SouthWind SEO Proposal

1. Advance Web Promotions
Search Engine Marketing Proposal
for
Southwind Pest and Termite
December 20, 2017

2. Advance Web Promotions Search engine marketing that works!
Background and Experience
Advance Web Promotions
 Owned and managed by Harry Lennard
 Located in Bedford Texas
 Serves a national client base
 Full service SEO, Paid Search Engine and Social Media Marketing
Harry Lennard
 Sixteen years search engine marketing experience
 Marketing communications background with GTE/Verizon
 Master of Science in Information Systems from University of Texas at
Arlington, 2000.
 Board of Directors, DFW Interactive Marketing Association (2003-2008)
and the DFW Search Engine Marketing Association (2008-2012)

3. Advance Web Promotions Search engine marketing that works!
Background and Experience
Cindy Baccus
 Social Media Marketing Expert
 15 years Social Media experience.
 Social Media trainer
 25 years experience in Traditional Marketing.
 BA Marketing from the University of Texas.
Don Williams
 Ten years search engine marketing experience
 Seven years with Advance Web.
 Expertise in organic search and content development

4. Advance Web Promotions Search engine marketing that works!
What We Will Cover
Objective: Increase visitor traffic to Southwind Pest and Termite
though search engine marketing and social media.
Agenda:
• SEO / Organic Search
• Local Search
• Pay-Per-Click Advertising
• Social Media

5. Advance Web Promotions Search engine marketing that works!
Pay-Per-
Click
Search
Results
Search
Engine
Results
Organic
Search
Results
Local
Search
Results

6. Advance Web Promotions
Current
Organic
Search
Rankings*
* SEMRush.com
Search engine marketing that works!

7. Advance Web Promotions
Organic Search Ranking Process
1. Optimize website pages for highly relevant and highly searched
keywords with first page ranking potential.
2. Increase inbound links.
A. Research competitors’ backlinks.
B. Research industry and general online directories.
C. Submit monthly guest blog posts to relevant blogs.
D. Develop monthly blog posts on Southwind website.
3. Review technical website structure and make necessary changes.
4. Measure search engine rankings, website traffic, and telephone calls.
Search engine marketing that works!

8. Advance Web Promotions Search engine marketing that works!
Bainbridge
• Camilla
• Pelham
• Cairo
• Thomasville
• Moultrie
• Donalsonville
Tallahassee
• Havanna
• Quincy
• Crawfordville
Southwind Towns and Services
Services Towns
Pest Control
Termite Control
Mosquito Control
Bed Bug Control
Crawl Space Encapsulation
Fort Walton Beach
• Panama City
• Panama City
Beach
• Mexico Beach
• Freeport
• Navarre
• Crestview
• Port St. Joe
Lakeland
• Tampa
• Orlando
• St. Petersburg
• Clearwater

9. Advance Web Promotions
Organic Search Recommended Strategy
Organic Search for the Tampa Bay to Orlando areas is too competitive to
achieve first page search engine ranking in Google for highly searched
keyword phrases. Google Pay-Per-Click advertising is recommended to
reach this market.
• Focus on major towns, Bainbridge, Tallahassee, Ft. Walton Beach
and build content for all services for each town:
• Pest Control
• Termite Control
• Mosquito Control
• Bed Bug Control
• Rodent Control
• Crawl Space Encapsulation
Search engine marketing that works!

10. Advance Web Promotions
Organic Search Recommended Strategy
• Build “Pest Control” and “Termite Control” pages for towns with over
10,000 people.
Search engine marketing that works!
Bainbridge
• Camilla
• Pelham
• Cairo
• Thomasville
• Moultrie
• Donalsonville
Tallahassee
• Havanna
• Quincy
• Crawfordville
5,170
3,649
9,570
18,826
14,361
2,637
1,689
7,939
3,702
Fort Walton Beach
• Panama City
• Panama City Beach
• Mexico Beach
• Freeport
• Navarre
• Crestview
• Port St. Joe
37,635
12,776
1,190
2,119
42,200
23,567
3,474

11. Advance Web Promotions
Other SEO Activities
• Develop Monthly Blog Posts on your site to add fresh content. Blog
posts will automatically post to Facebook.
• Develop Monthly Guest Blog Posts to build incoming links.
• Build links by submitting Bainbridge, Tallahassee, and Fort Walton
Beach to major industry and general directories.
• Add listings in approximately 50 local directories for Bainbridge,
Tallahassee, Ft. Walton Beach, and Lakeland to improve local search
results.
• Submit Bainbridge, Tallahassee, Ft. Walton Beach, and Lakeland to
pest control directories to build links and online presence.
Search engine marketing that works!

12. Advance Web Promotions
Other SEO Activities
• Add Google My Business listings for Bainbridge and Fort Walton
Beach.
• Add Customer Review Website Application for Bainbridge,
Tallahassee, Ft. Walton Beach, and Lakeland. Your customers can
submit reviews to appear either on the website, or on your Google page.
Search engine marketing that works!

13. Advance Web Promotions
Google Pay-Per-Click Advertising
Search engine marketing that works!
• Precisely target geographic areas.
• Set monthly budget to control costs.
• Track each visitor from pay-per-click advertising to determine
profitability.
• No long term commitment. Program can be discontinued at any time if
it’s not paying off.
• Recommend working to set up Google Campaign after the organic
search program is implemented.

14. Advance Web Promotions
Social Media
Search engine marketing that works!
 Perform social media assessment to review current online marketing
campaigns and competitor campaigns.
 Develop a program to target areas surrounding each of the four main
locations.
 Geo-targeting for specific areas, behaviors, and home ownership.
 Monthly advertising of services.
 Social Networks: Facebook, Google+, Twitter.
 Specific activities and costs to be determined after client consultation.

15. Advance Web Promotions Search engine marketing that works!Search engine marketing that works!
 Monthly organic and local search reports showing
- Current search engine rankings
- Number of visitors to the site from organic search.
- Number of Referrals from other websites.
- Recommendations for performance improvements.
- Telephone tracking results to show the name and telephone number of
each person who came to the site from organic search and called
Southwind.
 Plans for the next month.
 SEO consultation.
Monthly Reporting

16. Advance Web Promotions Search engine marketing that works!
Summary & Financial Considerations
 Develop optimized pages for six services for Bainbridge, Tallahassee,
and Ft. Walton.
 Develop Pest Control and Termite Control pages for seven towns.
 Implement online reviews for each of the four main locations.
 Add Google My Business listings for Bainbridge and Fort Walton Beach.
 Add listings in approximately 50 local directories.
 Add listings in Pest Control directories (ongoing).
 Competitive link research and adding links to major directories (ongoing).
 Develop one new blog post monthly.
 Develop and submit one new guest blog post monthly.

17. Advance Web Promotions Search engine marketing that works!
Summary & Financial Considerations
 Add telephone tracking for Bainbridge, Tallahassee, and Ft. Walton
Beach.
 Monthly reporting and changes.
 SEO consultation.
 Pay-per-click Advertising to be determined.
 Social media program to be determined.
One-Time Setup Cost = $5,850
Monthly Cost = $920

18. Advance Web Promotions Search engine marketing that works!
Contact
Harry Lennard – Owner and President
817-545-1188
hlennard@advance-web.com
Don Williams – Project Director
817-727-1804
dwilliams@advance-web.com
Cindy Baccus – Social Media
214-288-9353
outtatheboxmarketing@gmail.com