This document summarizes LeasePlan Corporation's journey developing mobile applications. It discusses how they initially had doubts about mobile apps but then held workshops to educate commercial teams. This led them to create a mobile app framework and reference architecture. They have now helped business units like Netherlands, Sweden, Italy, and Norway develop locally focused apps following a shared process and architecture.

1. LeasePlan
Corpora-on’s
Journey
in
the
Mobile
Applica-ons
World!
Connected
Enterprise
Conference
2011,
Eindhoven

2. leC

6. So
what…

11. 11
11

14. Crisis
Why
now
?
Other
Priori-es
Not
Need
Why
IT
is
doing
it?
Can
we
afford
it?
Wait
Avoid
early
adopter
syndrom…
OTHER
BIG
MANDATORY
PROJECTS
ON
THE
GO
We
are
not
in
the
Apps
business
!
Central?

16. “Help
me
get
a
group
of
commercial
people
up
to
speed
on
smart
phones
and
what
they
could
mean
for
LeasePlan,
all
during
a
workshop
of
a
few
days.”
Chris
*

19. The
essence
of
the
workshop…

21. Carefully
selected
a
collec-on
of
apps:

23. “I
don’t
see
why
I
should
use
an
iPhone.
My
BlackBerry
is
good
enough.
I
will
give
the
iPhone
to
my
wife…”
Workshop
Par-cipant

24. Monday
08/11
Introduc-on
dinner
Tuesday
09/11
Wednesday
10/11
Thursday
10/11
Arrival
&
check-­‐in
at
the
hotel
Working
session
Breakfast
Working
session
Target
groups
Challenge
session
2
Dinner
Working
session
Prize
session
Chicago
Comedy
Working
session
Check
out
&
departure
Challenge
session
1
Inc.
snack
Breakfast
Lunch
at
the
hotel
Working
session
Challenge
session
3
Dinner
Breakfast

28. “Thank
you.
Great.
This
was
the
best
workshop,
by
far,
I’ve
ever
had.”
The
Same
Workshop
Par-cipant
*

29. Think
Mobile
Vision
Through
"interac-on
on
the
move"
be
recognised
as
the
most
reliable,
successful
and
accessible
Global
vehicle
&
Fleet
management
enterprise
Think
Mobile
Mission
To
increase
customer
sa-sfac-on
and
LeasePlan
efficiency
by
realising
innova-ve
mobility
solu-ons
(for
LeasePlan
stakeholders)

30. “Make
me
a
fucking
cool
framework
app
which
will
make
it
super
easy
for
the
countries
to
launch
locally.
Fast.
For
20
grand.”
Chris
*

34. IT
architecture
workshop

35. 4.
Transla-on
of
specific
func-onality
to
shared
framework
2.
Realisa-on
of
local
applica-on
Based
on
framework
Includes
look
specialised
func-onality
1.
Toolbox
/
guidelines
for
mobile
app
3.
Check
global
relevance
of
applica-ons
5.
Realisa-on
of
func-onality
Time
Repeat
process
?
?
?
Align
IT
architecture
with
concept
strategy

36. Mobile
Reference
Architecture
(MORA)

39. It’s
a
journey…
not
everything
works
the
first
-me

43. LeasePlan
Netherlands...
was
at
a
Think
Mobile
workshop
*

45. LeasePlan
Sweden...
was
at
a
Think
Mobile
workshop

46. LeasePlan
Italy...
was
at
a
Think
Mobile
workshop

47. LeasePlan
Norway...
was
at
a
Think
Mobile
workshop

48. The
future
of
mobile
apps
–
embedded
in
the
car
dashboard?

49. Key
learnings…
Thing
big,
Act
small
Believe
in
the
community
Connect
to
the
purpose
of
the
company
1
2
3

50. • Chris
Parker,
LeasePlan
CorporaQon
chris.parker@leaseplancorp.com
• Stéphane
Munier,
Aestrom
Munier
BBN
stephane.munier@fr.ambbn.com
• Erik
Jan
Bijvank,
FONK
Mobile
erikjan@fonkmobile.nl