The document discusses how to get the best conversion optimization results through testing hypotheses using a structured process. It emphasizes that conversion optimization testing has led to conversion rate lifts between 10% to 750% for clients. While many tests are winners, inconclusive tests can still provide valuable marketing insights to improve future tests. It also announces the launch of ConversionSkills.com and a new book on conversion secrets.
Mobile conversion optimization with Chris Goward of WiderFunnelChris Goward
Mobile ad spending will grow 75% in 2014 to top $31 Billion. But, the web and app experiences are still not optimized.
There’s a lot of confusion for marketers about what mobile even means. How do you create a mobile experience that works? What changes in the world of small screens? Are tablets really the same as laptops? Can people really buy easily (and will they) on a smart phone?
In this webinar, WiderFunnel Founder Chris Goward shows how to optimize mobile experiences to maximize your profit. Including:
▪ The 8 unique mobile challenges to overcome
▪ How real people are using mobile
▪ Why there really are no “mobile users”
▪ How to apply the 6-Step LIFT Model in a mobile environment
How to Create a Conversion Optimization Strategy that Gets ResultsChris Goward
Attempting to do Conversion Rate Optimization without a strategy is like a powerboat with no rudder. You'll go in the wrong direction fast!
In this session, you'll learn from leading CRO strategist, Chris Goward, how to build a strategy that drives business results. Use his 5-Step Strategy as a planning framework to dramatically improve your conversion rates and revenue. Includes an introduction to the PIE Framework(TM) for prioritizing optimization opportunities.
With practical examples, you'll find out where to focus, what to test and how to avoid common mistakes.
Top Tips for Immediate Conversion OptimizationChris Goward
Are you advancing as fast as your competitors? Is your testing program agile or docile? Looking to launch a high-performance conversion optimization system?
You know you need to get more conversions from your website. <strong>Get practical examples and learn what works</strong> from Chris Goward's experience with thousands of tests for hundreds of companies. You’ll learn top tips from his recently published book (“You Should Test That”), including where to focus and test, what to test, and how to create a testing program that delivers fast results and marketing insights.
Top 5 Ecommerce Optimization Tests with Chris Goward & Ryan LillisChris Goward
Imagine the feeling of getting double-digit revenue-per-visitor lift in your e-commerce store. Feels good, right? That's not just a dream for retailers who test the right things. It can be a reality for you too!
Webinar Slides: How to Use Conversion Rate Optimization to Surpass 1 Million ...Chris Goward
Expensify is a fast-growth startup with a lean team facing large competitors. When they set their goal to surpass a million users, they knew they needed to improve their signup conversion rate--fast! They did and, in the process, boosted their subscriber base to over 1 million users.
Do Conversion Optimization Like the ProsChris Goward
Your web visitors are your most valuable marketing asset. Are you wasting precious traffic with the wrong conversion optimization strategy?
Most companies start their conversion optimization on the wrong footing. They unknowingly adopt so-called ‘best practices’ that haven’t been properly tested. If you don’t have a proven A/B testing process, you could be making big marketing mistakes and not know it.
Learn how to get the best CRO results from WiderFunnel’s thousands of experiments on hundreds of websites.
Mobile conversion optimization with Chris Goward of WiderFunnelChris Goward
Mobile ad spending will grow 75% in 2014 to top $31 Billion. But, the web and app experiences are still not optimized.
There’s a lot of confusion for marketers about what mobile even means. How do you create a mobile experience that works? What changes in the world of small screens? Are tablets really the same as laptops? Can people really buy easily (and will they) on a smart phone?
In this webinar, WiderFunnel Founder Chris Goward shows how to optimize mobile experiences to maximize your profit. Including:
▪ The 8 unique mobile challenges to overcome
▪ How real people are using mobile
▪ Why there really are no “mobile users”
▪ How to apply the 6-Step LIFT Model in a mobile environment
How to Create a Conversion Optimization Strategy that Gets ResultsChris Goward
Attempting to do Conversion Rate Optimization without a strategy is like a powerboat with no rudder. You'll go in the wrong direction fast!
In this session, you'll learn from leading CRO strategist, Chris Goward, how to build a strategy that drives business results. Use his 5-Step Strategy as a planning framework to dramatically improve your conversion rates and revenue. Includes an introduction to the PIE Framework(TM) for prioritizing optimization opportunities.
With practical examples, you'll find out where to focus, what to test and how to avoid common mistakes.
Top Tips for Immediate Conversion OptimizationChris Goward
Are you advancing as fast as your competitors? Is your testing program agile or docile? Looking to launch a high-performance conversion optimization system?
You know you need to get more conversions from your website. <strong>Get practical examples and learn what works</strong> from Chris Goward's experience with thousands of tests for hundreds of companies. You’ll learn top tips from his recently published book (“You Should Test That”), including where to focus and test, what to test, and how to create a testing program that delivers fast results and marketing insights.
Top 5 Ecommerce Optimization Tests with Chris Goward & Ryan LillisChris Goward
Imagine the feeling of getting double-digit revenue-per-visitor lift in your e-commerce store. Feels good, right? That's not just a dream for retailers who test the right things. It can be a reality for you too!
Webinar Slides: How to Use Conversion Rate Optimization to Surpass 1 Million ...Chris Goward
Expensify is a fast-growth startup with a lean team facing large competitors. When they set their goal to surpass a million users, they knew they needed to improve their signup conversion rate--fast! They did and, in the process, boosted their subscriber base to over 1 million users.
Do Conversion Optimization Like the ProsChris Goward
Your web visitors are your most valuable marketing asset. Are you wasting precious traffic with the wrong conversion optimization strategy?
Most companies start their conversion optimization on the wrong footing. They unknowingly adopt so-called ‘best practices’ that haven’t been properly tested. If you don’t have a proven A/B testing process, you could be making big marketing mistakes and not know it.
Learn how to get the best CRO results from WiderFunnel’s thousands of experiments on hundreds of websites.
Spring into Action Webinar: The A/B Testing Idea EngineOptimizely
In this Optimizely webinar with WiderFunnel, speaker Chris Goward covers the frameworks and insights that can help your organization generate an ongoing stream of test ideas, and how to iteratively approach conversion optimization.
Today, the best marketing tools are making it easier and easier to do personalization. But what too many marketers are missing is the strategy behind personalization.
In this slide deck, optimization thought-leader, Chris Goward, teams up with Optimizely Strategy Consultant, Hudson Arnold, to show you how strategic thinking, thoughtful experimentation, and a powerful tool can deliver the most effective personalized experience for your users.
You’ll learn:
- How experimentation and personalization work together to provide validated, customized user experiences
- Frameworks and processes that will enable you to leverage personalization as a powerful user motivator
- How you can leverage Optimizely X to implement a proven personalization strategy
Conversion Optimization for mobile in multi device world shareChris Goward
Mobile ads, including those displayed on tablet devices, are growing faster and are more popular than ever, with some estimates suggesting they make up as much as 30% of all paid search volume. But mobile users have different needs and wants than desktop users, so your campaigns must be designed accordingly. This session features a discussion of the issues, and strategies and tactics you'll need to succeed in a multi-device, always-on world.
iConvert mobile conversion optimization in a multi-screen worldChris Goward
Well‐designed mobile landing pages and sites can mean the difference between consumer engagement or abandonment. How should you drive conversions through mobile devices?
Marketers are under more pressure than ever to create lasting and valuable customer relationships. But how does your brand truly stand out amidst all the noise? How do you make a great impression on your prospects and strengthen connections with your customers?
The answer lies in creating emotionally relevant customer experiences. In this session, optimization pioneer Chris Goward will reveal how to identify your customers’ emotional states and needs, and use that information to create a seamless experience to guide them through the funnel.
Start building better engagement and higher customer loyalty by incorporating memorable and emotionally relevant customer experiences.
Learn from failed A/B tests to create winning resultsChris Goward
Why do some companies get great A/B test results while others end up disappointed?
If your optimization results are disappointing, it may not be what you are testing, but rather how you are testing.
In this slide deck, Chris Goward, optimization thought-leader, demonstrates how leading businesses are using optimization processes to gain dramatic revenue lift and insights with every single A/B test. You’ll walk away with practical strategies to drive real, tested business results.
You’ll learn:
- How leading marketers are gaining powerful insights and revenue gains, with real case studies
- Frameworks and processes to create the best optimization program
- Proper Design of Experiments that will help you get consistently better A/B test results
- Tips to becoming a future-proof optimization champion
You Should Test That - A Framework for Customer Experience OptimizationMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: "You Should Test That" — A Framework For Experience Optimization - Given by Chris Goward, @ChrisGoward - WiderFunnel, CEO
[Webinar] Building Your Organizations Experimentation Engine - Chris Goward &...Chris Goward
Companies that have been able to create value with experimentation may find it harder to achieve the big wins that companies newer to optimization are able to uncover. After all, it's the low-hanging fruit that's easiest to pick. In this session, optimization pioneer and thought leader, Chris Goward, will show you how leading companies are expanding experimentation across teams and technologies, and leveraging customer-centric strategies to mature past the 'quick wins' stage of their growth.
More than 75 guests attended the Arizona Interactive Marketing Association (AZIMA) event, “Learn How to Execute a Conversion Optimization Strategy That Drives Dramatically More Profit,” on Jan. 16 at the Hilton Scottsdale Resort & Villas. Chris Goward, founder and president of Wider Funnel Marketing Optimization, gave the audience a sobering glimpse into the reality that when it comes to website design and functionality, “most best practices don’t work because they have not been tested.”
http://joinazima.org/events/past-events
For more about AZIMA: http://joinazima.org/about/missionwhat%20is
Create your never-ending marketing idea engine for A/B testing and personaliz...Chris Goward
The era of Gut-Instinct Marketing is long past. To grow your business, today, you must prove that your ideas work first, and implement second. But...once you’ve picked off the low-hanging fruit, how do you continue to have an endless stream of ideas to test and prove?
The answer lies in the most important piece of the growth puzzle: a proven process that delivers both tested results and insights for further testing. In this session, optimization thought-leader, Chris Goward, will show you proven methods that successful optimization programs use to generate and prioritize an endless stream of great test ideas.
How to increase your sales by more than 40% like weBoost didChris Goward
Back in the Summer of 2015, the CMO of weBoost, Jamie Elgie, partnered with WiderFunnel. His goal was simple enough: To increase his company’s online conversion rate and e-commerce sales.
Two years later, the weBoost website looks radically different. The company has doubled their conversion rate year-over-year. And the insights from their testing program have allowed them to broaden their further up-funnel programs and boost e-commerce sales.
Lunch & Learn - Secret to Successful ExperimentationChris Goward
Learn actionable strategies used by HP, Asics, IBM and the likes to set your company up for experimentation success: culturally, organizationally, and with a winning process.
Companies running mature experimentation programs may find it harder than companies newer at optimization to achieve big wins. How can experienced teams build momentum and fight diminishing returns? In this session, our partner, WiderFunnel, will share how companies are maturing past the 'quick wins' stage of experimentation.
Attend this webinar to understand:
-The foundational two-phase process that delivers continuous testing ideas
-How to discover impactful insights about your customers' motivations
-How to convert customer insights into deeper, more impactful segments
How to optimize your e-commerce website at every touch pointChris Goward
How do you build an e-commerce experimentation program that results in a real sales lift? Widerfunnel Senior Experimentation Strategist, James Flory, tackled this question in a recent webinar. Access the slides to learn:
- How to avoid common optimization mistakes and deliver an impactful program that is underpinned by framework thinking
- How leading e-commerce companies are using advanced experimentation to drive conversion rate lift and increased customer lifetime value
- How to use losing experiments to gain valuable insights and further drive growth
Slides of the keynote by Chris Goward (CAN) at Conversion Hotel 2015, Texel, the Netherlands (#CH2015): "Conversion Optimization as a key business strategy" http://conversionhotel.com
Segmentation is SEXY! Aggregates & Averages LieKayden Kelly
Aggregates & Average Data Lies. Learn how to Segment and get more meaningful insights.
This Segmentation is SEXY! presentation from the SF GAUGE conference will cover specific Google Analytics Segmentation Tips. Specifically, these three objectives are covered:
1) Why to use advanced segments
2) How to create segments
3) Examples of Applying Segments
BONUS: Segment Setup Examples
Spring into Action Webinar: The A/B Testing Idea EngineOptimizely
In this Optimizely webinar with WiderFunnel, speaker Chris Goward covers the frameworks and insights that can help your organization generate an ongoing stream of test ideas, and how to iteratively approach conversion optimization.
Today, the best marketing tools are making it easier and easier to do personalization. But what too many marketers are missing is the strategy behind personalization.
In this slide deck, optimization thought-leader, Chris Goward, teams up with Optimizely Strategy Consultant, Hudson Arnold, to show you how strategic thinking, thoughtful experimentation, and a powerful tool can deliver the most effective personalized experience for your users.
You’ll learn:
- How experimentation and personalization work together to provide validated, customized user experiences
- Frameworks and processes that will enable you to leverage personalization as a powerful user motivator
- How you can leverage Optimizely X to implement a proven personalization strategy
Conversion Optimization for mobile in multi device world shareChris Goward
Mobile ads, including those displayed on tablet devices, are growing faster and are more popular than ever, with some estimates suggesting they make up as much as 30% of all paid search volume. But mobile users have different needs and wants than desktop users, so your campaigns must be designed accordingly. This session features a discussion of the issues, and strategies and tactics you'll need to succeed in a multi-device, always-on world.
iConvert mobile conversion optimization in a multi-screen worldChris Goward
Well‐designed mobile landing pages and sites can mean the difference between consumer engagement or abandonment. How should you drive conversions through mobile devices?
Marketers are under more pressure than ever to create lasting and valuable customer relationships. But how does your brand truly stand out amidst all the noise? How do you make a great impression on your prospects and strengthen connections with your customers?
The answer lies in creating emotionally relevant customer experiences. In this session, optimization pioneer Chris Goward will reveal how to identify your customers’ emotional states and needs, and use that information to create a seamless experience to guide them through the funnel.
Start building better engagement and higher customer loyalty by incorporating memorable and emotionally relevant customer experiences.
Learn from failed A/B tests to create winning resultsChris Goward
Why do some companies get great A/B test results while others end up disappointed?
If your optimization results are disappointing, it may not be what you are testing, but rather how you are testing.
In this slide deck, Chris Goward, optimization thought-leader, demonstrates how leading businesses are using optimization processes to gain dramatic revenue lift and insights with every single A/B test. You’ll walk away with practical strategies to drive real, tested business results.
You’ll learn:
- How leading marketers are gaining powerful insights and revenue gains, with real case studies
- Frameworks and processes to create the best optimization program
- Proper Design of Experiments that will help you get consistently better A/B test results
- Tips to becoming a future-proof optimization champion
You Should Test That - A Framework for Customer Experience OptimizationMarTech Conference
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: "You Should Test That" — A Framework For Experience Optimization - Given by Chris Goward, @ChrisGoward - WiderFunnel, CEO
[Webinar] Building Your Organizations Experimentation Engine - Chris Goward &...Chris Goward
Companies that have been able to create value with experimentation may find it harder to achieve the big wins that companies newer to optimization are able to uncover. After all, it's the low-hanging fruit that's easiest to pick. In this session, optimization pioneer and thought leader, Chris Goward, will show you how leading companies are expanding experimentation across teams and technologies, and leveraging customer-centric strategies to mature past the 'quick wins' stage of their growth.
More than 75 guests attended the Arizona Interactive Marketing Association (AZIMA) event, “Learn How to Execute a Conversion Optimization Strategy That Drives Dramatically More Profit,” on Jan. 16 at the Hilton Scottsdale Resort & Villas. Chris Goward, founder and president of Wider Funnel Marketing Optimization, gave the audience a sobering glimpse into the reality that when it comes to website design and functionality, “most best practices don’t work because they have not been tested.”
http://joinazima.org/events/past-events
For more about AZIMA: http://joinazima.org/about/missionwhat%20is
Create your never-ending marketing idea engine for A/B testing and personaliz...Chris Goward
The era of Gut-Instinct Marketing is long past. To grow your business, today, you must prove that your ideas work first, and implement second. But...once you’ve picked off the low-hanging fruit, how do you continue to have an endless stream of ideas to test and prove?
The answer lies in the most important piece of the growth puzzle: a proven process that delivers both tested results and insights for further testing. In this session, optimization thought-leader, Chris Goward, will show you proven methods that successful optimization programs use to generate and prioritize an endless stream of great test ideas.
How to increase your sales by more than 40% like weBoost didChris Goward
Back in the Summer of 2015, the CMO of weBoost, Jamie Elgie, partnered with WiderFunnel. His goal was simple enough: To increase his company’s online conversion rate and e-commerce sales.
Two years later, the weBoost website looks radically different. The company has doubled their conversion rate year-over-year. And the insights from their testing program have allowed them to broaden their further up-funnel programs and boost e-commerce sales.
Lunch & Learn - Secret to Successful ExperimentationChris Goward
Learn actionable strategies used by HP, Asics, IBM and the likes to set your company up for experimentation success: culturally, organizationally, and with a winning process.
Companies running mature experimentation programs may find it harder than companies newer at optimization to achieve big wins. How can experienced teams build momentum and fight diminishing returns? In this session, our partner, WiderFunnel, will share how companies are maturing past the 'quick wins' stage of experimentation.
Attend this webinar to understand:
-The foundational two-phase process that delivers continuous testing ideas
-How to discover impactful insights about your customers' motivations
-How to convert customer insights into deeper, more impactful segments
How to optimize your e-commerce website at every touch pointChris Goward
How do you build an e-commerce experimentation program that results in a real sales lift? Widerfunnel Senior Experimentation Strategist, James Flory, tackled this question in a recent webinar. Access the slides to learn:
- How to avoid common optimization mistakes and deliver an impactful program that is underpinned by framework thinking
- How leading e-commerce companies are using advanced experimentation to drive conversion rate lift and increased customer lifetime value
- How to use losing experiments to gain valuable insights and further drive growth
Slides of the keynote by Chris Goward (CAN) at Conversion Hotel 2015, Texel, the Netherlands (#CH2015): "Conversion Optimization as a key business strategy" http://conversionhotel.com
Segmentation is SEXY! Aggregates & Averages LieKayden Kelly
Aggregates & Average Data Lies. Learn how to Segment and get more meaningful insights.
This Segmentation is SEXY! presentation from the SF GAUGE conference will cover specific Google Analytics Segmentation Tips. Specifically, these three objectives are covered:
1) Why to use advanced segments
2) How to create segments
3) Examples of Applying Segments
BONUS: Segment Setup Examples
A presentation to show at Edinburgh's NHS Conference in June 2010.
It showcases the process of the ALISS project and how http://wearesnook.com were involved.
Growth hacking retention - Qraved CEO, Steven KimSteven Kim
Did you know? Increasing customer retention rates by 5% increases profits by 25% to 95%!
This was the deck used for the Growth Hacking Indonesia event April 8th, 2015.
This event was all about customer retention strategies for startups, an area that is too often being neglected by founders, even though studies have shown that for example for e-commerce companies, 80% of future profits come from only 20% of existing customers! Similar statistics are readily available for other industries, which is why many growth hackers consider customer retention to be the most important stage of the “Growth Hacking Funnel”.
The focus was on tactics and tools to achieve high costumer retention rates and sustainable long-term growth. The ultimate goal of customer retention is to get your customers to use your product in such a way that it becomes habiutal, an art only few startups manage to master.
Enjoy!
The Top 5 Ecommerce Tests You Should Run Right NowOptimizely
In this webinar, WiderFunnel CEO and conversion rate optimization expert, Chris Goward, and Optimizely's testing specialist, Ryan Lillis talk about the tests you should be running on your e-commerce site today to maximize revenue NOW and when online shopping peaks – Christmas time.
In this webinar - brought to you by WiderFunnel and Optimizely - Chris Goward discusses proven methods that successful optimization programs use to generate and prioritize an endless stream of great test ideas.
You are the Catalyst: Optimization Champions’ Keys to SuccessOptimizely
You are in the right position to lead your organization’s experimentation revolution. But you need organizational support and momentum. Luckily, there’s a proven 5-part playbook you can use to make that vision reality.
Join optimization pioneer, Chris Goward, as he shares the insights and techniques gained from optimization champions who are leading change in their companies.
In this session you’ll discover:
--New research, which reveals the biggest roadblocks to scaling experimentation
--Actionable tactics for building organizational support and creating a culture of experimentation
--Case studies showing how to deliver an award-winning customer experience that drives bottom-line growth
Sell Better: How to Optimize Your Marketing for Emotional RelevanceNatasha Wahid
Good marketers focus on creating great customer experiences.
They talk to their customers to identify potential pain points in their marketing.
They test and learn to improve design, UI, and UX.
They group their customers into segments to try to provide more relevant experiences.
But most of them are missing a crucial piece of the puzzle: insight into what actually motivates their shoppers to act on an emotional level.
Because here’s the thing: Your shoppers don’t buy rationally. They buy emotionally, and justify their purchase rationally.
Of course, understanding the primitive, subconscious motivations that drive your customers to buy (or not buy) is no simple task.
But the marketer who can tap into and harness those motivations will be unstoppable.
In this session, optimization pioneer, Chris Goward, and WiderFunnel User Research Manager, Matt Wright, introduce a powerful framework, and show you how to uncover the why behind your shoppers’ buying behavior.
You’ll learn:
- How to optimize for your shopper’s core emotional drivers, rather than a mouse click
- How to target your shoppers based on psychographic data, not just demographics and geographics
- How to create more impactful experiments that uncover insights about your shoppers’ motivations
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Conversion Rates & The Law of Diminishing Astonishment. PRESENTATION: Your Conversion Optimization Idea Engine - Given by Chris Goward, @chrisgoward - WiderFunnel, CEO & Founder. #SMX #31C
Strategic Conversion Optimization - Chris GowardChris Goward
How to get better website results with Strategic Conversion Optimization.
Move past landing page optimization tactics and build a strategy for continuous improvement.
Companies running mature experimentation programs may find it harder than companies newer at optimization to achieve big wins. How can experienced teams build momentum and fight diminishing returns? In this session, our partner, WiderFunnel, will share how companies are maturing past the 'quick wins' stage of experimentation.
Attend this webinar to understand:
-The foundational two-phase process that delivers continuous testing ideas
-How to discover impactful insights about your customers' motivations
-How to convert customer insights into deeper, more impactful segments
Conversion optimisation is one of the most impactful strategies marketers can employ to drive substantial growth of a business. Despite this, convincing senior management of a new strategic and ongoing process is often more challenging than it should be. In this presentation, we provide tactical takeaways to help you sell CRO to your boss.
To hear the recording, click on the link below: http://bit.ly/1PQkZfP
Landing pages, conversion optimization, scent and the holy trinity of conversion. Presentation by Bryan Eisenberg for Fusion Marketing Experience Antwerp. Blog post on http://www.contentmarketingexperience.com
Similar to How to Get the Best Conversion Optimization Results (19)
[Webinar] The power of experimentation in direct-to-consumer eCommerceChris Goward
Join Chris Goward and Brandon Maskell as they discuss designing a rigorous customer experience optimization program and the role of Experimentation Manager in 2020.
https://www.widerfunnel.com/hello/the-power-of-experimentation-in-direct-to-consumer-ecommerce/
Culture of experimentation: A conversation with MicrosoftChris Goward
Why do some experimentation programs and teams struggle to gain momentum, while others flourish?
We sit down with Beth Foster, the Principal Program Manager for Experimentation at Microsoft, to talk about the key elements to building a culture of experimentation.
Watch the webinar here: https://www.widerfunnel.com/hello/culture-of-experimentation-webinar/
Thriving Through COVID: The Surprising Science of Emotion Behind Fast GrowthChris Goward
In the midst of the COVID crisis and impending recession, business leaders who understand their customers’ emotional needs will emerge as winners.
Understanding the science of emotion gives you the keys to your customers’ deepest desires and buying motivations.
Watch the webinar as customer experience pioneer, Chris Goward, shows you the latest Behavioral Science insights from the current global crisis and techniques you can use to win today: https://www.widerfunnel.com/hello/the-surprising-science-of-emotion-webinar-wf/
[Webinar] Groomed for Success: Dollar Shave Club Wins with ExperimentationChris Goward
In highly competitive consumer environments, businesses struggle to know how to stay ahead of the competition.
See how industry leaders like Dollar Shave Club have found out how the right kind of experimentation program gives them a sustaining advantage.
Watch the webinar here: https://www.widerfunnel.com/hello/groomed-for-success-dsc-webinar/
Experimentation as a growth strategy: A conversation with The Motley FoolChris Goward
In this on-demand webinar, join Nate Wallingsford—Head of US Marketing Operations & Optimization at The Motley Fool—for a virtual discussion about experimentation at his organization.
Discover how Nate and his team are leveraging experimentation to uncover massive revenue gains and actionable customer insights. And learn how Nate has worked to gain visibility and create excitement around testing.
How to turn your data into revenue-driving customer-centric experiencesChris Goward
In this webinar, WiderFunnel Optimization Strategist, James Flory and George Fang from Heap (ex-Google, Zynga), show you how to leverage all of your customer data to analyze and then optimize the customer journey, and design a growth-driving experimentation program that will ultimately increase your bottom line.
[Webinar] Scaling experimentation: 5 key pillars of maturity by Nick SoChris Goward
Go behind the curtain with WiderFunnel's Director of Strategy, Nick So, as he shares exclusive learnings from his experience building successful experimentation programs for companies like HP, Asics, Magento, and IBM. During this webinar, you’ll get an insider look at the frameworks and strategies that WiderFunnel developed to help clients scale experimentation and accelerate through the phases of maturity.
[Webinar] Getting started with server-side testing - presented by WiderFunnel...Chris Goward
One of the most difficult aspects of deep experimentation ― which requires a full stack solution and server-side testing ― is laying a solid foundation for success. In this webinar, you'll learn best practices for going beyond client-side testing, and implementing a full stack experimentation strategy to drive results on the entire customer journey.
Avoid these 9 website redesign horrors!
Get more info on how to avoid them by downloading the free PDF "blackpaper" here: http://www.widerfunnel.com/blackpaper-horror-stories
Website Redesign Horror Stories - The Top 9 Nightmares to Vanquish!Chris Goward
Download this for free here: http://www.widerfunnel.com/blackpaper-horror-stories
If you've ever been through a website redesign, you'll enjoy WiderFunnel's new whitepaper, which, in the spirit of Halloween, we're calling a "blackpaper." It's called "Website Redesign Horror Stories: The Top 9 Nightmares to Vanquish!" and is available as a free to download.
We realized that, although we hear repeatedly from marketers about their horrible website redesign experiences, they're often not widely shared. It's so common to hear of the over-budget, late-delivery, and post-redesign conversion rate drops, that it's become predictable.
Most marketers are not comfortable sharing their experiences publicly to avoid awkward situations at the office. But we, as impartial observers, can share the themes to help you avoid their situations.
Check out the horror stories and how to avoid them!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
You know that Conversion Optimization works. But optimizing for results is only the beginning. I want to talk about 2 things today.
I want to talk about 2 things today.
Conversion Rate Lift is great. Look how cute it is!
Until you see the awesomeness of marketing insights!
I want to talk about 2 things today.
It works *if* you do it right. (and that ’ s an iff with two “ f ” s) Let ’ s correct misconceptions about Conversion Optimization.
Conversion Optimization is not about getting advice. There are a lot of consultants willing to hand out advice about how your website and landing pages should be handled. Ask yourself how much of their advice has been tested. If not, where is it coming from? Also, “ Best Practices ” advice alone ignores your context.
Even if they’ve run a few tests, without trend-spotting that can *only* come from thousands of test results, their advice can be shallow. Some consultants will tell you that you should always use green buttons. Probably because they’ve seen one test result where a green button won.
Others will tell you that red beats green.
Still others will promote orange buttons.
The false promise of multivariate testing. Tool vendors have to sell you on the latest whiz-bang features so you’ll pay high monthly subscriptions. But, the dirty little secret of CRO is that A/B/n testing will usually give the best results.
Do you really need to go through all that work? Can’t I just throw a designer in a room to come up with a bunch of variations?
Companies with a structured approach to conversion optimization are twice as likely to have seen a large increase in sales as those without a structured approach.
Maybe beautiful bouncing women aren’t persuading people to grow more hair? This can impact their marketing strategy.
Maybe beautiful bouncing women aren’t persuading people to grow more hair? This can impact their marketing strategy.
This is the secret of CRO that no one is talking about. Not all tests win.
In the vast majority of our tests, we ’ re getting big wins in conversion rate and revenue lift. It ’ s easy to tell the story of winning test results. Everybody ’ s happy! And that ’ s usually the story.
In fact, I’ve had many conversations with internal testing teams and other agencies. The average internal team I’ve spoken with gets a win in one out of every third test. An agency that runs tests may get up to 60% wins, which is very good. Nearly double the internal teams rate. With WiderFunnel’s system, we’re getting a much higher success rate. In fact, in Q1 of this year, 89% of our tests delivered a winning lift!
But what about the “ other ” tests?
You know, the “ inconclusive ” ones. Last quarter, 11% of WiderFunnel ’ s tests were inconclusive. If you ’ ve run any number of tests, you may find, as we do, that losing tests are pretty rare. You probably prune the losing variations before they go too far. But, what about those inconclusive ones? Were they a waste of time? Today, we ’ re going to talk about how WiderFunnel ’ s 7 Step Conversion System gives consistent great results, but also delivers value even from inconclusive or even losing tests. We ’ ll look at winning examples and also how to get value from those “ other ” tests.
With inconclusive tests, compare variations to find insights.
With inconclusive tests,
We’ve talked about Ninja’s already this morning. The only way to get there is to run more tests than anyone. Apparently Gurus are now called Ninjas. Whatever you call it, getting there can only be done with lots of learning from testing.