The document discusses trends in youth culture and activities on weekends. It notes that young people spend time with friends, on the internet, doing sports, watching TV/listening to music, and doing homework or shopping. It also discusses how youth are social and creative online, through platforms like Facebook and personal branding. They contribute content through activities like lifestreaming their daily activities on social media. The document promotes staying aware of how youth will increasingly contribute online content as consumers and creators.

1. Mind The Gap Tom Palmaerts.
Coolhunter @ Trendwolves.
Trends Youth Culture

3. trendwolves
©

4. What do young people do in the weekend?
being with friends internet sports
watch tv/listening to music homework shopping

5. Shift: age, gender, place, social

6. We are social

7. We are creative (Spore creations)

8. The internet (by Young Hyun and Bradley Huffaker)

9. We are active

10. Facebook

11. Netlog

12. We join the conversation

13. Trend - Personal branding

14. Personal database
Show your pictures, movies,
creations, ... Tag it and share!
What’s your story?

15. Lifestreaming
Answer to question:
“What are you doing?”
Twitter, Facebook status
updates, ...

16. Trend - Entertailors

17. Watch out for the future

18. we are no longer consumers

19. we are contributors

20. how about your visitors?

21. download presentation:
http://www.slideshare.net/palmaerts
read article:
smakers 2008 - http://www.cjp.be/Smakers08
Thnx!
Tom Palmaerts
Trendwolves
mail - tom@trendwolves.com
web - www.trendwolves.com
follow me - twitter.com/palmaerts