Design thinking is all about understanding the characteristics and context of the problem and how technical innovation, new materials discoveries, or Scientific findings can satisfy world needs, besides individual cultures' needs. Furthermore, it guarantees the final solution is practical, beneficial., and desirable.
4. Dharam Mentor @ GDGB
Communicate brand values
Looks Attractive
Customers love it
Innovative
GoodDesign-thinkingisGoodBusiness
5. Dharam Mentor @ GDGB
GoodDesign-thinkingisGoodBusiness
is a term used to represent a set of
- thinking methods,
- strategic approaches,
- practical processes
by which innovative concepts/solutions
are developed.
6. Dharam Mentor @ GDGB
GoodDesign-thinkingisGoodBusiness
An Innovation Process
Follow 5 stage process
7. Dharam Mentor @ GDGB
1
Empathize
1) During the Empathize stage,
you understand the problem.
Source: Ideo
Design-thinking: 5 stage process
8. Dharam Mentor @ GDGB
1 2
Empathize Define
1) During the Empathize stage,
you understand the problem.
2) During the Define stage,
you (put together) collate the
information
Source: Ideo
Design-thinking: 5 stage process
9. Dharam Mentor @ GDGB
1 2 3
Empathize Ideate
Define
1) During the Empathize stage,
you understand the problem.
3) During the Ideate stage, you
start generating ideas.
2) During the Define stage,
you (put together) collate the
information
Source: Ideo
Design-thinking: 5 stage process
10. Dharam Mentor @ GDGB
1 2 3 4
Empathize Ideate
Define Prototype
1) During the Empathize stage,
you understand the problem.
3) During the Ideate stage, you
start generating ideas.
2) During the Define stage,
you (put together) collate the
information
4) Prototype stage is an
experimental phase, and the aim
is to identify the best possible
solution
Source: Ideo
Design-thinking: 5 stage process
11. Dharam Mentor @ GDGB
1 2 3 4 5
Empathize Ideate
Define Prototype Test
1) During the Empathize stage,
you understand the problem.
3) During the Ideate stage, you
start generating ideas.
2) During the Define stage,
you (put together) collate the
information
4) Prototype stage is an
experimental phase, and the aim
is to identify the best possible
solution
5) During the testing stage we
understand how people think,
behave and feel about the
product/design
Source: Ideo
Design-thinking: 5 stage process
12. Dharam Mentor @ GDGB
Source: Ideo
Design-thinking - 5 stage process
leads to 3 types of innovations
13. Dharam Mentor @ GDGB
Source: Ideo
Design-thinking - 5 stage process
leads to 3 types of innovations
These innovations are meant to
fulfill the emerging demand
14. Dharam Mentor @ GDGB
Source: Ideo
People
Desirability
Design-thinking - 5 stage process
leads to 3 types of innovations
These innovations are meant to
fulfill the emerging demand
Demand is coming
from the consumer’s
desirability
15. Dharam Mentor @ GDGB
Source: Ideo
Technology
Feasibility
People
Desirability
Design-thinking - 5 stage process
leads to 3 types of innovations
These innovations are meant to
fulfill the emerging demand
Demand coming
from the consumer’s
desirability
Use technology to
serve emerging
Demand
16. Dharam Mentor @ GDGB
Source: Ideo
Business
Viability
Technology
Feasibility
People
Desirability
Design-thinking - 5 stage process
leads to 3 types of innovations
These innovations are meant to
fulfill the emerging demand
Demand coming
from the consumer’s
desirability
Use technology to
serve emerging
Demand
Use budget to serve
emerging Demand
17. Dharam Mentor @ GDGB
Source: Ideo
Business
Viability
Technology
Feasibility
People
Desirability
Process
Innovation
Demand coming
from the consumer’s
desirability
Use technology to
serve emerging
Demand
Use budget to serve
emerging Demand
18. Dharam Mentor @ GDGB
Source: Ideo
Business
Viability
Technology
Feasibility
People
Desirability
Process
Innovation
Example:
- Green Printing Technology
- Unique Materials, Special Inks
Demand coming
from the consumer’s
desirability
Use technology to
serve emerging
Demand
Use budget to serve
emerging Demand
19. Dharam Mentor @ GDGB
Source: Ideo
Business
Viability
Technology
Feasibility
People
Desirability
Emotional
Innovation
Process
Innovation
Example:
- Green Printing Technology
- Unique Materials, Special Inks
Demand coming
from the consumer’s
desirability
Use technology to
serve emerging
Demand
Use budget to serve
emerging Demand
20. Dharam Mentor @ GDGB
Source: Ideo
Business
Viability
Technology
Feasibility
People
Desirability
Emotional
Innovation
Process
Innovation
Example:
- Green Printing Technology
- Unique Materials, Special Inks
Example:
- Sophisticated quality
- Sustainability Demand coming
from the consumer’s
desirability
Use technology to
serve emerging
Demand
Use budget to serve
emerging Demand
21. Dharam Mentor @ GDGB
Source: Ideo
Business
Viability
Technology
Feasibility
People
Desirability
Emotional
Innovation
Functional
Innovation
Process
Innovation
Example:
- Green Printing Technology
- Unique Materials, Special Inks
Example:
- Sophisticated quality
- Sustainability Demand coming
from the consumer’s
desirability
Use technology to
serve emerging
Demand
Use budget to serve
emerging Demand
22. Dharam Mentor @ GDGB
Source: Ideo
Business
Viability
Technology
Feasibility
People
Desirability
Emotional
Innovation
Functional
Innovation
Process
Innovation
Example:
- New print technology
- Advance printing
Example:
- Green Printing Technology
- Unique Materials, Special Inks
Example:
- Sophisticated quality
- Sustainability Demand coming
from the consumer’s
desirability
Use technology to
serve emerging
Demand
Use budget to serve
emerging Demand
23. Dharam Mentor @ GDGB
Source: Ideo
Brand Requirement:
Wanted to look sophisticated
Product:
Falls under the premium
dental care category
Design Strategy:
Adding the glamour quotient
through the use of special
packaging (holographic met
pack) materials and inks.
Business
Viability
Technology
Feasibility
People
Desirability
Emotional
Innovation
Demand coming
from the consumer
You use budget
to serve emerging
Demand
Design-thinking leads to
innovate 3 types of innovations
24. Dharam Mentor @ GDGB
Brand Requirement
Ponds rejuvenation
Product
Ponds Age Miracle Range
Design Strategy
Giving a very aesthetically enhanced look which appeals to their target audience.
Business
Viability
Technology
Feasibility
People
Desirability
Emotional
Innovation
Demand coming
from the consumer
You use budget
to serve emerging
Demand
Design-thinking leads to
innovate 3 types of innovations
25. Dharam Mentor @ GDGB
Brand Requirement
Capture their belief and philosophy in their brand touchpoints.
Product
Olive Leaf Tea.
Design Strategy
Translating their ideology of capturing all-natural olive goodness into their
packaging by using sustainable material and processes.
Business
Viability
Technology
Feasibility
People
Desirability
Process
Innovation
Demand coming
from the consumer
You use technology
to serve emerging
Demand
Design-thinking leads to
innovate 3 types of innovations
26. Dharam Mentor @ GDGB
Brand Requirement
Wanted to reduce their footprint and build on their initiatives
towards cleaner, greener, and safer practices.
Product
Shoe Category
Design Strategy
They looked at the most difficult and stagnant issues facing the
retail industry in regards to sustainability and environmental
harm: packaging, and more specifically shoeboxes.
Business
Viability
Technology
Feasibility
People
Desirability
Process
Innovation
Demand coming
from the consumer
You use technology
to serve emerging
Demand
Design-thinking leads to
innovate 3 types of innovations
29. Dharam Mentor @ GDGB
Economy growing from 3 trillion to 5 trillion:
Other Sectors
Food and Beverage
Huge opportunity
for growth / sectors
30. Dharam Mentor @ GDGB
Economy growing from 3 trillion to 5 trillion:
Other Sectors
Food and Beverage
Perfume/Deo
Immunity enhancing Foods
Huge opportunity
for growth / sectors
31. Dharam Mentor @ GDGB
Economy growing from 3 trillion to 5 trillion:
Other Sectors
FMCG
Personal care
Food and Beverage
Perfume/Deo
Organic Foods
Plant-based Meat
Immunity enhancing Foods
Protein Foods
Superfood
Huge opportunity
for growth / sectors
32. Dharam Mentor @ GDGB
Economy growing from 3 trillion to 5 trillion:
FMCG
Personal Care
Food and Beverage
Perfume/Deo
Organic Foods
Plant-based Meat
Immunity Enhancing Foods
Protein Foods
Superfood
Huge opportunity
for growth / sectors
33. Dharam Mentor @ GDGB
Design-thinking
Casestudy
Personal Care Sector:
34. Dharam Mentor @ GDGB
How Good Design-Thinking is Good Business
Shampoo - INR 530
Conditioner - INR 630
Total - 1160
High Quality
High Price
35. Dharam Mentor @ GDGB
High Quality
Low Quality
Low Price
High Price
How Good Design-Thinking is Good Business
Premium market
36. Dharam Mentor @ GDGB
High Quality
Low Quality
Low Price
High Price
How Good Design-Thinking is Good Business
Affordable Luxury
How to capture
this aspiring market?
37. Dharam Mentor @ GDGB
More Quality
Less Quality
Less Money
More Money
How Good Design-Thinking is Good Business
Design-thinking was instrumental
to arrive at a new format (sachets)
that eventually made Dove an
affordable luxury brand
How brand Dove applied
Design-thinking process
to increase their product
reach.
39. Dharam Mentor @ GDGB
How Good Design-Thinking is Good Business
To meet the rising demand brand
Lifebuoy had to expand into different
categories which provides more
opportunities for more business
- More Business
- More Products
- More Design
- More Printing
40. Dharam Mentor @ GDGB
How Good Design-Thinking is Good Business
Same goes for MTR range of products
- More Business
- More Products
- More Design
- More Printing
41. Dharam Mentor @ GDGB
How Good Design-Thinking is Good Business
In less than 16 years brands like ID
expanded in a short period of time,
giving a huge opportunity for the
printing business to capitalize on.
- More Business
- More Products
- More Design
- More Printing
44. Dharam Mentor @ GDGB
PRINTING
PRESS
1) Focus on Research and
Developments
2) Experimenting with new
printing techniques
3) Building knowledge about
the current market trends
Follow these 3 steps to grow
an innovative culture in your
organization
45. Dharam Mentor @ GDGB
Business
Viability
Technology
Feasibility
People
Desirability
Emotional
Innovation
Functional
Innovation
Process
Innovation
In Sum
Example:
- New print technology
- Advance printing
Example:
- Green Printing Technology
- Unique Materials, Special Inks
Example:
- Sophisticated quality
- Sustainability
Demand coming
from the consumer
You use technology
to serve emerging
Demand
You use budget
to serve emerging
Demand