The document describes a 1-day workshop on business design thinking held in Santa Monica, CA on April 25th, 2018. The workshop brought together business people to learn tools and techniques for understanding customers, envisioning future business models, validating assumptions, and pitching new concepts. Attendees engaged in exercises focused on customer needs, designing future states, running experiments, and presenting their ideas to others. The goal was for participants to learn how to apply business design thinking in their own work.
IDEO - Field Guide To Human Centered Designprojectoxygen
n April 2015, IDEO.org launched an exciting new evolution of the HCD Toolkit the Field Guide to Human-Centered Design. The Field Guide is the latest in IDEO.org’s suite of teaching tools and a step forward in sharing the practice and promise of human-centered design with the social sector.
Building Winning Business, the Human-Centered wayLamin Mansaray
Business problems come in all shapes and sizes, the complexity of those issues are only growing. Human Centered Design (Design Thinking) is the best-kept problem-solving approach to adaptive challenges.
This book will provide you with new tools, skills,
and a mindset to harness opportunities born of
uncertainty in order to design a better business.
We’ve included tons of real-world examples of
people who have mastered the fundamentals of
design, as well as case studies of companies that
have created change using design as the under-
lying foundation for decision making. And, just as
design is a repeatable process, this book is meant
not only to guide you on your design journey, but
also to provide an ongoing reference to help you
scale the design beyond one project or product
to an entire company.
Students hoping to work in an agency leave university with a new found ability. The world is theirs to conquer, but often they are missing one core skill, one they may not even know they lack. The ability to work as part of a large digital team.
Up-Grade was conceived to help students see behind the curtain of agency life and learn how they can fit in.
IDEO - Field Guide To Human Centered Designprojectoxygen
n April 2015, IDEO.org launched an exciting new evolution of the HCD Toolkit the Field Guide to Human-Centered Design. The Field Guide is the latest in IDEO.org’s suite of teaching tools and a step forward in sharing the practice and promise of human-centered design with the social sector.
Building Winning Business, the Human-Centered wayLamin Mansaray
Business problems come in all shapes and sizes, the complexity of those issues are only growing. Human Centered Design (Design Thinking) is the best-kept problem-solving approach to adaptive challenges.
This book will provide you with new tools, skills,
and a mindset to harness opportunities born of
uncertainty in order to design a better business.
We’ve included tons of real-world examples of
people who have mastered the fundamentals of
design, as well as case studies of companies that
have created change using design as the under-
lying foundation for decision making. And, just as
design is a repeatable process, this book is meant
not only to guide you on your design journey, but
also to provide an ongoing reference to help you
scale the design beyond one project or product
to an entire company.
Students hoping to work in an agency leave university with a new found ability. The world is theirs to conquer, but often they are missing one core skill, one they may not even know they lack. The ability to work as part of a large digital team.
Up-Grade was conceived to help students see behind the curtain of agency life and learn how they can fit in.
An innovation matrix is a way to visualize the different aspects of where a company stands in its ability to create a new product or service. The matrix is comprised of two dimensions: competence (i.e., the ability within the company to come up with and execute an innovation) and commitment (i.e., how important innovation is in the organization). Organizations can use this tool to determine what category they fall into and what changes need to be made to ready themselves for innovation.
VIA DESIGN INVITES YOU AND YOUR COMPANY TO JOIN THE MOST TALENTED MINDS AT SUMMER SCHOOL 08-12. AUGUST 2016 IN AARHUS.
VIA Design offers two tracks:
Strategic Design Practice and Design for Change
Take part in VIA Design’s summer school for talented individuals and gain knowledge and tools to work your company's Wicked Problems.
Contact Information: ANNQ@via.dk
With the Stimmt Workshop Toolkit you receive knowledge for excellent Workshops, inspired from 1500 given workshops and 15 years consultancy experience. Improve you technics, methods and time management.
Design Thinking & HR - Caterina Sanders (SocialHRCamp Vancouver 2016)SocialHRCamp
Design thinking is not a new concept in many areas of business, but in HR it is beginning to gain serious ground. In a recent Deloitte report, of the 7000 respondents, 79% felt that design thinking was an important or very important issue for them this year, with HR professionals believing that they are ready for the journey of moving from “process developer” to an “experience architect”. (Deloitte Human Capital Trends 2016). This hands-on session will introduce you to the main tenets of design thinking and allow you time to try a couple of exercises as applied to the context of social technologies and HR. Participants will walk away with some tangible insights that they should be able to apply to their workplaces immediately.
Trio of Trouble - Design Thinking, Lean, and AgileJonny Schneider
First presented at Agile Australia, June 2017.
Which way is right? They all are. This talk untangles what these movements, mindsets, and approaches mean, and helps teams and leaders to choose the right bits at the right times, and bring it all together into one big happy collaboration.
Design Thinking and the Business Model Canvas for the Mobile EconomySerge Van Oudenhove
Présentation sur Le Design Thinking and the Business Model Canvas for the Mobile Economyréalisé dans le cadre de StartLab de Solvay Entrepreneurs. http://startlab.solvayentrepreneurs.be/
Strategic design tools - patterns, frameworks and principlesoli shaw
Presented at UX Scotland June 2013.
"This talk covers how to create a strategic vision for a product / service, and then take that vision though a series of strategic design tools to guide its journey though production to release.
We will cover:
What strategic design is and why its important
How to create design principals for a project which can be used to aid feature ideas, prioritisation and design
Working with stakeholders to translate solutions back into requirements
Frameworks for collaborative design"
Parts Without a Whole? – The Current State of Design Thinking Practice in Org...Jan Schmiedgen
A presentation I gave in November 2015 at the "Warsaw Design Thinking Week" in Poland: It introduces our study of the same title and also gives some information beyond that.
Two methods for innovation are Lean Startup and Design Thinking. So how do they work together? We look at when to use what and how to make this practically work.
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
From team-of-one to team-of-ten: growing a design team in a product-driven ...Franco Papeschi
This talk presents a series of challenges and opportunities that are emerging for design leaders, managers (and their teams) in a context where startups and established companies are changing their organisations to be lean, modular, product-driven and customer-centric.
It consolidates learnings both from my experience in creating a design team in a eduTech company, and from a collection of case studies and opinions gathered among other design managers in agencies and companies: culture, process, cross-team collaboration, accountability, impact on the company are some of the key topics of discussion.
This is a common slide deck from a series of different talks, at UX Scotland '15 and UXPA 2015.
How Design Thinking works, or: Design Thinking Unpacked: an evolutionary algo...J. M. Korhonen
A presentation accompanying a paper* presented at EAD 2009 conference in Aberdeen, Scotland. We're trying to develop a theory why "design thinking" works in practice, and what may be its limits. The idea is that "design thinking" has similarities to a general class of algorithms known as evolutionary algorithms, and some comparisons can be made.
* Korhonen, J. M. & Hassi, L. (2009). Design Thinking Unpacked: An Evolutionary Algorithm. In Proceedings of the Eight European Academy of Design International Conference, 261-265. Aberdeen, UK.
A Quickfire session offers the sustainability expertise of Net Impact members to a lucky client in a punchy four hour design-thinking inspired session. This guide covers the process and outline of a Quickfire session, and includes all the tools and resources you'll need to execute Quickfire Pro Bono consulting sessions for organizations in your community.
Designed for Net Impact by Quickfire by Design, quickfirebydesign.me
An innovation matrix is a way to visualize the different aspects of where a company stands in its ability to create a new product or service. The matrix is comprised of two dimensions: competence (i.e., the ability within the company to come up with and execute an innovation) and commitment (i.e., how important innovation is in the organization). Organizations can use this tool to determine what category they fall into and what changes need to be made to ready themselves for innovation.
VIA DESIGN INVITES YOU AND YOUR COMPANY TO JOIN THE MOST TALENTED MINDS AT SUMMER SCHOOL 08-12. AUGUST 2016 IN AARHUS.
VIA Design offers two tracks:
Strategic Design Practice and Design for Change
Take part in VIA Design’s summer school for talented individuals and gain knowledge and tools to work your company's Wicked Problems.
Contact Information: ANNQ@via.dk
With the Stimmt Workshop Toolkit you receive knowledge for excellent Workshops, inspired from 1500 given workshops and 15 years consultancy experience. Improve you technics, methods and time management.
Design Thinking & HR - Caterina Sanders (SocialHRCamp Vancouver 2016)SocialHRCamp
Design thinking is not a new concept in many areas of business, but in HR it is beginning to gain serious ground. In a recent Deloitte report, of the 7000 respondents, 79% felt that design thinking was an important or very important issue for them this year, with HR professionals believing that they are ready for the journey of moving from “process developer” to an “experience architect”. (Deloitte Human Capital Trends 2016). This hands-on session will introduce you to the main tenets of design thinking and allow you time to try a couple of exercises as applied to the context of social technologies and HR. Participants will walk away with some tangible insights that they should be able to apply to their workplaces immediately.
Trio of Trouble - Design Thinking, Lean, and AgileJonny Schneider
First presented at Agile Australia, June 2017.
Which way is right? They all are. This talk untangles what these movements, mindsets, and approaches mean, and helps teams and leaders to choose the right bits at the right times, and bring it all together into one big happy collaboration.
Design Thinking and the Business Model Canvas for the Mobile EconomySerge Van Oudenhove
Présentation sur Le Design Thinking and the Business Model Canvas for the Mobile Economyréalisé dans le cadre de StartLab de Solvay Entrepreneurs. http://startlab.solvayentrepreneurs.be/
Strategic design tools - patterns, frameworks and principlesoli shaw
Presented at UX Scotland June 2013.
"This talk covers how to create a strategic vision for a product / service, and then take that vision though a series of strategic design tools to guide its journey though production to release.
We will cover:
What strategic design is and why its important
How to create design principals for a project which can be used to aid feature ideas, prioritisation and design
Working with stakeholders to translate solutions back into requirements
Frameworks for collaborative design"
Parts Without a Whole? – The Current State of Design Thinking Practice in Org...Jan Schmiedgen
A presentation I gave in November 2015 at the "Warsaw Design Thinking Week" in Poland: It introduces our study of the same title and also gives some information beyond that.
Two methods for innovation are Lean Startup and Design Thinking. So how do they work together? We look at when to use what and how to make this practically work.
Design Thinking explained with project experiences.
- What is Design Thinking
- What are the steps
- What is SAP Apphaus
- The Next View Design Experience Center Amsterdam
From team-of-one to team-of-ten: growing a design team in a product-driven ...Franco Papeschi
This talk presents a series of challenges and opportunities that are emerging for design leaders, managers (and their teams) in a context where startups and established companies are changing their organisations to be lean, modular, product-driven and customer-centric.
It consolidates learnings both from my experience in creating a design team in a eduTech company, and from a collection of case studies and opinions gathered among other design managers in agencies and companies: culture, process, cross-team collaboration, accountability, impact on the company are some of the key topics of discussion.
This is a common slide deck from a series of different talks, at UX Scotland '15 and UXPA 2015.
How Design Thinking works, or: Design Thinking Unpacked: an evolutionary algo...J. M. Korhonen
A presentation accompanying a paper* presented at EAD 2009 conference in Aberdeen, Scotland. We're trying to develop a theory why "design thinking" works in practice, and what may be its limits. The idea is that "design thinking" has similarities to a general class of algorithms known as evolutionary algorithms, and some comparisons can be made.
* Korhonen, J. M. & Hassi, L. (2009). Design Thinking Unpacked: An Evolutionary Algorithm. In Proceedings of the Eight European Academy of Design International Conference, 261-265. Aberdeen, UK.
A Quickfire session offers the sustainability expertise of Net Impact members to a lucky client in a punchy four hour design-thinking inspired session. This guide covers the process and outline of a Quickfire session, and includes all the tools and resources you'll need to execute Quickfire Pro Bono consulting sessions for organizations in your community.
Designed for Net Impact by Quickfire by Design, quickfirebydesign.me
Utopia is an original brand and scenario planning tool devised by me as the Strategy lead at Clique CG. This framework helps agencies and brand teams in coming up with strategic brand ideas and creatives routes through collaborative group ideations.
For doing an Utopia session for your brand or to see an example of how this tool helps, please get in touch.
Intuit Immersion Workbook: Design with Emotion Intuit Inc.
Designing with emotion: a field workbook from Intuit. Immersion is about using emotional design to create awesome customer experiences. The workbook includes
an overview of Design for Delight (D4D), a message from Intuit President and CEO Brad Smith, and immersion activities to complete.
Here's a new offering from Dosage. It's called COUP D'OSAGE (like Coup D'Etat). Here's the pitch. "You hire us to come up with ideas to take your company down. The idea is to identify weaknesses and opportunities before competitors do. Our team of brand strategists, management consultants, digital innovators and new media specialists delivers product ideas, brand strategies, marketing innovations and communications approaches that you wouldn't want in the wrong hands. But in yours, you've got your next growth strategy (or two or three)." Read our talk piece here.
In reaction to the current climate, many organisations have pushed pause on workplace learning programmes. But in reality, we cannot afford to put capability building on hold. Businesses are facing company-wide transformations or at a very minimum, re-skilling at business unit level in order to rebound and thrive in ever-changing markets.
Research shows that companies with effective capability-building programmes as an integral part of business transformation projects have higher rates of success than companies without. So how do you equip your marketing, sales and product management teams to maximise their commercial capabilities for a sustainable competitive advantage?
My keynote from the UX South Africa 2014 conference in Cape Town, South Africa
It's a look at the state of play including:
- It's still easy to find poor website UX in South Africa
- Informing digital strategy by making and launching things
- Problems that executives of traditionally non-digital companies face as software slowly eats the word - and some solutions: Proactive research, digital product management, agile...
- Some of the skills and talents that unicorn UX designers need to have
Driving agility into your customer experiencemarc mcneill
Presentation given at the Customer Experience Management for Banking and Financial Services conference in London.
* Discover how lean and agile thinking delivers customer driven innovation at speed
* Learn how to build the voice of the customer into your delivery process
* Understand how to rapidly respond to changing customer expectations across multiple customer touch-points
Presents eight ideas for agility, moving out of IT and into the realm of experience design.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Storytelling For The Web: Integrate Storytelling in your Design ProcessChiara Aliotta
In this slides I explain how I have used storytelling techniques to elevate websites and brands and create memorable user experiences. You can discover practical tips as I showcase the elements of good storytelling and its applied to some examples of diverse brands/projects..
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Do Tank - Visual Report for Introduction to Business Design Thinking (Santa Monica)
1. “I have been impressed with the
urgency of doing. Knowing is not
enough; we must apply. Being willing
is not enough; we must do.”
- Leonardo Da Vinci
INTRODUCTION TO BUSINESS DESIGN THINKING
25th April 2018, Santa Monica, CA
2. On Wednesday 25th April 2018, against a backdrop of glorious Santa Monica sunshine,
a delightful collection of like-minded business people gathered to experience a 1 day
public Learning Lab from Do Tank – “An introduction to Business Design Thinking”.
Expert Dojo was our amazing host as we took full advantage of their inspiring space.
This Visual Report offers a snapshot of the essence of the day for us to look back on.
12. AGENDA
09:00 Arrivals & Coffee
10:00 Getting Started
10:30 Understanding Our Customers
11:30 Visit the Future & Design Business Model Options
12:30 LUNCH
01:15 Assumption Mapping & Experiment Design
02:00 Marketplace
02:30 Visual Story Building
03:30 Team Pitches
04:00 Bringing it Together
04:30 Hang & Mingle
An introducing to our approach to Business Design Thinking
AGREED RULES & ROLES
13. MARC MCLAUGHLIN
CEO & BUSINESS DESIGNER
Marc is the founder of Do Tank and an true entrepreneur at
heart. He gets excited by big shift thinking and purposeful
transformational change.
He supports organizations by the use of his bold
strategic thinking, creative visual design and
practical implementation skills that are ever
focused on delivering concrete results.
Marc has an impressive ability to confront the norm
and help frame and reduce complexity allowing
organizations to discuss, re-design and determine
the critical few next steps required to drive
strategic change.
With years of experience (dating back to 2001)
with corporates, start-ups, and within a wide
range of industry sectors, he enjoys realizing the
successful impact of mindset shifts and culture
change through the approach that we take.
14. JOSEPH OLIVER
BUSINESS DESIGNER
Joseph is a business designer, overseeing
the West Coast of the U.S. for Do Tank
He is a believer that the biggest threat to innovation is
internal politics and an organizational culture that does
not accept failure and/or doesn’t accept ideas from
outside, and/or cannot change.
He partners with clients, applying user-centric
methodologies and co-creation techniques, helping teams
work together in defining goals, brainstorm around key
insights, then ideate, prototype and test solutions.
With 20 years of international business and product
design experience, Joseph draws from startups that have
been acquired by: Nokia, Adobe, Apple and Virgin, and
roles aboard public-traded design and technology
consultancies, focused on transformative strategies for
Global 2000 clients.
Awards include: 5 Webbys, 2 Technical Emmys, 2016 IF Design Award, 3 Frost &
Sullivan Entrepreneurial Company of the Year, Deloitte Fast 50, Australian Prime
Ministers Business Award for Excellence & 2 CES 2015 “Best in Show” Awards.
15. A massive thank you to these wonderful organizations who helped to make this event
happen, from sponsorship to marketing, attendance and a sprinkling of joy.
18. Every attendee was armed with a single sheet of paper and a sharpie pen and asked to
spend 3 minutes to draw themselves and then share with their new team members.
22. Learning by doing is great. But first taking time to understand who you are working
with, what motivates them, what they like and perhaps what they don’t like.
24. WE’VE BEEN VISUALIZING
FOR A WHILE
Visual thinking is a way to organize your thoughts and improve your ability to think
and communicate. It’s a great way to convey complex or potentially confusing
information.
It’s also about using tools to externalize your internal thinking processes, making
them more clear, explicit and actionable.
38. Before jumping to crazy ideas every team was immediately challenged to answer the
question about who their #1 customer is for the team they are now part of. How well
do we really understand our customers? Are we looking to solve a pain and/or are we
looking to help fulfill their dreams? How often do we think about them?
45. For the purposes of this customer mapping exercise we made use of the PERSONA
CANVAS which allows us to not only highlight the Jobs-to-be-done, pains and gains of
the persona but also a view of the world around them.
50. Now that the teams had a clean and aligned point of view of their #1 Customer, their
next job was to align on their understanding of how the current state business model
actually works. We used the Business Model Canvas tool to discuss and map this.
61. ATTACK
CURRENT STATE
WEAKNESSES
FEEL BOLD
BUT REAL
FEEL DISRUPTIVE TO
THE CURRENT STATE
PUT THE CURRENT
STATE BUSINESS AT
IMMEDIATE RISK
BUILD ON
CURRENT STATESTRENGTHS
STRONG FOCUS ON #1
CUSTOMER SEGMENT’S
PAINS & GAINS
HAVE A 10X
MINDSET
CONSIDER NEW
CUSTOMER
SEGMENTS
CONSIDER NEW
PRODUCTS /
SERVICES
62. With our minds firmly visiting the future the teams ideated by way of some innovation
meditation techniques and flushed out a gallery of ideas and discussed as a team
what to focus their concept on. This thinking was the fuel for the remaining exercises.
72. #1 BIG
CHANGE
#3 BIG
CHANGE
#2 BIG
CHANGE
So what impact does your BIG idea(s) have on your current state business model?
Does it play to your strengths? Does it attack your weaknesses?
80. #1 BIG
CHANGE
#3 BIG
CHANGE
#2 BIG
CHANGE
#1 RISK?
#2 RISK?
#3 RISK?
OK we understand how it impacts the current state business model, but where are the
riskiest assumptions? What would make it fail? This is where we need to focus our
validation and testing first.
83. Part of the sprinting techniques was a pressure testing experiment to design a 30 day
sprint that is focused on validating the riskiest assumptions that were flushed out in
the analysis of our future state business model design.
85. 30 DAY SPRINT
OBJECTIVES
FOR THE
EXPERIMENT
WK1
WK2 WK3
WK4
WHO
WHAT
WHO
WHAT
WHO
WHAT
WHO
WHAT
EXPERIMENT
CHALLENGE
EXPERIMENT
CHALLENGE
EXPERIMENT
CHALLENGE
88. After designing a 30 Day Gameplan, the teams were immediately challenged with
designing a 10 minute experiment (that would be executed in the room using the other
teams) and focused on the same riskiest assumption. What can we learn in 10mins?
90. DESCRIBE THE
HYPOTHESIS OF
THE EXPERIMENT
DESCRIBE THE
SETUP OF THE
EXPERIMENT
CAPTURE THE
RESULTS OF THE
EXPERIMENT
ASSESS THE
RESULTS
RISKIEST ASSUPTION
WHAT BAD LOOKS LIKE
WHAT GOOD LOOKS LIKE
NEXT STEPS…
93. Once the 10 minute experiments were designed it was time to actually run them! Each
team left their “best sales person” at the table while the other wandered around to
listen to other teams experiments. This is “getting out of the building”.
94.
95.
96.
97.
98. Once the 10 minute experiments had been conducted each team re-grouped to asses
the “results” of the experiment. Some were “validated”, some were “inconclusive” and
one “failed”. This is real life in action.
100. So from focusing on their #1 customer, understanding their current state business
model, designing a potential future state business model, running a 10 minute
experiment and assessing the results, it was time for the team to design their “pitch”
using the fundamentals of business design thinking to power the story.
115. At the end of the pitches we had a quick talk and overview from Brian MacMahon, the
founder of Expert Dojo on what they do and how they are changing the game for early
stage startups. A very inspiring guy!
117. Our final block of the day was to reflect on what we had learned, and discuss in our
teams how we can actually apply this thinking and these tools tomorrow in our every
day work life. We also walked through some real case studies from Do Tank.
118.
119. Part of our engagement journey with Wrigley was
the joy of helping them bring together 4 corporate
mindsets with the aim of co-creating the “office of
the future” and what value and part they each
played. This was an intensive challenge with the
smashing of 4 very different cultures. This has
resulted in a blossoming relationship between
Wrigley & JLL.
THINKING
AND ACTING
DIFFERENT
120. Josh Kubicki, Chief Strategy Officer for Seyfarth
Shaw LLP, is a man on a mission to further enable
a culture of innovation within a global law firm.
With our help, he has embarked upon building
Business Design thinking tools, skills & process
into the organization at all levels.
DESIGN
AND DOING
IN THE
THINKING
LEGAL WORLD
121. In March of 2018, over 600 people gathered in Atlanta to
explore different types of partnerships that can enable all
of us to “Be The Bridge” and enhance Health & Well-Being
in our communities. Through interactive plenary exercises,
insightful keynotes, panel discussions, stories from
colleagues, breakout sessions, and site visits, we forged
deeper connections with each other and sparked thinking
on how we can increase engagement and outcomes.
122. Part of our growing relationship with MARS was
to support them with an OPEN INNOVATION
CHALLENGE. We helped them engage a local
ecosystem (Chicago) and attract small teams to
a 1 day hackathon event aimed at flushing out
extreme technical ideas to capture more
impulse purchases of their products. This was in
conjunction with 1871 (one of the larget tech
startup accelerators in the World)
THE
INNOVATION
CHALLENGE
OPEN
FOR CPG
HACKATHON
123. The Chicago Mercantile Exchange has existed
since 1898 and even thought it’s an incredibly
successful business it continues to search for new
ways to create, deliver and capture value with
customers. With our help, the CME Group have
been exploring alternative revenues streams and
the impact on their business model, culture and,
planning process using both sprint and prototyping
techniques.
NEW
GROWTH
STREAMS
FINDING
124. THE
LEADER IN
EMPATHETIC
HEALTHCARE
In 2015, enter the new CMO of the American
Hospital Association and President of the
HRET. Jay Bhatt’s main challenge? Culture
change. With our help Jay crafted a new vision
for HRET with the customer firmly in the
middle and complemented by his team. This is
a journey, but a journey that requires focus,
discipline and a will to make it happen within a
complex space