Keynote from Cloud Expo West covering latest trends in Cloud Computing and talking through the Essential Building Blocks of a Private Cloud

1. Extreme Performance for Your Cloud Platform
Mike Piech
Senior Director, Product Marketing
Mohamad Afshar, PhD
Vice President, Product Management

2. The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
2

3. What is Cloud Computing?

4. Cloud computing is a model for enabling convenient,
on-demand network access to a shared pool of
configurable computing resources (e.g., networks,
servers, storage, applications, and services) that can
be rapidly provisioned and released with minimal
management effort or service provider interaction.
This cloud model promotes availability and is
composed of:
NIST Definition of Cloud Computing
Cloud computing is a model for enabling convenient,
on-demand network access to a shared pool of
configurable computing resources (e.g., networks, servers,
storage, applications, and services) that can be rapidly
provisioned and released with minimal management
effort or service provider interaction.
This cloud model promotes availability and is composed of:
Source: NIST Definition of Cloud Computing v15
3 Service Models
• SaaS
• PaaS
• IaaS
4 Deployment Models
• Public Cloud
• Private Cloud
• Community Cloud
• Hybrid Cloud
5 Essential Characteristics
• On-demand self-service
• Resource pooling
• Rapid elasticity
• Measured service
• Broad network access

5. Cloud Computing Has Exploded in 2010
Source: Gartner. Leading in Times of Transition. The 2010 CIO Agenda * New question for that year

6. Most Enterprise Cloud Effort is Private or Hybrid
© 2010 Oracle Corporation
What best describes your current or
planned deployment model for cloud?
Source: Oracle CIO Summit, March 2010

7. Much Private Cloud Effort Focuses on PaaS
© 2010 Oracle Corporation
What Type of Private Platform and Infrastructure
Cloud Services Is Your Company Providing?
Source: Preliminary findings from the IOUG ResearchWire member study on Cloud Computing,
conducted in August-September 2010.
Most Popular: Application Server and Database
PaaS
50.8%
IaaS
43.2%
Application server platform as a service 24.7%
Database platform as a service 21.4%
Identity as a service 4.7%
Compute as a service 10.2%
Storage as a service 18.1%
Software development and test as a service 14.9%
Don’t know/unsure 20.5%
None 37.2%

8. Public Cloud

9. Challenges to Enterprise Use of Public Cloud
Challenge
• Control over service
• Control over security
• Total costs
Response
• Only non-mission-critical
applications on cloud?
• Stay with private cloud?
© 2010 Oracle Corporation
• Integration with legacy
• Cloud-friendly packaging
• Use the right software on
public cloud!

10. Full Oracle Software Stack Certified and
Supported on Oracle VM on Amazon EC2
• Fully certified and supported:
- Oracle VM
- Oracle Linux
- Oracle Database
- Oracle Fusion Middleware
- Oracle Applications
• E-Business Suite
• PeopleSoft
• Siebel
• Use existing Oracle licenses
• Oracle Unbreakable Linux
Support and Amazon Premium
Support
• Amazon Machine Images
(AMIs) based on Oracle VM
Templates
© 2010 Oracle Corporation

11. Oracle Platform-as-a-Service on Savvis
Savvis Management Portal
• SavvisStation
PaaS customer interface
• Oracle Virtual Assembly Builder
PaaS solution options
• WebLogic Server EE or SE
• Oracle Database EE or SE
IaaS solution options
• Oracle Linux
• Oracle VM
© 2010 Oracle Corporation

12. Cloud Infrastructure

13. • Reliability
• Performance
• Flexibility
• Capacity
• Space
• Reliability
• Performance
• Flexibility
• Capacity
• Space
Pressures on Infrastructure
© 2010 Oracle Corporation
Reduce Costs
Accelerate
Deployment
Simplify
Management
Central IT
Improve
Efficiency
Line of Business
Grow Revenue
Speed Time-to-
Market
Guarantee
Service Levels
Scale on
Demand
• Reliability
• Performance
• Flexibility
• Capacity
• Space

14. Approach: Unique Environments for Each App
Pros
• Optimize stack for each app
• Update and scale each app
independently of others
• Some cloud, some non-cloud
Cons
• Heterogeneous environment,
hard to manage
• Low utilization and
economies of scale
• Cost of Managing disparate
• Lots of building
© 2010 Oracle Corporation
JVM
App Svr
Svr
OS
App
App
JVM
App Svr
App
JVM
App Svr
App
JVM
App Svr
Svr
OS
App
JVM
App Svr
Svr
OS
App

15. Approach: Virtualize
Pros
• Easier management
• Better utilization
Cons
• Virtual sprawl
• Provisioning and scaling not
application-specific or
application-aware
• Harder diagnostics and
management
• Still lots of building
© 2010 Oracle Corporation
JVM
App Svr
App
Svr
Virtualization
Svr Svr Svr Svr Svr
JVM
App Svr
App
JVM
App Svr
App
JVM
App Svr
App
JVM
App Svr
App
JVM
App Svr
App

16. Both Approaches Require Assembly
© 2010 Oracle Corporation

17. The Ideal: No Assembly Required
© 2010 Oracle Corporation

18. “No Assembly Required” IT:
Engineered Systems
© 2010 Oracle Corporation
The 21st Century Datacenter

19. “With our migration to
Exadata V2 we've seen a
17x performance
improvement, having
made no changes to our
application.”
“Our continued
investments in resources
and technology,…..,is
providing advertisers and
publishers with the
increased performance,
usability, and innovation
that will help drive strong
revenue growth today and
in the future.”
“…. enables us to access
business data 30 times
faster. This translates
into faster decision
making than our
competition, more
accurate segmentation
of our database, and the
ability to focus our
attention on new
business lines―all of
which improve service to
our 1.3 million
customers.”
Exadata achieved over
6,000 inserts per
second during an OLTP
execution, IBM P595
reached only 4,000,
Exadata 1.5X more
inserts over the same
period
Query results
improved
tremendously, some
to the scale of a 100x
Query results for video
service improved 4X
and application
response time
stabilized.
"We implemented it in
a record four days
from delivery prior to
Christmas to provide
a dev/test
environment to a
number of projects,"
a statement from the
bank said….. The
machine will enable
the Commonwealth
Bank to provide
database as a service
One customer saw
processing time drop
from 3.5 hours to 27
minutes, while
another customer
saw a performance
boost of 300x
Piper Jaffray
Some Initial Responses to Engineered Systems

20. What Does It Take to Build a Cloud?

21. Key Enablers for Cloud
Engineered
Foundation
Elastic
Capacity
Fast
Deployment
+ +
Self
Service
+ +Security

22. Engineered Foundation:
Oracle Exadata Database Machine
• Fastest for OLTP and
Data Warehouse
• Best OLTP and
Data Warehouse
Cost/Performance
• 100% Fault-Tolerant
• Scalable On-Demand
Oracle Database Server Grid
•2 8-socket Intel servers
•128 cores
•2 TB DRAM
Unified Network
•40 Gb/sec InfiniBand
•880 Gb/sec total throughput
•10 Gb Ethernet to datacenter
Storage Grid
•14 storage servers
•5 TB flash storage
•336 TB disk storage
© 2010 Oracle Corporation

23. Engineered Foundation:
Oracle Exalogic Elastic Cloud
Oracle WebLogic Server Grid
•360 cores
•2.8 TB DRAM
•960 GB solid-state disk
Unified Network
•40 Gb/sec InifiniBand
•1.2 ms latency
•10 GB Ethernet to datacenter
Storage Grid
• 40 TB SAS disk
• 4 TB read cache
• 72 GB write cache
© 2010 Oracle Corporation
• Fastest Java
Performance
• Best Java
Cost/Performance
• 100% Fault-Tolerant
• Scalable On-Demand

24. Engineered Foundation:
Extreme Java Performance
Internet Applications
• 12x improvement
• Over 1m HTTP requests/sec
• All Facebook’s Web traffic on 2 racks
Messaging Applications
• 4.5x improvement
• Over 1.8m messages/sec
• All Chinese Rail ticketing on 1 rack
Database Applications
• 1.4x improvement
• 2m JPA ops/sec
• All eBay product searches on 1/2 rack
© 2010 Oracle Corporation

25. Engineered Foundation:
Complete Cloud Lifecycle Management
© 2010 Oracle Corporation
Setup Cloud
Infrastructure
Build App
and Package
as Assembly Setup Cloud
Policies
Deploy
Scale Up/Down
Decommission
Monitor
Patch

26. Fast Deployment: Virtualization and Assemblies
© 2010 Oracle Corporation
Hypervisor Hypervisor
Hypervisor Hypervisor
Web Tier
AppTier
Database Tier
App
Svr
App
Svr
SOA
Svc
Web Web
DB DB
VM VM VM VM VM
VM VM VM VM VM Assembly
Builder
Assembly
Metadata
Assembly
Metadata
Assembly
Metadata
Assembly
Metadata
Assembly
Metadata

27. Elastic Capacity: App Server and Database
© 2010 Oracle Corporation
Dept
App 1
Dept
App 2
Shared
Service
Shared
Service
Oracle
Enterprise
Manager
Shared
Service
Dept App 1
Sense demand spike
Application Grid with Oracle WebLogic Suite
Database Grid with Oracle RAC, ASM, IMDB Cache
Sense
demand
spike
WebLogic Server
cluster nodes
Coherence data
grid nodes
Oracle Database
RAC nodes
Sense
demand
spike
Adjust
capacity
Adjust
capacity
Adjust
capacity

28. Security: Data
Database Vault
Audit Vault
Database Firewall
Data Encryption
Backup Encryption
© 2010 Oracle Corporation

29. Identify Provisioning
Security: Policy-Based Identity Provisioning
New
Employee
HRMS Reconciliation
Engine
Identity
Store Access
Policy
Workflow Connector
User
Group
New
Contractor
ApprovalSelf
Registration
Role Manager
Role
Manager
On-Premise
Applications
SPML

30. Self Service: Next-Generation Cloud Development
Data
Model
Business
Logic
User
Interface
Business
Process
Business
Intelligence
Unified Multi-Tenant Aware Metadata Manager
Layered, Multi-tenant Aware Metadata Customization
Business User Extensibility
Page
Composer
Report
Composer
Process
Composer
Data
Composer
Open Scripting – Groovy, Java, Other Languages
Developer
© 2010 Oracle Corporation

31. Key Enablers for Cloud
Engineered
Foundation
Elastic
Capacity
Fast
Deployment
+ +
Self
Service
+ +Security

32. Engineered Systems:
Best Foundation for Cloud
© 2010 Oracle Corporation
The 21st Century Datacenter