Rubic_Print_FormatCourse CodeClass CodeMGT-660MGT-660-O500Benchmark – Strategic Plan Part 2: External and Internal Assessment100.0CriteriaPercentageUnsatisfactory (0.00%)Less than Satisfactory (74.00%)Satisfactory (79.00%)Good (87.00%)Excellent (100.00%)CommentsPoints EarnedContent100.0%Description of Environmental Scan15.0%A description of what you learned about the industry and your organization is not included.A description of what you learned about the industry and your organization is included, but lacks sufficient detail. Subject knowledge is unclear or inconsistent.A description of what you learned about the industry and your organization is included. Some subject knowledge is evident.A description of what you learned about the industry and your organization is included. Subject knowledge is competent.A description of what you learned about the industry and your organization is included. Description demonstrates comprehensive subject knowledge and understanding. External and Internal Assessment Tools15.0%Appendix of external and internal assessment tools is not included. An explanation of how you applied the results of your internal and external assessment tools is not included. Appendix of external and internal assessment tools is included. An explanation of how you applied the results of your internal and external assessment tools is included, yet does not include sufficient detail to support claims or findings. Subject knowledge is unclear or inconsistent.Appendix of external and internal assessment tools is included. An explanation of how you applied the results of your internal and external assessment tools is included. Some subject knowledge is evident.Appendix of external and internal assessment tools is included. An explanation of how you applied the results of your internal and external assessment tools is included. Detailed examples and evidence are included. Subject knowledge is competent.Appendix of external and internal assessment tools is included. An explanation of how you applied the results of your internal and external assessment tools is included. External and internal assessment includes relevant examples and applicable insight and demonstrates comprehensive subject knowledge and understanding.Key Issues15.0%An explanation of how what you learned has challenges or supports your original vision/concept is not included. An explanation of what has emerged from your learning is not included.An explanation of how what you learned has challenges or supports your original vision/concept is included. An explanation of what has emerged from your learning is included, however, the explanation lacks clarity. Subject knowledge is unclear or inconsistent.An explanation of how what you learned has challenges or supports your original vision/concept is included. An explanation of what is has emerged from your learning is included. Some subject knowledge is evident.An explanation of how what you learned has challenges or supports y.

1. Rubic_Print_FormatCourse CodeClass CodeMGT-660MGT-660-
O500Benchmark – Strategic Plan Part 2: External and Internal
Assessment100.0CriteriaPercentageUnsatisfactory (0.00%)Less
than Satisfactory (74.00%)Satisfactory (79.00%)Good
(87.00%)Excellent (100.00%)CommentsPoints
EarnedContent100.0%Description of Environmental
Scan15.0%A description of what you learned about the industry
and your organization is not included.A description of what you
learned about the industry and your organization is included,
but lacks sufficient detail. Subject knowledge is unclear or
inconsistent.A description of what you learned about the
industry and your organization is included. Some subject
knowledge is evident.A description of what you learned about
the industry and your organization is included. Subject
knowledge is competent.A description of what you learned
about the industry and your organization is included.
Description demonstrates comprehensive subject knowledge and
understanding. External and Internal Assessment
Tools15.0%Appendix of external and internal assessment tools
is not included. An explanation of how you applied the results
of your internal and external assessment tools is not included.
Appendix of external and internal assessment tools is included.
An explanation of how you applied the results of your internal
and external assessment tools is included, yet does not include
sufficient detail to support claims or findings. Subject
knowledge is unclear or inconsistent.Appendix of external and
internal assessment tools is included. An explanation of how
you applied the results of your internal and external assessment
tools is included. Some subject knowledge is evident.Appendix
of external and internal assessment tools is included. An
explanation of how you applied the results of your internal and
external assessment tools is included. Detailed examples and
evidence are included. Subject knowledge is
competent.Appendix of external and internal assessment tools is

2. included. An explanation of how you applied the results of your
internal and external assessment tools is included. External and
internal assessment includes relevant examples and applicable
insight and demonstrates comprehensive subject knowledge and
understanding.Key Issues15.0%An explanation of how what you
learned has challenges or supports your original vision/concept
is not included. An explanation of what has emerged from your
learning is not included.An explanation of how what you
learned has challenges or supports your original vision/concept
is included. An explanation of what has emerged from your
learning is included, however, the explanation lacks clarity.
Subject knowledge is unclear or inconsistent.An explanation of
how what you learned has challenges or supports your original
vision/concept is included. An explanation of what is has
emerged from your learning is included. Some subject
knowledge is evident.An explanation of how what you learned
has challenges or supports your original vision/concept is
included. An explanation of what has emerged from your
learning is included. Detailed examples and evidence are
included. Subject knowledge is competent.An explanation of
how what you learned has challenges or supports your original
vision/concept is included. An explanation of what has emerged
from your learning is included. Key issues provide relevant
examples and applicable insight. Plan demonstrates
comprehensive subject knowledge and
understanding.Outline15.0%An outline of the preliminary
strategic plan is not included. In addition, the selected
organization?s culture within the context of implementing the
strategic plan is not considered.An outline of the preliminary
strategic plan is included. In addition, the selected
organization?s culture within the context of implementing the
strategic plan is considered, however, the outline is fraught with
gaps. Subject knowledge is unclear An outline of the
preliminary strategic plan is included. In addition, the selected
organization?s culture within the context of implementing the
strategic plan is considered. Some subject knowledge is

3. evident.An outline of the preliminary strategic plan is included.
In addition, the selected organization?s culture within the
context of implementing the strategic plan is considered.
Detailed examples and evidence are included. Subject
knowledge is competent.An outline of the preliminary strategic
plan is included. In addition, the selected organization?s culture
within the context of implementing the strategic plan is
considered. The outline includes relevant examples and
applicable insight and demonstrates comprehensive subject
knowledge and understanding.Presentation of Content10.0%The
content lacks a clear point of view and logical sequence of
information. Includes little persuasive information. Sequencing
of ideas is unclear.The content is vague in conveying a point of
view and does not create a strong sense of purpose. Includes
some persuasive information.The presentation slides are
generally competent, but ideas may show some inconsistency in
organization or in their relationships to each other.The content
is written with a logical progression of ideas and supporting
information exhibiting a unity, coherence, and cohesiveness.
Includes persuasive information from reliable sources.The
content is written clearly and concisely. Ideas universally
progress and relate to each other. The project includes
motivating questions and advanced organizers. The project
gives the audience a clear sense of the main
idea.Layout10.0%The layout is cluttered, confusing, and does
not use spacing, headings, and subheadings to enhance the
readability. The text is extremely difficult to read with long
blocks of text, small point size for fonts, and inappropriate
contrasting colors. Poor use of headings, subheadings,
indentations, or bold formatting is evident.The layout shows
some structure, but appears cluttered and busy or distracting
with large gaps of white space or a distracting background.
Overall readability is difficult due to lengthy paragraphs, too
many different fonts, dark or busy background, overuse of bold,
or lack of appropriate indentations of text.The layout uses
horizontal and vertical white space appropriately. Sometimes

4. the fonts are easy to read, but in a few places the use of fonts,
italics, bold, long paragraphs, color, or busy background
detracts and does not enhance readability. The layout
background and text complement each other and enable the
content to be easily read. The fonts are easy to read and point
size varies appropriately for headings and text.The layout is
visually pleasing and contributes to the overall message with
appropriate use of headings, subheadings, and white space. Text
is appropriate in length for the target audience and to the point.
The background and colors enhance the readability of the
text.Language Use and Audience Awareness (includes sentence
construction, word choice, etc.)10.0%Inappropriate word choice
and lack of variety in language use are evident. Writer appears
to be unaware of audience. Use of primer prose indicates writer
either does not apply figures of speech or uses them
inappropriately.Some distracting inconsistencies in language
choice (register) or word choice are present. The writer exhibits
some lack of control in using figures of speech appropriately.
Language is appropriate to the targeted audience for the most
part.The writer is clearly aware of audience, uses a variety of
appropriate vocabulary for the targeted audience, and uses
figures of speech to communicate clearly.The writer uses a
variety of sentence constructions, figures of speech, and word
choice in distinctive and creative ways that are appropriate to
purpose, discipline, and scope.Mechanics of Writing (includes
spelling, punctuation, grammar, language use)5.0%Slide errors
are pervasive enough that they impede communication of
meaning.Frequent and repetitive mechanical errors distract the
reader.Some mechanical errors or typos are present, but they are
not overly distracting to the reader.Slides are largely free of
mechanical errors, although a few may be present.Writer is
clearly in control of standard, written, academic
English.Documentation of Sources (citations, footnotes,
references, bibliography, etc., as appropriate to assignment and
style)5.0%Sources are not documented.Documentation of
sources is inconsistent or incorrect, as appropriate to

5. assignment and style, with numerous formatting errors.Sources
are documented, as appropriate to assignment and style,
although some formatting errors may be present.Sources are
documented, as appropriate to assignment and style, and format
is mostly correct. Sources are completely and correctly
documented, as appropriate to assignment and style, and format
is free of error.Total Weightage100%
Strategic Plan
Strategic Plan Assignment
The ability to think strategically and make choices based on
solid analysis and evaluation, in order to capitalize on achieving
optimal results when applying limited resources of the firm, are
at the core of this strategic initiative plan. Strategic initiatives
act as the vehicle to accomplish strategic goals. Strategic
initiatives translate vision into reality. The strategic
management process enables organizations to achieve objectives
through three stages: strategy formulation, strategy
implementation, and strategy evaluation.
For this assignment, create a market entry plan
(entrepreneurial), a market expansion plan for an existing
organization, or a mergers and acquisitions plan that seeks to
increase your organization’s competitive advantage. Your
strategic plan should aim to innovate. Throughout the
development of your strategic plan consider your organization’s
responsibility in the greater social good from a Christian
perspective and how your plan address ethics, cooperate social
responsibly and sustainability. Globalization brings both
benefits and challenges in the business sphere. Be sure to
consider how globalization impacts your strategic plan and

6. address any international considerations if needed. Your
strategic plan will be completed throughout the course in Topic
1, Topic 3, Topic 4, Topic 5, Topic 6, Topic 7, and Topic 8. Be
sure to address instructor feedback when possible.
Part 1: Overview (Topic 1) Comment by Christopher Ellerbe:
Completed.
Imagine you need to present your initial pitch for your Strategic
Initiative Plan. Create a 5-8 slide PowerPoint presentation with
speaker notes that seeks to get permission from key
stakeholders.
In your presentation, address the following: Comment by
Christopher Ellerbe:
1. Identify the type (market entry, market expansion, merger,
and acquisition) of Strategic Plan that you will be creating.
2. Provide the vision, mission, and values of the organization.
3. How do organization values drive the culture?
4. What is the culture you intend to build, or exists, today?
5. What is your competitive advantage?
Provide three to five sources in your presentation.
While APA format is not required for the body of this
assignment, solid academic writing is expected, and
documentation of sources should be presented using APA
formatting guidelines, which can be found in the APA Style
Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to LopesWrite.
Refer to the LopesWrite Technical Support articles for
assistance.
Part 2: External and Internal Assessment (Topic 3)
An environmental scan seeks to ensure your original pitch is
viable (Part 1: Overview). External and internal assessment
tools are utilized your to ensure strategic initiative is viable.
You may find after completing your environmental scan your

7. strategic initiative idea will change. The environmental scan
helps you develop Key Performance Indicators (KPIs), which
will help focus the application of limited resources to produce
above-average returns. During your scan, address the following:
Internal: Identify your strategic initiative using various internal
assessment tools to evaluate your organization’s strengths and
weaknesses in functional areas of business which include
· Management
· Marketing
· Finance
· Accounting
· Productions/operations
· Research and development
· Management information systems
External: Identify your strategic initiative using various
external assessment tools to evaluate outside trends and events
outside the control of the organization, and the industry.
Create a 5-10 slide PowerPoint presentation that shows the
results of your environmental scan. Include the following:
· Identify what you found in your environmental scan.
· What did you learn about the industry?
· What did you learn about your organization?
· Include the external and internal assessment tools you used at
the end of your presentation as an appendix.
· How did you apply the results of your internal and external
assessment tools in your decision making process.
· Describe what you learned during the process including key
issues that will be reviewed going forward.
· How does this challenge or support your original
vision/concept?
· What is emerging from your learning?
· Outline the preliminary strategic initiative plan.
· How have you considered the selected organizations culture
within the context of implementing your strategic initiative
plan?
Provide three to five sources in your presentation.

8. While APA format is not required for the body of this
assignment, solid academic writing is expected, and
documentation of sources should be presented using APA
formatting guidelines, which can be found in the APA Style
Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to LopesWrite.
Refer to the LopesWrite Technical Support articles for
assistance.
Part 3: Organizational Chart and Operations Chart (Topic 4)
Organizational structure is a factor in implementing your plan.
Using a graphic organizer, create an organization chart. Be sure
the graphic organizer describes the relationships between
people.
Completing the “Operations Chart,” begins to provide a plan of
how strategic initiative is executed. Be sure the “Operations
Chart” is in the context of the Organization Chart.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
You are not required to submit this assignment to LopesWrite.
Part 4: Marketing (Topic 5)
Consider if your strategic plan is a market entry plan
(entrepreneurial), a market expansion plan for an existing
organization, or a mergers and acquisitions plan. Deciding who
the target market is and determining their demographics,
behaviors, motivation, needs, and goals is essential because the
target market drives the marketing plan. This is typically done
through studying research and data related to how potential
customers are willing to invest their time and energy.
Additionally, by deciding who potential customers are,
deciphering their needs, and likes and dislikes, learning about
their lifestyle, and observing how the target market behaves,
creating a brand that appeals to these customers is possible.

9. Create a 15-20 slide PowerPoint with speaker notes that
explains your marketing strategy. Refer to the Marketing
section of “Operations Chart” that was due in Topic 4. Based on
your research and experience, your ideas may have changed and
can be modified at any time during this plan.
Address the following:
1. What is your target market?
2. What is the size of your target market?
3. What resources do you believe would be required to
implement your plan?
4. How will you reach your plan?
5. How does your marketing strategy seek to achieve your
vision? How will you measure if the marketing strategy is
achieving your vision? What are the indicators to identify this?
6. What type of leadership and innovative qualities do you plan
to implement in order to execute your marketing strategy?
Provide three to five sources in your presentation.
While APA format is not required for the body of this
assignment, solid academic writing is expected, and
documentation of sources should be presented using APA
formatting guidelines, which can be found in the APA Style
Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to LopesWrite.
Refer to the LopesWrite Technical Support articles for
assistance.
Part 5:Financials (Topic 6)
A projected financial statement analysis seeks to forecast the
impact of various implementation decisions. The pro forma
financial statement can be part of the risk analysis of strategic
plan. The goal of this assignment is to ensure your strategic
plan is viable financially. In other words, does it create value
for the firm?
Consider the cost structure and revenue streams for your

10. strategic initiative plan. Research and data collected so far and
will likely change once your product or service is
commercialized. Each statement should address financial
components of features, expenses, and sales of your product or
service. It is typical for net income to be negative at this point.
Do not assume that you have sales at this point unless you have
sold your product or service.
Research the following if your plan is entrepreneurial:
1. Balance sheet
1. Income statement
1. Statement of cash flow
1. Fixed and variable expenses
1. Startup expenses
1. Breakeven analysis
Research the following if your plan is a market expansion plan
for an existing organization, or a mergers and acquisitions plan:
1. Balance sheet
2. Income statement
3. Statement of cash flow
4. Fixed and variable expenses
5. A projected budget
6. Breakeven analysis
Complete the “Projected Financial Statement Analysis (Pro
Forma 3-Year Financial Plan)”including the “Questions” tab,
“12 Month P& L" tab, “Year 1” tab, "Year 2 P&L” tab, and
“Year 3 P&L” tab. The first year is monthly and the second and
third year are presented quarterly. Please note the questions in
the “Questions” tab may be answered at different points in
completing the Profit and Loss information.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
You are not required to submit this assignment to LopesWrite.
Part 6: Critical Milestones (Topic 7)
Gantt Chart
Refer to Gantt chart resources in the topic readings. Create a

11. Gantt chart that displays 36 months, using the Office Timeline
tool or any other tool to produce a Gantt chart. Be sure to
include rational 1-36 months
Create a Gantt chart that outlines multiple critical milestones.
Summary
In a 250-300 word summary, address the following:
· Include rationale for your Gantt chart.
· Identify one critical risk you could encounter that could
prevent you from meeting each of your goal/objectives.
· Develop a contingency plan for the identified risk. Explain
how this could maximize management efficiency and the
allocation of resources. What leadership qualities are essential
when dealing with the identified critical risk?
Provide three to five sources in your presentation.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to LopesWrite.
Refer to the LopesWrite Technical Support articles for
assistance.
Part 7: Executive Summary and Consolidated Presentation
(Topic 8)
Executive Summary
Write a 500-750 word executive summary that seeks to spark
interest in potential investors/stakeholders. The goal of the
executive summary is to create an opportunity for
investors/stakeholders to consider the full details of your
Strategic Plan and then decide to provide support.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
While APA format is not required for the body of this
assignment, solid academic writing is expected, and
documentation of sources should be presented using APA
formatting guidelines, which can be found in the APA Style
Guide, located in the Student Success Center.

12. You are required to submit this assignment to LopesWrite.
Refer to the LopesWrite Technical Support articles for
assistance.
Consolidated Presentation
Create a consolidated Strategic Plan PowerPoint in 25-30 slides
with speaker notes that is directed towards interested
investors/stakeholders (3.4). Address Parts 1-7 and include
improvements from better understanding of the concepts,
strategies, and instructor feedback.
Address the following:
· The presentation seeks to explain how your competitive
advantage is achieved through your strategic initiative plan.
(1.1)
· Describe why your organization’s mission and vision seek to
promote the greater social good from a Christian perspective.
How does your organization or perhaps even your plan
accommodate an organization’s responsibilities to the greater
social good, from a Christian perspective? (4.1)
· Include how your plan address ethics, cooperate social
responsibility, and sustainability.
· Describe how your plan utilizes your leadership skills to
encourage innovation within your organization. (1.4)
· Include an explanation of the global and international
considerations in your strategic plan.
Provide three to five sources in your presentation.
While APA format is not required for the body of this
assignment, solid academic writing is expected, and
documentation of sources should be presented using APA
formatting guidelines, which can be found in the APA Style
Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to LopesWrite.
Refer to the LopesWrite Technical Support articles for
assistance.

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