This document provides an overview of Oracle's Software as a Service (SaaS) program and platform. It defines SaaS and describes its key characteristics. It outlines the benefits of SaaS for both customers and vendors. It then discusses Oracle's comprehensive SaaS platform, which provides integrated applications, middleware, database, and management capabilities to enable the delivery of scalable and reliable SaaS applications. The document also highlights several Oracle partners that leverage the Oracle SaaS platform and describes Oracle's SaaS program which provides technology and business support for Oracle partners adopting SaaS.
Introducing Oracle Fusion Middleware 12.1.3 and especially SOA Suite and BPM ...Lucas Jellema
Overview of Oracle FMW release 12.1.3 in general and about SOA Suite and BPM Suite 12c in particular. Highlights important new features and cross product themes (such as productivity, industrialization, ease of getting started and more). Some topics: Service Bus Pipeline, Native Format transformation, XQuery support, BAM new style, Key Performance and Risk Indicators,...
Overview of the new features and possibilities of Oracle SOA and BPM Suite 12c. First presentation of the AMIS SOA and BPM Suite 12c launch event on July 17, 2014
SaaS Enablement - Realizing the true Potential of Standard Applications (a ca...Lucas Jellema
Its hard to provide users with an optimal UI for their task - with data from one or more standard applications or SaaS products?
To allow them to work in quick, focused, performant and pleasing way that does not require them to get access to, training on and licenses for all products involved? As it happens - no. That is not very hard to achieve, as this case study will demonstrate. A tailor made user interface was developed in modern web client technology on top of a custom developed set of APIs that expose data from several applications according to the proper authorization rules - and allow users to manipulate specific attributes over the course of performing their tasks. This session explains how you could achieve enhanced business value.
Op 11 december was Simone Geib bij AMIS te gast. Zij is Director of Product Management bij Oracle en hét gezicht van SOA Suite 12c release. Maar liefst 80 toehoorders zijn bij AMIS bijgepraat over alle ins en outs. Simone nam daarnaast ruim de tijd om alle vragen te beantwoorden.
Introducing Oracle Fusion Middleware 12.1.3 and especially SOA Suite and BPM ...Lucas Jellema
Overview of Oracle FMW release 12.1.3 in general and about SOA Suite and BPM Suite 12c in particular. Highlights important new features and cross product themes (such as productivity, industrialization, ease of getting started and more). Some topics: Service Bus Pipeline, Native Format transformation, XQuery support, BAM new style, Key Performance and Risk Indicators,...
Overview of the new features and possibilities of Oracle SOA and BPM Suite 12c. First presentation of the AMIS SOA and BPM Suite 12c launch event on July 17, 2014
SaaS Enablement - Realizing the true Potential of Standard Applications (a ca...Lucas Jellema
Its hard to provide users with an optimal UI for their task - with data from one or more standard applications or SaaS products?
To allow them to work in quick, focused, performant and pleasing way that does not require them to get access to, training on and licenses for all products involved? As it happens - no. That is not very hard to achieve, as this case study will demonstrate. A tailor made user interface was developed in modern web client technology on top of a custom developed set of APIs that expose data from several applications according to the proper authorization rules - and allow users to manipulate specific attributes over the course of performing their tasks. This session explains how you could achieve enhanced business value.
Op 11 december was Simone Geib bij AMIS te gast. Zij is Director of Product Management bij Oracle en hét gezicht van SOA Suite 12c release. Maar liefst 80 toehoorders zijn bij AMIS bijgepraat over alle ins en outs. Simone nam daarnaast ruim de tijd om alle vragen te beantwoorden.
Best Practices for Building an Enterprise SOA Infrastructure on Oracle SOA SuiteMatt Wright
The “Enterprise Deployment Guide for Oracle SOA Suite” is a comprehensive guideline document describing how to build an enterprise-strength SOA infrastructure. This session looks at common mistakes administrators make in implementing this guide, suggests ways to avoid them, and examines the rationale behind its guidelines.
The presentation identifies how to build an enterprise-strength SOA infrastructure successfully and explains how virtualization can help accelerate this process.
Finally, it discusses how to use Rubicon Red MyST to automate a complete install and configuration of an “Enterprise Deployment Guide for Oracle SOA Suite”–compliant SOA, reducing the chances for mistakes. The presentation draws on the presenters’ extensive experience in implementing this guide at multiple customers.
SAP #BOBJ #BI 4.1 Upgrade Webcast Series 6: User Authentication and SSOSAP Analytics
Obtain details about the authentication methods that are supported by SAP BusinessObjects BI 4.1 platform and how SSO can be achieved for the available BI clients. Also learn about new options to configure SSO for SAP HANA.
• Learn about the major authentication methods that are supported in BI 4.1
• Learn how to achieve SSO using various SSO mechanisms (e.g. Kerberos, CA Siteminder, SAP SSO tickets, etc.)
• Understand the authentication and SSO options available between BI 4.1 and SAP HANA
• Review authentication options available for BI client tools
Solving todays problems with oracle integration cloudHeba Fouad
Oracle Integration Cloud Service Features and Highlights
Integrating SaaS and on premise application with ICS
Integrating SaaS and SaaS application with ICS
Solving Cloud integration problems with ICS
presented by Heba Fouad
Fusion Middleware Specialist
Slack's Ali Rayl on Scaling Support for User GrowthHeavybit
In this Heavybit Speaker Series Presentation, Ali Rayl talks about building Slack's Support Stack particularly after the company's exponential growth spikes. Ali Rayl is the Director of Quality and Support at Slack where she’s built the team to manage more than 5,000 corporate clients including Stripe, Rdio, Medium, Airbnb, Expedia and Buzzfeed. In the past she was the Director of QA at Songbird — an open-source cross platform music player built on Mozilla’s XULRunner and GStreamer.
Full Video available Here: http://www.heavybit.com/library/developer-operations/video/2014-09-16-ali-rayl
A SaaS Metric designed to Increase Free Trial ConversionsLincoln Murphy
CCAs & Engagement – An Uncommon Way to Engage & Convert Prospects in Your SaaS Free Trial.
A few years ago I came up with a set of metrics that I called Common Conversion Activities – or CCA – that I defined as “The things that all or most paying customers do during their trial.”
In July 2012 I gave a 54-minute presentation where I introduced the next version of this ever-evolving set of metrics for measuring Free Trial success, the CCA, and I want to share that with you now.
See the video of this presentation here: http://sixteenventures.com/free-trial-metrics
Best Practices for Building an Enterprise SOA Infrastructure on Oracle SOA SuiteMatt Wright
The “Enterprise Deployment Guide for Oracle SOA Suite” is a comprehensive guideline document describing how to build an enterprise-strength SOA infrastructure. This session looks at common mistakes administrators make in implementing this guide, suggests ways to avoid them, and examines the rationale behind its guidelines.
The presentation identifies how to build an enterprise-strength SOA infrastructure successfully and explains how virtualization can help accelerate this process.
Finally, it discusses how to use Rubicon Red MyST to automate a complete install and configuration of an “Enterprise Deployment Guide for Oracle SOA Suite”–compliant SOA, reducing the chances for mistakes. The presentation draws on the presenters’ extensive experience in implementing this guide at multiple customers.
SAP #BOBJ #BI 4.1 Upgrade Webcast Series 6: User Authentication and SSOSAP Analytics
Obtain details about the authentication methods that are supported by SAP BusinessObjects BI 4.1 platform and how SSO can be achieved for the available BI clients. Also learn about new options to configure SSO for SAP HANA.
• Learn about the major authentication methods that are supported in BI 4.1
• Learn how to achieve SSO using various SSO mechanisms (e.g. Kerberos, CA Siteminder, SAP SSO tickets, etc.)
• Understand the authentication and SSO options available between BI 4.1 and SAP HANA
• Review authentication options available for BI client tools
Solving todays problems with oracle integration cloudHeba Fouad
Oracle Integration Cloud Service Features and Highlights
Integrating SaaS and on premise application with ICS
Integrating SaaS and SaaS application with ICS
Solving Cloud integration problems with ICS
presented by Heba Fouad
Fusion Middleware Specialist
Slack's Ali Rayl on Scaling Support for User GrowthHeavybit
In this Heavybit Speaker Series Presentation, Ali Rayl talks about building Slack's Support Stack particularly after the company's exponential growth spikes. Ali Rayl is the Director of Quality and Support at Slack where she’s built the team to manage more than 5,000 corporate clients including Stripe, Rdio, Medium, Airbnb, Expedia and Buzzfeed. In the past she was the Director of QA at Songbird — an open-source cross platform music player built on Mozilla’s XULRunner and GStreamer.
Full Video available Here: http://www.heavybit.com/library/developer-operations/video/2014-09-16-ali-rayl
A SaaS Metric designed to Increase Free Trial ConversionsLincoln Murphy
CCAs & Engagement – An Uncommon Way to Engage & Convert Prospects in Your SaaS Free Trial.
A few years ago I came up with a set of metrics that I called Common Conversion Activities – or CCA – that I defined as “The things that all or most paying customers do during their trial.”
In July 2012 I gave a 54-minute presentation where I introduced the next version of this ever-evolving set of metrics for measuring Free Trial success, the CCA, and I want to share that with you now.
See the video of this presentation here: http://sixteenventures.com/free-trial-metrics
How (and When) to Hire a Great VP of Customer Success Management CSMGainsight
The VP of Customer Success role has become one of the hottest hiring priorities for companies in the Subscription Economy. Although the impact is now widely recognized, businesses still struggle with identifying the right time to bring on a CSM leader, and furthermore, how to recognize truly great candidates.
Join a lively conversation between Nick Mehta, CEO at Gainsight, Tomasz Tunguz, Partner at Redpoint Ventures, and Monica Adractas, VP of Customer Success and Retention at Box as they share how (and when) to hire a great VP of Customer Success.
In this webinar, you’ll learn:
- How data supports hiring a VP Customer Success earlier in the company lifecycle
- What the key characteristics of greatness are and how to identify them early
- How maturing companies have evolved the VP Customer Success role to meet the changing needs of their customer base
Featuring: Tomasz Tunguz, Partner at Redpoint Ventures; Monica Adractas, VP of Customer Success and Retention at Box; and Nick Mehta, CEO at Gainsight
How to Drive Growth with Customer Success MetricsGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How to Drive Growth with Customer Success Metrics - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists Aaron Ross, author of Predictable Revenue, Jason Lemkin of Storm Ventures, Tomasz Tunguz of Redpoint Ventures, and Brian Stafford McKinsey.
SaaS Accounting: The blueprint to understanding and optimizingPrice Intelligently
A bad accountant or finance manager can spell doom for your company though by causing you to not invest cash that you should be or worse - spending money you don’t have in the bank. This is why you need to know your SaaS accounting chops, too. To help, let’s walk through a breakdown of how revenue flows through your business from a booking all the way to cash collected.
Here we walk through exactly how to calculate ARPU (Average Revenue Per User) including what to and not to include in the calculation, as well as how to optimize this crucial SaaS metric.
• 3. The 3 Models of SaaS Pricing1How to Pick the Best Price28 Pricing Hacks3How to Test New Pricing4We’ll cover...
• 4. Model 1: Targeting Small Businesses1
• 5. Self-service, no sales team, limited support
• 6. Pricing in the $10 - $100/month rangeThis mean you need to focus onscale and acquiring customerscheaply.
• 7. Similar companies
• 8. Model 2: Targeting Enterprise2
• 9. Sales team, contracts, full support
• 10. Pricing is $1,000s or $10,000s/monthVery little is automated, your teamwill be working very closely witheach customer.
• 11. Similar companies
• 12. Model 3: The Mid-Size Hybrid3
• 13. Automated marketing with a sales team
• 14. Pricing is $100’s/monthYou’ll need to scale your leads butyou’ll have a full sales team toclose them.
• 15. Similar companies
• 16. Pick the right price range for your vision
• 17. 2 Bad Methods for Pricing
• 18. 1. Product cost + X%You’ll undercharge somecustomers and overcharge others.
• 19. 2. What does the customer want to pay?People have no idea until you askthem for their credit card.
• 20. Pricing by Value
• 21. Value-Based PricingYour customers get value worth $Yand it only costs them $X.
• 22. For B2B, focus on money earned or saved
• 23. How much extra revenue do they earn?1How many hours do they save?2What other costs do they avoid?3Ask your customers:
• 24. Capture more value from each customer.
• 25. There’s no such thing as a perfect price.If you need more guidance, pick aprice that’s 10% of the valuedelivered.
• 26. 8 Pricing Hacks8
• 27. Rule 1: Go AnnualYou’ll improve cash flow, reduceyour churn, and improve yourrevenue.
• 28. Rule 2: Don’t Add Unnecessary Digits$1000 looks cheaper than $1,000or $1000.00
• 29. Rule 3: Avoid Discounts Unless LaunchingDiscounts create destructivecustomer habits. Do not use themregularly.
• 30. Rule 4: Offer Multiple Prices to Anchor
• 31. Rule 5: Use pricing plans to segment customers.Different customer types getdifferent value from your product.Capture that value.
• 32. Rule 6: Double Your PriceWe all tend to UNDERvalue our ownservices.
• 33. Rule 7: Be Careful With Freemium PlansVery difficult to make it work in B2Bmarkets.
• 34. Rule 8: Grandfather Old Customers InAs long as you don’t raise pricesfor old customers, you won’t getany complaints.
• 35. These are rules, not laws.
• 36. How to Test New Pricing - 4 Steps
• 37. Step 1: Track subscription plans for all customersSubscription plans1Each monthly charge2Any cancelations3Access to total revenue, averagerevenue per user, and churn4
• 38. Step 2: Launch Your New Pricing Page
• 39. Step 3: Track your entire funnel
• 40. Step 4: Track ARPU and churn
• 41. KISSmetrics helps you find the right priceConnects all data to individual people1A/B tests for your entire funnel2See which plans are most profitable
Looking to scale something up? Depending on how you're going after your market/ acquiring users, you may need to build a sales organization that's optimized for a top-down or bottom-up sales process (or perhaps both).
Watch the video overview at http://a16z.com/2015/03/06/go-to-market-bootcamp/ and then check out this slide deck, which shares some concrete tips and tools for accelerating time to market -- from the go-to-market experts at a16z, led by 'sales savant' Mark Cranney.
Because selling to enterprises is a lot like getting a bill passed through Congress: it can get stuck. And getting stuck -- or going down the wrong path -- can mean death to startups in a competitive market. Here's how to avoid that.
SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell ItselfLincoln Murphy
Your B2B SaaS app will not sell itself unless it is designed to do so. This is a guide to getting your B2B SaaS to 'sell itself' was created by noted SaaS Marketing expert and Growth Hacker Lincoln Murphy of Sixteen Ventures.
This guide is full of actionable, unique, and thought-provoking ideas - Growth Hacks if you will - that are designed to allow your product to sell itself.
From attracting the right audience and driving user engagement, to making it easy to buy and easy to share through orchestrated virality, this guide covers all aspects of what's necessary to drive growth with SaaS companies of any stage and serving any market.
Whether you have a self-service sales model or one that requires outside sales reps to drive business, the tips and techniques contained in this guide and the source blog post will help you achieve your goals of efficiently scaling your sales process.
Developing the pricing model for your B2B SaaS app is one of the biggest marketing challenges your company will face.
This is a guide to developing your SaaS pricing model was created by noted SaaS Marketing expert and Growth Hacker Lincoln Murphy of Sixteen Ventures.
This guide takes you through the questions you need to ask about not just your market and customers, but about your company and goals, to help you figure out your SaaS pricing model.
Whether you have a self-service sales model or one that requires outside sales reps to drive business, the tips and techniques contained in this guide and the source blog post will help you create a profitable and successful SaaS pricing model.
14 steps to build a professional reseller partner programDaniel Nilsson
Learn how to sell and promote your product / solution efficiently through a reseller partner network. The presentation gives you 14 detailed steps on how to build your own professional reseller partner program including tips and tools.
I created this presentation after doing extensive research on how to create professional partner programs. The data I have reviewed are from marketing experts, Gartner, reports, vendors and my own personal experience building several global partner programs.
The purpose of the presentation is to share my conclusions on how to build a successful partner program that works for any type of organization.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you.
Some pictures can be a bit blurry when you view the presentation directly from the web. To see a high quality version of the presentation simply download it. If you have any questions please don't hesitate to contact me at www.daniel-one.com
The Oracle MySQL Cloud Service delivers an enterprise-grade MySQL database service enabling organizations to rapidly, securely and cost-effectively deploy modern applications powered by the World’s Most Popular Open Source Database.
Built on the proven MySQL Enterprise Edition and powered by the Oracle Public Cloud, it provides a simple, automated, integrated and enterprise-ready cloud service, allowing enterprises and ISVs to deploy production applications globally at scale.
vCloud Automation Center and Pivotal Cloud Foundry – Better PaaS Solution (VM...VMware Tanzu
David Benedict - Member of Technical Staff, VMware
Cornelia Davis - Platform Engineer, Cloud Foundry, Pivotal
Vipul Shah - Director of Product Management, VMware
vCloud Automation Center provides powerful capabilities for policy-based orchestration of complex infrastructure and application deployments. A Platform as a Service (PaaS) such as Pivotal CF, built on the open-source Cloud Foundry, presents a set of abstractions and capabilities that focus on the application implementation and the run-time services it will leverage.
The value of a PaaS installation is equally driven by the set of application-centric capabilities provided, such as performance monitoring or logging, and by the set of services that can easily be integrated into an application; exposing the offerings in the vCloud Automation Center services catalog for leverage by apps deployed into Pivotal CF allows an enterprise faster time to value. And a vCloud Automation Center user can model system deployments, automating infrastructure provisioning and software deployments; this modeling is equally valuable even when the targets of the orchestrations are the PaaS abstractions of applications and services.
These products are very complementary and we’ll show you how. Understand how the combined vCloud Automation Center / Pivotal CF solutions provide the basis for a comprehensive PaaS solution. See a demo of and roadmap for the integrated solution. Learn how to use vCloud Automation Center to model applications for deployment into Pivotal CF and how to draw vCloud Automation Center services into Pivotal CF.
After a brief overview of both products, we will describe the capabilities and derived value of the joint solution that will have early access availability at the time of the conference.
This topic introduces the need of a unique architecture style for Cloud Native application deployments. Further, the fitment of DevOps, usage of Microservices and the runtime of Cloud Native application (* as a Service) are covered in detail. The need of distributed computing in Cloud for Cloud Native applications is trivial to understand. Insights on the same are covered.
MT125 Virtustream Enterprise Cloud: Purpose Built to Run Mission Critical App...Dell EMC World
General-purpose public clouds try to be all things to all people. But do you really want to bet your business on them?
Attend this session to learn about Virtustream Enterprise Cloud, designed and built for mission-critical enterprise applications. Transform your entire IT estate with an enterprise-class cloud that’s used by many Fortune 500 and Global 2000 organizations.
MySQL Day Paris 2016 - Introducing Oracle MySQL Cloud ServiceOlivier DASINI
MySQL Day Paris 2016 - Introducing Oracle MySQL Cloud
MySQL Cloud Service Offering
• Simple:
– Quickly provision MySQL database instances with only a few clicks
• Automated:
– Database management made easy with tools that automate administrative tasks
• Integrated:
– Integrated with Oracle Cloud Services for quick development and deployment
• Enterprise Ready:
– Oracle’s proven MySQL Enterprise Edition for performance, security & uptime
Application-Driven Virtualization technologies offer new capabilities for optimizing data centers and enabling new IT operating models. This session will review the architectural strategies for getting the most of virtualization technology in a cloud environment.
(As presented by Ken Ellis at Oracle Technology Network Architect Day in Chicago, October 24, 2011.)
The Power of Java and Oracle WebLogic Server in the Public Cloud (OpenWorld, ...jeckels
Enjoy all the productivity of developing and deploying Java applications on Oracle's standards-based Java platform---without the headache of IT. Powered by Oracle WebLogic Server, the industry's #1 application server, Oracle's Java Platform is purpose-built for deploying standard Java applications as well as Software-as-a-Service (SaaS) extensions. Learn how you can easily get started and securely deploy your applications in the cloud using the proven developer productivity tools, and a robust database persistence layer.
At last Oracle Cloud Services are commercially available.
For deploying, pricing and any consultant about Oracle Cloud Services - feel free to contact us. All our coordinates are in the last slide of the presentation.
3. 3
Defining SaaS
SaaS is a software delivery model where instead of
purchasing the software and implementing, users can
rent the software on a monthly cost-per-user or usage
basis and can scale up or down as needed.
Key Characteristics -
• Hosted applications
• Subscription based pricing
• Shared by multiple customers
4. 4
SaaS Benefits
Customer Benefits
• Faster time to deployment
• Low variable cost based on
usage instead of upfront fixed
cost
• No ongoing maintenance
• Lower risk
• Quicker access to latest
features
Vendor Benefits
• Predictable revenue stream
• Realize and capture
operations cost saving due to
scale
• Track usage of software by
customer
• Maintain single code base
• Target new market segment
6. 6
SaaS Delivery Models
Application process
Application Instance
Server Server
Server
Separate Application Infrastructure
Server
Shared
Infrastructure
(Grid)
Tenants
Shared but
Partitioned
Data Tier
Server
Separate Virtual
Infrastructure
Server Server
Server
Shared but
Partitioned
Data Tier
Separate Application Infrastructure
Shared Data Tier, Dedicated
Mid-Tier
Multi-Tenant, “Grid” Model
for Data & Mid-Tier
Application Instance
Tenants
Application
Instance
Tenants
User
7. 7
SaaS Deployment Architecture
Database
Tenant1
Virtualization
Data Grid
RAC Clustering
Storage
Hosted Environment
Database
Tenant2 Database
Multitenant
RAC Clustering RAC Clustering
Data Grid Data Grid
Internet
Integrated
Management
Common Services
IdentityManagement
Billing
Provisioning
Application
Servers
Support
10. 10
SaaS Requirements
Customer Application
Requirements
Vendor Platform Requirements
Rich Functionality Comprehensive, Web 2.0 Support,
Analytics
No Lock in Open
Integration Service Oriented Architecture
Low Cost Multi tenancy, Grid Support,
Virtualization
Subscription Metering and Billing
Customizability Meta Data Driven Development
SLA, Support RASP, Integrated Management
Security Identity Management & Data Security
11. 11
Oracle SaaS Platform
http://www.oracle.com/technologies/saas/index.html
User Interaction
Oracle WebCenter
Security
OracleIdentityManagement
Data Platform
Oracle Database, RAC, Partitioning, VPD,
Active Data Guard, In-Memory Database,
Advanced Data Security
Application Container
Oracle WebLogic Application Server, Oracle
WebLogic Application Grid
Integration & Process Management
Oracle SOA Suite
Business Intelligence
Oracle BI
IntegratedManagement
OracleEnterpriseManager
Metering&Billing
OracleBilling&RevenueManagement
IntegratedApplicationDevelopment
OracleJDeveloper,ADF,OracleApplicationExpress
Virtualization
Oracle VM, Enterprise Linux
12. 12
Benefits
• Comprehensive - The Oracle SaaS Platform provides ISVs a
single, integrated platform for both on-premise and cloud-based
deployments.
• Scalability & Availability – With support for grid computing,
virtualization and integrated management across the platform,
Oracle enables ISVs deliver highly available, always-on services
and scale out as their customer base grows.
• Flexibility – Oracle provides the flexibility to choose individual
components of the platform by embracing a hot-pluggable,
standards-based architecture.
• Accelerated Time to Market – With a standards-based and
comprehensive platform, Oracle accelerates time to market by
reducing time and expense for costly development, integration
and testing.
13. 13
Data Platform
• Oracle Database 11g & Oracle Real Application Clusters – Deploy a
single database across a cluster of servers providing unbeatable fault
tolerance, performance and scalability with no application changes.
• Secure Access in a Multi Tenant Database - Virtual Private Database
(VPD) allows Fine Grained Access (FGA) to tenants’ data using policies on
tables so that each tenant automatically gets access to only their data no
matter how they happen to log into the database.
• Managing VLDB - Partitioning enables tables and indexes to be split into
smaller, more manageable components for high performance & better
manageability in a multi-tenant database.
• Caching for High Performance - Oracle TimesTen In-Memory Database
empowers web applications with instant responsiveness and very high
throughput for performance-critical applications.
• Comprehensive support to minimize -
• Unplanned Downtime – Oracle RAC, Automatic Storage Management,
Flashback, RMAN & Oracle Secure Backup, DataGuard & Streams.
• Planned Downtime – Online Reconfiguration, Rolling Upgrades, Online
Redefinition.
Beyond Enterprise Grid - RASP for Millions of Customers
14. 14
Oracle WebLogic Application Server - Leading Java EE Application server.
• Easy to Manage, Reliable & High Performance.
• Clustering provides seamless migration and failover from one server to
another.
• Deep diagnostics and memory leak detection prevents application disruption.
Oracle WebLogic Application Grid - Industry's #1 extreme scale-out grid
platform. Based on a set of industry-leading technologies for unlimited and
linear scalability, as well as predictable and extreme performance –
• Oracle Coherence, the #1 in-memory data grid
• Oracle JRockit, the industry's fastest JVM
• Oracle Enterprise Manager, the industry's most comprehensive management
tool.
Application Container
Fastest, Most Scalable & Reliable Platform for deploying Applications
Application Container
15. 15
• Oracle Service Bus – Proven, lightweight and scalable SOA integration platform for
On Premise and SaaS integration.
• Best of breed Service Mediation & Management.
• Supports any protocol & payload with high performance, scalability, reliability &
management.
• Oracle BPEL Process Manager - Orchestrate disparate applications and Web
services into business processes. Get up & running in less than 15 mins. Highly
scalable & reliable.
• Application Integration Architecture (AIA) – Open Standards based framework for
orchestrating cross-application business processes. Used by multiple partners for
integration with Oracle CRM On Demand.
• Oracle Business Rules - Declarative Rules Engine to express Business Policies
providing tenant level customization
• Oracle Business Activity Monitoring - Dashboards to Monitor Business Services &
processes in real time.
• Oracle BPM - Process Manager for Human & Structured Business Processes.
Integration & Process Management
Complete, Open & Integrated Platform for Service Oriented Architecture
Integration & Process Management
16. 16
Oracle WebCenter Framework -
• Foundation to build JSF, AJAX, MVC based application
• Enable runtime customization for all types of JSF view components
• Embed portlets in your Faces applications & expose JSF applications as
portlets (Supports JSR 168/WSRP 2.0 and Oracle PDK-Java, PL/SQL)
• Allow business users to publish content directly to application pages
• Secure your applications using declarative tools
• Integrate content, using JCR 1.0 standard, in context of transaction flows
Oracle WebCenter Services - Embed Web 2.0-style communication and
collaboration services (Content/Document Management, Enterprise Search,
Instant Messaging & Presence, Discussion Forum, Wiki) directly into JSF
applications.
User Interaction
Develop Context Rich, Customizable Applications
User Interaction
17. 17
• Oracle Business Intelligence Foundation – Offer a compelling &
competitive edge to your SaaS application with –
• Rich analytics using easy to use, category-leading products for OLAP
interactive dashboards and Ad hoc analysis
• Proactive detection and alerts
• Advanced reporting and publishing and mobile analytics.
• Oracle Data Integrator - Next-generation Extract Load and Transform (ELT)
technology that improves performance, offers the productivity of a declarative
design approach, and provides the benefits of an active integration platform for
batch and real-time integration.
• Oracle Data Warehousing Products – Oracle Database, Oracle Warehouse
Builder, Oracle Data Mining, Oracle OLAP.
Business Intelligence
Accelerated BI Development & Integration with Applications
Business Intelligence
18. 18
• Enterprise Manager – Industry's most comprehensive management tool -
• Provisioning Packs - Automated deployment of software and patches.
• Configuration Management Packs - Configuration monitoring &
compliance.
• Diagnostics Packs - Automatic identification of performance bottlenecks,
guided problem resolution, and comprehensive system monitoring.
• Tuning Packs - Automates the entire application tuning process
• SOA Governance – Oracle Enterprise Repository, Oracle Web Services
Manager, Oracle Service Registry, Oracle Management Pack for SOA
• Oracle VM – Achieve operational efficiencies even with isolated tenancy SaaS
deployment with server virtualization software that is three times more efficient
than other competing products.
SLA and Infrastructure Management from a single Integrated console
Integrated Management
19. 19
Security
Access Management -
• Oracle Access Manager - Single Sign-On solution
• Oracle Directory Services - Scalable & Reliable LDAP & Virtual Directory
• Oracle Identity Manager – Identity Provisioning & Lifecycle Management.
• Oracle Identity Federation – Standards bases, Cross-Domain Identity
Federation
• Oracle Entitlements Server – Externalize & Centralize fine grained
authorization policies for SaaS applications & web services.
Advanced Data Security –
Oracle Database Vault, Oracle Audit Vault, Oracle Label Security,
Transparent Data Encryption, Oracle Data Masking Pack, Oracle Secure
Backup, Oracle Total Recall.
Advanced technologies for Access & Data Security
20. 20
Integrated Application Development
• Oracle JDeveloper - Single Integrated Development Environment (IDE) for
developing all components of a SaaS application. Provides choice in terms
of development style, technology selection & deployment platform.
• Oracle Application Development Framework - Standards based
declarative development framework
• Oracle Enterprise Eclipse Pack – Allows Eclipse Developers to develop
components for Oracle Fusion Middleware.
• Oracle Application Express - Rapid web application development tool for
the Oracle database.
Single IDE for Rapid Declarative Development & Customization
21. 21
SaaS Partner: Intacct
Location: San Jose, CA
Industry: Professional
Services
Employees: 100+
Customers: 2500+
Oracle products: Oracle
Database
“Oracle SaaS Technology allows Intacct to scale
our multitenant architecture infinitely, helping us
deliver a 99.8% uptime guarantee as we scale
beyond thousands of clients and millions of
transactions.”
• Highly secure and reliable - Customers know and
trust Oracle.
• Lower TCO than open source databases
• Less hardware for similar throughput
• Lower incremental cost per customer
• Superior tools for development, monitoring,
optimization
Aaron Harris, CTO
22. 22
SaaS Partner: SPS Commerce
Location: Minneapolis, MN
Industry: Professional
Services
Employees: 85
Revenue: $12M
Oracle products: Application
Server, Database, Enterprise
Manager, BPEL, Oracle
Service Bus, BI, RAC
“Oracle's leading database, middleware, and
enterprise manager software provide SPS
Commerce with a rich platform on which to
deliver a competitive SaaS offering. We not only
leverage the Oracle SaaS Platform for our supply
chain services at our data center, but also
integrate with Oracle systems at many of our
customer sites, such as Welch's. Software as a
service is the future, and we are pleased to
partner with an organization that shares our
vision."
Archie Black, CEO & President
25. 25
Oracle SaaS Program
The Oracle SaaS program provides business and
technology support to Oracle partners adopting SaaS.
• Technology Support – Evaluate design options &
delivery models, provide technology guidance &
develop proof of concept for Database layer, SOA, BI,
UI & Access Management.
• Business Support – Recommend Hosting providers
and other ecosystem partners. Go to Market activities.
http://www.oracle.com/technology/tech/saas/index.html
26. 26
SaaS Program Engagement Model
• Discovery Phase: Work with partner to understand current state
and business objectives.
• Education Phase: Share best practices, evaluate design options
& delivery models and provide technology guidance.
• Development Phase: Work with partner to develop proof of
concept.
• Delivery Phase: Work with partner to enable delivery with a
Hosting partner.
• Go-to-Market Phase: Organize joint GTM activities.
Contact – shivanshu.upadhyay@oracle.com
27. 27
Many different kinds of SaaS providers: Small & Medium
ISVs, large ISVs, division of large corporates.
Single Code Base: For On Premise and SaaS
Variety of SaaS Deployment Profiles: Multi Tenant vs.
Isolated Tenant vs. Hybrid Profiles
Service-Level Management: How do I guarantee SLAs,
monitor them and provide visibility?
Scalability: How do I plan for growth?
Customizability: How do I provide customization of data
model, process and UI?
And Integration, Low TCO, Provisioning, Security,
Availability, Performance..
Our Experience - Different Challenges
28. 28
OpSource On-Demand infrastructure
utilizes Oracle SaaS Platform. ISVs
like Sabrix, Enterconnect, Paxonix
are deployed on Oracle.
“We've made Oracle 11g and Fusion
Middleware key components of
OpSource On-Demand™, our
complete Web operations solution
for ISVs and web companies", said
Treb Ryan, CEO, OpSource. "SaaS
operational success is all about
reliability and scalability and Oracle
delivers. They live up to their
outstanding reputation for delivering
enterprise class software and
services and we're pleased to
include their technology in OpSource
On-Demand."
Hosting Partner: OpSource
29. 29
Operating
System
Database
Middleware
Applications
Linux, Oracle VM…
Database11g, RAC…
Application Server, BPEL,
Hyperion Essbase…
Rational
ISV SaaS Application
Services and Strategies
Software License and Support
Business ProcessBusiness Process
IT StrategyIT Strategy
Implementation and
Integration
Implementation and
Integration
Oracle SoftwareOracle Software
Software ManagementSoftware Management
Infrastructure ManagementInfrastructure Management
IT GovernanceIT Governance
Service Level ManagementService Level Management
Security ManagementSecurity Management
Core on Demand Services
Facilities , Hardware,
Servers, Storage,
Network…
Infrastructure
One-Time Investment License & Support Fee Predictable Monthly Fee
Hosting Partner: Oracle On Demand
There are several definitions for SaaS. Most pundits agree that SaaS Application should be hosted, you should offer subscription based pricing to your customers and you should look to share some infrastructure components & operation services among multiple customers to bring down the cost of offering the software as a hosted service.
So why are SaaS applications becoming popular. The benefits are many fold.
For the end customers – deployment is faster, the cost of buying the software is low and within operating budgets of LOBs, customers don’t have to grapple with ongoing maintenance as it is vendor’s headache, risk of trying out and getting out is low and they can hope that vendors will continuously update software with latest features.
There are some vendor benefits too. You get a monthly predictable revenue, you can capture some of the savings obtained by serving multiple customers, you can track usage of software and invest wisely and you can aim for long tail market i.e segment which you could not reach with on on-premise deployment
Most analysts agree that the market for SaaS Applications is growing rapidly. IDC predicts that the SaaS market will grow at CAGR of 33% and will be 16+ B. Further enterprise spending on SaaS is increasing and it will be faster than SMB
One of the primary differentiator for SaaS as compared to the old ASP model is that infrastructure and Operations cost needs to be shared between multiple customers, which allows the vendor to create value.
Operations cost be reduced by providing common services for billing, provisioning, infrastructure and applications management and support. Infrastructure cost can be reduced by following approaches.
First is virtualization. This basically means that you host customers on separate infrastructure instances but use virtualization technologies to consolidate hardware.
You re-architect the data layer to support multitenancy and consolidate databases. With VPD technology, you don’t have to make application changes.
You re-architect the application to support multitenancy in the application layer I.e. one instance of application running on grid will support multiple customers
Provider can host SaaS themselves, use a hosting provider or use Cloud based infrastructure. In all cases the provider needs to provide some common services and application infrastructure for multiple customers.
This is the SaaS ecosystem. It comprises of the Hosting providers, the platform providers like Oracle and finally the SaaS App ISV. The SIs and VARs can add value at different places.
The Oracle SaaS Platform includes Oracle Database, Oracle Fusion Middleware, Oracle Enterprise Manager, and Oracle VM, a comprehensive, open and integrated set of technologies that allow partners to build, deploy and manage SaaS and cloud-based applications.
Going into components of the oracle SaaS platform, at the lowest level you have oracle database and db options, then we have WebLogic server and WLS Application grid, we have the SOA Suite, the WebCenter Suite for Enterprise 2.0 development, Oracle BI products. For managing the infrastructure we have oracle EM. We have Oracle VM for virtualization. For security, we have Idm and Oracle advanced security products and finally we have a IDE & framework for application development.
Oracle does not have an offering in provisioning and metering & billing space. Here we rely on partnerships with other companies. Some hosting providers have built their own custom products for this.
How is Oracle different
Comprehensive – Different customers have diff requirements on whether they want SaaS or On Premise version of the software. Ideally you should offer both
RASP - for millions of customers
No lock in
Due to standards and integrated testing, Oracle platform reduces time to market.
Security along with integration is the main concern for SaaS adoption in enterprises.
Intaact offers a multi tenant financial management software based on Oracle database on low cost grid hardware. Their CTO has gone on record saying that Oracle helped him meet his SLAs and was a low TCO solution compared to open source alternatives.
SPS Commerce provides a hosted multi tenant B2B integration software for Supply Chain management. They use Oracle SOA suite as a foundation for this product.
These are some other partner. Xactly is a fast growing SaaS player in Sales Compensation management field. They use Oracle BI products for offering Analytics which has become a key differentiating factor for them.
I wanted to take some time about what can be your next steps.
You can go to oracle.com/goto/saas to explore the material we have including several case studies and this presentation. We also have a dedicated program to help our partners in their transition to Software as a Service. You can get in touch with me if you want to leverage our resources.
We provide technology and business support to partners adopting SaaS. We have dedicated team of technologists who can work with you. We also have partnerships with Hosting providers if you are looking for a one. We train the hosting providers on Oracle technology and have licensing agreements with them
A partner can contact us in any phase of their SaaS journey but typically we have these 5 different phases.
We have worked with several partners and so have dealt with issues which you might face. We can share our experience in such cases
Example of our hosting partner is OpSource, a leading SaaS aggregator
And Oracle own On Demand offering.
OOD Core services include
Infrastructure Management – we provide hardware, facilities, network, monitor and maintain for customers, have options to have customer provide, or partner
Software Management – software operations is the core of the core, Oracle experts monitor, proactive patching , maintainenance, update the software stack, taking in to account customers business activities, coordinated
Security Management – both physical and logical security is provided, our processes are SAS 70 compliant, meet or exceed most demanding federal government and commercial standards for security
Service Level Management – reactive problem resolution, root cause analysis, find once, fix many, change management, fully coordinated with customers, service desk and SL dashboard
IT Governance – as part of core service, service delivery management to review Service Level performance, handle problem resolution and support enhancement projects and planning.
