Rubic_Print_FormatCourse CodeAssignment TitleTotal PointsMKT-315Benchmark - Marketing Plan Analysis and Presentation: Part 2 – Product or Service and Price135.0CriteriaPercentage1: Unsatisfactory (0.00%)2: Less than Satisfactory (65.00%)3: Satisfactory (75.00%)4: Good (85.00%)5: Excellent (100.00%)CommentsPoints Earned% Scaling100.0%Research Findings40.0%Research findings are not included.Research findings are incomplete or incorrect.Research findings are partially complete and correct.Research findings are mostly complete and correct.Research findings are complete and correct.Research Summary and Speaker Notes (C. 2.1/2.2: Demonstrate appropriate research strategies for acquiring information necessary to meet specific business needs.)35.0%Research summary and speaker notes discussing how the company could use research findings to develop a marketing plan to meet the company marketing objectives and business needs are not included.Research summary and speaker notes discussing how the company could use research findings to develop a marketing plan to meet the company marketing objectives and business needs are incomplete or incorrectResearch summary and speaker notes discussing how the company could use research findings to develop a marketing plan to meet the company marketing objectives and business needs are included but lack explanation and relevant supporting evidence.Research summary and speaker notes discussing how the company could use research findings to develop a marketing plan to meet the company marketing objectives and business needs are complete and includes explanation and relevant supporting evidence.Research summary and speaker notes discussing how the company could use research findings to develop a marketing plan to meet the company marketing objectives and business needs are extremely thorough and include substantial explanation and relevant supporting details.Presentation of Content5.0%The content lacks a clear point of view and logical sequence of information. Includes little persuasive information. Sequencing of ideas is unclear.The content is vague in conveying a point of view and does not create a strong sense of purpose. Includes some persuasive information.The presentation slides are generally competent, but ideas may show some inconsistency in organization and/or in their relationships to each other.The content is written with a logical progression of ideas and supporting information exhibiting a unity, coherence, and cohesiveness. Includes persuasive information from reliable sources.The content is written clearly and concisely. Ideas universally progress and relate to each other. The project includes motivating questions and advanced organizers. The project gives the audience a clear sense of the main idea.Layout5.0%The layout is cluttered, confusing, and does not use spacing, headings, and subheadings to enhance the readability. The text is extremely difficult to read with long blocks of text, small point size f ...

1. Rubic_Print_FormatCourse CodeAssignment TitleTotal
PointsMKT-315Benchmark - Marketing Plan Analysis and
Presentation: Part 2 – Product or Service and
Price135.0CriteriaPercentage1: Unsatisfactory (0.00%)2: Less
than Satisfactory (65.00%)3: Satisfactory (75.00%)4: Good
(85.00%)5: Excellent (100.00%)CommentsPoints Earned%
Scaling100.0%Research Findings40.0%Research findings are
not included.Research findings are incomplete or
incorrect.Research findings are partially complete and
correct.Research findings are mostly complete and
correct.Research findings are complete and correct.Research
Summary and Speaker Notes (C. 2.1/2.2: Demonstrate
appropriate research strategies for acquiring information
necessary to meet specific business needs.)35.0%Research
summary and speaker notes discussing how the company could
use research findings to develop a marketing plan to meet the
company marketing objectives and business needs are not
included.Research summary and speaker notes discussing how
the company could use research findings to develop a marketing
plan to meet the company marketing objectives and business
needs are incomplete or incorrectResearch summary and speaker
notes discussing how the company could use research findings
to develop a marketing plan to meet the company marketing
objectives and business needs are included but lack explanation
and relevant supporting evidence.Research summary and
speaker notes discussing how the company could use research
findings to develop a marketing plan to meet the company
marketing objectives and business needs are complete and
includes explanation and relevant supporting evidence.Research
summary and speaker notes discussing how the company could
use research findings to develop a marketing plan to meet the
company marketing objectives and business needs are extremely
thorough and include substantial explanation and relevant
supporting details.Presentation of Content5.0%The content

2. lacks a clear point of view and logical sequence of information.
Includes little persuasive information. Sequencing of ideas is
unclear.The content is vague in conveying a point of view and
does not create a strong sense of purpose. Includes some
persuasive information.The presentation slides are generally
competent, but ideas may show some inconsistency in
organization and/or in their relationships to each other.The
content is written with a logical progression of ideas and
supporting information exhibiting a unity, coherence, and
cohesiveness. Includes persuasive information from reliable
sources.The content is written clearly and concisely. Ideas
universally progress and relate to each other. The project
includes motivating questions and advanced organizers. The
project gives the audience a clear sense of the main
idea.Layout5.0%The layout is cluttered, confusing, and does not
use spacing, headings, and subheadings to enhance the
readability. The text is extremely difficult to read with long
blocks of text, small point size for fonts, and inappropriate
contrasting colors. Poor use of headings, subheadings,
indentations, or bold formatting is evident.The layout shows
some structure, but appears cluttered and busy or distracting
with large gaps of white space or a distracting background.
Overall readability is difficult due to lengthy paragraphs, too
many different fonts, dark or busy background, overuse of bold,
or lack of appropriate indentations of text.The layout uses
horizontal and vertical white space appropriately. Sometimes
the fonts are easy to read, but in a few places the use of fonts,
italics, bold, long paragraphs, color, or busy background
detracts and does not enhance readability. The layout
background and text complement each other and enable the
content to be easily read. The fonts are easy to read and point
size varies appropriately for headings and text.The layout is
visually pleasing and contributes to the overall message with
appropriate use of headings, subheadings, and white space. Text
is appropriate in length for the target audience and to the point.
The background and colors enhance the readability of the

3. text.Language Use and Audience Awareness (includes sentence
construction, word choice, etc.)5.0%Inappropriate word choice
and lack of variety in language use are evident. Writer appears
to be unaware of audience. Use of primer prose indicates writer
either does not apply figures of speech or uses them
inappropriately.Some distracting inconsistencies in language
choice (register) or word choice are present. The writer exhibits
some lack of control in using figures of speech appropriately.
Language is appropriate to the targeted audience for the most
part.The writer is clearly aware of audience, uses a variety of
appropriate vocabulary for the targeted audience, and uses
figures of speech to communicate clearly.The writer uses a
variety of sentence constructions, figures of speech, and word
choice in distinctive and creative ways that are appropriate to
purpose, discipline, and scope.Mechanics of Writing (includes
spelling, punctuation, grammar, language use)5.0%Slide errors
are pervasive enough that they impede communication of
meaning.Frequent and repetitive mechanical errors distract the
reader.Some mechanical errors or typos are present, but they are
not overly distracting to the reader.Slides are largely free of
mechanical errors, although a few may be present.Writer is
clearly in control of standard, written, academic
English.Documentation of Sources (citations, footnotes,
references, bibliography, etc., as appropriate to assignment and
style)5.0%Sources are not documented.Documentation of
sources is inconsistent or incorrect, as appropriate to
assignment and style, with numerous formatting errors.Sources
are documented, as appropriate to assignment and style,
although some formatting errors may be present.Sources are
documented, as appropriate to assignment and style, and format
is mostly correct. Sources are completely and correctly
documented, as appropriate to assignment and style, and format
is free of error.Total Weightage100%

4. Marketing Plan Analysis and Presentation: Part 2 – Research
Template
Directions: Using the company and research sources from the
Topic 2 assignment as a starting point, conduct additional
research to acquire information related to consumer behavior,
product or service, and price associated with the company you
selected. In the “Research Summary” section, discuss how the
company could use these types of research findings to develop a
marketing plan in order to meet the company marketing
objectives and business needs.
Information to be Researched
Research Findings
Resource Citation Information
Describe the customer segments and target markets.
Describe characteristics of the target markets that will affect
product/service and pricing decisions.
Describe how the company differentiates its product and
positions its brand.
Describe a consumer buying behavior model for this company
and brand.
Describe the product mix.
Describe the product lines.

5. Describe the service processes.
Discuss physical evidence of service, service scape, and
ambiance.
Discuss the roles of company employees in service delivery.
Define the company’s pricing objectives and discuss whether
the objectives are profit- or sales-oriented.
Provide an example of current company pricing strategies.
Describe pricing tactics (discounts, etc.) that are used to drive
short-term demand
Research Summary: In 250 words, discuss how the company
could use these types of research findings to develop a
marketing plan in order to meet the company's marketing
objectives and business needs.
© 2019. Grand Canyon University. All Rights Reserved.
2
Creating effective PowerPoint Presentations
Grand Canyon University

6. Sample A. Student
A PowerPoint presentation can often be used to complement the
overall presentation delivery, rather than serving as the
presentation.
PowerPoint offers numerous presentation templates. These can
be found under the “Design” tab. The templates offer pre-
designed backgrounds and Title/Text boxes.
Use of the “Notes” function is beneficial because it allows the
author to add information to the presentation as reference
without adding too much content to the slide itself.
1
Objectives
Outlining the objectives allows readers to identify the reason
for the presentation.
Objectives should be brief and to the point.
List information about what the reader should learn from the
presentation.
Objectives should be listed in presentation order.
The inclusion of an “Objectives” slide at the beginning of a

7. presentation allows the viewer to better understand the focus of
the presentation.
The objectives should be limited to 4-5 key points and should
encapsulate those points that the presenter wants the viewer to
learn from the presentation.
The objectives should also be measurable. For example, use
verbs such as “explain” or “describe” instead of “understand”
whenever possible.
2
Slide Structure
Use bullets to separate out ideas.
Try to follow the 6 X 6 rule.
Limit to 6 bullets per slide.
Limit to 6 words per bullet.
Too much slide information causes confusion.
The audience may become distracted.
The 6X6 rule allows the reader to follow the presentation more
easily.
The presenter can include additional notes or comments in the
“Notes” section.
Listing too much information on the slide could make it
difficult to read and cause confusion.
3
Slide Appearance

8. Stay consistent.
Use one theme throughout the presentation.
Align text for consistency between slides.
Use transition effects wisely.
Use readable fonts.
Font must be readable.
Font and background colors should contrast.
Font size must remain consistent.
Too many effects can take away from the presentation.
Movements, animation and sound should be kept to a minimum
and only used where effective.
Ensure that the font style and font size are consistent
throughout the presentation. Select colors that are readable
against the slide background.
Maintain a consistent font size and style on all slide titles.
4
Content
Keep it simple.
Break up information between slides.
One slide need not house everything.
Be concise.
Wordiness will confuse the reader.

9. Brevity is always preferred.
It is always a good practice to use additional slides when
presenting a lot of information, rather than packing that
information into a single slide.
Use as few words as possible to make key points.
Slides should be simple.
5
Visual Aids
Visual Aids can enhance a presentation.
Images must pertain to the presentation.
An abundance of images can be distracting.
Source - http://www.freedigitalphotos.net
Visual aids (pictures, images, etc.) can greatly enhance a
presentation. However, overuse of visual aids can limit the
effectiveness of the presentation.
The images used must pertain to the presentation.
Use care to avoid the inclusion of copyrighted material.
6
Charts and graphs
Graphs/charts should tell a story.

10. Graphs/charts must be clear and pertinent.
Use bullets to provide supporting information.
Source - http://www.freedigitalphotos.net
Charts and graphs can reinforce the key information in the
presentation.
Avoid the use of large spreadsheets that contain information
that is too small for the viewer to comfortably see.
Consider the use of “call outs” to highlight key information on a
chart or graph.
7
Presentation of information
Always check spelling, grammar, and formatting.
Check for consistency before presenting.
Slide theme
Slide transitions
Punctuation
Ensure that key points are delivered accurately.
It is a good practice to have someone else proof the presentation
before it is delivered.
Slides must be consistent in format, font and style.

11. Use tools to check spelling and grammar.
Punctuation must be consistent: Within bullets, periods should
be placed at the end of full sentences.
Ensure that the key points are delivered effectively.
8
Questions
End the presentation with a section for questions.
This encourages audience involvement.
Source - http://www.freedigitalphotos.net
Always allow time for audience questions.
9
Review
Revisit the objectives to ensure all were met.
Briefly review the key information covered.
A review slide helps to reinforce key points and brings the
presentation to an effective conclusion.
It also allows the presenter an opportunity to check for
understanding.

12. 10
References
Provide references for any outside sources.
List references in alphabetical order.
Provide references for any pictures or images.
When creating the references slide, use the format outlined by
the instructor.
APA or MLA.
Standard bibliography rules apply.
References must be in alphabetical order.
When referencing pictures or images:
Provide a reference on the slide that contains the picture or
graph.
Include a reference on the reference slide as well.
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