About 88% of b2b businesses are already using content marketing to promote their products and services. If you are still sitting on the wall and not sure whether it works or not, this case study will convince and inspire you. It is a must read!
So many businesses believe that traffic or followers are the only returns you get from Blogging. I have given you 8 reasons you need a company blog.
If you want any tips feel free to contact me, always happy to help.
Blueprint to Hit 7 Figures in 12 Months on FacebookAffiliate Summit
This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: How to go from 0 to 7 figures in 6 to 12 months with Facebook, affiliate marketing, and owning your own products.
Facebook for Business Seminar - 12 Secrets to Market Your Business BetterCharlie Conard
Slides from a seminar giving to the New York State Small Business Resource Center on 06/07/16, developed with support from the United States Small Business Administration (SBA).
So many businesses believe that traffic or followers are the only returns you get from Blogging. I have given you 8 reasons you need a company blog.
If you want any tips feel free to contact me, always happy to help.
Blueprint to Hit 7 Figures in 12 Months on FacebookAffiliate Summit
This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: How to go from 0 to 7 figures in 6 to 12 months with Facebook, affiliate marketing, and owning your own products.
Facebook for Business Seminar - 12 Secrets to Market Your Business BetterCharlie Conard
Slides from a seminar giving to the New York State Small Business Resource Center on 06/07/16, developed with support from the United States Small Business Administration (SBA).
Top Business Blogging Trends: 2015 ResearchBarry Feldman
Surveys of 1000+ business bloggers from this year and last reveal all kinds of insights how marketers approach creating, promoting and evaluating their content.
Developing a business blog can be a great way to communicate with you existing and potential clients – but how do you make sure your blog content is found on the web!
This presentation will provide you with hints, tips and tactics to promote your business blog effectively.
Presentation to the Leadership Fuquay-Varina group as an intro to Facebook for businesses, nonprofits and communities. Overview covers Why Social Media Marketing Makes Sense,
Social Media Network Numbers and FB Demographics,
Social Media Strategy + Make a Plan,
Facebook Do’s, Don’ts, and Tips,
Overview of Measuring Success,
and Identifies Additional Resources
Once you’re happy with the way you’ve chosen to use and configure your profile, it’s time to set up your Business Page, often referred to as a Fan Page.” Previously, we would join these pages by clicking the “Become a Fan” button; however, Facebook changed this a few months ago to their ubiquitous “Like” button.
The State of Social Media Address: Campaign Results Are InBoostability
Results are in! How do you measure your 2016 campaign success? Determine how your social media audience, website audience, PPC campaigns, and buyer personas all align to create a more fine tuned approach to your 2017 marketing strategy.
So, you’ve got a WordPress site, and keep hearing that you need to do some social media marketing. You’re probably wonder why you need both social media and a website, and if you do need social media, how to take advantage of social media. I’m going to tell why you need social media, how to hook your WordPress site up to social networks using specific plugins, and a few social media tips to get you going.
(First presented at WordCamp Kansas City 2018)
Top Business Blogging Trends: 2015 ResearchBarry Feldman
Surveys of 1000+ business bloggers from this year and last reveal all kinds of insights how marketers approach creating, promoting and evaluating their content.
Developing a business blog can be a great way to communicate with you existing and potential clients – but how do you make sure your blog content is found on the web!
This presentation will provide you with hints, tips and tactics to promote your business blog effectively.
Presentation to the Leadership Fuquay-Varina group as an intro to Facebook for businesses, nonprofits and communities. Overview covers Why Social Media Marketing Makes Sense,
Social Media Network Numbers and FB Demographics,
Social Media Strategy + Make a Plan,
Facebook Do’s, Don’ts, and Tips,
Overview of Measuring Success,
and Identifies Additional Resources
Once you’re happy with the way you’ve chosen to use and configure your profile, it’s time to set up your Business Page, often referred to as a Fan Page.” Previously, we would join these pages by clicking the “Become a Fan” button; however, Facebook changed this a few months ago to their ubiquitous “Like” button.
The State of Social Media Address: Campaign Results Are InBoostability
Results are in! How do you measure your 2016 campaign success? Determine how your social media audience, website audience, PPC campaigns, and buyer personas all align to create a more fine tuned approach to your 2017 marketing strategy.
So, you’ve got a WordPress site, and keep hearing that you need to do some social media marketing. You’re probably wonder why you need both social media and a website, and if you do need social media, how to take advantage of social media. I’m going to tell why you need social media, how to hook your WordPress site up to social networks using specific plugins, and a few social media tips to get you going.
(First presented at WordCamp Kansas City 2018)
Planning of creating a facebook page? Here are few slides on how you can create and manage your own facebook page.
Visit www.easyimarketing.com for more internet tools and resources.
Growing Your Business - The Power of Digital Marketingriccentre2
Are you trying to promote a new product or software? Do you manage your company’s online marketing profile? Looking to learn effective digital marketing strategies?
On April 6th, RIC Centre wants to show you how digital marketing can transform your business, grow sales and increase company revenues at our Growing Your Business Seminar on The Power of Digital Marketing. Gain insight into different types of digital marketing strategies, marketing and sales automation and best practices for small business with a tight budget!
Pinterest Marketing | how to use pinterest for marketingsocialahsan
Pinterest Marketing | Pinterest Business Demographic reports that 250 Million use Pinterest every month, making it one of the most popular social networks (behind Facebook and LinkedIn). https://blog.socialchamp.io/how-to-use-pinterest-in-marketing/
Social Vantage - Social Media Marketing StrategySocial Vantage
Social Vantage provides a comprehensive social media marketing strategy to help your business generate high quality content to increase engagement and build high quality advertisements to convert to customers.
Advanced Social Media Strategies for Your Retail EstablishmentSand Shack
So you use Facebook, you blog, and maybe you even tweet, but what are some of the things you should be doing with these tools to increase business and build your brand? Join Brian Linton, founder of Sand Shack, as he dives deep into social media strategies relevant to the retail industry. Find out how and why to build a following online and authority in your space. Learn low cost, virtually free, strategies to increase traffic to your website and store without your customers feeling like they are being sold to, and learn the tricks and tips that he has used to build Sand Shack’s social media presence and increase his business.
Similar to Content marketing case study: How Fisher Tank increase Sales opportunities by $3.4 million using Content Marketing. (20)
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
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Content marketing case study: How Fisher Tank increase Sales opportunities by $3.4 million using Content Marketing.
1. How Fisher Tank increases
Sales Opportunities by
$3.4 million using
Content marketing
Content Marketing
Case Study:
Hephzysocial
2. Are you looking for more
ways to increase your traffic,
generate leads and sales this
year?
Or
www.hephzysocial.com
3. Are you thinking of
incorporating content
marketing into your business
this year?
www.hephzysocial.com
4. Whether your answer is Yes
or No, you've got to read this
Content Marketing Case
study. It will inspire and
encourage you.
www.hephzysocial.com
5. Many businesses are already using Content
marketing to get traffic, leads and sales. In a
report released by Content Marketing Institute
and Marketingprofs, it was revealed that 88%
of B2B business are already using
Content marketing.
www.hephzysocial.com
7. www.hephzysocial.com
A good percentage of this number said that it is an
effective marketing method. This is why B2B companies
plan to create more content.
8. www.hephzysocial.com
Below is a Content Marketing Case study featuring
Fisher Tank. The company achieved incredible results.
Read on...
9. www.hephzysocial.com
Fisher Tank, founded in 1948, is one of the
leading full-service welded tank fabricators and
constructors in the United States.
The company's services include:
* Pre-construction of tanks
* Engineering & Design of tanks
* Fabrication of tanks
* Blasting & Coatings of tanks
* Field Construction of tanks
* Repairs & Modifications of tanks
10. www.hephzysocial.com
They serve industries like ethanol/bio diesel,
industrial, municipal, refining, pulp & paper,
water & waste treatment, etc.
The problem
Fisher Tank produces highly specialized
products that are very expensive. Their sales
cycle is long - from 12 months to several years
and the projects run into millions of dollars.
They get projects by cold calling, word of mouth
referrals and repeat customers. They needed a
way to grow their business.
11. www.hephzysocial.com
The solution
Most specialty manufacturers object to using
content marketing because they think "our
prospects don't use the internet to buy this type
of product" and "our prospects are not on social
media" But not Fisher Tank. An inbound
marketing company proposed to help the
company attract more qualified leads to their
website, convert them to leads with content and
nurture them with more related content. The
company agreed.
13. www.hephzysocial.com
* There were no social media links
* No calls to action (to download free resources
of interest and value to prospects)
* No blog with social sharing abilities
* Little or No keyword optimization etc.
Below is the redesigned website:
15. www.hephzysocial.com
What was done:
1. The navigation is simplified
2. The website is optimized for search
3. Social media links (Twitter, Facebook,
Linkedin, Youtube) were created for the business
17. www.hephzysocial.com
Contents (expert advice/tips/industry news)
were written and posted regularly on the
website. They are educative and interesting
contents using long tail keywords with rich
pictures to get Fisher Tank found on the
search engine.
21. www.hephzysocial.com
By creating this type of resources for their visitors, they are
creating awareness, letting people know what they do.
6. They created a post round up for their blog at the end of
the month;
22. www.hephzysocial.com
Creating a blog round up:
* Help new visitors find important posts that
has been written in the past.
* Gives regular visitors a recap and they can
comment on old blog posts.
* Helps the website's SEO.
* Increases page views
23. Source: Weidert Group
The results
From the solution provided Fisher tanks
achieved the following results:
24. www.hephzysocial.com
Takeaway
Just like Fisher Tank, you can :
* Improve your website's navigation
* Add social media channels
* Create a blog with educational content that
will inform your audience
* Create free resources (guides/reports/e-
books) to generate leads and sales
* Include a blog round up on weekly or
monthly basis.
25. www.hephzysocial.com
Ideas to spice up your blog roundup
* You can do blog roundup at the end of the
week if you post often or monthly
* You can do blog round up if you wrote a
series on your blog. You can use the
roundup post style to give your existing and
new users a recap
* You can share other industry articles from
around the internet to further give your
audience a rich taste of different articles
etc.
26. www.Hephzysocial.com
What you can achieve with Content
Marketing
Below is a chart showing what you can use
Content marketing to achieve in your
Company/business/Organization.
28. www.hephzysocial.com
Conclusion
The above Content Marketing case study
shows that content marketing really
work. If Fisher tank can do it, then you
can. Get in touch with Hephzysocial
today and boost your website traffic,
leads and sales.
CLICK HERE NOW