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The document describes the journey and evolution of an ecommerce company from 2011 to present. It started by focusing on growth and third-party brands from 2011-2015. From 2015-2017 it began focusing on growing its own brands to over 10% of products. From 2017-2019 it became a digital brand builder with multichannel distribution and over 30% own brands. Since 2020 it has become a digital brand platform utilizing a buy and build strategy with over 80% own brands and multichannel distribution. The company has expanded its operations and technology stack over the years.

Safety Pay Proposal Version4

mjw32205

Michael J. Williams is proposing a consultation to help SafetyPay successfully launch its product in the U.S. banking market. He will conduct an assessment of SafetyPay's strengths and weaknesses, analyze the market opportunities and competitive landscape, and develop targeted strategies and tactics. Within two weeks, he will deliver actionable recommendations including marketing strategies, public relations plans, and a virtual roadmap. He will then help execute the plans over ten weeks to prepare SafetyPay's sales materials and documentation.

Sales and Marketing Alignment: Enterprise B2B Case Study

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MS Mode: Digital transformation with Voyado

BBPMedia1

With the pandemic hitting retail and the fashion industry hard, a lot of companies needed to adapt and accelerate their digital transformation. Listen in to Patrick Miami, CCO at MS Mode and how they leveraged Voyado, a Customer Experience Platform (CXP) to meet the needs of todays customer and create personalized 1:1 communication. In this session is also Felix Kruth, Product Director at Voyado who will share his 12+ years of expertise within the digital customer experience space.

This document discusses how B2B sales are evolving and the need for reinvention. It notes that B2B buyers now do more research independently before engaging with sales. It also outlines Accenture's approach to transforming B2B sales through an integrated solution combining customer relationship management, intelligent sales experiences, data and analytics, and intelligent operations. The solution aims to drive outcomes like improved win rates, lead qualification productivity, and revenue growth for clients.

The New Customer Experience in B2B | Technology & Philosophy

Seamus Heaney

The document discusses key challenges in B2B marketing including having many decision makers, different mindsets to consider, and buyers researching online from various sources. It notes that while the goal is to reach, nurture, convert, and measure audiences, most traffic is lost since only a small percentage of known customers or email subscribers actually return or convert. However, it suggests that automating personalized experiences for prospective buyers based on their needs and intent could help engage the vast majority of opportunities, improve performance metrics like lead volume and quality, provide a better customer experience, and ultimately grow businesses more effectively.

Hoe verhoog je klantloyaliteit met first party klantdata?

BBPMedia1

Hoe haal je maximaal resultaat uit jouw bestaande klanten en hoe vertaal je first party klantdata vanuit een insight driven aanpak naar een verhoging van klantloyaliteit? Waarom mag e-mailmarketing automation hierbij absoluut niet ontbreken? Ruud van der Veer en Robin Hendriksen van Evoworks geven hier antwoord op en laten zien waarom het zo belangrijk is om te focussen op klantloyaliteit. Met praktische cases van grote B2B en B2C e-commerce retailers word jij geïnspireerd om de klantloyaliteit van jouw webshop te verhogen. Iedereen wilt toch meer rendement uit bestaande klanten? Je verlaat deze sessie met een bulk aan inspiratie en concrete take-aways waarmee je zelf aan de slag kan gaan om de klantloyaliteit van jouw webshop te verhogen.

10 Steps to create a sucessfull e-commerce strategy - 10 passi per creare un ...

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Emi fy22 commerce b2 b user group- june 2021

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This document promotes Salesforce's B2B Commerce solution through a series of slides. It begins by highlighting Forrester's recognition of Salesforce as a leader in B2B commerce. Subsequent slides discuss trends in B2B e-commerce, the benefits of B2B Commerce, and how it allows companies to grow sales, reduce costs, and achieve a faster ROI. Example customer stories are then presented, showing how various companies have successfully used B2B Commerce. Resources and additional information on capabilities and use cases are provided at the end.

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This document outlines a strategy to accelerate sales in the Swiss market through a series of executive roundtables. It proposes identifying key decision makers and qualifying them through calls to understand their goals, challenges, and projects. LeadersBridge would then co-facilitate roundtables of 6-8 pre-qualified decision makers each to build trust and position the client as a trusted advisor. Over three months, the plan is to host 10 roundtables to open doors to c-level contacts, share solutions to their challenges, and schedule follow-up meetings, with the goals of reducing sales cycles and increasing deal sizes in Switzerland.

How We Transitioned From SMB To Mid-Market/Enterprise Sales

Hilary Ip

The document discusses a company's transition from targeting small-to-medium businesses to focusing on mid-market and enterprise customers. It describes how the company identified its target customers as large independent brokerages and luxury franchise groups. It then details how the company built customer personas, developed prospect lists through research and by attending conferences, and created an outbound sales engine of emails and calls. This transition helped the company grow its annual recurring revenue from $1 million to $4.3 million over two years and increase its enterprise customer base from 18 to 115. Lessons learned included iterating sales processes, balancing lead generation and quality, providing more sales training, and pursuing larger customers sooner.

Growing a direct to consumer channel

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The State of Multichnanel Marketing

70% of marketers are not confident of their ability to deliver against their multichannel strategy. Are you one of them? Our latest research suggests that marketers are still struggling to react to new channels, devices and data with their current technology capability. View these slides to find out what are the top 5 challenges and how to beat them by integrating your website and marketing automation.

8 steps for excellent B2B CX (customer experience)

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Customer Experience is an increasingly hot topic right now (but like most things) it is far more complex in B2B than it is in B2C, given the length and complexity of the buying process. So what does great CX look like? And how do you set about achieving it? These were questions that we sought to answer as part of our CXcellence report, the findings of which we then unveiled at our November conference.

The future of marketing is personal

Digital Transformation 2016: The latest approaches to simplify digital customer

In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.

Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invinc...

Already noticed that customer acquisition is getting harder these days? The concept of simply running ads to secure economic success no longer works today. It is too expensive, difficult, and unsustainable. To generate profitable customer relationships, marketers must focus on long-term customer retention. Best practice invincible brands has perfectly met this challenge. CEO Florian Metz shows all about their transformation from customer acquisition to retention.

Strategyand_Cross-Channel-Integration-in-Retail

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This document discusses the need for retailers to develop cross-channel integration capabilities to provide customers a seamless shopping experience across online and offline channels. Major shifts in technology and consumer behavior have increased pressure on retailers to integrate their channels. These include the rise of e-commerce, mobile commerce, and consumer expectations of convenience. Retailers now face competition from new sources such as manufacturers selling direct, online-only retailers, and traditional retailers moving more quickly to integrated models. Cross-channel integration is fast becoming a necessity for traditional retailers to compete.

SAP Marketing Runs SAP

Andreas Starke, VP, Marketing Business Information Officer, SAP delivers this presentation at the #MarTech Conference 2015. The SAP Marketing team has been on a journey to improve its lead to revenue process with the SAP hybris Marketing solution. This presentation, given at the 2015 MarTech Conference in San Francisco, outlines the objectives, approach, and benefits of the project. Along the way, the SAP IT department leading the implementation has been sharing the experience with the solution management team to incorporate the internal learnings into future product development. The SAP hybris Marketing solution brief provides additional details about the solution or you can explore the website at http://www.hybris.com/marketing

Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...

This document discusses how IoT data from devices like coffee machines can be used to improve the customer experience and business model. It proposes using IoT data to trigger automated consumables reorder notifications. This enhances convenience for customers and increases customer lifetime value. The document also outlines how IoT data can enable new service models like equipment monitoring and predictive maintenance. It argues that combining IoT, customer, and product data provides opportunities for upselling, cross-selling, and optimizing the customer journey. Finally, it discusses implementing consent management to legally and ethically use different types of customer data.

Global Catalysts Consulting Services

Glenn McKnight

Global Catalysts Consulting Service provides cost effective solutions such as proposal writing, strategic planning, and technical assessment for non-profit organizations. With over 20 years of experience working with non-profits in Canada and internationally and having raised over $3 million for organizations, they offer an integrated one stop shopping approach for services to enhance revenue generation, planning, and expertise. Their marketing includes articles, online services, seminars, and trade show presentations to promote their consulting services for non-profits in the GTA area.

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B2B Sales of the Future

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The New Customer Experience in B2B | Technology & Philosophy

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Sales acceleration switzerland roundtables

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Strategyand_Cross-Channel-Integration-in-Retail

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10 Steps to create a sucessfull e-commerce strategy - 10 passi per creare un ...

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Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.

Getting Started with Online-to-Offline Measurement

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Although most marketers would agree that online-to-offline measurement is important for the future success of their business, it’s hard to know what steps to take to adopt this strategic initiative. Ovative/group has found that when done correctly, online-to-offline addresses many of the most complex business problems by providing answers to questions such as: What is the impact of an online visit on offline sales? Does this impact vary by category or product type? What marketing channels influence offline most? And, can I use these channels to drive offline acquisition? But how do you get started and ensure online-to-offline is a success for your organization? After attending this webinar featuring Ovative/group and LiveRamp you’ll understand: – Why online-to-offline is important and how to prioritize it among other strategic initiatives – Who within your organization needs to be involved and how to structure your team – What technology is required to build online-to-offline measurement capabilities – How to make digital marketing decisions based on enterprise metrics

BreakingOutofTradeInsertiaWhileAchievingDigitalTransformation.pptx

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This document discusses breaking out of "trade inertia" and achieving "world class trade capability". It notes that early adopters in food and beverage are cutting trade budgets by 25-27% by improving trade promotion practices. However, most companies' trade practices are outdated and ineffective. It presents a framework for establishing "momentum" by conducting a diagnostic of problems, defining a strategic vision and roadmap, structuring an implementation program, and leveraging new capabilities. A case study shows how this approach helped one company realize $150 million in profit improvement over three years by optimizing pricing, trade management, and margin strategies.

The Road to Digital Maturity for Investment Managers

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Sales, Marketing & Service Optimization: Strategies for Accelerating Growth

Cognizant

The document discusses strategies for accelerating revenue growth through sales, marketing, and service optimization. It argues that while technology has enabled cost savings, companies must now focus on top-line growth. A holistic approach is needed that considers customer relevance, sales effectiveness, marketing effectiveness, and service effectiveness. Implementing the right digital systems can guide professionals towards behaviors and processes that generate disruptive revenue growth, but companies must first understand their strategic objectives and performance issues. The document provides examples of how optimizing these areas through the right technologies has helped companies increase revenue.

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Silicon Halton Meetup 34 Rev Up Your Business - Marketing Automation

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This document provides an introduction and overview of marketing automation. It explains that marketing automation is a software platform that helps marketers manage targeted digital marketing messages and prospect interactions to generate, nurture, and convert leads. It discusses how marketing automation works, what it can do, example costs, and how outsourcing marketing management to a firm like One Red Bird can help companies drive more revenue through improved demand generation.

CRM for the Digital Age

CGIBelgium

Here’s your digital marketing playbook for the retail industry in 2021

Jeremy Mays

One of the biggest mistakes that brick-and-mortar retailers can make is to dismiss online marketing. In an increasingly competitive marketplace filled with change and innovation, small businesses are now having to compete with larger organizations like never before. It’s no longer good enough to rely solely on word-of-mouth for increased business and new customers. Retailers must now provide an omnichannel shopping experience that brings people in and brings people back. What does this have to do with online marketing? More or less, everything. If you want to achieve retail success, you need to have a strategy that leverages not only social media and email, but one that also gets creative and makes good use of new forms of marketing. We’ve built a digital marketing strategy playbook for the retail industry to give you the tools and techniques to grow your brand.

Digital Customer Experience strategy & Marketing Automation for Philips Healt...

Arjan Kramer

This document discusses a digital transformation project between Philips Healthcare and Capgemini. Philips lacked a centralized digital strategy and customer-centric approach. Capgemini helped Philips develop a roadmap to create a unified digital vision and marketing automation system. The marketing automation project improved Philips' campaign management, data integration, and customer profiling capabilities. It also increased lead generation and engagement at events like ECR Congress 2014 in Vienna. The partnership between Philips and Capgemini was key to the successful digital transformation.

Kentik

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The document discusses demand generation and marketing strategies. It notes that demand generation has become more complex, with too many tools, channels, and ephemeral tactics. It advocates focusing on results rather than hours and scope. The Beachhead model works directly with clients to test and validate growth strategies like content marketing, email courses, SEO, guest blogging, newsletters, apps, and engaging former customers. Case studies show strategies leading to improved conversion rates, pipeline, and revenue.

Digital Marketing Audit Template (2016)

Tim Bourgeois

This document summarizes a workshop on conducting a digital audit. The workshop overview explains that a digital audit methodology involves assessing four key areas: advertising and promotion, websites, technology, and vendors. The goals are to identify cost-cutting techniques and understand a company's entire digital ecosystem. The presentation provides background on the rapidly evolving digital landscape and challenges of managing a digital operation. It then describes East Coast Catalyst's audit framework and approach, and includes a case study example. Key takeaways emphasize focusing an audit on areas like paid advertising, vendor management, and staffing, and ensuring executive support, stakeholder buy-in, and realistic scoping.

Value Creation in a Digital Economy WP

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The document discusses how digital technologies are enabling new business models and disrupting traditional industries. It outlines five major technology trends driving this digital transformation: hyperconnectivity, super computing, cloud computing, smarter world technologies, and cyber security. The document argues that companies must embrace simplification and innovation through digital transformation to remain competitive in today's business environment. SAP presents its digital business platform and solutions as enabling companies to "Run Simple" and reimagine their business models for the digital economy.

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WHAT IS MOBIO? Mobio CDP & CEM (short for Mobio) is an all-in-one platform that helps businesses manage customer data and apply data to optimize operations, aiming to increase revenue growth. The core technology of Mobio is CDP (Customer Data Platform), a technology that can collect powerful data from multiple sources into a single place, which is then cleaned, deduplicated and merged to create a 360-degree Customer Profile. Through 3 main product lines: Activation CDP (For Marketing team), Operation CDP (For Sales team & Services team), Analytics CDP (For Digital & Data team), this valuable customer data will be shared throughout the enterprise so that all departments can use and fully utilize customer insights to operate their daily work. Key features of Mobio: All-in-one platform: Mobio provides a single platform for all your customer data needs, from collection and storage to analysis and activation. Powerful data collection: Mobio can collect data from a variety of sources, including online and offline channels, to create a complete view of your customers. Data cleaning and deduplication: Mobio cleans and deduplicates your data to ensure that it is accurate and reliable. 360-degree customer profile: Mobio creates a 360-degree customer profile that provides a complete view of your customers' needs and preferences. Data sharing: Mobio makes it easy to share customer data across all departments in your organization. Benefits of using Mobio: Increased customer satisfaction: Mobio helps you understand your customers better and deliver more personalized experiences. Improved marketing campaigns: Mobio helps you create more targeted and effective marketing campaigns. Increased sales: Mobio helps you close more deals and increase revenue. Reduced costs: Mobio helps you save time and money by streamlining your customer data management processes. If you are looking for a comprehensive customer data platform that can help you improve your customer experience, increase sales, and reduce costs, then Mobio is a great option.

131108 mc solutions for insurance companies

Gabriele Viebach

Matchcode is a global marketing firm that provides integrated marketing solutions to help insurance companies address challenges in a changing digital landscape. It has over 100 employees and annual revenue of €15 million. Matchcode uses data analytics, marketing automation, and other digital technologies to help clients improve customer acquisition, retention, and experience across online and offline channels. One example is Matchcode's work with Canada Life to relaunch its website and intermediaries extranet, providing 24/7 self-service to enhance the customer experience.

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