This document describes a company called Connectors that recognizes influential professionals called Connectors through a Recognition Score. Connectors identifies the top influential Connectors in Europe, the Middle East, and Africa (EMEA) to help brands more effectively reach audiences through earned media. Connectors provides social insights and identification of influential Connectors to businesses. The company is currently in a commercial beta with over 3,000 Connectors and 23 business customers and is gaining more users weekly.

1. BE RECOGNISED FOR YOUR
LEVEL OF INFLUENCE

2. MEET JOHN
Influential
Professional

3. Hey John
..interested in
sharing information
about Brands?

4. Employer Brands
score
Consumer Brands 88

5. RECOGNITION
REWARDS

6. HOW BIG IS THE
OPPORTUNITY ?

7. CONNECTOR OPPORTUNITY
10M+
INFLUENTIAL
CONNECTORS
in
EMEA

8. €5B
makes investment in
paid advertising
more effective
40%
GROWTH
in “Earned Media”
OPPORTUNITY FOR BRANDS
a growing
segment…
that compliments
paid advertising..
with a new earned
media model.

9. EARNED MEDIA
80%
More effective than
paid adverting
70%
Of businesses trust
influencers like Connectors

10. Reaching your audience with a trusted message on
social media is more difficult and expensive than
ever
CONNECTORS SOLVES THIS PROBLEM

11. HOW WE MAKE MONEY

12. AaaS (Analytics as a Service)
Social Insights: Identify your Top
100 most Influential Connectors by
topic, industry and location
Engagement: Connectors are
engaged and recognised for their
influence via a Recognition Score
Pricing:
Influencers: FREE (Just Get
Recognised)
Businesses: Pricing is on a project
basis For enterprise license fees
please call: 353 (1) 716 3700
WHITE LABEL SOFTWARE
White label version of:
i) AaaS Platform
ii) Connectors Community:
profiles, messaging and
engagement measurement
tools
Pricing:
For enterprise license fees
please call 353 (1) 716 3700

13. COMPETITIVE
ADVANTAGE

14. HOW WE’RE DIFFERENT
• Focus on Recognition Score.
Recognition of actual influence
• Connectors are awarded a score
for existing social network
influence
• Difference: score can be
improved by sharing information
about brands –
Recognition Score

15. UNFAIRADVANTAGE
First mover in
Europe
Team with
deep
knowledge
Proof of
concept in
commercial
beta
World class
research partners

16. CUSTOMER
ACQUISITION

17. CONNECTOR ACQUISITION
• Invite sign ups via Twitter
through simple algorithm
• Invite sign ups through
LinkedIn InMail
• Viral effect – Recognition
Score Challenge

18. BUSINESS ACQUISITION
• Direct Mail offering business
a new channel to advertise
their brands (employer and
consumer brands)
• SEO/SEM
• Paid SEM

19. THE TEAM

20. KEVIN
NEARY
CEO
CARMEL
MCLOUGHLIN
COO
USTINOVK
FREITES
PRODUCT MANAGER
BRUNO
MARCELINO
CTO
TEAM 15
Data analytics team experienced in identifying
influential Connectors with valuable data points
for enterprises globally

21. WHERE WE ARE NOW

22. PRODUCT
AaaS (analytics as a
service) proprietary
algorithms to identify
and score Influential
Connectors in the EMEA
Community Web
Platform: Scalable SOA
marketplace developed
and running on
AmazonAWS in EMEA
FINANCE
Connectors operations
are funded by the
founders with the
support of EU scientific
research grants,
Enterprise Ireland and
NovaUCD.
CUSTOMERS
CURRENT USERS
Connectors: 3000
Businesses: 23
TRACTION:
Connectors: 100+
weekly
Businesses: 1+
weekly

23. WHAT WE CAN DO FOR YOU
IN 2015

24. Identify & Recognise the Social Insights of the most
Influential Connectors in the EMEA
Deliver Social insights to Business customers e.g.
Top 100 most Influential Connectors in your
industry, location, topic
Customise the Connectors identification process for
your business on a project by project basis
Extend the Connectors identification process from
Twitter to include LinkedIn, Facebook and Quora
Research Support: CeADAR – center for advanced
data analytics research at UCD (University College
Dublin)
2015
MILESTONES

25. BE RECOGNISED FOR YOUR
LEVEL OF INFLUENCE