DriveUrbane is a mobile app that aims to serve as a personal driving school to help users learn how to drive. It connects directly to a car's operating system to provide feedback on performance and inform users about proper driving techniques. The app intends to prepare drivers for the driving test and license application. It uses gamification by awarding points based on achievements to motivate practice. The marketing plan outlines strategies to promote the app through social media, blogs, and partnerships to target beginner drivers and help them learn skills for free using their smartphone.

1. Marketing P lan for DriveUrbane

3. Smartphones are taking all over the
world now. Everyone is so fascinated
by them.
And the most crucial part…
“the Apps”

4. So in this world of Apps,
Why not an “efficient” App for
learning How to Drive a car!!!

5. Which helps you in learning how to drive a
car in a hassle free manner.
It’s your Personal Driving School!

6. It scores or gives you “REV” points on
the basis of your performance and makes
you ready to rock the driving test.

8. • Connects directly to the OS of your car.
• Informs and warns you about the breakers
midway in your drive.
• Ensures safety of the driver and tells you about
the corresponding you need to shift to.
• Prepares you for the driving test and includes
various forms and links to apply for the license

9. • A major app which can be used by beginners.
• Uses the advanced technology to interface with
you car.
• A breakthrough in the world of Apps as none of
the present apps allows drivers to learn through
Smartphones.

10. • “One of a Kind”
• Marks new innovation
• Beautiful interface which attracts
consumers
• Allows users to excel by means of providing
grace points for their achievements
• Targets and provides a method to develop
driving skills for free.

11. • Acceptance by consumers
• Threat of new entries and competition in
the same area as the idea is totally new
• Lack of innovation on the company’s part
• App’s lack of interfacing with next gen
cars.

12. • Beginners i.e. from age 17 and young
professionals
• For those areas, in which female
instructors aren’t available for women
• Can be used by elder persons too, if they
are comfortable with technology

14. • Downloads for the ‘Premium’ version at a
steady rate
• Approximately 2500 downloads a day!
• Valuation at 3 million according to visitor
traffic
• Monthly revenue of 250,000

16. • Continuous practice for
developing the skill
• Constant motivation
• Staying updated with the
App
• Utilizing all of its features

17. • Constant motivation
• Practicing everyday
• A desire to drive safely
and extremely well

18. • Use of smartphones
regularly
• Urge to learn something
new
• Confidence

19. • Contributors from targeted
consumer base
• The developers
• Basic car driving techniques
• Mobile App stores
• Google Keyword Tool

20. • Social Media P latforms
• Companies which can sponsor the app

21. • App development team: Developers, software
engineers
• Content Writers
• Content collection Team
• Marketing Team
• Data Analyst Team
• Accounts Team

22. Learn Driving is an app which serves the same goal
but in a theoretical manner and without any interface
that can directly connect to car’s system and help you
drive your way out.

23. • India has got about 390 million internet
subscribers
• People use their smartphones everywhere and
every time so in cars too they will be helpful
• Everyone can learn it for free

24. • India has got about 390 million internet
subscribers
• People use their smartphones everywhere and
every time so in cars too they will be helpful
• Everyone can learn it for free

26. • Motivation and confidence
• Excitement to score more REV points
• An efficient and a goal to make it reach out to everyone
• A diverse user-base
• Optimistic environment, potential growth and chances to
learn something new

28. • Access to all the practical lessons
• Access to virtually connect with the app
• Scoring REV points
• Regular evaluation reminders and notifications
• 2 sample tests
• Feature to link and fill the up the application form
• Further assistance with Maps and other features

29. • DriveUrbane implies a refined driving method
which users can experience and master their
driving skills
• It’s your own Personal Driving School
• Freemium strategy is applied to the pricing of the
app i.e. there will be two versions of the app free
and premium, former can be downloaded free of
cost and the latter will cost some amount

30. • Starting a blog for the app where people can have
forums about the app and the technology used
• Promoting the app on social media like LinkedIn,
Twitter etc.
• Promoting it on app review websites and through
emails

31. • App will be distributed firstly on an Android
P latform to gather huge audience and later
on iOS platforms as the revenues increase.
• It can come pre-installed with some
handsets.

33. • The company includes a CEO and then
various other departments like
technology, business, marketing, Finance
and Public Relations
• Also, there are App development and
Analytics departments

34. • Analyzing consumer and business markets
• Developing a powerful system which
interfaces with the car’s system
• Setting product strategies
• Managing the organization in the long run

35. • Approximately 4-5 months will be needed to
develop and launch the app

38. Thank You!