The document presents The MainStream Platform, which aims to disrupt digital advertising by allowing users to control what brands and opportunities they see, when they see them, and who they follow, providing an alternative to intrusive ads. It outlines problems with current digital advertising, pre-launch traction for The MainStream Platform, its business model and revenue options, growth strategy, competitive differentiators, team, investment needs, and 5-year financial projections forecasting rapid revenue and user base growth.

1. DISRUPTING
DIGITAL
ADVERTISING
Presented by:
Rocky Hansler

2. Confidential - The MainStream ©Confidential - The MainStream ©
Advertisers will spend $150+billion
on digital advertising in 2015
there are no better options…
Advertising’s Problems
Digital Advertising
• INTRUDES on our experiences
• INVADES our privacy
• IRRELEVANT most all the time
and yet..
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3. Compounding the problem for advertisers
The On-Demand world is here…
Advertiser’s Problems
Streaming
Media
Content
Platforms
We want control of everything
we see!
Confidential - The MainStream ©
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4. How do we disrupt the status quo?
By changing interruption into permission
We provide a platform for brands where users control:
Solution
WHENthey see them
WHOthey follow
Confidential - The MainStream ©
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5. CLICK
inside to engage
each opportunity
SCROLL
through brands &
follow their channels
Product
Confidential - The MainStream ©
The MainStream Platform
BROWSE
their
opportunities
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6. Market Validation
Exciting Pre-Launch Traction!
...on-board with over
200 in pipeline
...on-board sharing
with 6MM+ followers!
Confidential - The MainStream ©
5000+200+
BRANDS &
AGENCIES
INFLUENCERS
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7. Simple Business Model
Confidential - The MainStream ©
Future
Revenue
Options
When users
engage
opportunities
For any
transaction inside
platform
ADVERTISERS
pay for clicks
Tier Level
Fees
Affiliate
Com.
Processing
Fees
Data
Licensing
REVENUE
share
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8. Market Adoption
Confidential - The MainStream ©
Promote to
followers & ideal
customers of our
participating
partners
Digital Marketing,
Offline Marketing,
Strategic Partnerships,
International promotion
External Ad Network,
In-Flight Solution,
In-App Ad Products,
Broadcast/Cable Ad
Solution
START UP GROWTH
SUSTAINED
GROWTH
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9. Competition
Differentiator
Yes No No No No
Yes No No No No
Yes Yes No No No
Confidential - The MainStream ©
100% permission based
platform - no sponsored
ads or spam
Users follow brands to view
personalized opportunities
Performance based
marketing channel for
advertisers
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10. Team / Advisors
Rocky Hansler - CEO & Founder
17+ yrs digital marketing & business development leadership
experience for start-ups to industry-leading brands in e-
commerce, retail, media, & technology
Bryan Eisenberg
Conversion Expert
Founder, Advisor
Howard Wright - Technology
33+ yrs tech leadership, app dev, systems architecture, and
management consulting across diverse industries focused on
omni-channel customer experience mgmt
Chris Yates
VP Monetization
Omnia Media
Rosy Marin
17+yrs National Sales
Univision &Telemundo
Jared Krause
CEO TradeyaTo be
Hired
Business
Dev.
Confidential - The MainStream ©
To be
Hired
Finance /
Accounting
Paul Hopwood - Operations
25+ yrs operations, distribution, vendor management
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11. Investment / Forecast
Confidential - The MainStream ©
Launch basic platform
Monetize pre-launch demand
Ignite biz dev and marketing
Establish scalable growth model
$500K
TOTAL RAISE
Y1 Y2* Y3 Y4 Y5
Revenue ($MM) 0.42 7.39 31.51 56.27 88.84
Users (MM) 0.21 1.11 3.34 8.35 16.69
Channels (M) 4.78 42.60 85.20 170.39 255.58
START UP GROWTH
SUSTAINED
GROWTH
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*Includes $5MM estimated Series A
$20K min. investment
Full 5yr financial model available

12. Opportunity
On-Demand
Rocky Hansler
CEO & Founder
2800 Neilson Way #1509
Santa Monica, CA
90405
(310) 450-0495 office
(917) 544-9565 cell
rocky@themainstream.co