The document profiles various communities on Twitter across different cities and regions. It analyzes the demographics, interests and behaviors of groups in places like St. Louis, Baltimore, Puerto Rico, Istanbul, Barcelona, Saudi Arabia, Poland, Hungary, and Croatia. The summary identifies key groups like students, music fans, religious communities, tech entrepreneurs and political discussions in each location. It also notes differences in language use and device preferences between cohorts.

2. Puerto Rico June 2014

4. 16 Countries in 8 Months

5. peoplemaps.org / @davetroy
St. Louis
and Ferguson, Missouri
Politics,
NPR, Blogs, TV and
Newspapers,
KMOV Television,
SLMPD (Police)
KDHX Radio,
Firebird Club,
Pageant Club
Mostly White/Hipster
Music and Art
Sports Teams and Fans:
Cardinals
and Rams
Sports Fans,
Youth Sports,
K-12 Schools,
St. Louis University,
Primarily White People
Primarily Younger Black People,
Hip-Hop Culture, Worldstar & BET
Fans
Startups,
Technology,
Bioscience,
Geeks
Hot 104.1
Hip-Hop Radio
East Side Blacks
Coliseum Club,
Hip-Hop Clubs
and Music
DJ’s, MurphyLee
Beer and
Wine,
Foodies
TEDx
Young Black
Adults
MSU Football,
Students
MBU,
Gospel,
Christians
Family, Events,
BooksTefPoe
KYJuanSTL
YakBoyFresh

6. peoplemaps.org / @davetroy
Baltimore
Geeks
TEDx
Politics &
Media
Sports
Rap &
Hip-Hop
Hip-Hop /
Clubs

8. Puerto Rico June 2014

9. Puerto Rico May 2015
Young People,
Students,
UPR Students,
Added ~2013
Students, UPR,
Added ~2013
One Direction,
Justin Bieber,
Demi Lovato Fans
Sports, Football
Government,
Jobs, Job-seekers
Club Culture,
Hiphop, DJ’s,
Recording
Statehood,
Nationalism,
Reparations
Tech, Entrepreneurship,
Arts, Food, Beverages
Radio, Television,
Media
Religion
UPR Students,
Added ~2009

10. 0
100
200
300
400
0 1 2 3 4 5 6 7 8 9 10 11
Puerto Rico Twitter Cohort Creation
Students
Media & Politics
#teamfollowback
#followtrain

11. Puerto Rico May 2015
> 250 Followers in Dataset

12. Puerto Rico May 2015
> 500 Followers in Dataset

13. Puerto Rico May 2015
> 5,000 Followers in Dataset

14. Puerto Rico May 2015
> 10,000 Followers in Dataset

15. Puerto Rico May 2015
Tech, Food, Arts, Culture Subgroup (13%)
Music,
Arts
Food,
Beverages
Tech,
Entrepreneurship
@techsummitpr
Libraries,
Books
Tourism,
Promotion
General Puerto
Rico Info
Real Estate,
Rentals
Tech,
Entrepreneurship
= 2.2% of Total

16. Students vs. Everybody Else
Students & Young People = 48%

17. Spanish vs. English
Tech/Food & Bieber Fans = English
Everyone Else = Spanish (60-80%)

18. Mobile vs. Desktop
overall = 70%
students = 80-94%

19. iOS vs. Android
overall = iOS 2:1
students = iOS 5:1

20. Important Hashtags
#11Recintos1UPR
#ProductoUPR
#EnDefensaDeLaUPR

21. Some PR Conclusions
Twitter Growth Is Slowing
Students Are Disconnected from Tech/Entrepreneurship
Students, Spanish & iOS Dominate: Ask Why

22. peoplemaps.org / @davetroy
Istanbul
Earliest Twitter Users
TEDxIstanbul
Brands
Media
Heavy iOS Usage
Conservative Religious
and Political Tweets
Primarily Repeating
Content from Zaman
and Samanyolu
Sports,
Mostly Football
Young Adults,
Writing About
Life
Young Men,
Mostly Frustrated Young Men,
Who Really, Really Want
Girls to Like Them
and Write Poetry to
Prove It
Sex Generally,
Gay Porn Specifically
Inorganic Traffic
Semih Varol
#takibetakip
#afollowforeachfollow
Edited by Özge Yilmaz

23. peoplemaps.org / @davetroy
FC Barcelona,
Sports,
FC Barcelona Fans
Catalunya,
Catalan Independence,
Politics
Literature, libraries, book
stores, publishing houses,
fans of books and reading
Criticism: Left-wing,
Anonymous, critics of
journalism (café am llet),
bottom-up-movement,
PAH
Mainstream
TV, Radio,
Newspaper,
Sports, News and Culture
Magazines
Entrepreneurship,
Entrepreneurs, Startups, IT
Issues,
Mobile Tech, Online
Marketing, Business,
Consulting,
TEDx
Arts and Culture,
Events
Writers,
Bloggers, Cultural
Commentary
Edited by José Cruset
Barcelona

24. peoplemaps.org / @davetroy
Saudi Arabia
Religious Quotes,
EstablishmentHilal (Football)
Nasser
(Football)
Conservative
Social Commentary
Artists,
Females, Tolerance,
Liberal Thinking
Marketing,
Hilal (Football)
Prayers
and Advice
Teenage
Girls
Gay Porn,
Naked Men
Marketer
Poets

25. peoplemaps.org / @davetroy
St. Louis
and Ferguson, Missouri
Politics,
NPR, Blogs, TV and
Newspapers,
KMOV Television,
SLMPD (Police)
KDHX Radio,
Firebird Club,
Pageant Club
Mostly White/Hipster
Music and Art
Sports Teams and Fans:
Cardinals
and Rams
Sports Fans,
Youth Sports,
K-12 Schools,
St. Louis University,
Primarily White People
Primarily Younger Black People,
Hip-Hop Culture, Worldstar & BET
Fans
Startups,
Technology,
Bioscience,
Geeks
Hot 104.1
Hip-Hop Radio
East Side Blacks
Coliseum Club,
Hip-Hop Clubs
and Music
DJ’s, MurphyLee
Beer and
Wine,
Foodies
TEDx
Young Black
Adults
MSU Football,
Students
MBU,
Gospel,
Christians
Family, Events,
BooksTefPoe
KYJuanSTL
YakBoyFresh

26. © 2014 peoplemaps.org / @dav
St. Louis
and Ferguson, Missouri
g profile pictures reveals race, sex, prevalence of brands, and other important details.

27. peoplemaps.org / @davetroy
Baltimore
Geeks
TEDx
Politics &
Media
Sports
Rap &
Hip-Hop
Hip-Hop /
Clubs

28. peoplemaps.org / @davetroy
San Francisco
GeeksTwitter
Employees
Gamers
Media,
Politics,
News
MusicLGBTQ
SportsFoodies
Arts
Hip-Hop

29. peoplemaps.org / @davetroy
Poland
One Direction
Fans
Justin Bieber
Fans
Sports
WarsawKraków,
Łódź.
Wrocław
Teenage Girls
Male Pop Music
Fans

30. peoplemaps.org / @davetroy
Hungary
Music, Television
Media, Sports
K-Pop Fans
Budapest
Marketers
Teenage Girls
One Direction Fans
DesignTerminal
UstreamHungary
Győr
Teenage Girls
Justin Bieber Fans

31. peoplemaps.org / @davetroy
Croatia Region
Montenegro
One Direction
Fans
Justin Bieber
Fans
Serbia
Zagreb
Slovenians
Lady Gaga Fans
Banja Luka

33. peoplemaps.org / @davetroy
WhatsApp
Twitter
Facebook
LinkedIn
SMS
Each data source
shows us a slightly different
part of the network.
But the underlying reality
is the same, and tells
overlapping stories.

37. TED
TEDxBaltimore
Silicon Valley
San Francisco
VoIP
Asterisk
Sarge
Salman
Rob
Wray
High
School Troy
Family
GBC
Leadership
Kris
Krüg
Chris
Anderson
Dave McClure
Geeks on a Plane
Annapolis
Jennifer
Troy
Glenn
Dalgliesh
Nate
Mook
David Troy Facebook Network (2014)
New API Restrictions
May 2015

42. Use first principles to think about your data:
what is its nature?
what can it tell you?
how can you apply or make new tools
that offer unique insights?

43. Some interesting graph data visualization tools:
gephi.org
d3.org
sigmajs.org
biofabric.org

44. Dave Troy
410 Labs, Inc.
dave@410labs.com
peoplemaps.org
davetroy.com
Clean Up Your Inbox Now!
mailstrom.co