customer Experience Platform (CXP) to meet the needs of todays customer and create personalized 1:1 communication. In this session is also Felix Kruth, Product Director at Voyado who will share his 12+ years of expertise within the digital customer experience space.
Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity W...Heroes of CRM Conference
What data architecture does it take to achieve customer-centricity?
As CEO of b.telligent, Sebastian Amtage could also be called the master of tools and technologies in the fields of BI, CRM, DataScience, and cloud technologies. Together with Julia Rapp, Senior Product Owner CRM und Loyalty at Laya Solutions, Sebastian shows with practical examples why and how marketers and data scientists should think modular and achieve customer-centricity with a flexible data architecture. Get to know new possibilities to leverage your #MarTech stack!
The Case for B2B Social Media - Lead GenerationSandra Fathi
Presented as part of Social Media Week NYC February 13, 2012 at Affect (www.affect.com).
Sandra Fathi @sandrafathi, sfathi@affect.com
Katie Creaser @ksafrey, kcreaser@affect.com
Content marketing case study: How Fisher Tank increase Sales opportunities b...HephzySocial
About 88% of b2b businesses are already using content marketing to promote their products and services. If you are still sitting on the wall and not sure whether it works or not, this case study will convince and inspire you. It is a must read!
Whole-Brained Marketing -- Blending Data Science with Creativity & ActionAileen Cahill
Breakthrough Marketing Begins With Data
Size Doesn’t Matter! “Big-Data” or small, Customer Relationship Marketing (CRM) all begins with data. And, it’s how you use that data that will set you apart from your competition; driving customer loyalty and your profits.
There’s truly gold in that data and mining it for customer insights is the first step toward marketing with much greater impact and return on investment. From precision targeting, to more relevant messaging and having the omnichannel insights customers and consumers expect, integrating and mining data is where breakthrough marketing begins.
Customer’s and consumers are in the driver’s seat! With complete information at their fingertips and numerous choices, “one size fits all” marketing has gone the way of the dinosaur. The technology for capturing, integrating and harnessing the data is prevalent. “Addressability at Scale” and personalization are the new marketing mantra.
Fast Is The New Big: Turbocharged E-Commerce on SalesforceApttus
Apttus, Salesforce and a panel of experts shared how you can deliver customer and channel-specific solutions through best-in-class E-Commerce built 100% on the Salesforce Platform.
In this slide deck, learn:
-How companies with E-Commerce-first strategies are changing the B2B and B2C landscape
-How Neopost, a global manufacturer, boosted revenues through B2B E-Commerce
-How companies harness the power of Salesforce to bring agility to the $1 trillion E-Commerce market
-Actionable steps
Why we do digital sales and marketing as a joint effortColumbia Road
We believe that marketing and sales should be a joint effort. Marketing is not an add-on, it’s persistent work in the core of digital sales. Digital marketers should be working right there with the team developing digital sales. The key is to make digital marketing part of the operative day to day actions. Through digital marketing we help our clients get and retain the best possible customers for their digital commerce.
Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM...Heroes of CRM Conference
Want to learn how to become huge in the digital D2C business?
Jochen Missel from multi-brand online retailer Alphapet Ventures knows all the ingredients to use customer retention to boost a business with value-based CRM. As Managing Director, he is in charge of the D2C business, marketing, IT, and digital product and managed to position Alphapet as the leading multi-brand platform in the pet market area.
Learn about the impact of customer retention and the importance of CRM for a digital brand platform!
With sales enablement foraying its way into the mainstream, selling has now become more technology oriented with continued focus on incremental revenue impact. Businesses aim to find right combination of skilled people, uniformly standardised processes, break-through innovation via leveraging new-age technologies. These are the basic elements to help conceive a robust sales enablement strategy catering to increasingly personalized but less humanized remote sales environment.
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...Heroes of CRM Conference
How can coffee machines boost your CRM?
According to Nils Weber, Managing Director at Valantic, using first-party IoT-data can help you survive the platform economy. Nils leads the practice for data-driven marketing and CRM and is a digital transformation crack. Learn about the unique chances of IoT-data for your business.
MS Mode: Digital transformation with VoyadoBBPMedia1
With the pandemic hitting retail and the fashion industry hard, a lot of companies needed to adapt and accelerate their digital transformation. Listen in to Patrick Miami, CCO at MS Mode and how they leveraged Voyado, a Customer Experience Platform (CXP) to meet the needs of todays customer and create personalized 1:1 communication. In this session is also Felix Kruth, Product Director at Voyado who will share his 12+ years of expertise within the digital customer experience space.
Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity W...Heroes of CRM Conference
What data architecture does it take to achieve customer-centricity?
As CEO of b.telligent, Sebastian Amtage could also be called the master of tools and technologies in the fields of BI, CRM, DataScience, and cloud technologies. Together with Julia Rapp, Senior Product Owner CRM und Loyalty at Laya Solutions, Sebastian shows with practical examples why and how marketers and data scientists should think modular and achieve customer-centricity with a flexible data architecture. Get to know new possibilities to leverage your #MarTech stack!
The Case for B2B Social Media - Lead GenerationSandra Fathi
Presented as part of Social Media Week NYC February 13, 2012 at Affect (www.affect.com).
Sandra Fathi @sandrafathi, sfathi@affect.com
Katie Creaser @ksafrey, kcreaser@affect.com
Content marketing case study: How Fisher Tank increase Sales opportunities b...HephzySocial
About 88% of b2b businesses are already using content marketing to promote their products and services. If you are still sitting on the wall and not sure whether it works or not, this case study will convince and inspire you. It is a must read!
InboundPHX: Case Study - Sales & Marketing Working TogetherSensible Marketing
Marketing is funded by sales, so it's important to have sales & marketing working together. Jamie Glass of WeLocalize presents at InboundPHX, Sept 30, 2015 in Phoenix AZ.
Enterprise sales are difficult, and the sales cycles are long. For startups, selling to large companies can take even more time because of a number of factors that make it even more challenging to make a sale. This presentation describes the typical sales cycle for a large company, the additional hurdles that startups face, and tips for startups to overcome those hurdles.
Based on the 9 blocks business model you can find a sample case study for modern business model. inspired from "business model generations" book.
this model for a digital marketing content company focused on establishing a content online services for middle east to enreach the market with new online websites that helps us reach the world with our own websites and get in control with our online atmosphere
Flipkart Vs Amazon- A Case Study on e retailing.Sumit Lokhande
A case study on Flipkart Vs Amazon as presented in Mindscape- A case study competition which could manage to win the Runners up trophy is hereby shared for reference.
This event will provide Senior Managers, Entrepreneurs, Sales Managers, Human Resources Managers and Recruiters with the knowledge, insights, tools and techniques required to consistently recruit effective salespeople.
This will typically provide greater than 90% hiring accuracy, reduce staff churn by at least 30% and increase average annual sales per salesperson by 20-40%.
Marketing agencies are increasingly being asked by clients to help generate more and better leads for their sales teams. Yet, very few agencies are equipped to even talk to their clients' sales and marketing management teams about these needs. Very few agencies have experience generating leads online, let alone helping sales and marketing teams function together as one unified team with common goals and mutual accountability. In this recorded webinar, you'll learn how to help clients align sales and marketing processes, goals and messaging.
The Art of the Hand-Off, featured Phone Works founder Anneke Seley and Act-On Software CMO Atri Chatterjee as presenters.
This webinar focused on the handoff of leads between marketing and sales, using a simple formula: “Strategy + Process + People + Technology = Increased revenue results and decreased cost.”
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Sales and Marketing Alignment: Enterprise B2B Case Study
1. Inbound Marketing &
B2B Sales Alignment:
3 operational lessons in 10 minutes
@ DFJ Esprit Portfolio Meeting
Alex Shevelenko
ALEX@GLOCALPARTNERS.COM
for
Knowledge Change Your Growth
2. Alex Shevelenko: professional background
for
Knowledge Change Your Growth
Change the way start-ups grow globally
Change the way professionals learn
Change the way 15 million employees
and 5000 companies work
Change the way we sell / work with IT
Change lives. Change organizations.
Change the world
Change business models with ‘outside-
Communications
Media in’ growth and marketing strategies
Technology
Change knowledge worker productivity
Knowledge to Action
3. ‘Obvious’ go2market lessons learned for
B2B enterprise start-up in new category
1
Know
your
strategy
2
Optimize
marketing
for
strategy
3
Align
incentives
and
measure
4. ‘Obvious’ go2market lessons learned for
B2B enterprise start-up in new category
1
• Inbound is just one of many channels
Know • Not all customers are created equal: who is your target?
your
strategy • Design to profitably find, sell and serve target customers
2
Optimize
marketing
for
strategy
3
Align
incentives
and
measure
5. 1
Know
For complex B2B sales org targeting
your
strategy
senior execs at large enterprise – inbound
not a priority
Sales Levers
1. Rep
Prospecting 1. Field Sales
2. Outbound lead 2. Installed Sales
gen team 3. Inside Sales
3. Micro-events
Later Now
1 Lead qual. team
2. Outbound 1. Joint Deals
activities 2. Influencers
3. Inbound 3. Resellers
demand gen
Non-Sales
Levers
6. 1
Know
B your Business Model Sales Process Marketing Tactics
strategy
Seasoned field sales culture
Business
Similar effort regardless of deal size Execution
Complex, long
Focused reps = high productivity sales cycle
Talent &
Performance
Management
Account coverage Goal and
Weak New Performance
Qualify hard traditional products Management
Get in early, often buyer & category
Performance
Reviews
Largest SaaS sales by users Tactical HR deals not ideal.
Touching everyone SaaS only Marketing must help gain
business sponsors or help
Adoption key to success align HR with business buyers
7. ‘Obvious’ go2market lessons learned for
B2B enterprise start-up in new category
1
• Inbound is just one of many channels
Know • Not all customers are created equal: who is your target?
your
strategy • Design to profitably find, sell and serve target customers
• Not all leads are created equal: referral vs. unknown
2 • Leads ‘can’ waste resources and loose you business
Optimize
– Not well qualified high total customer acquisition cost
marketing
– Not right buyer wrong entry point
for
– Not target account low lifetime value / high cost of service
strategy
– Not on message HR lingo to CEO gets you back to HR
• Targeted inbound nurturing helps in long sales cycles
3
Align • Marketers can operate in own silos and rarely ‘get’ sales
incentives • Sales don’t care about marketing until it’s too late
and
measure • Data dump: Garbage In Garbage Out Bad Decisions
8. Questions
about how to optimally design sales
and marketing for your business?
Alex Shevelenko
ALEX@GLOCALPARTNERS.COM
for
Knowledge Change Your Growth