Ping is a new social network launched by Apple within iTunes that allows users to create profiles, follow artists, share music with friends, and purchase songs and concert tickets, aiming to combine artist production with social distribution; however, the article notes Ping has not properly laid the foundation for effective social networking as its limited current functionality leaves its future potential in question, though opportunity remains for the entertainment industry.
Intelligence led community engagment for public safety agenciesRufus Simmons III,MBA
How public agencies can use the past to increase community engagement. In the digital age socail media holds the key to greater community involvement. By using the strategies of an old-time beat cop public safety agencies can get more people involved in policing their community, and providing valuable information. They can also increase their understanding of different groups within the community and break down barriers.
Reputation Management in era of social mediaBen Maynard
A white paper based on research among the fifty finalists in the Media Momentum Awards 2011. It looks at how they use social media to communicate and manage their reputations and suggests some areas of best practice as well as identifying potential blindspots.
Competitive Intelligence: Social Listening in PracticeBrandwatch
This comprehensive guide outlines specific examples of several ways that social data can be used to uncover valuable competitive intelligence. The guide covers 11 different areas of analysis, broken down into five overarching categories:
- Foundational Analysis
- Audience Analysis
- Product Positioning & Associations
- Sales Projections
- Brand Perception
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
This is a planning exercise that I developed for a workshop at Thinking Digital in London today.
The Internet Marketing Workshop uses free and low cost tools to identify or characterise an audience, or public, and explores different forms of digital and social media to understand behaviour and the best means of engagement.
The objective of the exercise is to gain as much information as possible about your audience or public, and then to develop insights that help influence creative, content and channel or media decisions.
Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...Mahmoud Dasser
7th Enterprise Innovation CXO Forum | Questex Events
SINGAPORE , 28 February 2019
Decoding Social Data Employing Non Discriminatory Analytics in
Creating New Differentiators for Digital Enterprise
Key Talking points:
Competitive advantage from Social Data continues to grow
Combine Social Data with more Data Sources to:
• Improve relationship & Customer Experience
• Gain market insights and Innovate Faster
• Drive operational Efficiency
• Improve Brand Health
• Generate New revenue
• Improve marketing effectiveness
Intelligence led community engagment for public safety agenciesRufus Simmons III,MBA
How public agencies can use the past to increase community engagement. In the digital age socail media holds the key to greater community involvement. By using the strategies of an old-time beat cop public safety agencies can get more people involved in policing their community, and providing valuable information. They can also increase their understanding of different groups within the community and break down barriers.
Reputation Management in era of social mediaBen Maynard
A white paper based on research among the fifty finalists in the Media Momentum Awards 2011. It looks at how they use social media to communicate and manage their reputations and suggests some areas of best practice as well as identifying potential blindspots.
Competitive Intelligence: Social Listening in PracticeBrandwatch
This comprehensive guide outlines specific examples of several ways that social data can be used to uncover valuable competitive intelligence. The guide covers 11 different areas of analysis, broken down into five overarching categories:
- Foundational Analysis
- Audience Analysis
- Product Positioning & Associations
- Sales Projections
- Brand Perception
Here are the areas of marketing, media and public relations that I’m thinking about for 2017 in my day job in at Ketchum. Let me know what you think. We’ve love to help your organisation think through some of these challenges.
This is a planning exercise that I developed for a workshop at Thinking Digital in London today.
The Internet Marketing Workshop uses free and low cost tools to identify or characterise an audience, or public, and explores different forms of digital and social media to understand behaviour and the best means of engagement.
The objective of the exercise is to gain as much information as possible about your audience or public, and then to develop insights that help influence creative, content and channel or media decisions.
Decoding Social Data Employing Non Discriminatory Analytics in Creating New D...Mahmoud Dasser
7th Enterprise Innovation CXO Forum | Questex Events
SINGAPORE , 28 February 2019
Decoding Social Data Employing Non Discriminatory Analytics in
Creating New Differentiators for Digital Enterprise
Key Talking points:
Competitive advantage from Social Data continues to grow
Combine Social Data with more Data Sources to:
• Improve relationship & Customer Experience
• Gain market insights and Innovate Faster
• Drive operational Efficiency
• Improve Brand Health
• Generate New revenue
• Improve marketing effectiveness
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
Learn how to gain insights into what people think of your brand in order to devise a strategy that will resonate with customers. Laura Powers shares valuable information about Cisco's social listening program and how they use it to engage customers and drive business growth.
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. About 300 professionals took the survey: 97% of respondents are based in the U.S.; 88% report having 11 or more years of experience; 62% of respondents are in-house communicators; and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
Nearly 25,000 people attended the SXSWi conference in Austin, Texas, held
in March 2012. At more than 1,000 panel discussions over the course of five days, rich
conversations followed more than 14 tracks, ranging from the impact of the digital
discourse on everything from education to culture, science + play to government.
In this brochure, you’ll find our technology/social media experts from MSLGROUP Americas – Mark
McClennan of Schwartz MSL Boston and Laura Chavoen of MSL Chicago -- sorting through and reacting to trends,
conference themes and take-aways.
You have worked hard to create a brand voice, targeted your audience, and created communication standards. But do you adequately measure the effectiveness of your communications? Did it land with the right people? Did it have the intended impact? Can you measure it in near real time?
Leading communications specialists and marketers are not only experts at creating, but measuring, refining, and reacting. Thought leader Katie Paine explains how you can establish a communication measurement model, increase online engagement, and better quantify the impact of your communications.
Social CRM - #Datamarketing @DM2013Toronto ArCompany
CRM is not a new concept, but with the emergence of Big Data, it has the ability to transform organizations more than ever.
The rise of the social customer has also given rise to communities, friends, and recommendation sites having profound influence in their purchase decision. Companies have gotten too big to think about the individual customer. Companies have ignored the statistically insignificant.
These days, that same customer has the ability to bring down Goliath. I always come back to United Breaks Guitars incident. The truth is that we've now come full circle and these days in order to get a customer and keep them you have to go beyond just meeting their expectations.
A recent article: "The Reason So Many Brands Fail On Social Media Is That They Don't Actually Talk To Their Customers" indicated the following:
The wealth of data on customer desires being generated is helping organizations work more effectively, and achieve better results.
Social customer management doubles the percentage of sales leads that result in actual sales, relative to traditional CRM approaches.
Corporations are starting to recognize that paying attention to customer comments, interests and preferences–once deemed "irrelevant" by brands– becomes the competitive differentiator.
A presentation given at the PR Consultants Group (PRCG) annual meeting. Include:
-Perspectives of the PR tech landscape
- Review: 5 all-in-one PR tools
-Briefly: other all-in-one PR software tools
-Innovations in PR tech to watch
#MediaInsights Report
Evolving sources of news for media - A Study
Digital and social media have been prominent buzzwords in the communications business, where professionals are increasingly leveraging interactive tools to gather information and communicate with more targeted and global audiences. The impact of the virtual world has penetrated the macrocosm that is the Indian media. The Media Insights report, conducted by multidisciplinary communications firm 20:20 MSL in collaboration with the Indian Institute of Mass Communications, sheds light on the spark behind the ideation and execution of a journalist’s story in the present-day scenario. The report is based on one-on-one interviews conducted with a stratified sample of 309 journalists from regional and national publications across the country.
The report reveals the growing redundancy of the one-time star of the communications world – the press release. The waning interest in the standard-format, and now mundane, document stems from a clutter of corporate news releases that media outposts are faced with on a daily basis. Additionally, a common sentiment that journalists have expressed is the need for first-hand fact-checking before their stories are filed. This is precisely the need that social networks fulfill. Even while adherence to convention may be the risk-free way to go, what communications professionals must understand is the scope for successful storytelling and message delivery through a social interface that empowers users to exchange content and facilitate meaningful conversations and actions.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
Social Media Training at AED by Eric Schwartzman. This is Day 1 of a 2-Day Seminar delivered on Nov. 9, 2010 in Wqshington, D.C. Feel free to use this deck but please credit www.ericschwartzman.com
From October 21, 2009 to November 3, 2009, Vocus surveyed approximately 1,800 public relations professionals about their perceptions of PR planning for 2010 amid a changing and dynamic landscape. Key findings include the following: Social media to be a key focus in 2010. 80 percent of respondents say they will focus on social media in 2010; multimedia is not far behind with 63 percent, while measuring results, SEO (search engine optimization) and viral campaigns trail with 58, 57 and 56 percent, respectively.
Optimize Social Listening and Monitoring to Uncover Unmet Consumer NeedsInspire
Dave Taylor, director of research at Inspire, discusses ways that pharmaceutical and biotech companies can appropriately and effectively leverage social listening and monitoring. Taylor presented at the CBI BioPharma Social Media and Digital Platforms conference in February 2016 in Philadelphia, PA.
The New Symbiosis Of Professional Networks Research StudyLeader Networks
The article focuses on the impact of social media and social networks to Social Media Peer Groups (SMPG) and professional decision-makers. It mentions that customers and prospects have an instant platform of discussions for their ideas, experiences and knowledge through the use of social media, wherein their important role is utilizing the tools and mediums before engaging to decision-making processes. It states that social media increase the impressive strength of decision-making and change the dynamics of customer relationship management, marketing, and communications. It also recommends being part in a peer network or online community for sharing ideas that were often formed in office settings.
Get Digital - an introduction to digital integrationPurple Vision
Get Digital - how to integrate digital tools and channels to deliver stronger communications and deeper customer relationships.
This guide is for charities and non profits who are looking at how to integrate digital tools and tech to deliver better customer service and improved engagement.
Get Digital is an introduction to digital integration from Purple Vision - a consultancy for non-profits specialising in CRM, digital, analytics and all things data .
The guide is intended as a starting point to hep non profits consider what might be holding them back from making a start and look at ways of making small steps towards a digital future.
Maximizing the Success of Your Fundraising CommunicationsAction Graphics
Today's fundraising isn't as simple as sending out an appeal. To successfully fundraise today, one must understand today's donorbase, today's fundraising landscape, and how to start. Fundraising 2.0 is about fundraising that is all about a strong foundation of messaging, data-driven, integrated, and measurable. The following slides is a presentation from Action Graphics as an overview of all of these ideas.
MTV, in partnership with the Kaiser Family Foundation, recently launched Get Yourself Tested (GYT), a campaign designed to encourage young adults to get tested for sexually transmitted diseases (STDs). The campaign leverages Foursquare, a location-based service (LBS), to offer virtual badges to people who check in to the service at a health clinic and get tested for STDs. MTV’s intention to help destigmatize STD testing by encouraging young people to take control of their sexual health is commendable; however, the ramifications of publically broadcasting personal information via Foursquare must be considered. In addition, any company considering the use of Foursquare or another LBS should evaluate their target audience’s attitude about privacy.
How social media is redefining the approach to research.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
Learn how to gain insights into what people think of your brand in order to devise a strategy that will resonate with customers. Laura Powers shares valuable information about Cisco's social listening program and how they use it to engage customers and drive business growth.
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the fourth annual JOTW Strategic Communications Survey to understand trends in the field of communications. About 300 professionals took the survey: 97% of respondents are based in the U.S.; 88% report having 11 or more years of experience; 62% of respondents are in-house communicators; and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
Nearly 25,000 people attended the SXSWi conference in Austin, Texas, held
in March 2012. At more than 1,000 panel discussions over the course of five days, rich
conversations followed more than 14 tracks, ranging from the impact of the digital
discourse on everything from education to culture, science + play to government.
In this brochure, you’ll find our technology/social media experts from MSLGROUP Americas – Mark
McClennan of Schwartz MSL Boston and Laura Chavoen of MSL Chicago -- sorting through and reacting to trends,
conference themes and take-aways.
You have worked hard to create a brand voice, targeted your audience, and created communication standards. But do you adequately measure the effectiveness of your communications? Did it land with the right people? Did it have the intended impact? Can you measure it in near real time?
Leading communications specialists and marketers are not only experts at creating, but measuring, refining, and reacting. Thought leader Katie Paine explains how you can establish a communication measurement model, increase online engagement, and better quantify the impact of your communications.
Social CRM - #Datamarketing @DM2013Toronto ArCompany
CRM is not a new concept, but with the emergence of Big Data, it has the ability to transform organizations more than ever.
The rise of the social customer has also given rise to communities, friends, and recommendation sites having profound influence in their purchase decision. Companies have gotten too big to think about the individual customer. Companies have ignored the statistically insignificant.
These days, that same customer has the ability to bring down Goliath. I always come back to United Breaks Guitars incident. The truth is that we've now come full circle and these days in order to get a customer and keep them you have to go beyond just meeting their expectations.
A recent article: "The Reason So Many Brands Fail On Social Media Is That They Don't Actually Talk To Their Customers" indicated the following:
The wealth of data on customer desires being generated is helping organizations work more effectively, and achieve better results.
Social customer management doubles the percentage of sales leads that result in actual sales, relative to traditional CRM approaches.
Corporations are starting to recognize that paying attention to customer comments, interests and preferences–once deemed "irrelevant" by brands– becomes the competitive differentiator.
A presentation given at the PR Consultants Group (PRCG) annual meeting. Include:
-Perspectives of the PR tech landscape
- Review: 5 all-in-one PR tools
-Briefly: other all-in-one PR software tools
-Innovations in PR tech to watch
#MediaInsights Report
Evolving sources of news for media - A Study
Digital and social media have been prominent buzzwords in the communications business, where professionals are increasingly leveraging interactive tools to gather information and communicate with more targeted and global audiences. The impact of the virtual world has penetrated the macrocosm that is the Indian media. The Media Insights report, conducted by multidisciplinary communications firm 20:20 MSL in collaboration with the Indian Institute of Mass Communications, sheds light on the spark behind the ideation and execution of a journalist’s story in the present-day scenario. The report is based on one-on-one interviews conducted with a stratified sample of 309 journalists from regional and national publications across the country.
The report reveals the growing redundancy of the one-time star of the communications world – the press release. The waning interest in the standard-format, and now mundane, document stems from a clutter of corporate news releases that media outposts are faced with on a daily basis. Additionally, a common sentiment that journalists have expressed is the need for first-hand fact-checking before their stories are filed. This is precisely the need that social networks fulfill. Even while adherence to convention may be the risk-free way to go, what communications professionals must understand is the scope for successful storytelling and message delivery through a social interface that empowers users to exchange content and facilitate meaningful conversations and actions.
Social Media around the World 2012 (by InSites Consulting)InSites Consulting
Social Media around the World 2012 report by InSites Consulting (data collected by SSI and translations by No Problem). The full reports offers 5 eye-catching insights on the status of social media and more than 2.000 facts & figures about social media in 19 countries. Topics cover main adoption and usage, interactions of consumers with brands, impact of branded conversations, evolution of mobile and the opportunities for structural collaboration between consumers and brands. For more information contact Marketing@InSites-Consulting.com.
Social Media Training at AED by Eric Schwartzman. This is Day 1 of a 2-Day Seminar delivered on Nov. 9, 2010 in Wqshington, D.C. Feel free to use this deck but please credit www.ericschwartzman.com
From October 21, 2009 to November 3, 2009, Vocus surveyed approximately 1,800 public relations professionals about their perceptions of PR planning for 2010 amid a changing and dynamic landscape. Key findings include the following: Social media to be a key focus in 2010. 80 percent of respondents say they will focus on social media in 2010; multimedia is not far behind with 63 percent, while measuring results, SEO (search engine optimization) and viral campaigns trail with 58, 57 and 56 percent, respectively.
Optimize Social Listening and Monitoring to Uncover Unmet Consumer NeedsInspire
Dave Taylor, director of research at Inspire, discusses ways that pharmaceutical and biotech companies can appropriately and effectively leverage social listening and monitoring. Taylor presented at the CBI BioPharma Social Media and Digital Platforms conference in February 2016 in Philadelphia, PA.
The New Symbiosis Of Professional Networks Research StudyLeader Networks
The article focuses on the impact of social media and social networks to Social Media Peer Groups (SMPG) and professional decision-makers. It mentions that customers and prospects have an instant platform of discussions for their ideas, experiences and knowledge through the use of social media, wherein their important role is utilizing the tools and mediums before engaging to decision-making processes. It states that social media increase the impressive strength of decision-making and change the dynamics of customer relationship management, marketing, and communications. It also recommends being part in a peer network or online community for sharing ideas that were often formed in office settings.
Get Digital - an introduction to digital integrationPurple Vision
Get Digital - how to integrate digital tools and channels to deliver stronger communications and deeper customer relationships.
This guide is for charities and non profits who are looking at how to integrate digital tools and tech to deliver better customer service and improved engagement.
Get Digital is an introduction to digital integration from Purple Vision - a consultancy for non-profits specialising in CRM, digital, analytics and all things data .
The guide is intended as a starting point to hep non profits consider what might be holding them back from making a start and look at ways of making small steps towards a digital future.
Maximizing the Success of Your Fundraising CommunicationsAction Graphics
Today's fundraising isn't as simple as sending out an appeal. To successfully fundraise today, one must understand today's donorbase, today's fundraising landscape, and how to start. Fundraising 2.0 is about fundraising that is all about a strong foundation of messaging, data-driven, integrated, and measurable. The following slides is a presentation from Action Graphics as an overview of all of these ideas.
MTV, in partnership with the Kaiser Family Foundation, recently launched Get Yourself Tested (GYT), a campaign designed to encourage young adults to get tested for sexually transmitted diseases (STDs). The campaign leverages Foursquare, a location-based service (LBS), to offer virtual badges to people who check in to the service at a health clinic and get tested for STDs. MTV’s intention to help destigmatize STD testing by encouraging young people to take control of their sexual health is commendable; however, the ramifications of publically broadcasting personal information via Foursquare must be considered. In addition, any company considering the use of Foursquare or another LBS should evaluate their target audience’s attitude about privacy.
How social media is redefining the approach to research.
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
Ketchum Digital & Social Almanac 2016 is a review of the year ahead in public relations based on the top 100 stories in digital and social, identified by the Ketchum Engagement network in 2015, and 17 viewpoints written by our experts from around the world.
An article I undertook pertaining to on line marketing strategy for audiology practices. The article appeared in Audiology Practices, the official publication of The Academy of Doctors of Audiology
Social media and health care november 14, 2013ArCompany
Health Care: Impacts of Social Media and the demands of the Industry
The world of healthcare is about to experience an upheaval. Here is what is happening:
an aging population
multiple chronic conditions including hypertension, arthritis, heart disease, cancer, and diabetes
a growing strain on existing healthcare infrastructure
These days the value of information provided by peers and communities supersedes information available by companies and organizations.
In the coming years, the demands on this industry will require its stakeholders to, not only, understand where these resources reside, and what they’re providing, but also how to become part of the community to provide value and solutions. How is this going to affect government programs? How will this impact Health Care brands and pharmaceuticals? Who’s doing it right today? or How are companies like GE Health Care and their Get Fit Program making social media work for them?
This session will provide an overview of online activity and discussion within the Health Care industry, what it means for organizations, services and brands and what they need to do to adapt to the increasing demands if its population. The session will also provide case examples of organizations doing it right and how your organization can take steps to building community and credibility in this new landscape.
You should attend this session if you work in the Health care Sector: Government, NPO, Pharmaceuticals: Sales, Marketing, Operations, and Policy.
Change is a constant
Society is transforming. Powerful trends are reshaping businesses, driving new technologies, shifting talent needs, and changing human behaviour. It is crucial for all industries to stay up to date with these changes, and respond accordingly.
We’ve mapped these trends for over 20 years by collaborating with industry leaders across the world. We use the insights to shape our programs, so that our talented students meet market demand. With these reports we are sharing our insights with the world.
This is the second issue of the trend report Changes of Tomorrow. It builds on the first report released in Spring 2015. The focus stays the same with four themes framing the research, and we’ve collaborated to define new trends and update existing ones.
Regardless of your industry, it’s essential to consider the impact of these changes on your work. The “Reflect” sections at the end of each trend will help you do that. You will also find tips, tools, and methods to support you to stay up to date and lead the change.
For the nonprofit industry, understanding and nurturing a strong community of supporters is a vital component in advancing an organization’s causes.
Organizations look to social media as a means of attracting, leveraging and maintaining an engaged community of young supporters.
This nonprofit report examines the online behaviors of leading nonprofits and their followers, providing insight on how to evaluate performance and optimize social strategies.
Download this report and uncover:
- Key Facebook and Twitter benchmarks
- How the format and timing of online posts affects its performance
- Social intelligence strategies from The British Red Cross and Check One Two
How to find Social Media Success - Havas Digital InsightsHavas Media
How can we find social media success?
At Havas Digital, we believe that success is not with the brands that shout the loudest anymore, it’s about those that seek to inspire conversations, engage consumers and reward interaction to add meaningful value to the life of their customers. Find out more on what we think with this Havas Digital Insights piece.
Key conclusions from the report: We have become focused on efficiency rather than effectiveness. Programmatic practices have led to an emphasis on delivery costs and rapid results. Context presents untapped value that delivers business outcomes. Industry headlines about brand safety mean now is the moment to re-evaluate context, look at the evidence and provide an argument for re-investment in high quality environments such as published media.
All media is in a battle for attention and multi-media consumption has become the norm. Consumers are, however, still prepared to give published media their undivided attention, they see the value that advertisers are perhaps neglecting to fully exploit.
Digitas Health LifeBrands took a trip to The Lone Star state and immersed ourselves in all things South by Southwest (SxSW).
The days went by fast and furious as we were pulled into speed sessions, meet-ups, brainstorms, demonstrations, hack-a-thons, pitches, accelerators, and a myriad of other Austin-style opportunities.
The next few slides are our attempt to bring some of these learnings home with an emphasis on why the message is relevant to healthcare marketers. Enjoy!
The search giant Google has gone back to its roots with the launch of a new technology – “Google Knowledge Graph”. The technology, launched on May 16, leverages the idea of a “semantic Web” focused entirely on user experience. Now when users input a search query on Google, relevant and related information about that query will be provided in a box to the right of the results page. These results will go above and beyond what has previously been provided on search results pages. While users will benefit from more relevant and accessible search results, marketers may see changes in their organic rankings and side-site metrics.
RTC Perspectives, May 2012: Thank You, Star TrekRTC
This quarter, "Perspectives" focused on Star Trek and looked at the developments in culture, technology, medicine and even travel that we owe to this iconic series. Contributions come from the Dii, Account, Creative, Strategy, and PM teams at RTC, and original cover art is by Joshua Scott.
RTC POVs: Facebook Timeline for Pharma Brand Pages, April 2012RTC
Facebook has rolled out its Timeline feature for brand pages, and is offering more options than ever for brands to connect with their fans within the social network. However, there are implications for pharma that marketers must be aware of.
RTC POVs: FDA Warning Letter for Copaxone, March 2012RTC
In March of 2012, the FDA released a warning letter for the drug Copaxone for its patient testimonial website. In this POV, Dii's Ruth Lim discusses the FDA's concerns and the implications for pharma companies and marketers.
RTC POVs: FDA Guidance on TV Ad Pre-Dissemination ReviewRTC
In March 2012, the FDA released new guidelines for certain direct-to-consumer television ads. In this POV, Leigh Miller discusses RTC’s interpretation of the guidance as well as implications for broadcast media as a whole.
Since our first Perspectives of 2012 was published so close to President's Day, we took Presidential technology as our theme and decided to ask the question: What if the Presidents had used technology? If tools like YouTube, Facebook and Twitter had been available to our historical leaders, how would they have used them?
FDA Warning Letters: Dr. Reddy's Labs, January 2012RTC
The FDA recently released a warning letter to Dr. Reddy’s Laboratories’ for the HCP site for their product Fondaparinux. The website was cited for failing to prominently display the boxed warning in both the copy and navigation. This POV, from RTC's Digital Integration and Innovation team, gives more background on the FDA warning and discusses the implications for drug companies and marketers.
In late 2011, the FDA released a document addressing how the pharmaceutical industry can and should respond to requests about off-label drug usage. This POV provides more information about the guidance document, highlights the key issues, and offers use cases to consider in the digital realm.
RTC's Dii team has created this overview of the various options that are available to patients looking for support in managing their health care. The landscape includes mobile apps, devices, websites, and more.
The FDA's October 2011 warning letter to Otsuka demonstrates the importance of making accurate and fully supported claims and associations on pharmaceutical websites.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
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Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
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Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
1. Perspectives
A monthly look at what’s happening in
the ever-changing digital world.
Interactive Strategy Group
RTC Relationship Marketing
October 2010
Volume 1, Issue 3
Editor: Nicole Franklin
Contributors: Greg Bulmash
Michelle Fares
Rebecca Johnson
Carlen Lea Lesser
Kara Reinsel
Sara Weiner