In the 1960s, the film industry was divided between films appealing to families and those appealing to teenagers and young adults in the Baby Boomer generation. Films like musicals and war movies drove the adult market, while films about rebellion, sex, and non-conformist heroes drove the youth market. By the end of the decade, the tastes of counter-culture youth had come to dominate the screen with films about anti-war, flawed characters, and sexual issues.