Sadhana Ambadas Wayal is seeking a challenging role in campaign management or operations. She has over 5 years of experience as a senior data analyst at Hansa CustomerEquitySolutionPvt.Ltd, where she is responsible for end-to-end campaign operations, planning, execution, analysis, profiling, segmentation, and reporting. She leads a team, manages resources and operations, and works closely with clients and stakeholders. She has skills in SQL, Excel, PowerPoint, and various marketing tools. She has a BSc in Information Technology and is highly skilled in communications, problem solving, and accepting new technologies.

1. SADHANA AMBADAS WAYAL
Email: Address:
saddy2008@gmail.com Kharghar,Navi Mumbai- 410210.
Maharashtra, India
LinkedIn: Mob:
in.linkedin.com/in/SadhanaWayal +91 9930220462
Career Objective-
To take up a highlychallenginganda topqualityperformance enhancingrole inthe fieldof Campaign
Managementor operationand implementthe expertiseandexperience thusgainedinthisfieldtofurther
develop future modelsof complex projectswithaccuracy,efficiencyandconsistency.
Work Experience-
Experience 5 Year (Including2MonthsOnshore)
Designation SeniorData Analyst
Duration 1st
Oct 2010-Present
Organization Hansa CustomerEquitySolutionPvt.Ltd.
Domain Knowledge Retail,Mutual Fund,DTH and Timeshare
Work Permit – HavingB1 VisaforUSA and validtill 2025.
Role and Responsibilities-
 Handledend-to-endcampaignoperationsandworkflowsonmultiple campaigns.
 Responsible forcreatingthe campaigncalendar.
 Responsible forPlanningandexecutingcampaignmonthonmonth.
 Responsible foranalysis,profiling,segmentation,insightssharing,MISandDashboardsusingSQL
and EXCEL, manage tactical ad-hocrequirementsand dailyhandsoncampaignexecution.
 Responsible foridentifyingandhoningcampaigningtargetingalongwiththe analyticsteam.
 Understandingredemptionneedsandtargetsandaccordinglydevelopingandexecutingthe
campaigns.
 Ideatingon,presentingandexecutingthe bestsuitedcampaignusinganalysis.
 Co-ordinationwithall otherdepartmentstofacilitatesmoothexecutionof marketingactivities.
 Workingwithdifferentstakeholdersacrossthe entire campaignlifecycle.Thisinvolvesinternal
stakeholders,andalsoexternal agencies.
 Creatingcampaignperformance reportsonaweekly/monthlybasisusingdata.
 Workingon customeranalyticstogauge campaignsuccess.
 Assistona varietyof ad-hocmarketingandcommunicationinitiatives,asneeded.
 Work withCampaignteamto getrequirementsandexecute thoserequirements.
 Lead the Campaignteamandbe responsible forsuccessful deliverytothe client.
 Lead the campaignteam;be responsibleforworkallocation,resource managementandteam
management.
 Manage overall operations,qualityandperformance metricsforthe Campaignteam.

2.  Workingcloselywiththe Productmanagertounderstandpartnerneedsandcoordinate on
campaignschedules.
Technical Skills:
 SQL Server2008, Smart Campaigner,CequityACE,Tableau,Unica(Basic),Eloqua(Basic) and
Marketzone platinum(SDL).
 MS Excel andPowerPoint
General Skills:
 Workingwiththe clientstounderstandbusinessrequirementsandformulate targetedsolutions.
 Havingexcellentcommunicationskillsandable tointerface directlywithclientsandhigher
management.
 Good presentationskillsandshouldbe able toclearlycommunicate ideas,thoughts,and
strategies.
 Ability toworkonprojectsinvolvingmanystakeholders.
 Multi-taskingandproblemsolver.
 Havingexperience inpeople management(teamsize 5).
 Abilitytolearnandacceptnewprocesses/technologyandtools.
 Speaksclearlyandpersuasivelyinpositive ornegative situations;listensandgetsclarification;
respondswell toquestions;demonstratesgrouppresentationskills;participatesinmeetings.
Achievement:
 Bestperformerin Oct-2011- Awardedforquicklylearningthe processandtool;furthertrained
othernewresourcesonthe same.
 Bestperformerin Aug-2012- Awardedforexcellentworkdone intomultiple projectsundercritical
conditionsensuringthe qualitywork.
 BestperformerinApr-2014- Awardedforgainingthe clientstrustbygivingthe ontime deliveryof
the deliverableswithoutanyerrors.
 BestperformerinFeb-2015- Awardedforproactivelydoingthe campaignautomationwhichsaved
the time and increasedthe productivitywhichbenefitedtoclientathigherextent.
Academic Details-
Degree University Year of Passing Percentage Grade
B.Sc (Information
Technology)
Mumbai University 2009 69.16% First Class
HSC Maharashtra Board 2006 66.17% First Class
SSC Maharashtra Board 2004 77.33% Distinction

3. Personal Details-
Name : SadhanaAmbadasWayal
Date of Birth : 10th
October,1988
Sex : Female.
Marital Status : Single.
Declaration-
I herebydeclare thatthe above-mentionedinformationiscorrectup to myknowledge andIbear
the responsibilityforthe correctnessof the above-mentionedparticulars.
Date:
Signature
Place:Mumbai (SadhanaAmbadasWayal)