Jeremy Bird, former National Field Director for the Obama campaign and founding partner of 270 Strategies, explains how grassroots movements are created and can be scaled to a massive size (2.2 million, in the case of the Obama campaign).

1. Scaling Grassroots
Movements
Jeremy Bird
Partner, 270 Strategies
@jeremybird
#cmxsummit

14. 14

15. 14

16. 14

17. 14
Population VAP # Votes to Win Volunteers
Ohio 11,500,000 8,800,000 5,400,000 180,000

18. 2
1
3
2

19. 2
1
3

20. 2
1
3
Population VAP # Votes to Win Volunteers
Pod 3,833,333 2,933,333 1,800,000 60,000

21. 2
1
38
10
97
2
1
5
6
3
4

22. 2
1
38
10
97
2
1
5
6
3
4
7

23. 2
1
38
10
97
2
1
5
6
3
4
7
Population VAP # Votes to Win Volunteers
Region 383,333 293,333 180,000 6,000

25. 5
4
3
2
1
7
6

26. 5
4
3
2
1
7
6

28. 5
4
3
2
1
7
6

29. 5
4
3
2
1
7
6

30. 5
4
3
2
1
7
6
1
2
3
4

31. 5
4
3
2
1
7
6
1
2
3
4
Population VAP # Votes to Win Volunteers
Team 11,500 8,800 5,400 180

33. @jeremybird

34. @jeremybird

35. @jeremybird