2. We lead a category
more relevant than
ever
Born contextual 9 years ago
Trusted by 1,000s of brands to target
and engage contextual audiences
Operating in 15 markets, natively trained to
over 10 languages
300M UU
3B Imps
LATAM
209M UU
18B Imps
EUROPE
134M UU
1B Imps
USA
19M UU
253M Imps
MENA
55M UU
405M Imps
APAC
3.5M UU
276M Imps
INDIA
Who we are
3. +750M UU
>22B Imps/m
Worldwide
300M UU
LATAM
209M UU
EUROPE
55M UU
APAC
134M UU
USA
19M UU
MENA
+8,000
publishers
Worldwide
SPANISH
🇪🇦 🇲🇽 🇨🇴 🇦🇷 🇨🇱
ENGLISH
🇬🇧 🇺🇸
PORTUGUESE
🇵🇹 🇧🇷
ITALIAN
🇮🇹
GERMAN
🇩🇪
DUTCH
🇳🇱
IDIOMAS
SEEDTAG
FRENCH ARABIC
The Global Contextual
Advertising Platform
Who we are
4. 01 · Contextual A.I. to connect
with the Consumer in the right
mindset
LIZ combines AI, NLP and ML to provide
human-like understanding of the
content and the highest level of brand
safety without cookies.
02 · Contextual creatives to
build awareness and drive
consideration
Thanks to creative ad server we create
bespoke and impactful ad units
according to each campaign, context
and target.
03 · Full suite of premium In-
Content placements
optimised in real-time
We deliver ads fully integrated
into premium editorial content, on
attention-getting placements
(images and videos), at scale.
The Seedtag Formula
6. British Airways increased
its consideration and
purchase intent post-
COVID
+26%
Increase in Purchase Intent
Positioning Dubai
as a safe long-
distance travel
destination
+151%
Increase in Unaided Brand
Awareness
Eurail’s contextual
strategy
strengthened
awareness in the
USA market
+56%
Increase in Online Ad Recall
02 · Our experience with the travel industry
7. Contextual
impact display
Deliver high attention rates with
bespoke contextual creative to
connect with your consumer.
04 · DISPLAY: BOOST PERFORMANCE AND MAXIMISE IMPACT
9. Contextual
branded video
Boost the impact of your video
assets and create immersive
experiences to drive maximum
attention and brand awareness.
01 · VIDEO: DRIVE REAL INTEREST AND ATTENTION
11. Brand Lift Studies
with Kantar
Understand what consumers perceive your brand to be;
Impact of your campaign on key brand metrics and
learnings from tested creatives
Details:
● Methodology: Survey conducted with users exposed
to creatives in a controlled environment
● Sample size: Up to 200 respondents
● Timeframe: 3 weeks
● Creatives Tested: Up to 2 creatives
● Needed: creative + form
● KPIs: spontaneous/attended awareness, brand
recall, associated values, etc.
Natural Exposure
Users selected for the panel
are exposed to 6 different
websites, where the
campaign will be inserted
into one of them for the
study.
Conclusions
We compared the results of
the Control group vs.
exposed both the brand
and the competitors
Marca
Competidor 1
Competidor 2
12. Attention Measurement via Lumen
Seedtag will provide Garnier Lumen measurement, free of charge, across the Green Beauty campaign. This will allow Garnier to
evaluate the inventory of ads based on the visual attention they receive, estimating how many users could have seen the ad,
how many actually viewed the ad, and the duration of the view.
Attention
Predictive
Model applied,
estimating
attention for all
formats and
placements
LAMP Tag (JS
tag) appended
to creative,
which allows us
to predict the
actual attention
level of each
impression
This
measurement
helps our brand
partners by
avoiding wasted
impressions and
maximising the
impact of their
campaigns
METHODOLOGY
METRICS
Imps tracked by LAMP tag
Imps in-view:
on screen for a certain amount of
time
Imps seen by a
human
(Attention)
Imps in-view according to
viewability
(MRC standards)
13. Carbon Emission Measurement
Rapidly act on reducing GHG emission without degrading media KPIs with Seedtag.
Emissions are calculated taking into a range of variables including servers and cloud
computing, user device and electricity usage.
Via our range of 3rd party solutions, Seedtag are able to:
● Understand the greenhouse gas (GHG) emissions of their online advertising
campaigns, and therefore take steps to reduce this impact
● Offer reporting inclusive of emissions data broken down by:
○ Format
○ Duration
○ Impressions
○ Network Type
○ Device Type
● Output: Device Energy (kWh), Emission calculation (gCO@e) and Data Energy Transfer
(kWH)
Reporting is offered at end of campaign, providing insights into carbon emissions for your
campaign and recommendations to improve your carbon footprint as part of future
campaign activations.
14. Content Universe Analysis
The content universe displays all the relevant
Seedtag network content.
● Through a deep analysis of the content,
we’ve found the most relevant content to
define the right targeting.
● This analysis can be conducted any time,
to provide real time insights during the
2023 , adapted to each relevant Emirates
moment, like Eid & Summer holidays.
● The territory defined is expanded using LIZ
Look-Alike Expansion, creating a full-
fledge territory to position the brand
within high affinity environments.
In the next slides, we zoom in into the most relevant areas of content
Travel
Arts & Entertainment
Food & Drinks
Technology
Example
