Rumika Chiba founded RumiCar in 2013 to offer an affordable platform for developing autonomous driving algorithms. RumiCar aims to make algorithm development accessible through a low-cost miniature self-driving car. This will help address challenges like the difficulty and expense of developing algorithms using commercial vehicles. RumiCar also promotes open collaboration and aims to "democratize" autonomous driving by enabling many contributors. It generates revenue through event fees, hardware sales, and a freemium software platform.