The document describes several scenarios where individuals find support through various programs and services:
1) Mrs. Davidson learns about communication classes from her pharmacy and signs up for a beginner's class to help her family talk more openly.
2) Joe sees an ad for a befriending service after his stroke and calls, getting paired with a volunteer named Lewis who visits and helps boost his confidence.
3) Harry joins an online platform where people help each other and earn credits to receive assistance for his short-term memory condition.
Segmentation is SEXY! Aggregates & Averages LieKayden Kelly
Aggregates & Average Data Lies. Learn how to Segment and get more meaningful insights.
This Segmentation is SEXY! presentation from the SF GAUGE conference will cover specific Google Analytics Segmentation Tips. Specifically, these three objectives are covered:
1) Why to use advanced segments
2) How to create segments
3) Examples of Applying Segments
BONUS: Segment Setup Examples
Conversion Optimization for mobile in multi device world shareChris Goward
Mobile ads, including those displayed on tablet devices, are growing faster and are more popular than ever, with some estimates suggesting they make up as much as 30% of all paid search volume. But mobile users have different needs and wants than desktop users, so your campaigns must be designed accordingly. This session features a discussion of the issues, and strategies and tactics you'll need to succeed in a multi-device, always-on world.
Top 5 Ecommerce Optimization Tests with Chris Goward & Ryan LillisChris Goward
Imagine the feeling of getting double-digit revenue-per-visitor lift in your e-commerce store. Feels good, right? That's not just a dream for retailers who test the right things. It can be a reality for you too!
Webinar Slides: How to Use Conversion Rate Optimization to Surpass 1 Million ...Chris Goward
Expensify is a fast-growth startup with a lean team facing large competitors. When they set their goal to surpass a million users, they knew they needed to improve their signup conversion rate--fast! They did and, in the process, boosted their subscriber base to over 1 million users.
Top Tips for Immediate Conversion OptimizationChris Goward
Are you advancing as fast as your competitors? Is your testing program agile or docile? Looking to launch a high-performance conversion optimization system?
You know you need to get more conversions from your website. <strong>Get practical examples and learn what works</strong> from Chris Goward's experience with thousands of tests for hundreds of companies. You’ll learn top tips from his recently published book (“You Should Test That”), including where to focus and test, what to test, and how to create a testing program that delivers fast results and marketing insights.
A presentation to show at Edinburgh's NHS Conference in June 2010.
It showcases the process of the ALISS project and how http://wearesnook.com were involved.
Growth hacking retention - Qraved CEO, Steven KimSteven Kim
Did you know? Increasing customer retention rates by 5% increases profits by 25% to 95%!
This was the deck used for the Growth Hacking Indonesia event April 8th, 2015.
This event was all about customer retention strategies for startups, an area that is too often being neglected by founders, even though studies have shown that for example for e-commerce companies, 80% of future profits come from only 20% of existing customers! Similar statistics are readily available for other industries, which is why many growth hackers consider customer retention to be the most important stage of the “Growth Hacking Funnel”.
The focus was on tactics and tools to achieve high costumer retention rates and sustainable long-term growth. The ultimate goal of customer retention is to get your customers to use your product in such a way that it becomes habiutal, an art only few startups manage to master.
Enjoy!
How to Create a Conversion Optimization Strategy that Gets ResultsChris Goward
Attempting to do Conversion Rate Optimization without a strategy is like a powerboat with no rudder. You'll go in the wrong direction fast!
In this session, you'll learn from leading CRO strategist, Chris Goward, how to build a strategy that drives business results. Use his 5-Step Strategy as a planning framework to dramatically improve your conversion rates and revenue. Includes an introduction to the PIE Framework(TM) for prioritizing optimization opportunities.
With practical examples, you'll find out where to focus, what to test and how to avoid common mistakes.
Today, the best marketing tools are making it easier and easier to do personalization. But what too many marketers are missing is the strategy behind personalization.
In this slide deck, optimization thought-leader, Chris Goward, teams up with Optimizely Strategy Consultant, Hudson Arnold, to show you how strategic thinking, thoughtful experimentation, and a powerful tool can deliver the most effective personalized experience for your users.
You’ll learn:
- How experimentation and personalization work together to provide validated, customized user experiences
- Frameworks and processes that will enable you to leverage personalization as a powerful user motivator
- How you can leverage Optimizely X to implement a proven personalization strategy
Mobile conversion optimization with Chris Goward of WiderFunnelChris Goward
Mobile ad spending will grow 75% in 2014 to top $31 Billion. But, the web and app experiences are still not optimized.
There’s a lot of confusion for marketers about what mobile even means. How do you create a mobile experience that works? What changes in the world of small screens? Are tablets really the same as laptops? Can people really buy easily (and will they) on a smart phone?
In this webinar, WiderFunnel Founder Chris Goward shows how to optimize mobile experiences to maximize your profit. Including:
▪ The 8 unique mobile challenges to overcome
▪ How real people are using mobile
▪ Why there really are no “mobile users”
▪ How to apply the 6-Step LIFT Model in a mobile environment
Labib 3
Pierre Labib
Professor Ritt
English 241 H-HW
May 5, 2019
Culture shock Experience
Bob is a young enthusiastic young man who loves swimming and partying. He is very social, and everyone loves to be associated with him. Every time we have some work to do in groups, most of the students fight their way to be in the same group with him. They refer to him as the King of adventure. He is naturally charismatic and very hardworking. There is a story that everyone knows about Bob because he told it in class sometime back. His life so far is like a movie script. Bob has a fantastic past which is built from a humble background and migration into the United States when he could barely utter an English word.
Bob was born and raised in Dubai and coming to America was mainly facilitated by the thirst for education. His home country is prestigious. Dubai boasts of countable unique and prestigious attractions that the whole world takes notice of. The work ethic is professionally modeled to utilize intellects and duly award them. The country’s domestic and international relations stand out in the entire world. This is the reason for the increased influx of immigrants and foreign investors who work majorly with the private sector to not only benefit the employer but also improve their personal and professional life. With all these recommendable facts, nevertheless, Bob found a gap that he could only fill by coming to America.
He recalls the chilly morning of January 17th, 2017, when he bid his family goodbye. Eventually, he would come to the United States of America. This was a long-awaited moment. His flight took off around 0245 hours, and the trip took 14 hours to arrive at John F. Kennedy International Airport. Cutting through the clouds was something he had previously experienced, but at this particular moment, it was different. This marked the beginning of his disorientation. Most of his international journeys he had traveled with his parents, but he was alone in this one. The passenger seated next to him, James, was an American white but unfortunately, they could not communicate well apart from just telling each other names. Language barrier stood between them.
He had expected that he would be lucky to get a seat close to someone conversant with the Arabic language so that they could bond during the journey because he knew very well, he could not converse fluently in English. He was still a learner of the English Language and could not speak or even understand the American accent. James too could not comprehend Arabic, so gestures significantly complemented cases that verbal communication failed. That was the mystery in his journey. His arrival was only made smooth by the fact that his father had contacted a friend who works as a taxi driver near the airport to pick him. He was then transferred to the University and helped through the registration process and accommodation arrangements. He completed the process and settled down for his studi.
Segmentation is SEXY! Aggregates & Averages LieKayden Kelly
Aggregates & Average Data Lies. Learn how to Segment and get more meaningful insights.
This Segmentation is SEXY! presentation from the SF GAUGE conference will cover specific Google Analytics Segmentation Tips. Specifically, these three objectives are covered:
1) Why to use advanced segments
2) How to create segments
3) Examples of Applying Segments
BONUS: Segment Setup Examples
Conversion Optimization for mobile in multi device world shareChris Goward
Mobile ads, including those displayed on tablet devices, are growing faster and are more popular than ever, with some estimates suggesting they make up as much as 30% of all paid search volume. But mobile users have different needs and wants than desktop users, so your campaigns must be designed accordingly. This session features a discussion of the issues, and strategies and tactics you'll need to succeed in a multi-device, always-on world.
Top 5 Ecommerce Optimization Tests with Chris Goward & Ryan LillisChris Goward
Imagine the feeling of getting double-digit revenue-per-visitor lift in your e-commerce store. Feels good, right? That's not just a dream for retailers who test the right things. It can be a reality for you too!
Webinar Slides: How to Use Conversion Rate Optimization to Surpass 1 Million ...Chris Goward
Expensify is a fast-growth startup with a lean team facing large competitors. When they set their goal to surpass a million users, they knew they needed to improve their signup conversion rate--fast! They did and, in the process, boosted their subscriber base to over 1 million users.
Top Tips for Immediate Conversion OptimizationChris Goward
Are you advancing as fast as your competitors? Is your testing program agile or docile? Looking to launch a high-performance conversion optimization system?
You know you need to get more conversions from your website. <strong>Get practical examples and learn what works</strong> from Chris Goward's experience with thousands of tests for hundreds of companies. You’ll learn top tips from his recently published book (“You Should Test That”), including where to focus and test, what to test, and how to create a testing program that delivers fast results and marketing insights.
A presentation to show at Edinburgh's NHS Conference in June 2010.
It showcases the process of the ALISS project and how http://wearesnook.com were involved.
Growth hacking retention - Qraved CEO, Steven KimSteven Kim
Did you know? Increasing customer retention rates by 5% increases profits by 25% to 95%!
This was the deck used for the Growth Hacking Indonesia event April 8th, 2015.
This event was all about customer retention strategies for startups, an area that is too often being neglected by founders, even though studies have shown that for example for e-commerce companies, 80% of future profits come from only 20% of existing customers! Similar statistics are readily available for other industries, which is why many growth hackers consider customer retention to be the most important stage of the “Growth Hacking Funnel”.
The focus was on tactics and tools to achieve high costumer retention rates and sustainable long-term growth. The ultimate goal of customer retention is to get your customers to use your product in such a way that it becomes habiutal, an art only few startups manage to master.
Enjoy!
How to Create a Conversion Optimization Strategy that Gets ResultsChris Goward
Attempting to do Conversion Rate Optimization without a strategy is like a powerboat with no rudder. You'll go in the wrong direction fast!
In this session, you'll learn from leading CRO strategist, Chris Goward, how to build a strategy that drives business results. Use his 5-Step Strategy as a planning framework to dramatically improve your conversion rates and revenue. Includes an introduction to the PIE Framework(TM) for prioritizing optimization opportunities.
With practical examples, you'll find out where to focus, what to test and how to avoid common mistakes.
Today, the best marketing tools are making it easier and easier to do personalization. But what too many marketers are missing is the strategy behind personalization.
In this slide deck, optimization thought-leader, Chris Goward, teams up with Optimizely Strategy Consultant, Hudson Arnold, to show you how strategic thinking, thoughtful experimentation, and a powerful tool can deliver the most effective personalized experience for your users.
You’ll learn:
- How experimentation and personalization work together to provide validated, customized user experiences
- Frameworks and processes that will enable you to leverage personalization as a powerful user motivator
- How you can leverage Optimizely X to implement a proven personalization strategy
Mobile conversion optimization with Chris Goward of WiderFunnelChris Goward
Mobile ad spending will grow 75% in 2014 to top $31 Billion. But, the web and app experiences are still not optimized.
There’s a lot of confusion for marketers about what mobile even means. How do you create a mobile experience that works? What changes in the world of small screens? Are tablets really the same as laptops? Can people really buy easily (and will they) on a smart phone?
In this webinar, WiderFunnel Founder Chris Goward shows how to optimize mobile experiences to maximize your profit. Including:
▪ The 8 unique mobile challenges to overcome
▪ How real people are using mobile
▪ Why there really are no “mobile users”
▪ How to apply the 6-Step LIFT Model in a mobile environment
Labib 3
Pierre Labib
Professor Ritt
English 241 H-HW
May 5, 2019
Culture shock Experience
Bob is a young enthusiastic young man who loves swimming and partying. He is very social, and everyone loves to be associated with him. Every time we have some work to do in groups, most of the students fight their way to be in the same group with him. They refer to him as the King of adventure. He is naturally charismatic and very hardworking. There is a story that everyone knows about Bob because he told it in class sometime back. His life so far is like a movie script. Bob has a fantastic past which is built from a humble background and migration into the United States when he could barely utter an English word.
Bob was born and raised in Dubai and coming to America was mainly facilitated by the thirst for education. His home country is prestigious. Dubai boasts of countable unique and prestigious attractions that the whole world takes notice of. The work ethic is professionally modeled to utilize intellects and duly award them. The country’s domestic and international relations stand out in the entire world. This is the reason for the increased influx of immigrants and foreign investors who work majorly with the private sector to not only benefit the employer but also improve their personal and professional life. With all these recommendable facts, nevertheless, Bob found a gap that he could only fill by coming to America.
He recalls the chilly morning of January 17th, 2017, when he bid his family goodbye. Eventually, he would come to the United States of America. This was a long-awaited moment. His flight took off around 0245 hours, and the trip took 14 hours to arrive at John F. Kennedy International Airport. Cutting through the clouds was something he had previously experienced, but at this particular moment, it was different. This marked the beginning of his disorientation. Most of his international journeys he had traveled with his parents, but he was alone in this one. The passenger seated next to him, James, was an American white but unfortunately, they could not communicate well apart from just telling each other names. Language barrier stood between them.
He had expected that he would be lucky to get a seat close to someone conversant with the Arabic language so that they could bond during the journey because he knew very well, he could not converse fluently in English. He was still a learner of the English Language and could not speak or even understand the American accent. James too could not comprehend Arabic, so gestures significantly complemented cases that verbal communication failed. That was the mystery in his journey. His arrival was only made smooth by the fact that his father had contacted a friend who works as a taxi driver near the airport to pick him. He was then transferred to the University and helped through the registration process and accommodation arrangements. He completed the process and settled down for his studi.
Anne Dhir - Put on your own oxygen mask before helping othersSnook
Anne Dhir speaking on dealing with mental health within the workplace and how it is important to be in the correct mental health state before helping other people.
Sarah Drummond's Keynote at Doers Conference - BudapestSnook
Sarah talked about the need to recognise that every design decision we make as individuals has an impact on the user experience. We have to learn how to consciously design together as a system to make services work universally for people where they are, for their needs.
DOTI North - Data and Design; Prof Matthew ChalmersSnook
Matthew is a professor in the School of Computing Science at the University of Glasgow. His work focuses on data visualisation and analytics, data ethics and ethical systems design, and mobile and ubiquitous computing.
Matthew worked in industrial research labs, including Xerox PARC in Palo Alto, California, before returning to Scotland in 2000. Since then he’s been an academic at University of Glasgow, leading projects exploring topics such as mobile computing for health and fitness, user experience design that bridges digital and analogue media, using commercial app stores for user trials, and large scale data analytics and visualisation. Today he’ll be talking about an approach to the design of complex systems that could perhaps be better known outside of the world of research: ’seamful design’, that started at PARC in the 1980s, and which he and his research group have advanced over the past years.
Peter is the Chief Information Officer for North Lanarkshire Council. He is responsible for delivering transformation through information, technology and business processes aligned with the strategic ambitions of the Council.
Recently, the Canadian government heard about the work that North Lanarkshire are doing on the master citizen record. They called the council and had a conversation. They liked what they heard so a few days later, they sent a representative from Canada to Motherwell to find out more. They were so impressed by what the council told them that they have said they would take the same approach. Peter is going to share with us what he told them.
We begin by exploring what is meant by cognitive impairment, and some of the difficulties and challenges faced by people with varying levels of cognitive impairment, including specifics issues related to adaptation and abstraction. We consider how designers (who can also be viewed as ‘outsiders’) can act as enablers, supporting people with cognitive impairments to contribute their insights and ideas to design services that work for them. We emphasise the importance of mindset and methodological framework, and, in the spirit of sharing and collaborating, use examples from practice to illustrate the iterative development of a range of methods and tools to create a safe and supportive co-design environment.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
1. Meet the Davidson family Dad has been diagnosed with Lupus and Mum has had The family find it hard to talk to each other.
depression for 5 years. Dad is now showing signs of
depression since being diagnosed
Everyone is walking on egg shells
The local shop keeper tells Mrs Davidson She gets a leaflet from her local pharmacy and discovers She phones up and reaches Tony. He asks about her
about the Communication Master Class there are a wide range of classes available: generic/ family and reccomends she come along to the beginner
symptom specific class with her husband
2. After having a stroke, Joe is home alone feel- He sees an advert ‘Call if you need a friend’ on his milk He calls the number and talks to a man called
carton
ing isolated and sad Lewis about his stroke and how he is feeling
They send him a postcard that he fills in about A buddy called David come to his door Together the visit the shops and plan other activities.
his hobbies and places he likes to go David helps to grow Joe’s self confidence
3. Harry spots a billboard that catches his Harry decides to investigate. He asks at his Time Capital is a new and exciting way for people with
local library and they find him the website long term conditions to come together to help others
attention and help themselves at the same time
He makes a profile on the site explaining he has short Harry gets an email to tell him there is a ‘meet up# in He gains 20 credits which are logged to his account,
term memory problems but loves gardening his area. He goes to help take Mrs Foster to the garden allowing him to use these at any time
centre in his car
4. Julies’ friends are finding it hard to understand She sees an advert for ‘myperfectfriend’ on Adam’s mum has the same condition as Julie
her condition bebo
They have skype chats most nights, sometimes Adam helps Julie deal with the way her friends Adam sends Julie words of encouragement during the day
they video call react on her blackberry using the Myperfectfriend application
5. Kate is in the waiting room at her GP surgery Jump on the People Highway... Kate decides Kate gets a pack of ‘profile’ cards with information on
when the receptionist asks if she would like there is nothing to lose and says Yes! lots of different people on the ‘highway’
to...
Kate logs onto their Facebook page and finds Susie Susie comes to a gig with Kate and her friend Emma. Kate and Susie email occasionally but Emma often seeks
who has a different condition from her but similar They meet lots of new people and talk about their Susie’s help about how she can best support Kate when
symptoms. They start emailing... journeys certain things happen