Dave Troy is a serial entrepreneur and community activist in Baltimore, Maryland. He is currently CEO and product architect at 410 Labs, maker of the popular e-mail management tool Mailstrom.co. He has been acknowledged by the founding team at Twitter as the first developer to utilize the Twitter API, with his project “Twittervision,” which was featured in the 2008 MoMA exhibition “Design and the Elastic Mind,” curated by Paola Antonelli. His new crowdsourced project Peoplemaps.org uses social network data to map cities. He is also organizer of TEDxMidAtlantic and is passionate about data, cities, and entrepreneurship. He lives in Baltimore with his wife and two children.

1. #STARTUPADDVENTURE
DAVE TROY
410 Labs
DATA VISUALIZATION
YOUR STARTUP IN CONTEXT

2. Infographics

5. Visualization Should Convey Information.
Visualization should tell you something you
didn’t already know.

9. Data Visualization offers new ways of seeing.

10. peoplemaps.org / @davetroy
Baltimore
Geeks
TEDx
Politics &
Media
Sports
Rap &
Hip-Hop
Hip-Hop /
Clubs

11. Data Visualization helps startups
understand investors.

12. peoplemaps.org / @davetroy

14. Data Visualization helps startups
understand markets.

15. Email Startups

16. Education & Finance

18. Data Visualization helps startups
understand employees.

20. Data Visualization helps startups
understand user behaviors.

21. peoplemaps.org / @davetroy
kgbdeals.comkgbdeals.com
pulsd.compulsd.com
plumdistrict.complumdistrict.com
halfoffdepot.comhalfoffdepot.com
sweetjack.comsweetjack.com
eversave.comeversave.com
myhabit.commyhabit.com
jackthreads.comjackthreads.com
gilt.comgilt.com
thrillist.comthrillist.com
fab.comfab.com
dealfind.comdealfind.com
livingsocial.comlivingsocial.com
yipit.comyipit.com
refinery29.comrefinery29.com
hostcommittee.comhostcommittee.com
dailycandy.comdailycandy.com
insidehook.cominsidehook.comdealchicken.comdealchicken.com
travelzoo.comtravelzoo.com
scoutmob.comscoutmob.com
bloomspot.combloomspot.com
woot.comwoot.com
apple.comapple.com
amazon.comamazon.com
groupon.comgroupon.com
Co-occurrence of
Email Marketers

22. Data Visualization helps startups
develop product concepts.

24. Data Visualization helps startups
understand their community.

25. peoplemaps.org / @davetroy
San Francisco
GeeksTwitter
Employees
Gamers
Media,
Politics,
News
MusicLGBTQ
SportsFoodies
Arts
Hip-Hop

26. peoplemaps.org / @davetroy
Istanbul
Earliest Twitter Users
TEDxIstanbul
Brands
Media
Heavy iOS Usage
Conservative Religious
and Political Tweets
Primarily Repeating
Content from Zaman
and Samanyolu
Sports,
Mostly Football
Young Adults,
Writing About
Life
Young Men,
Mostly Frustrated Young Men,
Who Really, Really Want
Girls to Like Them
and Write Poetry to
Prove It
Sex Generally,
Gay Porn Specifically
Inorganic Traffic
Semih Varol
#takibetakip
#afollowforeachfollow
Edited by Özge Yilmaz

27. peoplemaps.org / @davetroy
Saudi Arabia
Religious Quotes,
Establishment
Hilal (Football)
Nasser
(Football)
Conservative
Social Commentary
Artists,
Females, Tolerance,
Liberal Thinking
Marketing,
Hilal (Football)
Prayers
and Advice
Teenage
Girls
Gay Porn,
Naked Men
Marketer
Poets

28. peoplemaps.org / @davetroy
St. Louis
and Ferguson, Missouri
Politics,
NPR, Blogs, TV and
Newspapers,
KMOV Television,
SLMPD (Police)
KDHX Radio,
Firebird Club,
Pageant Club
Mostly White/Hipster
Music and Art
Sports Teams and Fans:
Cardinals
and Rams
Sports Fans,
Youth Sports,
K-12 Schools,
St. Louis University,
Primarily White People
Primarily Younger Black
People, Hip-Hop Culture,
Worldstar & BET Fans
Startups,
Technology,
Bioscience,
Geeks
Hot 104.1
Hip-Hop Radio
East Side Blacks
Coliseum Club,
Hip-Hop Clubs
and Music
DJ’s, MurphyLee
Beer and
Wine,
Foodies
TEDx
Young Black
Adults
MSU Football,
Students
MBU,
Gospel,
Christians
Family, Events,
BooksTefPoe
KYJuanSTL
YakBoyFresh

29. FC Barcelona,
Sports,
FC Barcelona Fans
Catalunya,
Catalan Independence,
Politics
Literature, libraries, book
stores, publishing
houses, fans of books
and reading
Criticism: Left-wing,
Anonymous, critics of
journalism (café am llet),
bottom-up-movement,
PAH
Mainstream
TV, Radio,
Newspaper,
Sports, News and Culture
Magazines
Entrepreneurship,
Entrepreneurs, Startups, IT
Issues,
Mobile Tech, Online
Marketing, Business,
Consulting,
TEDx
Arts and Culture,
Events
Writers,
Bloggers, Cultural
Commentary
Edited by José Cruset
peoplemaps.org / @davetroy
Barcelona

30. peoplemaps.org / @davetroy
Poland
One Direction
Fans
Justin Bieber
Fans
Sports
WarsawKraków,
Łódź.
Wrocław
Teenage Girls
Male Pop
Music Fans

31. peoplemaps.org / @davetroy
Hungary
Music, Television
Media, Sports
K-Pop
Fans
Budapest
Marketers
Teenage Girls
One Direction Fans
DesignTerminal
UstreamHungary
Győr
Teenage Girls
Justin Bieber Fans

32. peoplemaps.org / @davetroy
Croatia Region
Montenegro
One Direction
Fans
Justin
Bieber
Fans
Serbia
Zagreb
Slovenians
Lady Gaga
Fans
Banja Luka

33. peoplemaps.org / @davetroy
Zagreb
Startups,
Nerds
Tourism,
Outdoor
Activities
Media
Clubs and
Music
Journalism
Nerds
Geeks
ivanbrezakbrkan

34. ]

36. Plenty of traditional dataviz tools for startups:
Mixpanel, Crashlytics, Kiss Metrics,
Google Analytics, Optimizely, CrazyEgg

38. Use first principles to think about your data:
what is its nature?
what can it tell you?
how can you apply or make new tools
that offer you unique insights?

39. Some graph data visualization tools:
gephi.org, d3.org, sigmajs.org, biofabric.org
Not everything needs to be
a bar or line graph
a pie chart, or a cluster graph…
many, many options out there, each one yields
new potential insights.

40. Dave Troy
410 Labs, Inc.
dave@410labs.com
peoplemaps.org
davetroy.com
mailstrom.co