This document is a resume for Darcy Oellien summarizing her career experience in CPG sales management. Over 15 years of experience leading sales teams and managing customer accounts at Kraft Foods and Insight Promotions. Demonstrated success developing people, exceeding sales objectives, and streamlining processes. Holds a Bachelor's degree in Marketing from the University of Northern Iowa and has received multiple awards for sales leadership and exceeding plan objectives.

1. DARCY OELLIEN
4N680 Wescot Lane, West Chicago, Illinois 60185
darcy.oellien@hotmail.com Home: (630) 736-9249 Cell: (630) 269-2803
CAREER SUMMARY
CPG SalesManagementProfessional withprovensuccess developingandmanagingpeopleandprojects.
Demonstrated leadership in sales, sales training and sales management. Customer focused, proven
abilitytomotivate teamsandoverdeliverobjectives. A proven leader and problem solver who enjoys
working in a team environment. Recognized to be a performer who exceeds. Core competencies:
 People andProjectManagement  LeadingandCollaboratingwithTeams
 HeadquarterAccountManagement  SalesandSalesManagement
 Recruiting,Developingand Mentoring  SalesTraining,LeadershipandPresentations
AWARDS AND RECOGNITION
 “Above and Beyond the Call Award 2007”- POS RFP/RFI Leadership and New POS Vendor
Selection.
 “Post Region of the Year” Award in 1999 – Exceeded Plan Objective .
 Sales Leadership Award in 1999 – Exceeded Post and Desserts Plan Objectives.
PROFESSIONAL EXPERIENCE
INSIGHT PROMOTIONS,LLC, BARTLETT, IL 2013 – 2015
Account Executive,Bartlett, IL
Responsible forbusiness development,projectmanagementandmarketingforthismiddle-market
providerof in-packandon-packpackage basedsellingsolutionstoFortune 50 CPG companiesandtheir
brands.
 StreamlinedInsightProjectManagementProcesseliminatingredundant work flow activities by
60%.
 Led and managed Kraft and Mondelez Point-of-Sale Projects from initiation phase to machine
applied applications or third party applications.
KRAFT FOODS, NORTHFIELD, IL 1988 – 1996; 1998 – 2012
District Sales Manager,Addison,IL (2008 – 2012)
Coached, managed and developed 13 Sales Representatives and three Senior Sales Service
Representativesinthe ChicagolandareaandSouthwestsuburbs. $18.5 millionannual Biscuit DSD Sales
/ 124 Retail Stores. Managed 39 Jewel, 12 Dominick’s, 16 Target, 14 Wal-Mart, five Food 4 Less, 19
Strack/Ultra and four Meijer stores.
 Consistently exceeded Nabisco Biscuit objective growth averaging +103%.
 Developedandled SalesRepRecruitingProgram,partneringwithDePaul University,establishing
relationship with Assistant Director of Employee Relations.
 Spearheaded Retail Connectivity as the Food 4 Less retail lead. Created “Green Tag” Contest
and provided BTS/MEGA EVENT direction and Contest Template.
 Trained sales team on all retail change Initiatives in 2010: GPS, New Merchandising Methods,
Retail Certification and I-Sell/HP Rollout.
 Managed, trainedand developedthree MDA’s(ManagementDevelopmentAssociates,)
providingRetail andMerchandisingTraining/Rotations,aswell asmentoringforfuture rolesand
responsibilities.

2. DARCY K. OELLIEN PAGE TWO
Manager of Merchandising,Northfield,IL(2000 –2008)
Managed National Field Sales Point of Sale Facility – 250,000 sq. ft. / $85 million of POS materials and
vendor contract.
 Successfully transitioned the POS Warehouse and Process from Madden Communications to
IntegratedMerchandisingSystems (IMS) in 2007, reducing 100,000 square feet and 8,000 pallet
positions ($3 million in Productivity Savings.)
 Managed cross–functional POS Relationships between Category Sales, Consumer Promotions
Marketing and Madden Communications (KF POS Vendor) – 12 person team / three locations.
 Achieved/managedPOS Facility Budget of $8.4 million and generic POS budget of $2.8 million.
Retail Sales Manager, Addison, IL (1999 – 2000)
Managed anddevelopedtworetail categorymanagers,six sales reps and two part-time merchandisers
withresponsibilityforCertifiedGrocers Midwest – ten Wholesale Grocery Customers / 180 stores / $75
million in annual sales.
 Developed and implemented Customer and Sales Rep “friendly,” Bill-To-Ship-To Program
incorporating monthly ROTO AD deliveries.
 Managed, developed and evaluated two “In-Roads” interns providing sales leadership and
mentoring.
Region Category Planner, Addison, IL (1998 – 1999)
Provided Region sales planning for Desserts (Jell-O, etc.) and Post Cereal Divisions surpassing $176
million in annual sales (Jewel, Dominick’s, Super Valu, Roundy’s, and Aldi.)
 Grew RTE Jell-O Desserts distribution 8.3% and merchandising 73%, implementing the “RTE
Grow a Row” Strategy.
 Increased Post Cereal distribution 9.4% and merchandising 26.4%, focusing on closing existing
item voids, maximizing Module programs and flawlessly executing the 3/$5.00 strategy.
Program Development Manager, Glenview, IL (1997 – 1998)
Managed, updated and improved the One-Company consolidated monthly mailing of Field Sales
programs, promotions, materials and information.
 Designed,developed,demonstratedandtestedan “Electronic” Sales Communication Process--
“The Electronic KPA.”
 Developed and implemented training for Consumer Promotions, Category Sales Planning,
Marketing and KF “Agency” partners, to deliver consistent, accurate and actionable sales
communication to KF Field Sales in the “One Company” KPA Box.
PMI – EISENHART (ACOSTA SALES) Lombard, IL (1996-1997)
World-classsalesandmarketingagency inthe consumerpackagedgoodsindustry.
Business Manager/Account Manager
Developed,plannedandmanaged $11 million in sales for Clorox Foods Brands ($9M) and Jergens Soap
Brands ($2M) for Chicago Trading Area. Headquarter Account responsibility for Jewel Foods and
Certified Grocers Midwest including Sales Presentations, Category Reviews and Accrual Programs.
KRAFT FOODS, NORTHFIELD, IL 1988-1996
Incentives Manager, Glenview, IL (1995 –1996)
Senior Account Executive/Account Manager/Sales Rep, Addison, IL (1988 - 1995) Headquarter Account
responsibilities included Roundy’s – Westville, IN and Jewel Food Stores – Chicago, IL.
EDUCATION
Bachelor of Arts Degree, University of Northern Iowa, Cedar Falls, IA
Major: Marketing – Sales & Promotion; Minor: Business Communications; graduated Cum Laude